Download UNIVERSITY OF SOUTH WALES PRIFYSGOL DE CYMRU

UNIVERSITY OF SOUTH WALES
PRIFYSGOL DE CYMRU
Marketing & Student Recruitment
Publications Officer (Ref: MR172)
Grade E, £27,318 - £31,644 per annum
Fixed term contract for 12 months or until return of post holder
External vacancy
Our busy and dynamic Marketing & Student Recruitment department is looking for a Publications Officer, to cover a
maternity vacancy.
The role requires the individual to support the Brand & Campaigns Manager in the delivery of marketing promotional
activity, as per the annual marketing plan and in line with the strategic objectives. Primarily this includes the production
of the University’s prospectuses and key student recruitment publications.
It is essential that applicants have excellent copywriting and editing skills, project management experience in particular
for large scale literature such as a prospectus or brochures, and significant experience of working with designers and
printers.
In addition to the prospectus, the role involves supporting the Marketing Communications team and the department with
copywriting and proof reading support, to deliver a range of publications and online copy.
The individual should have good IT skills and knowledge of Microsoft packages.
CLOSING DATE: Tuesday, 18th February 2014
JOB DESCRIPTION
JOB TITLE:
Publications Officer – MR172
Fixed term contract for 12 months or until return of the post holder
GRADE & SALARY:
Grade E, £27,318 - £31,644 per annum
DEPARTMENT:
Marketing & Student Recruitment
Responsible to:
Brand & Campaigns Manager
Main Purpose of Job:
To support the Brand & Campaigns Manager in the delivery of marketing promotional activity as per the annual
marketing plan and in line with the strategic objectives, primarily this is the production of the University’s prospectuses
and key student recruitment publications.
To support the Marketing Communications team and wider Marketing & Student Recruitment (MSR) department with
the implementation of all promotional materials in terms of copywriting and proof reading support.
Principal Responsibilities and Duties:
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To produce prospectuses and other key publications which are ‘fit’ for the target market and support the
University’s objectives
Own the University house copy style, tone of voice documents and provide training to marketing staff requiring
writing/ proofing support
Progress, chase and ensure production and design standards are met for the prospectus and other key
publications
Play a support role (copywriting, editing and proofing) to the Marketing Communications team in the delivery of
the marketing activity, as per marketing plans spanning:
o Direct mail, brochures, advertising, on-line and email communications, campaign activities eg audio
scripts etc
Liaise on a day to day basis with designers and printers to progress key publication outputs
Proof check and ensure compliance with approval procedures and corporate style guidelines for a range of
marketing materials, from student recruitment activities to corporate publications eg. graduation brochures and
annual reports
To champion the University’s brand and to respond to general marketing enquiries, referring to colleagues as
necessary
With the Marketing Communications team, gather and share case studies and testimonials to enrich marketing
copy
Assist with the maintenance of the University’s Image Bank
Provide quality assurance on all outputs
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Contribute to cross-departmental activity as required
Adhere to all relevant Health & Safety legislation
To adhere to the University’s financial regulations
Work at weekends and out of hours as required
Work at USW campuses as required
To undertake other duties and responsibilities commensurate with the post and grade as directed by the Director of
Department of their nominee
PERSON SPECIFICATION
SKILLS AND ABILITIES
Essential
a) Excellent copy writing and proof reading skills
b) Ability to enhance and edit copy, with a
consistent tone of voice
c) To be able to translate descriptions and facts
into consumer benefits
d) Creativity in strapline and headline generation
e) Highly organised with excellent attention to
detail
KNOWLEDGE
Essential
f) Awareness of general context and issues in HE
g) Approval and quality control management
h) Holds a degree in a relevant subject eg,
English, media, journalism, publishing
EXPERIENCE
Essential
i) Copywriting of large brochures / prospectuses
j) Editing and proofing text
k) Project management of large publications from
concept through to completion
l) At least two years experience of working as a
Publications Officer or similar role
m) Working with printers, agencies and designers
to manage the production of materials
TRAINING
Essential
p) Microsoft Word and Acrobat Professional
OTHER REQUIREMENTS
Essential
r) Self starter who accepts problem ownership
s) Team player, with a can-do attitude
t) Occasional out of hours working during evening and
at weekends, to meet deadlines and assist with Open
Days
Desirable
Desirable
Desirable
n)
Experience of working in a similar role in HE
o)
Writing for the web
Desirable
q) Adobe Photoshop
Desirable
u) Ability to write and proof copy in Welsh
It is essential that when making an application, candidates specifically address the criteria set out in the
Person Specification. This information will be used in deciding those to be shortlisted.
The terms and conditions of the post (including grade and salary) will be those of the University of South Wales (based
on former University of Glamorgan terms and conditions).