Download The Assistant Director of Marketing`s primary duties include

Campus Activities Board
Assistant Director of Marketing Application
2016-2017
Name: ___________________________
Cell Phone: ______________________
Major: ___________________________
Current GPA: ________
E-mail: [email protected]
Year in School: ________________
Minor: _______________________
The Assistant Director of Marketing’s primary duties include overseeing the marketing and
programming chairs, ensuring that CAB’s publicity and public relations are done
appropriately, strengthening the brand of CAB, coordinating marketing research.
Additionally the AD of Marketing must collaborate with the Director and Assistant Director
of Programming to plan retreats and the organizational budget, while committing 10 office
hours per week.
As Assistant Director of Marketing, you will function as a member of a fun and cohesive
board with responsibilities such as attending two weekly meetings, weekend retreats in the
summer and winter, and conferences. You must also be a full-time undergraduate student
with a minimum GPA of 2.75.
Please answer the following questions on an additional page(s) and attach a résumé.
1. Why are you interested in being the Assistant Director of Marketing of CAB?
2. Please describe your past leadership, group or work experiences related to
marketing.
3. Give examples of characteristics that you feel are important for a successful
organization to possess and how your past experiences would allow you to facilitate
motivation and group cohesiveness.
4. Please list related marketing experiences as well as relevant course work.
5. Congratulations! You are the AD of Marketing and are now creating a marketing
plan for Tigerfest. For the purposes of this application, pick any headlining artist of
your choice. Based upon the artist of your choice design a comprehensive marketing
plan to promote Tigerfest. Include: a flyer (if you have graphic design experience),
or flyer design, reveal video ideas, specialty marketing, social media, and any
guerilla marketing tactics.
Please return this application to [email protected] by March 4, 2016.