Download online advertisement working group objectives

ONLINE ADVERTISEMENT
WORKING GROUP OBJECTIVES
 Develop a Standard Operating Procedure for paid online
advertising on MWR wireless networks, websites and kiosks.
 Share guidance on online sponsor recognition on MWR
websites.
 Develop Content Management System tools to publish and
measure the impact of online advertisements on MWR
websites.
 Establish an inventory of MWR online advertising
opportunities, and investigate the need for a market analysis
to determine their value.
 Provide recommendations for a commercial sponsorship and
advertising training curriculum for incoming marketing
professionals, as well as others involved in the process.
 Evaluate the need to hire or procure advertising support at
various levels throughout the enterprise or at CNIC
headquarters.
 Share best practices and resources among regional marketing
professionals, and facilitate an ongoing dialogue about hotbutton issues.