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ONLINE ADVERTISEMENT WORKING GROUP OBJECTIVES Develop a Standard Operating Procedure for paid online advertising on MWR wireless networks, websites and kiosks. Share guidance on online sponsor recognition on MWR websites. Develop Content Management System tools to publish and measure the impact of online advertisements on MWR websites. Establish an inventory of MWR online advertising opportunities, and investigate the need for a market analysis to determine their value. Provide recommendations for a commercial sponsorship and advertising training curriculum for incoming marketing professionals, as well as others involved in the process. Evaluate the need to hire or procure advertising support at various levels throughout the enterprise or at CNIC headquarters. Share best practices and resources among regional marketing professionals, and facilitate an ongoing dialogue about hotbutton issues.