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DAVID BEXLEY 200 West Jackson Boulevard, Chicago, IL 60613, 312-555-1212, [email protected], http://www.linkedin.com/[yourURL] E-COMMERCE/ONLINE MARKETING DIRECTOR Cutting-edge marketing professional with 10 years of e-commerce experience who has achieved doubledigit revenue growth for consumer products for Fortune 500 companies and emerging firms. Consumer Marketing and Sales Social Media Strategy & Implementation E-Commerce Strategy and Web Site Design Search Engine Optimization/Internet Marketing/Online Advertising Marketing Metrics Analysis and Reporting Strategic Planning and Competitive Market Analysis PROFESSIONAL EXPERIENCE Eldstrom Top 10 U.S. sportswear manufacturer Chicago, Illinois 2005–Present Director of E-Commerce Create and execute online marketing strategy using pay-per-click campaigns, search engine optimization, affiliate marketing, and comparison shopping engines. Manage $2 million marketing budget. Increased e-commerce revenue by 20 percent annually Grew customer e-mail list to 45,000 in 18 months via viral promotions and creative partnerships Increased click-through rates by 35 percent and e-mail open rates by 28 percent through redesigned consumer marketing e-mail template and subject-line testing Home-Mart Major regional home goods retailer Chicago, Illinois 2002–2005 Internet Specialist Used advanced skills in Web design, Web development, and marketing to create digital content, graphics, and marketing and advertising campaigns, address customer concerns, and improve user experience. Increased customer satisfaction rates by 20 percent annually Reduced department expenditures by 10 percent annually by initiating technology upgrades Created company’s first e-mail marketing database. Designed and executed e-mail marketing newsletters and promotions. These efforts increased digital revenue by 25 percent annually. EDUCATION MBA in Marketing, DePaul University, Chicago, Illinois, 2006 Bachelor’s of Arts in Marketing, cum laude, DePaul University, Chicago, Illinois, 2002 PROFESSIONAL AFFILATIONS Member, American Marketing Association, 2002–Present Member, eMarketing Association, 2009–Present Member, Internet Marketing Association, 2002–Present PROFESSIONAL CERTIFICATIONS Professional Certified Marketer, American Marketing Association Certified Internet Marketer, Internet Marketing Association