Download Position: Defence Content Editor

Position: Digital Marketing Manager
London
Salary: DOE
IQPC is a global commercial company producing in excess of 1500 events every year across a variety of sectors
such as pharmaceutical, oil and gas, telecoms, defence and many more! We have an online portal dedicated to
each industry that we work in and a division of IQPC is looking for a bright, proactive and savvy digital marketer
to join the team.
You will be adept in link building, social media, media partnerships, content marketing, SEO, PPC, copy writing
email marketing and other online initiatives.
As the Digital Marketing Manager you will be the voice of our community and lead the strategic and tactical
development of it to increase member growth, member engagement, creative development, implementation
and measurement of all online marketing activities. In addition, you will be responsible for developing, owning,
executing and optimizing the marketing strategy.
You’ll have outstanding copywriting skills, an understanding of digital marketing, social media engagement and
content marketing.
Ideally you’ll have a strong and outgoing personality, be curious about all things digital and be interested in
online.
Primary Responsibilities:
 All marketing activities for the IQPC online portal community
 Membership acquisition – Use the digital marketing mix to grow members
 SEO – manage, analyse and optimise SEO to increase organic traffic
 Email Marketing – Own all email marketing initiatives from copy to design; including the twice-weekly
newsletter
 Lead generation – develop IQPC into a fully optimized lead generation tool and opt-in database
 Database Management – Manage and segment the opt-in and prospecting database using our internal
CRM system
 Site analytics & reporting – measure performance of site activity, promotions and usability. Track the
impact of community activity to our events.
 Cross department collaboration – work closely with web developers and event marketing managers to
promote events to the IQPC online portal communities.
 Content – ensure that web content and online communications are continually optimize to increase site
stickiness
 Client Management – Build relationships and manage client content campaigns (sponsorship fulfilment)
 Work closely with the event marketing managers & support the portfolio of events
 Create, maintain and own strategic media/association partnerships
 Social Media – Own and execute all social media activity to increase our reach, engagement and impact
of social media.
Requirements:
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A minimum of 12 months commercial experience within a marketing role
Experience in social media
Experience in implementing email campaigns
Experience in updating website content
Outstanding writing and editing skills
Understanding of the online environment and evolving web tools used to improve online marketing
efforts
Passionate about analysing results and motivated by driving success in the form of revenue and profit
Training will be provided for  PPC tools like Google Adwords
 Google Analytics
Start your career
The role offers a highly competitive salary, bonus and benefits such as a contributory pension scheme. This is a
great opportunity for a successful candidate to join a company with on going career progression and a great
working culture. Career Progression opportunities include managing a team, heading up a portfolio of clients or
international relocation.
We offer continuous sales training and personal development, the brightest talent is quickly promoted within
IQPC.
To apply please send your CV to
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