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Transcript
6.02 Exemplify advertising What is advertising? • Any non-personal paid form of communication designed to inform, persuade, or remind customers about a good or service What is media? • The agencies or means used by a company to convey an advertising message What is cooperative advertising ? • Occurs when a manufacturer helps a retailer pay for advertising costs For example: Kellogg’s gives Kroger money to help them advertise Kellogg’s cereals Advertising includes: • Print Media –Newspapers –Magazines –Direct Mail –Outdoor Advertising –Directory Advertising –Transit advertisements Advertising includes: (con’t) • Broadcast Media –Television –Radio Advertising includes: (con’t) • Online Media –Electronic Direct Mail –Online Ads Advertising includes: (con’t) • Specialty Media –Giveaways Advertising Agencies help to… • Design ads and ad campaigns
