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INSERT ERA COMPANY
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OUR APPROACH
A GUIDE TO HOW ERA REAL ESTATE
PROFESSIONALS WILL WORK WITH YOU TO SELL
YOUR HOUSE
planning
marketing
pricing
selling
INSERT ERA COMPANY
LOGO HERE
AGENDA
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY

Marketing

Market Conditions

Pricing
3. ERA REAL ESTATE PROFESISONALS
4. ERA AGENT NAME HERE
ERA REAL ESTATE PROFESSIONALS
ERA MARKETING PRESENTATION
UNDERSTANDING YOUR SITUATION
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WHY ARE YOU SELLING?
WHERE ARE YOU MOVING?
WHEN WOULD YOU LIKE TO HAVE
YOUR HOUSE SOLD?
WHAT IS DRIVING YOUR DEADLINE?
WHAT CHALLENGES DO YOU
ANTICIPATE HAVING?
INSERT ERA COMPANY
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AGENDA
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY

Marketing

Market Conditions

Pricing
3. ERA REAL ESTATE PROFESSIONALS
4. ERA AGENT NAME HERE
ERA REAL ESTATE PROFESSIONALS
ERA MARKETING PRESENTATION
INSERT ERA COMPANY
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SELLING YOUR PROPERTY: MARKETING
ERA.com
ERA Distinctive Properties
Powered by ERA.com
ERA.com Mobile
TXT ERA®
ERA Mobile App
ERA YouTube Channel
ONLINE LISTING PROVIDERS
+ OVER 100
LOCAL NEWSPAPER
WEBSITES
Local Media Outlets subject to change.
LOCAL MEDIA OUTLETS
SELLING YOUR PROPERTY: MARKETING
ENHANCED LISTINGS PAGES
On these high-traffic real estate sites, Trulia, Zillow and Realtor.com,
your listing will be featured or enhanced.
This means:
 It appears earlier in a search.
 Is more prominently displayed.
 Has more photos and other design enhancements and generally
stands out from other listings.
INSERT ERA COMPANY
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SELLING YOUR PROPERTY: MARKETING
INSERT ERA COMPANY
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SELLING YOUR PROPERTY: MARKETING
INSERT ERA COMPANY
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INSERT ERA COMPANY
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SELLING YOUR PROPERTY: MARKETING
ERA® PROGRAMS THAT HELP US MARKET AND SELL YOUR PROPERTY:
ERA® MOBILE APP AND TXT ERA®
ERA® LEAD ROUTER
ERA® GOLD STAR PROPERTY
ERA® HOME PROTECTION PLAN
Example: Mortgage Program
ERA® INTERNATIONAL COLLECTION
Open Text
ERA® YOU TUBE-PROPERTY SEARCH
SELLING YOUR PROPERTY: MARKETING
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TEXT ERA & ERA.COM (MOBILE)
PROGRAM BENEFITS
 With TEXT ERA, potential buyers receive requested
property information via text message quickly.
 Promoted via a yard sign, flyers, etc.
MOBILE WEBSITE
 With m.ERA.com, our mobile site,
prospective buyers can view your
property directly from their cell phone.
ERA® MOBILE APP
Search for a house. See what homes
are selling for in your
neighborhood. The ERA® Mobile App
works on standard cell phones and
smartphones alike. The ERA Mobile
App gives homebuyers the power to
search anywhere and at anytime. They
are directly connected with an ERA®
Agent throughout the home search.
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SELLING YOUR PROPERTY: MARKETING
ERA LEADROUTERTM
PROGRAM BENEFITS
 Online requests are routed immediately via cell
phone and e-mail.
 Creates an opportunity for immediate follow-up.
ERA® LEAD ROUTER
 Tracks the source of all property leads.
HOW ERA LEADROUTER™
WORKS
New Approach to
Company Leads
1. Consumer
inquires
online
2. ERA
Leadrouter™
finds agent by
cell phone
Leadrouter™ Process
5. Managers
and
Brokerage
Monitor All
Leads
3. Agent
contacts
lead from
anywhere
4. Requires
agent
follow up
SELLING YOUR PROPERTY: MARKETING
ERA® GOLD STAR PROPERTY:
MAKES YOUR PROPERTY
MORE COMPETITIVE
Program Highlights
 Systematic approach to home selling preparation.
 Meaningful enhancements for potential buyer.
 Enhanced marketing materials.
 Attainable criteria for qualifying:
 Home Staging
 ERA Home Protection Plan™
 Pre-listing home inspection
 Seller’s disclosure
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SELLING YOUR PROPERTY: MARKETING
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ERA HOME PROTECTION PLAN®:
PROGRAM BENEFITS
 Provides buyers with more confidence in purchase
decision.
 Protect yourself against costly repairs during listing
and escrow.
ERA HOME PROTECTION PLAN®
 Avoid after-the-sale disputes and unwanted
surprises!
29%
better chance
of sale when
using an ERA
Home Protection
Plan®.
15%
Homes sell
on average faster with
an ERA Home
Protection Plan®
than without.
SELLING YOUR PROPERTY: MARKETING
ERA® INTERNATIONAL COLLECTION
PROGRAM OVERVIEW
• Marketing program for high-end properties
designed to position your home for the high-end
buyer.
• Unique website, ERADistinctiveProperties.com.
• Separate luxury listing channels
(i.e., LuxuryRealEstate.com and
RealEstateJournal.com).
International Collection Marketing Materials
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SELLING YOUR PROPERTY: MARKETING
THE ERA REAL ESTATE
YOUTUBE CHANNEL
 Every ERA® Listing* is
converted to virtual
online tour
 YouTube is 2nd largest
search engine online
*Listings with six or more photos. Land is not featured on YouTube.
INSERT ERA COMPANY
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SELLING YOUR PROPERTY: MARKETING
INSERT ERA COMPANY
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Additional marketing opportunities include:
 Yard signs
 Flyers
 Virtual tours
 Enhanced listings
 Social media
 Property preparation
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AGENDA
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY

Marketing

Market Conditions

Pricing
3. ERA REAL ESTATE PROFESIONALS
4. ERA AGENT NAME HERE
ERA REAL ESTATE PROFESSIONALS
ERA MARKETING PRESENTATION
SELLING YOUR PROPERTY: MARKET CONDITIONS
INSERT ERA COMPANY
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HOUSES SOLD
 Size of market (total).
 Composition of sales by price.
 The current market conditions will
impact pricing, how long your
property may be on the market and
many other factors we need to
consider.
Houses sold in last 90-120 days
SELLING YOUR PROPERTY: MARKET CONDITIONS
AVERAGE SALE PRICE
 Pricing is one of the critical
sales tools, and understanding
the dynamics of pricing is
critical to a successful sale.
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SELLING YOUR PROPERTY: MARKET CONDITIONS
PERCENT OF
ASKING PRICE RECEIVED
 Pricing accurately affects time
on the market and final price.
 The percent of asking price
received is a means of
tracking price accuracy.
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SELLING YOUR PROPERTY: MARKET CONDITIONS
DAYS ON MARKET
 The length of time a home is
on the market has an effect
on the sales price. The
longer a home is on the
market, generally, the lower
price.
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SELLING YOUR PROPERTY: MARKET CONDITIONS
LIST-TO-SALE RATIO
 Pricing accurately affects time
on the market and final price.
 The list-to-sale ratio is a
means of tracking price
accuracy and performance.
INSERT ERA COMPANY
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INSERT ERA COMPANY
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AGENDA
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY

Marketing

Market Conditions

Pricing
3. ERA REAL ESTATE PROFESISONALS
4. ERA AGENT NAME HERE
ERA REAL ESTATE PROFESSIONALS
ERA MARKETING PRESENTATION
SELLING YOUR PROPERTY: PRICING
INSERT ERA COMPANY
LOGO HERE
Fair market value
The price that a ready, willing and able buyer is willing to
pay and a seller is willing to accept.
The “fair market value” can only be determined at
closing…the actual price. Therefore, an agent or broker
uses historical data to best determine the projected “fair
market value.”
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SELLING YOUR PROPERTY: PRICING
To determine fair market value, we can use the following tools:
COMPETITIVE MARKET
ANALYSIS TOOL
 Traditional means of
analyzing the market.
 Utilizes comparable
properties.
 Adjustments for features
and amenities.
PRICING
ANALYSIS GRID
 Goes a step further.
 Gives you a picture of the
market.
 Shows what buyers are
willing to pay in today’s
market.
ABSORPTION
RATE TOOL
HOME
APPRAISAL
 Analyzes the past sales
rate.
 Analysis by a professional
appraiser.
 Helps determine expected
marketing time.
 Cost.
 Advantages.
SELLING YOUR PROPERTY: PRICING
COMPETITIVE MARKET
ANALYSIS
Your home compared to:
 Recently sold homes
 Unsold homes
Assists in:
 Setting listing price
INSERT ERA COMPANY
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SELLING YOUR PROPERTY: PRICING
PRICING ANALYSIS GRID
 Gives you a picture of the market.
 Shows what buyers are willing to pay in
today’s market.
 Helps us establish a fair market value.
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SELLING YOUR PROPERTY: PRICING
ABSORPTION RATE TOOL
 Analyzes the past sales rate.
 Helps determine expected marketing time.
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SELLING YOUR PROPERTY: PRICING
HOME APPRAISAL
 Required to secure a mortgage.
 Independent 3rd party evaluation.
 Important components:
– Home inspection.
– Comparable home sales.
 Potential impact on price.
INSERT ERA COMPANY
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INSERT ERA COMPANY
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AGENDA
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY

Marketing

Market Conditions

Pricing
3. ERA REAL ESTATE PROFESSIONALS
4. STEVE IRWIN
ERA REAL ESTAT EPROFESISONALS
ERA MARKETING PRESENTATION
WORKING WITH ERA:
ERA REAL ESTATE PROFESSIONALS
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ERA REAL ESTATE PROFESISONALS:
QUICK FACTS
 105 agents in local market
 Over 250 current listings
 500+ homes sold YTD
 Relocation specialist
 Cartus Principal Broker
 #1 real estate web site in local market
 # unique visits
 List-to-sale ratio.
 Average days on market.
 Average price.
INSERT ERA COMPANY
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AGENDA
1. UNDERSTANDING YOUR SITUATION
2. SELLING YOUR PROPERTY

Marketing

Market Conditions

Preparation

Pricing
3. ERA REAL ESTATE PROFESISONALS
4. STEVE IRWIN
ERA REAL ESTATE PROFESISONALS
ERA MARKETING PRESENTATION
WORKING WITH ERA: STEVE IRWIN
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STEVE IRWIN:
QUICK FACTS
 REALTOR® since 1997
 Publish all listings to Facebook
 Certified ERA® Sellers Security Plan® agent
 Accredited Staging Professional
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THANK YOU