Download Guerrilla Marketing - Studious-Catz

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Marketing
Copyright 2006 – Biz/ed
http://www.bized.co.uk
Marketing
1. What do you think is a non
traditional advertising method?
Copyright 2006 – Biz/ed
http://www.bized.co.uk
Principles
2. In the “Principles” area what do you think Energy means
to a marketing principle?
Copyright 2006 – Biz/ed
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Principles
• Presence – find ways to make yourself known at all
times – chat rooms, forums, discussion boards, email, radio, magazines, blogs, Yellow Pages
• Activity – be aware of opportunities to make
your product known at all times and act on them
• Energy – continually marketing –
‘360 degree marketing’
• Networks – always looking to make contacts
and develop networks – importance of relationships
• Smart – don’t offend customers or turn them off
3. Why would it be important to be a “smart”
market person? Explain in full sentences.
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Advantages:
4. Many business pay millions of dollars for marketing strategies. Why
would you want to have a marketing plan that is low cost and yet,
effective? Explain in full sentences.
Copyright 2006 – Biz/ed
http://www.bized.co.uk
Advantages
• Flexible – because of small scale nature can be
adapted quickly, relatively easy to respond to change
• Low Cost – one of the founding principles – ideal for
firms who do not have massive marketing budgets
• Targeted – designed to reach the target market –
reduces waste and ineffectiveness
• Simple – many of the methods simple
and easy to use and implement – ideal
for the smaller business
5. Why would it be import to understand
your target population when marketing
a product? Explain in full sentences.
Copyright 2006 – Biz/ed
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Non-traditional advertising
methods
6. Why is the WEB an
important tool for marketing?
Full sentences.
Copyright 2006 – Biz/ed
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Non-traditional methods
• The Internet:
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Web sites – easy and cheap to set up
Pop up ads (assuming they are ‘smart’!)
24 hour availability and contact
Using Internet technology – getting
your name high up in search engines
– Using access/registration or subscription
logs to full capacity
– Use of banner advertising
– Web logs – ‘Blogs’ – personal Web ‘diaries’
7. What are blogs? Explain in full sentences.
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Non-traditional methods
• Stickers – can be put anywhere –
especially in the target area
• Pavement chalking
• Bio-degradable tree postings
• Product give-aways
• Stenciling
8. Of these non traditional
methods of advertising
• Spray paint logos which would you pick and
why? Full sentences.
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Non-traditional methods
• Offering free demonstrations and talks –
gets you and your product known
• Offering free consultations
• Finding a way of generating mystery
and intrigue to involve consumers
• Peer marketing – putting people of similar
interests/ages/segments together to generate
interest in the product, e.g. one claim
for downloading music is that it opens up
the chance for ‘new’ music to be discovered
and later purchased
9. Of these methods which one
• Using SMS text messaging would you pick and why? Full
sentences.
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Word of Mouth
• Roach Baiting – getting the company message/brand
across by the use of an ‘actor’ behaving as a normal
consumer in the hope of getting the message passed
on.
• Undercover Marketing – also known as ‘buzz
marketing’ – similar to above. Use of paid actors to
actively promote the product/brand in a variety of
situations or leaving products in high profile places to
get them seen/used/noticed.
• Live commercials – paying for ‘live commercials’ in an
appropriate setting, e.g. getting a group of young
people to promote the use of ‘alco-pops’ in a club or
theme bar.
10. Of the above marketing methods which one do you think would be
most successful at WHS? And why? Full sentences.
Copyright 2006 – Biz/ed
http://www.bized.co.uk
'Illegal' methods
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Bill stickers
Spray paint logos
Graffiti ads
(Some of these may not be strictly illegal
but may border on being so – not embraced
by all ‘guerrilla’ marketers)
11. Why would you NOT do the above illegal methods?
Explain in full sentences.
Copyright 2006 – Biz/ed