Download Bacompt Brings Kings` New Brand to Shelf

Bacompt Brings Kings’ New Brand to Shelf
May 2012
Carmel, Indiana
FOR IMMEDIATE RELEASE:
Bacompt, a leader in shelf-edge marketing programs for supermarkets, drug stores, and other retail chains,
has just completed the first-store implementation of rebranded shelf tags and point-of-purchase signage
for Kings Food Markets.
Kings was recently featured in The Food Institute Report and Supermarket News for their new brand that
launched in early February. Kings, who has a reputation for specialty and prepared foods as well as
intimate surroundings, wanted a new brand identity that would better reflect their passion for food to new
and loyal customers. The result — a contemporized look and messaging that also pays homage to their
75-year heritage.
Bacompt helped Kings realize this fresh, progressive look in their shelf-edge and point-of-purchase
programs. “It’s reassuring to see that Bacompt really understands the importance of brand continuity
throughout all messaging and especially how shelf-edge marketing can play a role. Bacompt assisted
Kings in vividly reproducing our new color palette, as well as promotional communication, utilizing finely
calibrated digital printing technology,” explains Fred Brohm, Chief Strategy Officer at Kings.
“We are thrilled that Kings chose us as a partner in helping to bring their new image to life. The shelf edge
is one more opportunity to reinforce the brand and establish confidence in the customer mindset,” explains
Dwayne Hurt, Executive Vice President and COO at Bacompt.
Contact us for help with your shelf-edge and point-of-purchase marketing programs.
About Bacompt
Bacompt is a technology leader in shelf-edge marketing programs for supermarkets, drug stores, and retail
chains. The company employs advanced digital systems to create a wide range of shelf tags,
point-of-purchase materials, and related merchandising items. Everything Bacompt provides rests on their
ability to manipulate and process data. Data that gives retailers more information about their customers,
reduces labor costs, and improves marketing effectiveness.
FOR MORE INFORMATION CONTACT:
Dwayne Hurt, Executive Vice President and COO
Bacompt
12742 Hamilton Crossing Blvd.
Carmel, IN 46032
800-533-7109
[email protected]