Download Learn How to Market your Business – through a series of workshops

Learn How to Market your Business – through a series of workshops
Tuesday 17th & Tuesday 24th April 2012
DCU Ryan Academy, 3013 Lake Drive, Citywest Business Campus, Dublin 24
Marketing Communications – the Right Fit will show you how to use Branding, PR,
Advertising, and Social Media in a non-technical, hands-on way to promote your business as well
as teach you the structure and steps to create your own marketing plan
Designed for SME companies and marketing executives in larger marketing departments, DCU
Ryan Academy will host four workshops led by Professionals in their field and geared specifically to
training attendees on how to manage communications elements in a hands-on way so that each
participant will learn the skills to apply to their own business.
The workshops will be as follows:
Workshop 1
Using PR as a marketing Tool
Tuesday, 17th April 2012
Workshop 2
Branding, Advertising and Copywriting
Tuesday, 17th April 2012
Workshop 3
Demystifying Social Media
Tuesday, 24th April, 2012
Workshop 4
Building Blocks for Effective Marketing
Tuesday, 24th April, 2012
You have a choice of selecting one or all workshops and participants will receive pro rata discounts
for taking two or more: €45 per workshop; €80 for two; €110 for three and €140 for four. Early
bird tickets offering a further 10% discount will be offered to those who book before 25th March.
To Book: Contact Niamh Collins, Training and Event Manager, DCU Ryan Academy
[email protected] or Tel: 01 7006762 or online @ www.ryanacademy.ie
Format for each Day:
8.30am
Registration
9.00am
Introduction to the day by Howard Kent
9.10am
Welcome Address: Ann Horan, Chief Executive, DCU Ryan Academy
9.20am
Workshop 1 on 17th April and Workshop 3 on 24th April
11.20am
Coffee Break and Networking
11.45am
Workshop 2 on 17th April and Workshop 4 on 24th April
1.45pm
Conclusion
Workshop Facilitators
1. Using PR as a Marketing Tool will be delivered by Roddy Guiney, Chairman of Wilson Hartnell
PR; Eddie Cunningham, Senior Deputy Editor Irish Independent and Susan Kennedy, Managing
Director, Lensmen Photography.
Topics will include organising a PR Campaign, writing the press release so as to attract a
journalist’s attention; meeting deadlines; the importance of photography in getting publicity and
integrating the PR with other media.
2. Branding, Advertising and Copywriting. The Branding element of this workshop will be led
by Howard Kent, Director of Ancora Solutions, who co-founded brand company BFK and took it
from a start-up business to one of Ireland’s top design consultancies. Denis Goodbody, of Denis
Goodbody Creative Communications, an award winning copywriter and communications strategist
will focus on the Copywriting and Advertising Elements of this workshop.
Topics will include: Introduction to branding, establishing brand essence & vision, making the
brand memorable, guidelines to great copywriting, presenting the message and selecting
appropriate media.
3. Demystifying Social Media. This workshop will be led by Brian Larkin and his team from
Promozoo who specialise in e-marketing and they will show you how to bring your target audience
on-line easily through direct, self-contained, web based and interactive marketing. Promozoo was
set up in 2009 with the aim of helping companies navigate the marketing ‘jungle’.
Topics will include: Why Social is important? How to engage with customers in this fast paced
world? A practical plan for Social Media strategies.
4. The Building Blocks for an Effective Marketing Campaign. Will be directed by Geraldine
Lavin, Business Director of 3rd i, a Dublin-based company that specialises in enabling SMEs to grow
and develop through targeted insight, tools and techniques. The emphasis for the workshop will
be on helping participants to develop the framework for their marketing campaign to get the best
return on their investment.
Topics will include: Clarifying your message and your target audience; developing your marketing
campaign objectives; an overview of the tools you can use to communicate your message;
measuring the success of your campaign; examples of best practice.