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Effective marketing strategy Marketing is powerful means in the struggle for sales growth and raise of company competitiveness. Effectiveness of marketing strategy depends on understanding of psychology and behavior of buyers, right choice of target audience, unique positioning of a product, and full compliance of all the components of marketing complex with the chosen positioning. The training enables participants to master in practice the modern methods of effective marketing strategy construction both for company’s current marketing activity optimization and long-term promotional strategy determination. Duration 1 day / 8 academic hours / 8 CPD units / 7 СPE credits Who should attend Managers, professionals in various business fields who have not special knowledge in marketing, who are interested in sales growth and assessment of company’s marketing strategy effectiveness. Objectives Give practical skills of marketing strategy construction Show the examples of marketing strategy successful construction Teach participants to assess the effectiveness of a company’s marketing strategy. Training methodology Training is carried out in interactive form and involves accomplishment of practical exercises. Training is accompanied by the specially developed training materials in Russian language. Effective marketing strategy 2 Training outline Certificates Day 1 Certificates of the EY Academy of Business. Marketing environment of a company Place and time Understanding the buyers Open trainings are conducted at EY Academy of Business from 09:30 to 16:30. Decision-making process about buying. Factors affecting decision-making process. Decision-making process about buying in В2В. Factors affecting decision-making process. Roles of buying centre participants Effective marketing strategy construction Segmentation Segmentation methods In-company training Preliminary analysis of clients’ training needs, identification of aims and goals Training adaptation industry Flexible approach to training location and schedules Report on the training results on request. Assessment of segment attraction Choice of the segmentation strategy Positioning Principles of positioning Distinctive attributes Perception maps Marketing complex Tradable decisions Product life cycle Product adaptation to a new market Price decisions Demand focus Focus on costs Focus on competition Price discrimination Sales channel decisions Structure of a distribution channel Choice of a distribution channel Promotion decisions Methods of promotion Assessment of promotion effectiveness Case-study Strategy construction for a company, discussion of the chosen strategy effectiveness with summing-up. How to apply? Please complete the registration form online at our web site: ey.com/cis/academy