Download Match the Following: Q33) Psychology – Study of an individual

Match the Following:
Q33)
Psychology – Study of an individual
Social psychology – Study of how an individual operates in groups
Anthropology – Influence of society on groups
Sociology – Study of groups
Options:


Study of environment
Study of families
(Page No. 170 – Unit 6)
Q34)
Push strategy – “me too” products
Pull strategy – Differentiated image products
Channel conflict – Inequitable relationship
Channel power – Control behaviour of channel members
Options:


Cold chain network
Intensive with wide coverage
(Page No. 344, 345 – Unit 11)
Multiple Answer Questions:
Q5) The traditional 4 P’s of marketing are:
Options:
-
People
Price
-
Promotion
Place
Q7) Following are the “moments of truth” with customers:
Options:
-
Packaging
After sales service
Call centre complaint redressal system
Retail outlet’s address
Q8) According to durability and tangibility, products can be classified as:
Options:
-
Tangible non durable goods
Tangible durable goods
Intangible services
Tangible services
Q12) A firm’s pricing freedom is reduced due to the following factors:
Options:
-
Competitive factors
Market factors
Increased price sensitivity
Increased quality sensitivity
Q14) Additional P’s introduced for service marketing are:
Options:
-
Product
Physical evidence
People
Processes
Q21) Technology can change the following three factors:
Options:
-
Life style
Buying patterns
Production process
Politics
Q25) Whether a compnay goes for differentiated or undifferentiated marketing approach depend on a
company’s:
Options:
-
Competitive advantage
Competitive strategy
Access to financial resources
Number of competitors
Q27) Brand is a set of:
Options:
-
Attributes
Beliefs and values
Badge of origin
Badge of destination
Q29) Industry and market analyss is done for:
Options:
-
Exit barriers
Profitability
Entry barriers
Projected growth
Q41) Ways to make people do trail purchases?
Options:
-
Good packaging
Coupon offers
Discounts
Samples
Q42) Promotional research is undertaken to determine:
Options:
-
Media decisions
Creative testing
Copy testing
Brand positioning
Q43) To a customer, product is a sum total of:
Options:
-
Value
Product experiences
Derived value
Company’s treatment to him
Single Answer Questions:
Q3) It is the interpretation of the language, tone, symbols, colors and feelings of the message
Options: Feedback / Encoding / Channel / Decoding
Q4) ______is not the only factor to be considered to determine the future growth potential of business
Options: Market growth rate / Competitive pressure / Business role in the portfolio / Core competency
Q6) This revolution is a direct result of the digital revolution
Options: Indirect revolution / Direct revolution / Information revolution / Knowledge revolution
Q10) This reference group experts a direct influence on a person
Options: Secondary / Primary / External / Internal
Q13) _______ is a direct distribution channel
Options: P & G / HLL /Oriflame / Coke
Q16) The product and brand strategy, pricing strategy, distribution and communication strategy
together is known as:
Options: Sales mix / Marketing mix / Production mix / Communications mix
Q17) Positioning and product _____ is created when a company deveolps competitive advantage or a
core competency and then aims for a strategic position in the industry.
Options: Targeting / Differentiation / Positioning / Segmentation
Q18) Depletion of _____ is of serious concern to the automobile industry.
Options: Ozone fuels / Oxygen fuels / Fossil fuels / Hydrogen fuels
Q19) The interaction between the service provider and customer produces a service _______
Options: Outcome / Recovery / Failure / Quality
Q22) In this industry structure, the market is divided between two large players who dominate the
entire market
Options: Duopoly / differentiated oligopoly / pure monopoly / pure oligopoly
Q23) It is a narrowly defined group of customers seeking a highly distinctive and unique solution
Options: Sector / Niche / Segment / Position
Q26) ______ marketing relies on mass production and standardisation of the product to achieve
profitability
Options: Undifferentiated / Differentiated / Mass / Niche
Q28) In depth __________ is the foundation of market segmentation
Options: Positioning / Market research / Consumer research / Targeting
Q30) According to customers, it is a group of products, irrespective of physical form that satisfy the
same need.
Options: Product width / Product line / Category / Benefit
Q31) _________ has had a great impact on pre- purchase search for information
Options: Hotmail / Web site / Internet / Email
Q32) Companies that both understand and value customer loyalty practice:
Options: Customer Relationship Management / Business process outsourcing / Customer concept /
Marketing concept
Q35) The challege of managing conflict is
Options: to eliminate conflict / not to eliminate conflict but to manage it better / to fight aggressively
Q36) The growth of self service technologies calls for a greater emphasis on ________
Options: Customer service / Quality improvement / Technology advancement / Employee satisfaction
Q39) Companies that do not define their businesses in terms of customer needs suffer from
Options: Long sightedness / Marketing myopia / Myopia / Customer myopia
Q44) Consumer ______ impact all aspects of marketing.
Options: Attitude / Personality / Perceptions / Learning
Q45) It is the degree to which all the units of a particular product are identical and have a consistent
quality and meet the promised specifications.
Options: Operational effectiveness / Strategic positioning / Conformance quality / Performance quality
Q46) ______ is the testing of how this concept is to be marketed to consumers.
Options: Market testing / Concept testing / Test marketing / Commercialisation
Q47) In this type of marketing, companies position themselves as ecologically responsible and convey
their concern for the environment.
Options: Blue marketing / White marketing / Green marketing / Grey marketing
Q48) If performance exceeds expectations consumers are _____
Options: Dissatisfied / Satisfied / Delighted / Loyal
True/False
Q1) Marketing is relevant only to commercial organizations
Q2) Odd numbered pricing is used to denote quality.
Q9) Market segmentation is a one time exercise.
Q11) The more price sensitive the demand is for a company’s own product, the more sensitive that
company will be when purchasing suppliers.
Q15) The consumer’s decision making process begins with need recognition
Q20) Product attributes or benefits can be sometimes negatively co-related
Q24) GE Multifactor portfolio matrix is divided into 9 cells.
Q37) The strategies for each component of marketing mix must complement each other and blend
together for successful marketing plan.
Q38) A speciality product for one target market may be a shopping product for another.
Q40) Adoption of some innovations lead to major behavioural and life style changes.