Download marketing resource kit

MARKETING RESOURCE KIT
MARKETING RESOURCE KIT
TABLE OF CONTENTS
COMMITTED TO YOUR SUCCESS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
BRANDED BASICS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Logos | 5
Business Cards & Stationery | 6
MARKETING ESSENTIALS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Messaging | 8–9
Brochures | 10
Website | 11
COMMUNICATION STRATEGIES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Lists | 13
Postcards | 14
Email | 15
OPEN HOUSE. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Invitations | 17
Graphics | 18
Promotional Products | 19
PHOTOGRAPHY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Digital | 21
Stock | 22
Flow | 23
ADDITIONAL RESOURCES. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
Marketing | 25
Creative | 26
Industry | 27
CONCLUSION.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
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MARKETING RESOURCE KIT
COMMITTED TO YOUR SUCCESS
Congratulations on the acquisition of your new Flow waterjet!
At Flow, our customers’ success is paramount. We’re not just interested in supplying you with a waterjet solution — we are
committed to providing innovation, expertise, and the support necessary to grow your business. Our customers are the root
of our focus — and we pride ourselves on taking care of our greatest asset — you.
In today’s competitive manufacturing environment, marketing is key to growing a successful business. Marketing can help
you create demand and increase sales. The Flow Marketing Resource Kit is designed to help you reach out to potential
customers and capitalize on revenue-generating business opportunities. This kit provides you with marketing guidance and
resources to help you promote your Flow waterjet and services.
The resources included in this kit will help you:
■■ Clearly communicate the benefits of your Flow waterjet
■■ Market your Flow waterjet and services in a professional and competitive manner
■■ Utilize a vast array of marketing resources to help you grow your business
For questions regarding access or use of www.flowmarketingresources.com, please contact [email protected].
Flow Marketing Resource Kit is Online
As an added convenience, the Flow Marketing Resource Kit is accessible on our exclusive Customer Marketing
Resource website — www.flowmarketingresources.com. This is a secure website and requires a user name and
password to access it. Once logged in, you can access the Customer Marketing Resources Kit, examples of Flow
branded materials, as well as Flow logo files and photography for your use.
Flow customers can access www.flowmarketingresources.com using the following log-in:
User name: flow.customer
Password: FlowMRK07
The resources listed in the Flow Marketing Resource Kit are provided only as a point of reference. Flow International Corporation does not endorse any of the
resources mentioned in this kit. Customers are encouraged to fully research the resources provided and select the ones that are most appropriate for their
individual business needs.
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MARKETING RESOURCE KIT
BRANDED BASICS
Overview
A brand is the spontaneous feeling people experience about an organization and its products or services. It’s far more
than just a logo. A strong, charismatic brand is any product, service, or organization for which people believe there is no
substitute. The foundation of brand is trust. Customers trust a brand when their experiences consistently meet or beat their
expectations. People base their buying decisions on symbolic cues, so it is imperative that the symbols representing a brand
are compelling.
It is important to properly brand your communication materials. Whether you are writing a letter, building a website, or
creating a brochure — it is imperative that your brand remains consistent.
In this section you will find:
■■ Logo design resources to help you create a logo to identify your company
■■ Business card design and printing resources to help you create your own branded business cards
■■ Stationery design and printing resources to help create stationery to promote your company’s brand
SAMPLE OF FLOW BRANDED STATIONERY:
JESSICA HARDING
Marketing Communications Assistant
tel 253.850.3500 x536
fax 253.813.9377
[email protected]
www.flowcorp.com
Flow Waterjet Americas
23500 64th Avenue South
Kent, WA 98032 USA
A Flow International Company
INNOVATION | EXPERTISE | COMMITMENT
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MARKETING RESOURCE KIT
BRANDED BASICS | LOGOS
Logo Design Resources
One of the main components of a brand is the logo. You can help control the associations with your brand by creating a logo
that appropriately expresses your product and service offerings. Remember, your logo and the feelings evoked towards your
company are synonymous. Carefully choose significant colors, suitable fonts, and keep it concise.
Let Flow help you start your logo creation. Please explore the resources below for branding and logo assistance.
LogoBee, Inc.
Excerpt from www.logobee.com: “Here at LogoBee, we are committed to giving our clients efficient and reliable customer
support. We are available for free logo design consultations or to answer any questions you may have… We are committed to
providing our customers with original logo designs that best suit their company's needs at a competitive and affordable price.”
www.logobee.com | 888.905.6462
LogoDog
Excerpt from www.logodog.com: ”After you take a look at our logo design portfolio, you'll see the difference. We are known
for high quality, professional logo design at a reasonable price. We offer one on one interaction, efficient response time and
most of all, a logo design you'll be proud of for years to come. We have successfully designed logos for virtually every field
of business. We look forward to providing you with the best logo design possible.”
LogoDog also offers web design, print design, and printing services.
www.logodogcom | 612.845-0467
Logoworks
Excerpt from www.logoworks.com: ”The Logoworks process ensures you are as involved with the logo creation process as
you want. We understand creating a quality logo involves more than just pretty artwork. Our design team works hard to
create a professional logo design that accurately reflects you and your business… In addition to outstanding logo design, we
also have design teams dedicated to website design, brochure design, and advertising campaigns. As with our logo design
service, you can expect remarkable quality at small business price points.”
www.logoworks.com | 800.210.7650
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MARKETING RESOURCE KIT
BRANDED BASICS | BUSINESS CARDS & STATIONERY
Business Card Design and Print Resources
Often times your business card is the first tangible impression of your company you provide to prospects. It is important
that your business cards clearly communicate the contact information necessary, as well as accurately express your
brand. Letterheads, envelopes, and brochures are also pieces of marketing collateral that are frequently used in daily
communications with new prospects and return customers. Stationery that is congruent with your overall brand can even
help stimulate referrals. Keep your stationery concise and consistent with your brand in order to promote your company in
an effective manner.
Let Flow help you start your business card and stationery design. Please explore the resources below for business card
design and print assistance.
Vistaprint
Excerpt from www.vistaprint.com: “Vistaprint seeks to offer compelling value to its customers through an innovative use
of technology, a broad selection of customized printed products, low pricing and personalized customer service. Through
the use of proprietary Internet-based graphic design software, proprietary order receiving and processing technologies and
advanced computer print facilities, Vistaprint offers a meaningful economic advantage relative to traditional graphic design
and printing methods.”
www.vistaprint.com | 1.866.614.8002
Overnight prints
Excerpt from www.overnightprints.com: “At Overnight Prints, we stick with what has worked for us: High quality products
produced with unrivaled environmentally sound practices, all delivered to you as soon as tomorrow. After all, if we demand
perfection from ourselves, why shouldn’t you?”
www.overnightprints.com | 1.888.677.2000
PsPrint
Excerpt from www.psprint.com: “PsPrint, part of the Deluxe Corp. family of companies, combines the very best in web
technologies with state-of-the-art print production facilities on both coasts to cut your delivery time and expenses. PsPrint
delivers online convenience combined with lightning-fast turnaround—along with very competitive prices.”
www.psprint.com | 1.800.511.2009
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MARKETING RESOURCE KIT
MARKETING ESSENTIALS
Overview
In this section you will find resources to get you thinking like a marketer and help you create essential marketing collateral.
Trying to market your company can seem like a daunting task. However, there are many educational resources available to
provide you guidance. These resources provide information ranging from brochure design to website construction.
In this section you will find:
■■ Flow messaging and tips for writing your own messaging
■■ Brochure design and print resources to help you create branded business collateral
■■ Website design resources to help create or update your company’s web presence
SAMPLE OF FLOW MESSAGING BRANDED BROCHURE:
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MARKETING RESOURCE KIT
MARKETING ESSENTIALS | MESSAGING
Messaging
Effective marketing materials contain consistent messaging. Your messaging should outline the unique benefits of your
company and the services you offer. The result of cohesive messaging is a unified company presence that exhibits specific
and organized objectives to your audience.
Let Flow help you start to compose your messaging. Please explore the content provided below for an example of Flow’s
messaging and tips on how to write your own company messaging.
FLOW MESSAGING AND BENEFITS OF WATERJET CUTTING
Unmatched Speed and Versatility
Acclaimed for its power, speed, and versatility, ultrahigh-pressure (UHP) waterjet technology is the fastest growing major
machine tool process in the world. The reason? Manufacturers realize greater efficiency and productivity by implementing
UHP waterjets into their operations. Since abrasive waterjet (AWJ) technology was first invented by Flow in 1979 (patent
number 4,648,215), the technology has rapidly evolved. Now, waterjets can quickly and accurately cut virtually every
material from food and paper products to composites, steel, and exotic metals. In addition, waterjets cut with a narrow kerf
and can produce net-shape parts with no heat-affected zone, heat distortion, or mechanical stresses. The result? Higher
quality parts at a significant cost savings.
Greater Cutting Capabilities
Flow waterjets enable you to cut a variety of applications with ease. They can cut materials from 1/16 inch (1 mm) to over 8
inches (200 mm) thick into any shape in a single step. A pure waterjet can rapidly cut soft materials such as rubber, cork,
and foam. Then, in less than two minutes, you can switch to an abrasive waterjet capable of cutting hard materials such as
metal, stone, plastics, composites, glass, and ceramics with no heat-affected zone and superior edge quality.
Reduction in Material and Production Costs
Flow waterjets require minimal fixturing and tooling so you save valuable time on your shop floor. They also cut an accurate,
clean edge that allows for tight nesting so you’ll produce less scrap material, and increase your yields and profitability.
Complementary Technology
Many of our customers add waterjets to their operations as a complement to other cutting technologies such as EDM, laser,
machine, and plasma. While each shop has its own unique cutting requirements, most find that waterjets enhance both their
productivity and profitability.
WHAT MAKES A FLOW WATERJET SUPERIOR?
Flow is recognized as the world leader in the development and manufacture of waterjet technology. In fact, we’ve delivered
over 12,000 waterjet systems to customers in 45 countries around the world — more than all other suppliers combined. One
reason Flow is recognized as the leader is because we have introduced every major waterjet innovation since our founding
in 1974. More importantly, it’s because customers know they can count on us. They know we deliver the most technologically
advanced systems available and back up every system we sell with the most extensive customer support network in
the industry.
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MARKETING RESOURCE KIT
MARKETING ESSENTIALS | MESSAGING
TIPS FOR WRITING YOUR OWN MESSAGING
Focus your messaging on “how your customers benefit” instead of on “what you do.” Customers want to know what is in it
for them. In fact, their insistence on knowing how you can help them is so strong they’ll quickly become disinterested if you
don’t tell them immediately.
Make a list of the core benefits your product or service gives to customers:
■■
■■
■■
■■
You save the customer time
You help the customer save money
You make the customer feel important
You help the customer be successful
Include one or two of your core benefits in your headline. Then list additional benefits, connecting them with features,
throughout your messaging.
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MARKETING RESOURCE KIT
MARKETING ESSENTIALS | BROCHURES
Brochure Design and Print Resources
A brochure is a key component of your marketing collateral. It can be used as a handout, a mail piece for new prospects, an
update for existing customers, and more. Since brochures can be distributed for such diverse purposes, it is imperative they
are branded appropriately and contain concrete company messaging throughout.
Let Flow help you start your brochure design. Please explore the resources below for brochure design and print assistance.
StockLayouts Graphic Design Templates
Excerpt from www.stocklayouts.com: “StockLayouts’ agency-quality templates make it easy to create great looking
marketing materials affordably and quickly. Our royalty-free templates include customizable layout files, high quality stock
photos and illustrations and are produced to exacting technical standards suitable for printing on a commercial press or
color printer. StockLayouts offers creative templates for brochures, flyers, newsletters, stationery, postcards, ads, menus
and posters for a variety of businesses. If you’re faced with time limitations, budget constraints or simply need new creative
ideas, let our designs do the work.”
www.stocklayouts.com | 877.833.3305
Brochure Design Service
Excerpt from www.brochuredesignservice.com: “Brochure Design Service is the one-stop resource for all your brochure
design needs! Here you will find the solutions for all your requirements – from the outline of concepts and messages of your
brochure, to the final printing.”
www.brochuredesignservice.com | 888.289.3861
MyCreativeShop
Excerpt from www.mycreativeshop.com: “At MyCreativeShop—your creative shop, anyone can create stunning, professional,
corporate and promotional brochure designs. It’s fast. It’s easy. It’s fun. And best of all, no skills are needed with our unique
brochure templates, design tools and always FREE photos!”
www.mycreativeshop.com | [email protected]
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MARKETING RESOURCE KIT
MARKETING ESSENTIALS | WEBSITE
Website Design Resources
The internet is a significant marketing medium that is too important to be overlooked. Creating a website should not be an
intimidating undertaking. Now more than ever there is an abundance of resources available to help you generate a well
branded, easy to use, website for your customers and prospects. Your company website will prove an effective method for
reaching audiences you may not have first expected to have access to.
Let Flow help you start your website design. Please explore the resources below for website design assistance.
Lunar Media
Excerpt from www.lunarmedia.net: “We are a … design firm specializing in logo design, printed materials and web
development. We develop cost-effective, distinctive designs and web solutions for start-up and established businesses. We
offer a wide range of print and media services including logo, letterhead, brochure creation, web design, e-commerce, flash
design and web hosting.”
www.lunarmedia.net | 800.252.8221
Network Solutions
Excerpt from. www.networksolutions.com “Register your domain name here and you'll be sure to get reliability. Everything
you need to launch and maintain a successful presence on the Web. Improve your current Web site so it can work harder for
your business. Get the word out about your business and drive more traffic to your Web site.”
www.networksolutions.com | 866.907.2509
Web.com
Excerpt from www.web.com: “Web.com's award-winning website solutions include a variety of integrated online tools and
services including website design & web publishing, web hosting, business email, domain name registration, web marketing
and ecommerce services specifically designed for small business owners that don’t have design or technical expertise. With
our easy-to-use point and click Site Builder tool, Web.com makes it fast and easy to design your website, increase your
website traffic, sell online, and stay connected to your customers and prospects. You simply won't find a better value for
your money! “
www.web.com | 800.932.4678
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MARKETING RESOURCE KIT
COMMUNICATION STRATEGIES
Overview
Direct marketing is a valuable strategy for generating new business. Whether you are trying to reach new prospects with a
mailer, or keep existing customers coming back by showing off your extensive capabilities with an industry specific postcard,
these communication strategies are an effective way to market your services to your target audience. Direct marketing can
drive traffic to your website, advertise your new location, or help increase brand recognition, all while reaching the audience
of your choice.
In this section you will find:
■■ Direct mail and email list resources to help target your direct marketing efforts
■■ Design and print and resources to help you create impactful postcards for direct mail
■■ Email marketing resources to help you effectively market your services electronically
SAMPLE OF FLOW BRANDED email:
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MARKETING RESOURCE KIT
COMMUNICATION STRATEGIES | LISTS
Listing Service Resources
Direct mail listing services can help you reach a target audience that you have yet to come in contact with. If you have a
mailer you would like to send out to a specific audience but do not have the addresses needed, a listing service will provide
you with those addresses for a fee. Lists can be generated based on company industry as well as location. It is important to
recognize the benefits of expanding your marketing to new audiences.
Let Flow help you reach your target audience. Please explore the resources below for listing service assistance.
D&B
Excerpt from www.dnb.com: “D&B's Small Business Solutions offers a package of products tailored to the unique needs of
small businesses. Leveraging D&B's extensive database of information, Small Business Solutions products are designed to
help you run your day-to-day operations more efficiently and make the decisions critical to a successful business.”
www.dnb.com | 800.234.3867
InfoUSA
Excerpt from www.infousa.com: “Founded in 1972, infoUSA is the leading provider of business and consumer information
products, database marketing services, data processing services and sales and marketing solutions. Content is the
essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the
only company to own a proprietary database of 210 million US consumers and 14 million US businesses under one roof.
The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers
use infoUSA's products and services to find new customers, grow their sales, and for other direct telemarketing, customer
analysis and credit reference purposes.”
www.infousa.com | 800.321.0869
USADATA
Excerpt from www.usadata.com: “USADATA is the leading provider of Sales Leads On Demand through solutions for
customer acquisition and relationship management. We securely deliver targeted, privacy-assured mailing lists and sales
leads that have helped over 100,000 businesses nationwide, across all industries, grow their business. Our mission is to be
the trusted source of privacy-assured mailing lists, sales leads and lead generation solutions for companies of all sizes.”
www.usadata.com | 800.395.7707
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MARKETING RESOURCE KIT
COMMUNICATION STRATEGIES | POSTCARDS
Postcards Design and Print Resources
Postcards are an effective and inexpensive way to reach your audience. With direct mail you can you can measure the
results of your marketing. It is recommended you send out a test mailer to measure the response from the audience you are
trying to reach. Since you are able to test your results before you send out your postcards in mass quantities, this marketing
strategy can prove to be extremely cost effective. Postcards are a wonderful way to drive your direct mail campaigns.
Let Flow help you start your postcard design. Please explore the resources below for postcard design and print assistance.
48HourPrint.com
Excerpt from www.48HourPrint.com: “Postcards are an extremely effective and low cost way to get your message out. They
are easy to handle and inexpensive to mail. And can deliver your message with more impact and clarity than other direct
mail pieces. Unlike letters or brochures which are often discarded before the envelope is even opened; marketing postcards
have a distinct advantage as it is almost impossible to throw one away without at least glancing at its message. As an
industry leader in postcard printing, 48HourPrint.com is a great resource for making your postcard designs a reality.”
48HourPrint also offers business card, brochure, letterhead design, mailing services and more.
www.48HourPrint.com | 800.844.0599
Modern Postcard
Excerpt from www.modernpostcard.com: “Modern Postcard gives you the freedom to choose the products and services that
fit your direct marketing needs. You can design mailers and handouts, build a targeted mailing list and use our convenient,
in-house mailing services.”
www.modernpostcard.com | 800.959.8365
PostcardMania
Excerpt from www.postcardmania.com: “PostcardMania can take care of the entire postcard printing process for you. We will
design, print, address and mail your postcards and you won't have to lift a finger. Or just order the best quality postcards out
there for the price and we'll ship them to you. Take advantage of all of our services or pick and choose the ones that fit your
marketing plan and budget!”
www.postcardmania.com | 800.628.1804
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MARKETING RESOURCE KIT
COMMUNICATION STRATEGIES | EMAIL
Email Marketing Resources
Email marketing is an increasingly necessary marketing strategy, especially for small businesses. Your company updates,
service specials, and invitations can be sent to thousands of prospects with the click of a button. Email allows for instant,
targeted distribution of marketing communications. You can proactively market to your intended audience, without giving
a second thought to postage. Email marketing is essential as our world continues to become more technologically driven.
Using email as a marketing strategy will demonstrate your dedication to stay progressive in your industry.
Let Flow help you start your email marketing. Please explore the resources below for email marketing assistance.
Constant Contact
Excerpt from www.constantcontact.com: “Email marketing with Constant Contact means you have the industry-leading
service, support, and personal coaching trusted by more than 100,000 small businesses, associations, and nonprofits. You'll
discover that you can quickly create professional-looking email campaigns that grab attention and help you build successful,
lasting relationships with your customers, clients, or members.”
www.constantcontact.com | 866.876.8464
StreamSend
Excerpt from www.streamsend.com: “You know your business needs to do more to strengthen customer retention and increase
revenues from current clients. Now, you don’t need a multi-million dollar marketing budget or a Fortune 500-sized staff to take
the plunge. The Stream Send e-mail marketing system from EZ Publishing offers your business the opportunity to expand your
client base and create and deliver the highest quality e-newsletters, even with limited resources. Generate interest in your
products and services through repetitive exposure by using opt-in e-mail newsletters and other informational e-mails.”
www.streamsend.com | 877.439.4078
VerticalResponse
Excerpt from www.verticalresponse.com: “VerticalResponse is the easy-to-use, web-based marketing solution that helps
you grow your business through email marketing and printed postcards…At VerticalResponse we work hard to offer online
tools that enable anyone regardless of technical expertise to get up and running in minutes with their email and direct mail
campaigns. Self-service isn’t just for the gas pump anymore, it’s the way businesses need to use the Internet to help
them grow.”
www.verticalresponse.com | 866.6VERTICAL
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MARKETING RESOURCE KIT
OPEN HOUSE
Overview
Open houses are wonderful ways to market your services in a more personal environment. What better way to demonstrate
your services then to show them first hand to your target audience? Open house events provide you with an opportunity to
display your equipment, exhibit your services, and communicate face to face with your prospects. During these events you
may wish to allow customers to tour your facility, or to experience your services. It is important to capitalize on the one on
one time an event such as an open house facilitates.
In this section you will find:
■■ Design and print and resources to help you create influential invitations for open houses
■■ Graphic design and print resources to help you create valuable displays
■■ Promotional Product resources to help you create branded giveaways
SAMPLE OF FLOW BRANDED Graphics:
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MARKETING RESOURCE KIT
OPEN HOUSE | INVITATIONS
Invitation Design and Print Resources
A successful open house first requires the attendance of qualified prospects. In order to gain the audience desired for your
open house, it is important to send influential invitations. Employing the use of an incentive to gain the attendance to your
open house is an effective means to drive traffic to your event. It is equally important that your invitations remain on brand
to make sure you catch the attention of those you specifically would like to attend.
Let Flow help you start your invitation design. Please explore the resources below for invitation design and print assistance.
iPrint.com
Excerpt from www.iprint.com: “At iPrint, you can personalize your printed product just the way you want it. Our online
printing service offers 70 different products with a variety of design options. Business cards, stationery, postcards, Post-it®
Notes, announcements, invitations, rubber stamps, address labels, signs, banners, mugs, mouse pads, and apparel are just
a few of our items. Adding your name or logo to any of them – or even creating your own logo from art on our site – is fast
and easy. Choose the product, design, enter your information … and go!”
www.iprint.com | 650.474.3939
PrintPlace
Excerpt from www.printplace.com: “Print Place is a partnership between print professionals, designers and developers
committed to delivering the best online printing experience. We have a manufacturing facility that is ISO 9001 certified. We
have a user friendly website with the industry's most powerful and flexible quote tool. We have a workflow that guarantees
end-to-end color management. We offer more substrates than any other online printer. That is just the beginning.”
www.printplace.com | 877.405.3949
VistaPrint
Excerpt from www.vistaprint.com: “With more than 8,000,000 customers worldwide, VistaPrint is the source for high-quality
graphic design, Internet printing and premium service. We offer small businesses and consumers a convenient, high-quality
solution for graphic design services and full-color printing in small quantities, without the premium price.”
www.vistaprint.com | 800.961.2075
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MARKETING RESOURCE KIT
OPEN HOUSE | GRAPHICS
Graphic Design and Print Resources
Once you have gained the attendance of your target audience at your open house, it is helpful to create a visually appealing
environment to display your services. Posters and graphics can be used to visually call attention to special services or
various products you offer.
Let Flow help you start your graphic design. Please explore the resources below for graphic design and print assistance.
FastSigns
Excerpt from www.fastsigns.com: ‘With almost 500 FASTSIGNS® locations around the world, you're never far from sign
solutions made simple. Whether it's banners, building signs, vehicle graphics, or signs for your windows, walls, doors or
floors, FASTSIGNS® uses the very latest computer-aided signmaking systems and techniques to design and create highimpact, cost effective signs that get you results.”
www.fastsigns.com | 800.827.7451
FedEx office
Excerpt from www.fedex.com/us/office: “We offer a wide range of sign and banner options, including metal signs, plastic
signs, magnetic auto signs, vinyl banners, posters, poster-size photo enlargements and large-format presentation materials.
We even offer vinyl lettering, labels and decals that are as simple to use as bumper stickers. No matter what your budget,
FedEx Kinko's can help you create an impactful message that gets noticed.”
www.fedex.com/us/office | 800.254.6567
PosterGarden
Excerpt from www.postergarder.com: “PosterGarden.com is a full-service creative trade show graphics firm located in the
Pearl District of Portland, Oregon. We are designers, photographers, copywriters and technical specialists… all with a
Marketing Communication perspective. Our clients range from high-tech corporations to government agencies. We combine
hands-on graphics experience with outside-the box creativity and technical know-how. We're fast, we're good and we bring
key messages to life as dynamic images that work for the client.”
www.postergarden.com | 800.707.0204
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MARKETING RESOURCE KIT
OPEN HOUSE | PROMOTIONAL PRODUCTS
Promotional Product Resources
Branded promotional products can be used as incentive pieces for your open house, or even as holiday gifts. A promotional
item with your company brand imprinted on it will serve as a tangible marketing device that will provide a visual reminder of
your product throughout your customers’ day. Every time your branded product is used, your company will be brought to the
top of mind positioning you are striving to meet in your marketing strategies.
Let Flow help you start your search for the appropriate promotional product. Please explore the resources below for
promotional product assistance.
4imprint.com
Excerpt from www.4imprint.com: “Organizations of all shapes and sizes – from small offices to all of the Fortune 100® - have
come to trust 4imprint when it comes to fast, accurate and hassle free ordering (we helped more than 100,000 customers
last year alone). You can trust us too – we guarantee it!”
www.4imprint.com | 877.446.7746
Branders.com
Excerpt from www.branders.com: “Branders.com is largest source for business custom merchandise and custom t-shirts on
the Internet. We supply promotional logo clothing and wholesale shirts that surpass the competition for your trade shows, or
needs for advertising specialties. Reach people that may never see conventional ads and increase company visibility. Look
into quality promotional giveaways that will maximize your company's exposure. Useful promotional gifts and distinctive
promotional items make promotional giveaways that will build positive attitudes toward your company. Create distinctive
promotional items!”
www.branders.com | 877.272.6337
Leaderpromos.com
Excerpt from www.leaderpromos.com “Create a little excitement with corporate gifts! Leaderpromos is your source
for thousands of promotional products, advertising specialties, and trade show giveaways. We have got it all! Stylish
promotional apparel. Great electronics. Hundreds of tote bags, computer bags, briefcases and more. We add new
promotional gifts every day.”
www.leaderpromos.com | 877.677.9988
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MARKETING RESOURCE KIT
PHOTOGRAPHY
Overview
Photography is an important element that will enhance the visual appeal of your marketing materials. There are many
different options available for acquiring the appropriate photographs for your various marketing needs. Whether you are
using a photograph of one of your products or a stock photograph to demonstrate your services, the right image will help
visually express your services to your target audience.
In this section you will find:
■■ Digital photography resources to help you take your own high quality photographs
■■ Stock photography resources to help you create eye-catching marketing collateral
■■ Flow product and application photography to support your marketing activities
sample of flow photography in use:
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MARKETING RESOURCE KIT
PHOTOGRAPHY | DIGITAL
Digital Photography Resources
Digital photography allows a novice photographer to capture impressive photographs themselves. There are many resources
available to help you take digital photographs with near professional quality. When you take your own digital photography,
you have an instant electronic photograph, ready for modifications if needed. This option for creating product and service
representative photographs is great for small business marketing.
Let Flow help you start your digital photography education. Please explore the resources below for digital
photography assistance.
FotoForum.com
Excerpt from www.fotoforum.com: “FotoForum.com is an informational resource and online guide to digital photography.
With the increasing power and simplicity of today’s digital cameras, phones, and software provide, digital photography is
here to stay. And for good reason, faster internet connections and better tools and electronics make it all too easy to use,
save, edit, print and share with others.”
www.fotoforum.com
ShortCourses
Excerpt from www.shortcourses.com: “Famous for its books on digital cameras and digital photography. The digital
photography resource for over 6,000,000 visitors a year.”
www.shortcourses.com
Shutterbug.com
Excerpt from www.shutterbug.com: “Are you interested in expanding your knowledge and enhancing your creativity?
Shutterbug's vast archives of instructional articles are written by serious photographers for serious photographers.”
www.shutterbug.com
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MARKETING RESOURCE KIT
PHOTOGRAPHY | STOCK
Stock Photography Resources
Stock photographs can be purchased for use in your marketing materials. Stock photography allows you to save the time
and money needed to hire a professional photographer by choosing from a library of photographs that already exist to be
used in your marketing collateral. Royalty-free stock photography allows you to pay a one time fee for a photograph that can
be used multiple times in your marketing materials, while rights-managed photography requires that you pay every time you
use the image.
Let Flow help you start your stock photography search. Please explore the resources below for stock photography assistance.
Corbis
Excerpt from www. corbis.com: “Corbis is a creative resource for advertising, marketing and media professionals worldwide,
helping to bring creative work to life with the highest quality photography, footage and rights services. Corbis offers a
preeminent collection of more than 100 million creative, entertainment and historic images, a comprehensive footage library,
the world’s deepest rights and clearances expertise, a roster of elite assignment photographers and an award-winning media
management solution.”
www.corbis.com | 800.260.0444
Getty Images
Excerpt from www.gettyimages.com: “Getty Images creates and distributes the world's best and broadest imagery
collections, making them available in the most accessible and usable way -- 24 hours a day, every day. From contemporary
creative imagery to news, sports, entertainment and archival imagery, our products are found each day in the full range of
traditional and digital media worldwide.”
www.gettyimages.com | 206.925.5000
Veer
Excerpt from www.veer.com: “Veer provides visual elements for use in professional creative work, such as graphic design,
motion design, advertising and filmmaking. Our products include stock photography, illustration, motion clips, and
typefaces. Products are showcased in our regularly published Veer Visual Elements catalog and other promotional pieces.”
www.veer.com | 877.297.7900
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MARKETING RESOURCE KIT
PHOTOGRAPHY | FLOW
Flow Photography Resources
We have included high resolution Flow product and application photography on the Flow exclusive Customer Marketing
Resource website — www.flowmarketingresources.com — to support your marketing activities. This photography collection
will be useful when creating your own marketing materials. Please feel free to use the photographs in all of your marketing
collateral, provided Flow is directly recognized as the photograph provider. All Flow photographs must be accompanied by
the following caption:
Photo courtesy of Flow International Corporation
Additionally, Flow photographs used online should link directly to Flow’s website at www.FlowWaterjet.com.
Examples of flow photos
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MARKETING RESOURCE KIT
ADDITIONAL RESOURCES
Overview
In this section you will find additional resources to help you answer general marketing questions. There are many
educational resources available to provide you guidance. These resources provide information ranging from general
marketing tips to educational courses and certifications.
In this section you will find:
■■ Marketing organizations and resources to help you learn other ways you can market your business
■■ Creative directories to help you find talent for design and photography
■■ Industry organizations to help you learn more about the industries you are targeting
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MARKETING RESOURCE KIT
ADDITIONAL RESOURCES | MARKETING
Marketing Organizations and Resources
There are an abundance of resources available to help you formulate your own marketing strategies. We encourage you to
take advantage of the educational information available as you plan your company’s marketing tactics. You will find many
useful tips that cover all different facets of marketing.
Let Flow help you start your general marketing information search. Please explore the resources below for
marketing assistance.
American Marketing Association (AMA)
Excerpt from www.marketingpower.com: “The American Marketing Association is a professional association for individuals
and organizations involved in the practice, teaching and study of marketing worldwide. Our principal roles are… Advancing
marketing competencies, practice and thought leadership…Being an advocate for marketing and promoting its importance,
efficacy and ethics...Being an essential resource for marketing information, education/training and relationships.”
www.marketingpower.com | 312.542.9000
Direct Marketing Association (DMA)
Excerpt from www.the-dma.org: “The Direct Marketing Association is the leading global trade association of business and
nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for
responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cuttingedge research, education, and networking opportunities to improve results throughout the entire direct marketing process.”
www.the-dma.org | 212.768.7277
Marketing Today
Excerpt from www.marketingtoday.com: “Since its launch in the mid-1990's, Marketing Today's mission has been focused on
providing articles with insights on strategies and tactics, and results of studies relevant to marketers… Although Marketing
Today is relevant to all types of marketers, much of its content is focused on online marketing and business-to-business
marketing. Over the years, Marketing Today has been recommended by numerous marketing associations, in college texts,
by leading marketers, and University marketing departments including Harvard, Northwestern, Vanderbilt.”
www.marketingtoday.com
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MARKETING RESOURCE KIT
ADDITIONAL RESOURCES | CREATIVE
Creative Talent Resources
When designing your marketing materials you may find that you would like to employ the knowledge of marketing
professionals. Creative talent directories are available to help you locate the professionals necessary to help you create highquality, compelling marketing materials.
Let Flow help you start your creative talent search. Please explore the resources below for professional marketing assistance.
DirectoryM.net
Excerpt from www.advertisersandmarketers.com: “Welcome to the DirectoryM.Net Business Directory—Your trusted source
for business services from Advertising & Marketing to Web Design. Select a category to begin. Next choose a city and
provide your contact details and requirements to receive proposals from trusted service providers.”
www.advertisersandmarketers.com | 800.617.9715
Elance
Excerpt from www.elance.com: “Whether you post a project to our professional network or invite selected professionals
to bid, you are bound to find the right match for your needs at Elance. Tap into an incredible variety of talent in the U.S.
and abroad, ranging from highly skilled individual freelancers to full-service firms. Decide who to hire by examining their
proposals, evaluating their credentials and prior work, and reading feedback left by others.”
www.elance.com | 877.435.2623
Guru.com
Excerpt from www.guru.com: “Guru.com is the world's largest online marketplace for freelance talent. Through our free
service, employers find top freelance and contract talent locally, nationally, or globally. Created in August of 2000, Guru.com's
web-based marketplace directly connects businesses with over 629,000 professionals who specialize in over 160 professional
categories including: website design, programming, graphic design, business consulting, and administrative support.”
www.guru.com | 412.687.1316
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MARKETING RESOURCE KIT
ADDITIONAL RESOURCES | INDUSTRY
Industry Organizations and Resources
In order to better understand the audience you are trying to reach, it is helpful to explore organizations specifically related to
the industries you are interested in. Studying your audience will enable you to better direct your marketing materials.
Let Flow help you start your target audience research. Please explore the resources below for industry
organization assistance.
The Association for Manufacturing Technology
Excerpt from www.mfgtech.org: “In today's competitive manufacturing environment, it makes good business sense to have
a partner and ally like AMT to help you conquer current and future challenges. When you join AMT, you become a member
of an organization that is dedicated to supporting and enhancing the activities of American manufacturers. We are the voice
and advocate, promoting better understanding of our industry in the U.S. and throughout the world.”
www.mfgtech.org | 800.524.0475
Fabricators & Manufacturers Association, International
Excerpt from www.fmametalfab.org: “MA provides the tools and resources needed by companies to improve operations. FMA
educates the industry through top-notch programs, award-winning publications, and North America's largest metal forming,
fabricating, and welding event. FMA brings the metal forming and fabricating community together through networking
sessions, volunteer opportunities, and award programs.”
www.fmametalfab.org | 815.399.8775
Society of Manufacturing Engineers
Excerpt from www.sme.org: “The Society of Manufacturing Engineers is dedicated to bringing people and information
together to advance manufacturing knowledge. We are internationally recognized by manufacturing practitioners,
companies and other organizations as their source for information, education, and networking.”
www.sme.org | 800.733.4763
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MARKETING RESOURCE KIT
CONCLUSION
At Flow, we consider your success — our success. The Flow Marketing Resource Kit provides you with the necessary tools
to create an influential and effective marketing strategy. Additionally, this kit provides you with an abundance of resources
to help you generate the marketing collateral to support your marketing plan. Take advantage of the different marketing
options available, research the strategies that will best suit your company’s needs, and in turn, create a stellar marketing
plan that will captivate your desired audience. Flow is proud to support you in your marketing endeavors by providing you
with the resources to help you successfully market your business.
Remember, the Flow Marketing Resources kit is accessible on our exclusive Customer Marketing Resource
website — www.flowmarketingresources.com.
The resources listed in the Flow Marketing Resource Kit are provided only as a point of reference. Flow International Corporation does not endorse any of the
resources mentioned in this kit. Customers are encouraged to fully research the resources provided and select the ones that are most appropriate for their
individual business needs.
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