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Transcript
DIGITAL WEB MARKETING
WE MAKE IT EASY!
INTERNET
MARKETING
SPECIALISTS
DIGITAL MARKETING.
WE MAKE IT EASY!
Having a dynamic website is only one piece of the puzzle.
Attracting more valid prospects to your site, and increasing the
time spent-on-site are key factors that will drive more leads and
improve ROI. Digital AMMP is the automotive web marketing
division of Dealer e-Process, a leading website developer for the
automotive industry, recently named by Auto Dealer Monthly as
the 2014 Gold Award winning website provider.
By employing the nation’s best IT and web professionals, we
take the guesswork out of internet/web marketing. Our turnkey
marketing solutions “make it easy” for the dealer to let Digital
AMMP drive the marketing, while you focus on what you do best
as a dealer: selling and servicing your customers.
2
WWW.DIGITALAMMP.COM
Contact Sales
WHAT WE’RE KNOWN FOR...
DYNAMIC SEM/PPC
Dynamic Search Engine Marketing Leaders
INVENTORY-BASED SEARCH ADS
Let us turn your own vehicle inventory into an unstoppable force of
inventory-specific ads! Our proprietary new, dynamic inventory-based
advertising system syncs up flawlessly with your inventory database,
and generates ads for each specific vehicle on your lot. That means the
ad served is the ad that fits their needs, which reduces the frequency of
unwanted and unqualified clicks. This keeps your SEM costs down and
your conversion rates up. And it sets us apart from other SEM vendors.
FOUNDATION & CUSTOM PAID SEARCH CAMPAIGNS
We will custom-design a search campaign that will target buyers in all
phases of the car buying funnel. Our goal is to reach everyone from the
initial, exploratory shopper to the customer who has chosen a specific
vehicle and is ready to buy. We use optimized targeting to display the
ads most appropriate to show the user at the time of their search.
A more engaging ad will generate better click-through rates and
greater results for you.
Targeted SEM Campaigns include:
Geographic Conquest; Name Protection; Competitor Conquest,
Service & Parts; Finance campaigns and more.
877.551.2555
WWW.DIGITALAMMP.COM
3
WHAT WE’RE GREAT AT...
DIGITAL ADVERTISING
Engage car shoppers in all stages of the buying funnel.
REMARKETING ADS
Look BIG to every shopper who visits your
website. We will create and serve ads
that will follow your prospects around the
web for weeks after they visit your site,
displaying an engaging message designed
to draw them back to you. Remarketing
is one of the most cost-effective ways to
spread brand awareness amongst your
target market and stay on the customer’s
mind throughout every stage of the car
buying process.
DISPLAY ADVERTISING
Whether you want a campaign designed
for dealership branding, or something
event-driven or model specific, we can do it.
We’ll design and place a geographically
targeted digital ad campaign on hundreds
of websites. And unlike traditional media,
your prospects are only a click away from
visiting you. You will find this to be a more
cost-effective way of advertising, with a
proven ROI.
4
WWW.DIGITALAMMP.COM
Contact Sales
WE MAKE IT EASY.
ENHANCED GRAPHICS
Make your website come to life.
WEBSITE BANNER SLIDES
Impact your website visitors with instant offers
and incredible graphics. We offer a monthly
service that keeps your homepage looking great
and puts your best offers where your prospects
can see them the instant they visit your website.
SUPERSALE SPECIALS PAGES
How many times have you clicked on your
own specials page, only to find that there was
nothing showing up? Now you can enlist our
help to graphically display your best monthly
offers in one, easy-to-find page from your
pull-down menu. And we do all the hard work!
SERVICE PAGE MAINTENANCE
Your customers want coupons and they want
them now! We offer a turnkey service that keeps
your service & parts coupon page offers fresh
and appropriate for the season/time-of-year.
And they look good on mobile, as well!
877.551.2555
WWW.DIGITALAMMP.COM
5
WHAT WE’RE GREAT AT...
MARKETING SERVICES
CRAIGSLIST POSTING &
BRANDED PHOTO LAYOVERS/ADS
Take advantage of our Craigslist Ad Posting Service and
you’ll be rewarded with a consistent flow of high-quality
leads, achieved by effective marketing strategies and
quick, accurate updates. We take care of everything!
Feed management, daily posting, daily pricing updates,
daily removal of sold vehicles, compliance & more!
And our branded photo/layover ads will make sure
your internet vehicle listings have a clear call-to-action
message everywhere they appear.
YOUTUBE / VIDEO PRE-ROLL
Video is king. If you want to rule the digital world,
or at least the part that affects car shoppers in your
geographic area, then our video pre-roll placement
strategies can provide the boost you are looking for.
CONTENT ENGINEER SERVICES:
SEO/INFOGRAPHICS/VISUAL PAGES
There are many things our IT Engineers can accomplish
that can bring stealth-level strategies to your dealership
to produce phenomenal results. We combine SEO
techniques with visual and distribution strategies that
can multiply the SEO effectiveness of your website
marketing.
6
WWW.DIGITALAMMP.COM
Contact Sales
WE MAKE IT EASY.
MOBILE & REPORTING
MOBILE GEO-FENCING
Mobile marketing is growing at a rapid pace, with
smartphone ownership hovering at around 60% here in
the U.S. This is an opportunity that cannot be overlooked.
We can position your dealership in front of local mobile users
with highly targeted, geo-fencing ad campaigns. Advertise
interactive or expandable banners with numerous, builtin, lead generating action buttons on our premium mobile
network. Your message…delivered where you want it.
EMAIL TEMPLATES
Carry your website branding to a new level by extending
it through custom-designed email templates that reach
out to your customers and prospects. Having a solidified,
consistent branding message on all of your communications
will encourage and propel brand recall…and brand decision.
ADVANCED DASHBOARD REPORTING
Imagine having one, easy-to-navigate dealer dashboard,
where you can view metrics on everything from Search
Marketing to Remarketing, Inventory-Specific Ads,
Display Advertising, and more. You can even listen to
recordings of all calls that came into your dealership from
your digital advertising, so you can assess your team’s
ability to close the deal! The Dealer e-Process dashboard
is your One-Stop-Shop for all of the information you need
relating to the success of your online marketing strategy.
877.551.2555
WWW.DIGITALAMMP.COM
7
877.551.2555
www.DigitalAmmp.com
2001 Butterfield Road, Suite 1600, Downers Grove, IL 60515