Download The level of nonprofit marketing implementation in Croatian societal

The level of nonprofit marketing implementation in
Croatian societal tissue is indeed minimal, the basic
reasons being primarily the nonprofit subjects’, i.e.,
nonprofit organizations, and thus nonprofit activities’,
categorial undefinedness, followed by an insufficient
marketing implementation in economic subjects as well,
consequently with an almost complete ignorance of
possible nonprofit marketing implementation modalities in
nonprofit organizations. As a recent research in the
subject problematic is nonexistent, the paper analyzed the
existent situation using the descriptive method, while the
inductive method aimed to demonstrate the trends of
nonprofit marketing implementation in the Republic of
Croatia. An important supposition for an overall nonprofit
marketing implementation in the Republic of Croatia is a
principal solution to the economic problems to a maximal
part and the existence of more significant marketing
implementation experiences, naturally implying the
general positive ones as well. Evidently, none of these
suppositions has been realized in Croatia. In certain
aspect, nonprofit marketing represents marketing
socialization as a business conception as well as certain
life and behavioral philosophy. Nonprofit marketing thus
represents an operationalization and instrumentalization of
an indubitably necessary interaction on marketing –
society relation, which is evidently still very significantly
lacking in Croatia.