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MCOM 41 – Intro to Mass Communication - Test 3 Study Guide
Chapter 10 – The Internet
-What are some examples of Social networking sites identified in the text?
-What was the first rudimentary computer?
-What percent of Internet users in the world reside in the United States?
-What does CPU stand for?
-Who is Marc Andreessen, what did he do?
-What historical event convinced the U.S. government that a fail-safe computer system was
needed?
-Standardized codes that allow one computer to communicate with another are called what?
-The Internet is a ____ system and the World Wide Web is a ____ system
-When did the Net began its conversion to civilian use
-Another name/term for a Web address
-Who are the founders of Google?
-What type of games are the fastest-growing segments of the videogame industry?
-Who are the people who provide the day-to-day maintenance of local systems (LANs)?
-Google was innovative in its searching techniques because it did what?
-Rupert Murdoch’s News Corporation acquired what for $580 million?
-The first successful general-interest online service was who?
-Who is Tim Berners-Lee?
-Computers that house Web sites are called what?
-What are the main types of hacker assaults through the Internet?
-What was the Communications Decency Act of 1996?
-Someone using programming skills to gain illegal access computer networks is called what?
-Who are Jerry Yang and Dave Filo?
For Test #3 You can use a 5x7 (Or smaller) notecard with information on the front & back
to assist you during the test.
You must write your name on the notecard and place it on the front table prior to the test
& will return it to you before the test starts.
Sheets of paper, notecards that exceed 5x7, or other items that don’t fit the criteria will
not be returned.
Chapter 11 – Electronic news
-What event that marked the beginning of live eye-witness news accounts of catastrophic
events
-In the late 1940s what was the dominant source of news for America
-This show wouldn't show news subjects smoking cigars, except for Winston Churchill
-Independent, self-employed journalists are called what
-What is an event that would not have occurred if the media hadn't been there to cover it
called?
-This person produced early classic TV documentaries examining social problems
-What was America's first see-it-as-it happens national news event
-What is a “credibility gap?” During what event was this credibility gap very apparent?
-What was the first live, 24-hour-a-day all-news cable network was
-Fox News is known for what position or perspective?
-This source exposed the Clinton-Lewinsky scandal first?
-What feature scrolls headlines on the user's desktop?
-Importance, interest, timeliness are a elements of what?
-The dominant source of news for Americans is what?
-These types of reporters are considered a semiofficial part of the military?
-What was the Biltmore Agreement? What did it do?
-Radio audiences could hear live reports of what 1939 event?
-What medium announced that Thomas Dewey won the presidency over Harry Truman?
-CNN's biggest ratings came with the nonstop coverage of what event?
-The all-news radio format originated when?
-Who started Fox News?
-The pressure to make news “news” often results in the reporting of what?
-What does Proximity mean in news?
Chapter 12 – Public Relations
-Things public relations professionals do include what
-What is an example of an internal public?
-Public relations and marketing are what types of endeavors?
-Sophists fulfilled the role performed by whom today?
-What are dramatic publicity techniques known as?
-Robber barons turned to public relations because of who?
-The "father" of the modern public relations industry is recognized as whom?
-The Committee on Public Information was organized to do what?
-What was the purpose of the Public Relations Society of America?
-What organization was not built by the U.S. to address anti-U.S. sentiment in the Arab media?
-Speeches worded especially for television news reports are called what?
-What is the angle that makes an organization's activities newsworthy?
-What are actions designed to create human-interest stories called?
-When a company takes action to repair it’s image after a disaster, what is it called?
-Ready-for-broadcast press releases are called what?
-What is a "flack"?
-When people state something they know to be untrue, and stick to it, what is it called?
-What is greenwashing?
-A gift to a journalist from a PR agent is called what?
-The Boston Tea Party was what kind of event?
-This person planted false stories in the press in order to get people to attend his shows?
-Who used public relations to improve his image by drinking beer with coal miners?
-The slogan “Loose lips sink ships” was part of what kind of a campaign?
-What FBI Program was a classic public relations success?
-A PR counselor often does what for their client?
-This PR tool can have both positive and negative connotations?
Chapter 13 – Advertising
-The average newspaper is what percent advertising?
-This is not PR but can be part of a public relations campaign
-Which of the following are requirements for a message to be considered advertising?
-Is a billboard considered advertising or PR?
-These were the first printed advertisements
-What is trade advertising?
-In the latter part of the 1800s, exaggeration in advertising was called what?
-What is condemned by the American Association of Advertising Agencies code of ethics?
-What was the first broadcast commercial?
-This type of advertising is illegal by some local laws
-Explain what target marketing is
-A man watching a commercial aimed at women is an example of what type of circulation?
-What is a boutique agency?
-This tells the advertiser about the audience’s interests?
-What is a focus group ? Who is it made up of?
-Which medium is best for an advertiser who has a short lead time?
-What are different types of online ads?
-What is image advertising
-Smokey Bear appears in what kind of spots?
-The main government watchdog organization against deceptive advertising is what?
-Children see nearly how many commercials for beer and wine each year?
-Advertising is used to sell both_____________ & _______________.
-This was once advertised as the solution to air pollution?
-Marlboro cigarettes sales went up in China after what occurred?
-An advantage of advertising in magazines is that magazines have what?
-The number of people who smoke is higher in countries that don’t do what?
-Cartoon characters like the Pillsbury doughboy appear in what kind of advertising?
-In what medium does Product placement not occur?