* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Transportation Research Marketing Efforts in Louisiana
Survey
Document related concepts
Field research wikipedia , lookup
Marketing strategy wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Product planning wikipedia , lookup
Direct marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Neuromarketing wikipedia , lookup
Advertising campaign wikipedia , lookup
Marketing plan wikipedia , lookup
Multicultural marketing wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Green marketing wikipedia , lookup
Global marketing wikipedia , lookup
Transcript
Transportation Research Marketing Efforts in Louisiana 2016 RAC Meeting July 25-28, 2016 Providence, RI Tyson Rupnow, Ph.D., P.E. Associate Director, Research Outline Project cycle Marketing Publications Implementation efforts Questions Project Cycle Development of problem statement(s) Initiation of research project(s) Conduct of research Dissemination of research results Deployment of research solutions Marketing What does marketing look like? Target audience, material form, implementation, etc. When does marketing take place? LTRC starts at the onset of the research project Continues through completion of research project Finishes (loose term) when implementation has occurred Marketing - Publications Project capsules (project inception) Biannual reports (June and December) Journal and conference publications (as project progresses) Annual work program (Annually in June) Final report Technical summary (project completion) Marketing - Publications Journal and conference publications Fact Sheet Technology Today articles Implementation Impacts Publications – Project Capsule Two pages Contains description, objective, methodology, and implementation potential Project specifics Targeted to everybody Publications – Final Report Standard format Exceptions include NCHRP, NSF, STC, Pooled Fund, etc. Required for all projects Rigorous editing procedure Target PRC acceptance to publication is <90 days Targeted to academia and other DOT’s Publications – Technical Summary 2-page summary of final report Usually contains a figure or two Targeted to upper level management and practicing engineers Publications – Fact Sheets 2-page summary Less technical Published during implementation stage States benefits of research and why LADOTD should implement Targeted to upper level management and public Publications – Implementation Impacts 4-page summary High-value research conducted for LADOTD Targeted to upper level management Publications – Tech Today Articles Published quarterly Article on recent research Describes benefits Stage of implementation Implementation Difficult to carry out marketing efforts “Project’s completed” Competing interests of researchers Engineers are not trained marketers LTRC research relies heavily on our T2 side in this phase Publication efforts Training materials Other items Other Marketing Efforts Biennial Louisiana Transportation Conference Seminar Series Open houses YouTube channel Facebook Twitter Links Project Capsules http://www.ltrc.lsu.edu/pubs_projectcapsules.html Final Reports & Technical Summaries http://www.ltrc.lsu.edu/pubs_final_reports.html Technology Today http://www.ltrc.lsu.edu/pubs_technology_today.html YouTube Channel https://www.youtube.com/channel/UCnrd7_1ZU- BmsQTqsf8933Q Links Fact Sheets http://www.ltrc.lsu.edu/pubs_factsheet.html Implementation Impacts http://www.ltrc.lsu.edu/pubs_implement_impact.html Facebook Search Louisiana Transportation Research Center Twitter LTRC@ltrc_updates Summary Marketing needs to occur throughout all stages of the project Facebook, Twitter, YouTube videos, etc. Research engineers need to work with others that understand and know the marketing world Questions