Download JOB DESCRIPTION: Marketing Manager Responsible to: Board of

JOB DESCRIPTION: Marketing Manager
Responsible to:
Board of Trustees and Artistic Director
Responsible for:
Marketing and communication of all of the events, activities and
branding of the BAC. You will be part managing and receiving
assistance from a new Creative Agency being set up in house in Sept
2016.
Type of contract
2 year fixed term funded post, extension subject to funding
Holiday
25 days pro rata
Wage
£20,000 pro rata
Hours
16 hours a week. Preferably spread over 3-4 days, but not
essential.
Start date
ASAP if possible, no later than late August.
Key Relationships
 Working very closely with the Artistic Director
 Co managing the Creative Agency with tutor
 Receiving assistance from the administrator, mainly on volunteer rotas.
 Receiving assistance from key volunteers on marketing tasks
Creative Agency
The Creative Agency is an Arts Council funded two year project beginning in Sept 2016
whereby we will be co-delivering 6 Creative Media Production Diplomas within a real work
setting of the Arts Centre. We are co-delivering this with boomsatsuma, a Bristol based
young people's creative opportunities and education provider. This is the third year we will
be working in partnership with boomsatsuma, and it is our third successful Arts Council
application we have gained to offer young people in the area creative training.
The marketing manager will not be responsible for the teaching of the diploma. There will
be a full time tutor in the Centre doing this. However the marketing manager will be
working very closely with the tutor to offer content for training of the young people. In
essence the marketing manager will have up to 6 marketing assistants to deliver all the
marketing work through delegation. There will be direct management therefore of the
Creative Agency members.
Main Responsibilities




Deliver all the marketing and external communication tasks of the Bridgwater Arts
Centre.
Develop and expand current marketing activities
Devise and implement a rebrand of the BAC in line with the Rebranding and
Development Plan.
Grow the BAC database and general reach/ engagement and press/pr contacts.
Marketing and communication co-ordination








Ensuring all the tasks are completed for each separate event using our in-house 12
week marketing schedule, this includes press releases and social media campaign
Recruiting and managing volunteers in order to develop our distribution process to
reach further and wider
Responsibility of keeping the shopfloor marketing materials tidy and up to date
Management of website, CRM and Email Outs (Mailchimp)
Deliver campaigns already arranged for BAC profile raising, mainly surrounding the
70th anniversary
Supporting the Artistic Director and Centre Manager to expand and improve
membership schemes
Nurture and expand relationship with press
Manage the production of the brochure, liaising with the designer
Strategy and Expansion
 Continue the work laid out in our 12 month marketing strategy adding to it and lay
out the marketing strategy for the next 12 months
 Expand our database, reach and engagement
 Improve our online content with the help of the Creative Agency
Rebranding
In Jan 2016, the board, staff and key volunteers had a very successful At Home Day we
we collectively wrote a Rebrand and Development Plan for the Arts Centre. This will be the
starting point for the new marketing manager to develop a rebranding plan. This will focus
on to core areas: the design and the communication. It will include:
- Logo
- Content and website design tweak
- Signage and general communication content
As well as the 12 week marketing schedule, this is the area that will most directly include
the Creative Agency.
People management
 Management of any volunteers supporting marketing tasks
 Management of the Creative Agency specifically regarding completing marketing
tasks set out by the marketing manager
General tasks
1. Any other tasks relevant to the duties of the post.
2. Act as duty manager when needed
Please note that all staff members are expected to take one duty manager evening shift a
month on a voluntary basis.
Any additional evening shifts will be given as time off in lieu.
Person Specification
Marketing Manager
KNOWLEDGE, SKILLS AND EXPERIENCE
Essential
Desirable
Experience of managing marketing in a Direct experience of acting as
customer focused centre/ facility/
Marketing Manager/marketing
organisation
assistant for an Arts Centre
Experience of managing/co-managing
young people in a work capacity
Written and fully delivered successful
Marketing Strategies
Experience of developing excellent
working relationships and team work
between internal and external
stakeholders.
Qualification in marketing
Able to demonstrate a record of
implementing and managing
successful marketing campaigns
Managed a team
Management of websites / CRMs /
Ticketing Systems / email out systems
Proficient I.T level experience
Demonstrate excellent written and
general communication skills and the
ability to communicate with
stakeholders in a clear, meaningful and
effective way
PERSONAL QUALITIES
Strong commitment to the BAC's vision Have an enthusiasm for the Arts
and values
A social media addict
Excited by marketing and the new
trends that will ensure the BAC keeps
relevant
Positivity and patience when teaching
teenagers the basics of marketing
Able and willing to work flexible hours
which may involve evenings and
weekends in order to facilitate full use
of the Centre.
June 2016