Download Creative Director

Creative Director
By: Peter Pekalski
Creative Director
[Job Description]
.The
position of Creative Director is present in
Advertising, Web and Software Development, and
most commonly the Entertainment Industry.
.Though
specific expectations vary in each field,
Creative Directors
are always responsible for
overseeing a project from conception to realization
and as a result, are regarded responsible for the
overall quality of the finish piece.
Salary & Benefits
.Due
to the significance and responsibility,
Seasoned Creative Directors can earn between
$62,798 to $200,000 annually.
.Freelancing Creative Directors, who are employed
for specific projects usually earn an average of
$95,000. Though, job opportunities may be more
difficult to find.
.Benefits
vary depending on Company policy,
however Freelance Creative Directors can become
members of the Freelancers Union to obtain
standard benefits.
Future Outlook
.From
2006 to 2016, there is a projected
increase of 12.8% for the employment rate of
Creative Directors.
.Similarly, there is a projected increase of 24%
for the employment rate of Graphic Design
related jobs.
Skills/Licensing
.Ability to assume responsibility and leadership.
.Solid background in design or copywriting.
.Experience with design programs.
.Knowledge of design and advertising process.
.Though no licensing is required, certification,
although rare, may be required by some companies.
Educational Requirements
.Typically, a Bachelor’s degree in Fine Arts, Media
Studies, or Business and Advertising is sufficient.
.Most companies require a great level of
experience for the position of Creative Director.
Often, only after interning in the Copywriter
department, or as an entry-level Graphic Designer
in the Art department for an average of five years
can you be considered for the position.
Senior Colleges
[Transfer Research]
.City University of New York: Baruch College
has an Advertising program which would
result in a Bachelor’s degree in Advertising.
.City University of New York: City College
has both a program for Advertising, and Fine Arts which would
result in a Bachelor’s degree in either Advertising or Fine Arts.
.City University of New York: NYC College of Technology
has both a program for Commercial/Advertising Art which would
result in a Bachelor’s degree in either Advertising.
.Fashion Institute of Technology
has both a program for Advertising, and Graphic Design which would
result in a Bachelor’s degree in either Advertising or Graphic Design.
Opportunities for Advancement
.Because of the required level of experience, there is rarely
advancement beyond the position of Creative Director.
Although there are variations in each company, most
Creative Directors remain in their position, and receive
raises in annual income.
.Because Creative Directors must make sure the intention
of a client is considered in each step, bonds and
relationships often form. This increases the chances of job
security, as a company may benefit by an employed
Creative Directors reputation and contacts.
Job Opportunities
Imaginary Forces:
Production Company that creates Film titles,
Commercials, Interactive spaces, Television Ads, Live action, Broadcast
design, Virtual destinations, Experience Design, Graphics, and Branding…
Bayard Advertising:
advertising campaigns.
Agency that utilizes typography as a basis for
Advertising Campaigns: Below are
examples of ad campaigns worked on by
Imaginary Forces.
(ccw: Target - Christina Aguilera, ScionXB, Pepsi.)
Imaginary
Forces
Bayard
Advertising
Advertising Campaigns: Below are
examples of type based ad campaigns
worked on by Bayard Advertising.
(ccw: Aspen Dental, JPMorgan Chase, Merit.)
Professional Associations
. American Marketing Association
. Association of National Advertisers
. American Association of Advertising Agencies
Bibliography
. Imaginaryforces.com
. Bayardad.com
. Collegeboard.com
. Bls.gov
. Focuscareer2.com