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IKON Associates
“An ideas agency, advising
enterprising businesses on
marketing, branding and
communications”
IKON
the communications agency
IKON – Bespoke Agency
 Ex-’big consultancy’ directors, with considerable expertise
and experience but at comparatively lower rates, giving
you more for your money
 ‘Who you see is who you get’. You get senior advice - not
inexperienced juniors
 Flexible working basis: retainer fee, man-hours, project,
deliverables, fixed fee, interim cover, insourced
department, deferred payment, equity in lieu of fee
 Mature and practical - work seamlessly with in-house
department or other agencies
IKON
the communications agency
The IKON Concept
Experts in:
 Developing and promoting corporate brands
 Devising marketing, PR and communications strategies
 Developing marketing-led business plans
 Providing high level advice to senior managers and
entrepreneurs
 Imaginative hands-on implementation by senior people
IKON
the communications agency
The IKON Triangle
Public Relations
Publications
Copywriting
Creative concepts
Web marketing
Training
Strategy
Own
Services
IKON
the communications agency
Marketing planning
Corporate branding
Research
Frontier issues
Marketing audit
Associates
Design
Web site programming
Advertising
Direct marketing
Marketing Crux
It’s not about why customers
should buy your product, but
the reasons they have for not
buying it
IKON
the communications agency
IKON Marketing Philosophy
 Planning, thinking and a strategic approach to marketing are
more effective and will save time and money
 Develop the corporate brand to underpin communications
 Adapt consumer techniques to business marketing
 Customers make emotional rather than rational decisions
 The primacy of ideas - still king in marketing
 “Dare to be different” – make your message stand out
IKON
the communications agency
Strategic Marketing
 Corporate marketing advice that supports marketing and
communications with customers
 It’s all about plannin
g
 Clear thinking, bright thinking, original thinking
 Identify and promote the key USPs of a business
 Engage the business marketing ‘touch points’
 Media neutral – which are the most appropriate marketing
channels for your business?
IKON
the communications agency
IKON Services
 Strategic Marketing – ideas, planning, research, marketing
audit, frontier issues, co-ordination, advice
 Branding – establish a core brand positioning of a business
 PR – hands-on PR and media relations implementation
 Publications – editorial management, creative concepts,
design, copywriting for outstanding marketing publications
 Web Strategy – Bright web site content and marketing
 Training – seminars, workshops, courses and 1-1 training in
PR, marketing planning and copywriting
IKON
the communications agency
IKON Marketing Audit
Independent ‘due diligence’ - evaluates whether a
company’s marketing strategy stacks up and if it
has the resources to reach desired targets
STRATEGY
BRAND
ANALYSIS
COMPETITION
ACTIVITIES
RECOMMENDATIONS
PERCEPTIONS
IKON
RESOURCES
the communications agency
Cost-effective Marketing
 The cost of buying and retaining customers is an essential
investment. No marketing, no sales, no company
 IKON helps identify the best value added marketing
options for your business
 We specialise in the cost-effective marketing disciplines –
planning, media relations, PR, marketing comms
 Emphasise the comparative benefits, value and
efficiencies that your products or services offer
 Our advice often is NOT to pursue a marketing initiative
IKON
the communications agency
The Art of Persuasion
IKON
the communications agency
IKON – Key People
Adrian Shaw – recently MD of Burson Marsteller’s Corporate and
Financial division with over 16 years’ senior advisory experience.
Skills in corporate communications, corporate branding, financial PR
and strategic business development – in the UK and internationally.
Extensive media, City and business contacts.
Contact: 01483-535102 / 07979-900733 / [email protected]
Paul Donkersley – formerly a board director of Valin Pollen/Gavin
Anderson, with over 14 years’ experience in PR consultancy, inhouse, freelance and running his own publications agency. Skills in
marketing strategy, PR, creative direction, web strategy sports
communications and editorial management. Award winning editor
and creative copywriter.
Contact: 01483-535101 / 07967-646046 / [email protected]
IKON
the communications agency
IKON Clients
 Proteome Sciences
 UniSdirect
 Pressac
 Exensor
 Dream Direct
 Ideal Shopping Direct
 Alliance for Natural
Health
 Lambert Smith
Hampton
 TA Fisher
 Magno-Pulse
 Kryotrans
 Speedbuild
 Teemco
 Cantaloupe Group
 FedEx
 T1PS.com
IKON
the communications agency
Why Hire IKON ?
 Smart, strategic thinkers
 Sound judgment and common sense
 Plain speaking advice – we tell it as it is
 Lots of original ideas
 Hands on - roll-up our sleeves and get on with it
 Enthusiastic (or nosey) about other people’s business
 We understand business and risk – we run our own
 Business should also be fun
IKON
the communications agency