Download Email-Marketing-For-Your

Survey
yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Document related concepts

Marketing channel wikipedia, lookup

Product planning wikipedia, lookup

Global marketing wikipedia, lookup

Marketing strategy wikipedia, lookup

Retail wikipedia, lookup

Sensory branding wikipedia, lookup

Green marketing wikipedia, lookup

Marketing mix modeling wikipedia, lookup

Advertising campaign wikipedia, lookup

Market penetration wikipedia, lookup

Neuromarketing wikipedia, lookup

Customer engagement wikipedia, lookup

Street marketing wikipedia, lookup

Direct marketing wikipedia, lookup

Customer relationship management wikipedia, lookup

Multicultural marketing wikipedia, lookup

Marketing plan wikipedia, lookup

Integrated marketing communications wikipedia, lookup

Target market wikipedia, lookup

Customer experience wikipedia, lookup

Digital marketing wikipedia, lookup

Guerrilla marketing wikipedia, lookup

Marketing wikipedia, lookup

Multi-level marketing wikipedia, lookup

Viral marketing wikipedia, lookup

Youth marketing wikipedia, lookup

Marketing communications wikipedia, lookup

Marketing research wikipedia, lookup

Ambush marketing wikipedia, lookup

Target audience wikipedia, lookup

Sales process engineering wikipedia, lookup

Social media marketing wikipedia, lookup

Affiliate marketing wikipedia, lookup

Food marketing wikipedia, lookup

Market segmentation wikipedia, lookup

Bayesian inference in marketing wikipedia, lookup

Email spam wikipedia, lookup

Transcript
Proposal for Permission
Marketing
“Carrying value to our
recipients”
Objectives






REACH THE INBOX!
Experience/Knowledge
Increase ROI
Increase Sales
Increase Knowledge
Cut expenses in Marketing Dept.
Current Marketing Situation






APR Counter markets counter days
APR REPORTER
Word of Mouth
Personal Selling
Advertising
Involvement in Industry Events,
Newsletters, Magazines
Market Segmentation
HVAC
 PLUMBING
 AIR CONDITIONING
 COMMERCIAL
 RESIDENTIAL
 GEOGRAPHICAL
 SALESMAN

Workload

Ryan



Management of customers/profiling, liaison to senior
level, Metric Analyzer
Dan

Template Creation

IT help/layout

Liason to Listrak
Catherine

Administrative

Construction of Content
To Do List

Email Acquiring

Profiling of Email List

Profile Maintenance

Template Creation


Newsletter

Product Announcement (Sales)
Email Content Creation


Develop Metrics for Success


Comes from Senior Level & Beth
Click Rate
Continual Education in Email Marketing through webinars and Listrak
provided programs
SWOT Analysis

Strengths




Market Position
Growth Strategy
Willingness to invest in technology
Weaknesses



Slow with Marketing
Economy
Starting from scratch
• May be a strength?
SWOT Cont.

Opportunities

Expand into E-Newsletters/E-Marketing
• Interactive media such as video

Threats

Competition is already doing!
• Pierce Phelps

Magazine/Newspaper Industry in trouble
• Ad revenue down as much as 50%
• Cutting Circulation 6- 8% and RAISING PRICE!!

People HATE Spam
Email Acquiring





Mailing List on Website
Email Question on Credit App
Call Center when calling on new
customers
Research Customer’s websites
Converting customers to email billing



CUSTOMER EMAIL LIST 4.24
Send out “Permission Email”
Survey
Survey




Begin segmentation of customer
Obtain Emails not in our system
Incentive to customer for completing and
receiving an email
2 surveys



Electronic
Handwritten
Sample Survey.doc
Target
Decision Makers
within companies
Owners
Buyers
Service Men
Content

APR
 Promotion Email
• New Product Announcement
 Newsletter Email
• Eddie’s Training
• APR Press Release, Awards, New Branches
• APR Reporter info
• APR XVI Rewards
• Calendar of Events

OASIS

Promotion Email

Newsletter
Short Term Goal

Increase Sales Dollars


Develop Metrics with Terry
Increase profitability of Marketing

Develop Metrics with Beth and John
Gain 2,000 useable AND subscribed
customer emails
 Increase our conversion rates from
flyers to emails

Long Term Goal
5 Year Plan

Email Market “EVERY” customer

Decrease in Marketing Expenses

Reducing APR Reporter Newsletter costs to set
metric (Terry/John)

Reduce customers dependency on mailing flyers

Use Email Marketing Software to cascade
messages to all Employees with email
Maintaining Course



Quarterly/Semiannual surveys on email
marketing to customers to gain
feedback
Monthly Content meeting with Sales
and Marketing to lay out Quarterly
plans
Oversight from senior team on progress
References

Vistage; Foss, Troy “How to Use Email to Drive Sales: Get the Highest
ROI with Email Marketing” www.vistage.com/featured/how-to-use-emailto-drive-sales.html September 2009

The Wholesaler; Schmitt, Rich “Put Marketing to work on customerrelated tech initiatives” December 2008

Elsevier; Kirby, Justin and Marsden, Paul “Connected Marketing the Viral,
Buzz, and Word of Mouth Revolution” Burlington, MA 2006

Ezine Article; Crane, Peter “Email Marketing Frequency – How often
should my company send emails” http://ezinearticles.com/?EmailMarketing-Frequency---How-Often-Should-My-Company.....February
2009

FOLIO Magazine Article; Stableford, Dylan “Newspaper Industry Sees
Biggest Ad Revenue Decline in More than 50 Years” March 2008