Download Emarsys Launches CRM Ads Enabling Marketers to Connect

For Immediate Release
Emarsys Launches CRM Ads Enabling Marketers to Connect
Purchasing and Behavioral Data to Advertising Campaigns in Real Time
Vienna, AT – June 21, 2016 – Emarsys, the leading provider of cloud marketing software
for B2C companies, today announced the launch of Emarsys CRM Ads. This feature of the
Emarsys B2C Marketing Cloud enables marketers to align their CRM, purchase, and crosschannel (e.g., mobile, Web, email) behavioral data to improve their advertising campaigns.
For the first time, marketers can work with an unparalleled level of targeting and hyperpersonalization across today’s best-in-class advertising channels in real time.
To create a powerful experience that increases customer acquisition and retention, Emarsys
CRM Ads:
 Goes beyond cookie-based marketing, creating an aligned brand experience across
all advertising channels and devices;
 Optimizes bids on Google search by adjusting the text ads and keywords in the
Emarsys B2C Marketing Cloud;
 Reaches customers on Google search, Gmail, Facebook, YouTube, and Instagram;
and
 Unleashes your CRM database to engage and target contacts and consumers who
have not purchased in a long time.
Amir Jacobi, Emarsys Product Manager, highlights the importance of Emarsys CRM Ads, “A
brand’s most valuable contacts are right at their fingertips, within their CRM database. We
are changing the game for marketers as the old approach of focusing advertising campaigns
on anonymous, expensive users is becoming less effective. By adding an unprecedented
level of intelligence to both marketing and advertising technology, we created a peoplebased marketing approach. With Emarsys CRM Ads, we create a more memorable brand
experience for customers, while enabling marketers to measure advertising effectiveness
and ROI in real time.”
With Emarsys CRM Ads and the Emarsys B2C Marketing Cloud, marketers can develop
more sophisticated targeting strategies by creating customer journeys based on real-time,
data-driven decisions. Brands that use Emarsys and CRM targeting can ensure consistency
across integrated campaigns by leveraging audience automation to create, find, and reach
audiences at scale. Ultimately, Emarsys is enabling a deeper and more personalized
experience for brands, retailers, and e-commerce sites to further increase customer
retention.
For more information on how businesses can utilize the benefits of Emarsys CRM Ads,
please go to http://www.emarsys.com/en/products/ads/.
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About Emarsys
Emarsys is a leading global provider of cloud marketing software for B2C companies, and
the first B2C Marketing Cloud. The company provides actionable intelligence to enterprises
targeting their customers, combining machine learning and data science with true
personalization and multichannel delivery to reach customers most effectively, while
maximizing engagement and results. With more than 500 employees in 16 global office
locations, Emarsys serves more than 1,500 clients in 140 countries. Every month, Emarsys
sends over seven billion messages — helping customers increase revenues and ROI. To
learn more about Emarsys’ innovative solutions, click here.
Media Contact:
Jennifer Handshew
Emarsys
+1 (917) 359-8838
[email protected]