Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Chapter 5: Action Step 5
Document related concepts
Target audience wikipedia , lookup
Digital marketing wikipedia , lookup
Viral marketing wikipedia , lookup
Green marketing wikipedia , lookup
Youth marketing wikipedia , lookup
Product lifecycle wikipedia , lookup
Product placement wikipedia , lookup
Perfect competition wikipedia , lookup
Street marketing wikipedia , lookup
Marketing communications wikipedia , lookup
Integrated marketing communications wikipedia , lookup
Price discrimination wikipedia , lookup
Marketing strategy wikipedia , lookup
Service parts pricing wikipedia , lookup
Predictive engineering analytics wikipedia , lookup
Marketing mix modeling wikipedia , lookup
Audience measurement wikipedia , lookup
Global marketing wikipedia , lookup
Sensory branding wikipedia , lookup
Direct marketing wikipedia , lookup
Pricing strategies wikipedia , lookup
Segmenting-targeting-positioning wikipedia , lookup
Advertising campaign wikipedia , lookup
Transcript
Chapter 5: Action Step 5 Develop a Strong Marketing Campaign: How will you reach your customers and what will you say to them? The Four Ps of Marketing • • • • Product or service Price you will charge Place, or sales and distribution Promotion and advertising Positive Product Characteristics • • • • • • Convenience “Newness” either entire product or features Improved performance High Status Attractive or functional packaging Attractive appearance and styling Some Issues with Setting Price • • • • Generally, consumers prefer lower prices Your business needs to make a profit Low prices sometime signal low quality It is tougher to raise than lower prices later Place: Distribution • How will purchasers obtain your product? • How will you manage the distribution process? • Which distribution channels are available to you? – Retail – Internet – Direct Mail Good Promotion Plans: • • • • Are specific Have measureable goals Include a system for keeping track of results Hold your expenditures accountable for the results they produce Methods to Reach Customers • Paid media such as television, newspaper, radio, magazines, and direct mail • Free media such as media coverage in newspapers, television, or radio
