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Transcript
JOB DESCRIPTION
POST:
Marketing Content Officer
POST REF:
TBC
DEPARTMENT:
Marketing & Student Recruitment
GRADE:
5
REPORTING TO:
Deputy Director - Marketing
SUPERVISORY RESPONSIBILITY: Casual staff as necessary
JOB PURPOSE:
To contribute to a high quality marketing and promotion service for York St John University with a large
focus on copywriting and producing compelling, high quality content for a range of marketing materials
and platforms. To deliver a range of projects, often as part of integrated campaigns, which underpin the
University’s overall student recruitment strategies.
To deputise occasionally in the absence of the Deputy Director – Marketing (DDM), in terms of managing
staff within the section, ensuring projects are delivered to timescale and close liaison with the rest of the
department, the Student Recruitment and Admissions teams and other staff across the University.
DUTIES AND RESPONSIBILITIES
To lead on delivering proactive promotional campaigns and to help plan, produce, and analyse the
content we create for these campaigns.
To copy write, edit and proof customer-focused promotional materials, including items such as e-zines,
prospectus, leaflets, electronic and print advertising and exhibition materials.
To produce engaging and lively copy to promote the University’s product on the website and to develop
appropriate style guides for the University’s agreed target segments across undergraduate, postgraduate
and International markets.
To determine sources for content both internally and externally and to edit copy from a range of
sources to ensure that all marketing materials have a consistent voice.
To work with other Marketing Team members to support the effective management of the University’s
online presence and to develop creative content that can be used across online, digital and social media
channels as part of integrated marketing and promotional campaigns.
To work alongside staff in academic schools and other departments to develop appropriate customerfocused University level and subject/project level online and offline promotional activities. To advise staff
across the University on appropriate promotional campaigns to support their needs and deliver campaign
and promotion plans as necessary, ensuring campaigns are on brand and in support of the University’s
student recruitment strategies.
Content Marketing Officer
Where necessary to produce briefs or tender documents for work with designers, printers, digital and
advertising specialists etc to develop marketing and promotional projects.
To work with the DDM and colleagues across the department to explore and utilise innovative ways to
reach target audiences.
To establish accurate costings for any promotional activities and to liaise with suppliers to ensure the
best value for money in terms of effectiveness and efficiency.
To contribute to the a university-wide Marketing Strategy, including support for School marketing
objectives, and in doing so identify and utilise effective methods of monitoring and evaluating
promotional activities.
To keep abreast of good practice within marketing and promotions, including digital marketing both
within the HE sector and from other sectors.
To contribute to regular meetings within the team and project groups or meetings with colleagues across
the department and the University.
To allocate and supervise the work of casual staff as and when required.
To deputise in the absence of the DDM in areas of staff management, project liaison and communication
with other members of the Student Recruitment and Admissions teams. In addition, along with the
Marketing Officers, deputise for the DDM at meetings as appropriate.
plus
o
o
o
o
o
o
o
Any other duties as may reasonably be required
Ensure that the highest standards of professional performance are maintained
Promote equal opportunities in the work of the department
Ensure compliance with relevant legislation and statutory codes of practice, as advised
Participate in the arrangements for performance review and appraisal
Ensure that professional skills are regularly updated through participation in training and
development activities
Ensure all University policies are implemented within the remit of this post.
Health & Safety
Under the Health & Safety at Work Act 1974, whilst at work, you must take reasonable care for your own
health and safety and that of any other person who may be affected by your acts or omissions. In addition,
you must co-operate with the University on health and safety and not interfere with, or misuse, anything
provided for your health, safety or welfare.
This is not a comprehensive definition of the post. Postholders are expected to undertake any
work that comes with the remit of the post’s main objective. This job description will be kept
under review and may be changed at any time subject to consultation with the postholder.
Content Marketing Officer
PERSON SPECIFICATION
POST TITLE:
DEPARTMENT:
Marketing Content Officer
Marketing & Student Recruitment
The Person Specification focuses on the knowledge, skills, experience and qualifications required to
undertake the role effectively.
REQUIREMENTS
The postholder must be able to demonstrate:
ESSENTIAL (E)
DESIRABLE (D)
MEASURED BY:
A Application form
I
Interview
T/P Test/Presentation
S Shortlisting
EDUCATION/TRAINING: (Academic, vocational/professional and other training)
Undergraduate or relevant professional qualification
E
A
Professional marketing qualification or equivalent (e.g. CIM)
D
A
KNOWLEDGE & EXPERIENCE: (e.g. report writing, office experience, Microsoft office)
Experience of copywriting for online and print materials
E
A/S/I(T/P)
Experience of generating and editing content form a variety of
sources and upholding a consistent tone of voice
E
A/S/I
E
A/S/I
An understanding of and some experience in campaign
delivery and promotional planning and implementation, both
online and offline
E
A/S/I
Experience of working with a wide range of suppliers and
clients, both internal and external
E
A
Experience of supporting complex projects and meeting tight
timescales
E
A/S/I
Experience of costing and assessing resource requirements
D
A
Knowledge and experience of implementing digital marketing
campaigns to reach and connect with varied target markets
D
A
Experience of working in an educational environment
SKILLS/ATTRIBUTES: (e.g. communication, interpersonal, decision-making, problem-solving, team
player, reliable)
Content Marketing Officer
An understanding of marketing principles and demonstrate an
ability to put these into practice
E
A/S/I(T/P)
An exceptional standard of written communication, grammar,
punctuation and a flair for writing copy
E
A
Ability to work to tight deadlines, managing several projects
concurrently, whilst maintaining high standards
E
A
Good analytic and organisational skills
E
A/S/I/(T)
Excellent interpersonal skills and the ability to communicate
both within oral and written formats, online and offline, to a
wide range of external and internal audiences
E
A/S/I
High level of computer literacy including skills in Microsoft
Word, Excel, Powerpoint and content management systems.
BEHAVIOURS: Tested at interview against the Contribution Framework (see:
www.yorksj.ac.uk/values-and-principles
Leading myself and others
E
I
Delivering a great service
E
I
Taking a professional approach
E
I
Ability to manage and lead a small team effectively and to
work unsupervised and as part of a team
E
A/I
Content Marketing Officer