Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Walter Wymer Bio
Document related concepts
Brand equity wikipedia , lookup
Product planning wikipedia , lookup
Internal communications wikipedia , lookup
Sales process engineering wikipedia , lookup
Social media marketing wikipedia , lookup
Bayesian inference in marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Food marketing wikipedia , lookup
Marketing channel wikipedia , lookup
Target audience wikipedia , lookup
Marketing communications wikipedia , lookup
Affiliate marketing wikipedia , lookup
Sports marketing wikipedia , lookup
Marketing research wikipedia , lookup
Target market wikipedia , lookup
Marketing strategy wikipedia , lookup
Digital marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Ambush marketing wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Multi-level marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Guerrilla marketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Viral marketing wikipedia , lookup
Direct marketing wikipedia , lookup
Marketing plan wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Global marketing wikipedia , lookup
Transcript
Walter Wymer Bio Dr. Wymer is Professor of Marketing at the University of Lethbridge. His academic work has helped develop the field of nonprofit marketing. Professor Wymer has authored over 50 scholarly articles and 9 books, as well as given numerous presentations at numerous academic conferences. He is an Associate Editor for Nonprofit and Public Sector Marketing for the European Journal of Marketing. He is former Editor of the Journal of Nonprofit & Public Sector Marketing, former North American Editor for the International Journal of Nonprofit & Voluntary Sector Marketing, and former President of the Atlantic Marketing Association. He is an author of Connected Causes: Internet Marketing for Nonprofit Organizations (2010); Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations (2006); and co-editor of The Routledge Companion to Nonprofit Marketing (2007).
