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Download Match the Following: Q33) Psychology – Study of an individual
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Match the Following: Q33) Psychology – Study of an individual Social psychology – Study of how an individual operates in groups Anthropology – Influence of society on groups Sociology – Study of groups Options: Study of environment Study of families (Page No. 170 – Unit 6) Q34) Push strategy – “me too” products Pull strategy – Differentiated image products Channel conflict – Inequitable relationship Channel power – Control behaviour of channel members Options: Cold chain network Intensive with wide coverage (Page No. 344, 345 – Unit 11) Multiple Answer Questions: Q5) The traditional 4 P’s of marketing are: Options: - People Price - Promotion Place Q7) Following are the “moments of truth” with customers: Options: - Packaging After sales service Call centre complaint redressal system Retail outlet’s address Q8) According to durability and tangibility, products can be classified as: Options: - Tangible non durable goods Tangible durable goods Intangible services Tangible services Q12) A firm’s pricing freedom is reduced due to the following factors: Options: - Competitive factors Market factors Increased price sensitivity Increased quality sensitivity Q14) Additional P’s introduced for service marketing are: Options: - Product Physical evidence People Processes Q21) Technology can change the following three factors: Options: - Life style Buying patterns Production process Politics Q25) Whether a compnay goes for differentiated or undifferentiated marketing approach depend on a company’s: Options: - Competitive advantage Competitive strategy Access to financial resources Number of competitors Q27) Brand is a set of: Options: - Attributes Beliefs and values Badge of origin Badge of destination Q29) Industry and market analyss is done for: Options: - Exit barriers Profitability Entry barriers Projected growth Q41) Ways to make people do trail purchases? Options: - Good packaging Coupon offers Discounts Samples Q42) Promotional research is undertaken to determine: Options: - Media decisions Creative testing Copy testing Brand positioning Q43) To a customer, product is a sum total of: Options: - Value Product experiences Derived value Company’s treatment to him Single Answer Questions: Q3) It is the interpretation of the language, tone, symbols, colors and feelings of the message Options: Feedback / Encoding / Channel / Decoding Q4) ______is not the only factor to be considered to determine the future growth potential of business Options: Market growth rate / Competitive pressure / Business role in the portfolio / Core competency Q6) This revolution is a direct result of the digital revolution Options: Indirect revolution / Direct revolution / Information revolution / Knowledge revolution Q10) This reference group experts a direct influence on a person Options: Secondary / Primary / External / Internal Q13) _______ is a direct distribution channel Options: P & G / HLL /Oriflame / Coke Q16) The product and brand strategy, pricing strategy, distribution and communication strategy together is known as: Options: Sales mix / Marketing mix / Production mix / Communications mix Q17) Positioning and product _____ is created when a company deveolps competitive advantage or a core competency and then aims for a strategic position in the industry. Options: Targeting / Differentiation / Positioning / Segmentation Q18) Depletion of _____ is of serious concern to the automobile industry. Options: Ozone fuels / Oxygen fuels / Fossil fuels / Hydrogen fuels Q19) The interaction between the service provider and customer produces a service _______ Options: Outcome / Recovery / Failure / Quality Q22) In this industry structure, the market is divided between two large players who dominate the entire market Options: Duopoly / differentiated oligopoly / pure monopoly / pure oligopoly Q23) It is a narrowly defined group of customers seeking a highly distinctive and unique solution Options: Sector / Niche / Segment / Position Q26) ______ marketing relies on mass production and standardisation of the product to achieve profitability Options: Undifferentiated / Differentiated / Mass / Niche Q28) In depth __________ is the foundation of market segmentation Options: Positioning / Market research / Consumer research / Targeting Q30) According to customers, it is a group of products, irrespective of physical form that satisfy the same need. Options: Product width / Product line / Category / Benefit Q31) _________ has had a great impact on pre- purchase search for information Options: Hotmail / Web site / Internet / Email Q32) Companies that both understand and value customer loyalty practice: Options: Customer Relationship Management / Business process outsourcing / Customer concept / Marketing concept Q35) The challege of managing conflict is Options: to eliminate conflict / not to eliminate conflict but to manage it better / to fight aggressively Q36) The growth of self service technologies calls for a greater emphasis on ________ Options: Customer service / Quality improvement / Technology advancement / Employee satisfaction Q39) Companies that do not define their businesses in terms of customer needs suffer from Options: Long sightedness / Marketing myopia / Myopia / Customer myopia Q44) Consumer ______ impact all aspects of marketing. Options: Attitude / Personality / Perceptions / Learning Q45) It is the degree to which all the units of a particular product are identical and have a consistent quality and meet the promised specifications. Options: Operational effectiveness / Strategic positioning / Conformance quality / Performance quality Q46) ______ is the testing of how this concept is to be marketed to consumers. Options: Market testing / Concept testing / Test marketing / Commercialisation Q47) In this type of marketing, companies position themselves as ecologically responsible and convey their concern for the environment. Options: Blue marketing / White marketing / Green marketing / Grey marketing Q48) If performance exceeds expectations consumers are _____ Options: Dissatisfied / Satisfied / Delighted / Loyal True/False Q1) Marketing is relevant only to commercial organizations Q2) Odd numbered pricing is used to denote quality. Q9) Market segmentation is a one time exercise. Q11) The more price sensitive the demand is for a company’s own product, the more sensitive that company will be when purchasing suppliers. Q15) The consumer’s decision making process begins with need recognition Q20) Product attributes or benefits can be sometimes negatively co-related Q24) GE Multifactor portfolio matrix is divided into 9 cells. Q37) The strategies for each component of marketing mix must complement each other and blend together for successful marketing plan. Q38) A speciality product for one target market may be a shopping product for another. Q40) Adoption of some innovations lead to major behavioural and life style changes.