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Nonprofit Marketing Resource List Books/Workbooks: Successful Marketing Strategies for Nonprofit Organizations, Barry J. McLeish, Wiley & Sons Marketing Workbook for Nonprofit Organizations, Volume II: Mobilize People for Marketing Success, Gary J. Stern, Fieldstone Alliance The 22 Immutable Law of Marketing, Al Ries and Jack Trout, Harper Business Selling the Invisible, and The Invisible Touch, Harry Beckwith, Warner Books Relationship Marketing: Successful Strategies for the Age of the Customer, Regis McKenna Persuading on Paper, Marcia Yudkin, Penguin Books Strategic Marketing for Nonprofit Organizations, 6h Edition, by Philip Kotler, Alan R. Andreasen, Prentice Hall Boschee on Marketing-Positioning & Marketing Strategies for Social Entrepreneurs, Jerr Boschee The Jossey-Bass Guide to Strategic Communications for Nonprofits : A Step-by-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, by Kathy Bonk, Jossey Bass Nonprofit & Public Management Series. Strategic Communications for Nonprofit Organizations : Seven Steps to Creating a Successful Plan, by Janel M. Radtke, Wiley Nonprofit Law, Finance and Management Series Marketing Nonprofit Programs and Services : Proven and Practical Strategies to Get More Customers, Members, and Donors, by Douglas B. Herron, Jossey Bass Nonprofit & Public Management Series. Successful Focus Groups, Advancing the State of the Art, David L. Morgan, Editor, Sage Publications Winning at New Products, Robert G. Cooper, Addison Wesley Publishing Company Mission-Based Marketing : An Organizational Development Workbook by Peter C. Brinckerhoff, Mission-Based Management Series Website: Social Marketing Institute: articles, success stories of campaigns, etc http://www.socialmarketing.org/ Janet S. Cohen Training & Consulting Services San Carlos, California (650) 598 2829