Download - Chapter 3 Review

Name: _____________________
Marketing – Chapter 3 Review
A.
B.
C.
D.
E.
F.
G.
Baby Boomers
Generation Y or Millennials
Political Environment
Macroenvironment
Public
Natural Environment
Demography
Date: ______________
H.
I.
J.
K.
L.
M.
N.
O.
Technological Environment
Generation X
Marketing Environment
Microenvironment
Economic Environment
Cultural Environment
Marketing Intermediaries
Engel’s Laws
_______ The actors and forces outside marketing that affect marketing management’s ability to build and maintain
successful relationships with target customers
_______ The larger societal forces that affect the microenvironment-demographic, natural, technological, political, and
cultural forces
_______ The actors close to the company that affect its ability to serve its customers-the company, suppliers, marketing
intermediaries, customer markets, competitors, and publics
_______ Firms that help the company to promote, sell, and distribute its goods to final buyers
_______ Any group that has an actual or potential interest in or impact on an organization’s ability to achieve its
objectives
_______ The 78 million people born during the baby boom following World War II and lasting until 1967
_______ The 45 million people born between 1965 and 1976 in the “birth death” following the baby boom
_______ The 83 million children of the baby boomers born between 1977 and 2000
_______ The study of human populations in terms of size, density, location, age, gender, race, occupation, and other
statistics
_______ Differences noted over a century ago by in how people shift their spending across food, housing,
transportation, health care, and other goods and services categories as family income rises
_______ Factors that affect consumer buying power and spending patterns
_______ Natural Resources that are needed as inputs by marketers or that are affected by marketing activities
_______ Forces that create new technologies, creating new product and market opportunities
_______ Laws, government agencies, and pressure groups that influence and limit various organizations and individuals
in a given society
_______ Institutions and other forces that affect society’s basic values, perceptions, preferences, and behaviors
Marketing Environment Includes _______________________ and _______________________.
MICROENVIRONMENT:
The forces affecting the Microenvironment are:
1.
2.
3.
4.
5.
6.
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
The company itself: Areas departments ____________ of a company. Affects the marketing departments ____________
strategies. All departments must “think consumer” and work together to provide superior customer ___________ and
_________________.
Suppliers: Provide resources needed to produce _____________ and ________________. Important link in the
“___________ ________________ ______________.” Most marketers treat suppliers like partners.
Marketing intermediaries: Help the company to _____________, sell, and _______________ its goods to final buyers.
Marketing Intermediaries include:
1.
2.
3.
4.
___________________________
___________________________
___________________________
___________________________
All of the following are examples of customers or markets that may purchase a company’s goods and services.
1.
2.
3.
4.
5.
___________________________
___________________________
___________________________
___________________________
___________________________
Competitors: Those who serve a target market with products and services that are viewed by consumers as being
reasonable ________________for the firm’s products or services.
Publics are any group that has an interest in or impact on an organization’s ability to achieve its objectives. They include
all of the following:
1.
2.
3.
4.
5.
6.
7.
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
MACROENVIRONMENT
Forces in the macroenvironment can be categorized as:
1.
2.
3.
4.
5.
6.
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
Demographics: The study of human populations in terms of size, density, location, age, gender, race, occupation, and
other statistics. Marketers track changing age and family structures, geographic population shifts, educational
characteristics and population diversity at home and abroad.
What is the single most important demographic trend in the U.S.?
__________________________________________________________________________________________________
Make certain you study the information about the Baby Boomers, Generation X and Generation Y.
What is happening in terms of the level of education that Americans are reaching?
__________________________________________________________________________________________________
What is happening in terms of the type of jobs Americans are finding?
__________________________________________________________________________________________________
The U.S. is considered to be a _________________ bowl.
Economic Environment consists of factors that affect ______________ purchasing power and _______________ power.
Natural Environment involves ______________ ________________ that are needed as inputs by marketers or tha tare
affected by marketing activities.
Factors include:
1.
2.
3.
4.
_____________________________________________
_____________________________________________
_____________________________________________
_____________________________________________
Technological Environment is the most ______________ shaping our destiny. Frequently can cause products to become
_______________. Changes ______________.
Political Environment includes laws, government agencies, and pressure groups that _____________ or ____________
various organizations and individuals in a given society.
Areas of concern:
1. _____________________________________________
2. _____________________________________________
3. _____________________________________________
Cultural Environment: The ______________ and other forces that affect a society’s basic values, _______________,
________________, and __________________.
Society’s major cultural views are expressed in people’s views of:
1.
2.
3.
4.
5.
6.
___________________________
___________________________
___________________________
___________________________
___________________________
___________________________
Reactive responses: Many firms simply ___________ to changes in the marketing environment.
Proactive responses: Some firms attempt to manage the marketing environment via aggressive actions designed to
affect the ____________ and _____________ in the marketing environment.
Examples of proactive responses:
1.
2.
3.
4.
5.
___________________________
___________________________
___________________________
___________________________
___________________________