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MCOM 41 – Intro to Mass Communication - Test 3 Study Guide Chapter 10 – The Internet -What are some examples of Social networking sites identified in the text? -What was the first rudimentary computer? -What percent of Internet users in the world reside in the United States? -What does CPU stand for? -Who is Marc Andreessen, what did he do? -What historical event convinced the U.S. government that a fail-safe computer system was needed? -Standardized codes that allow one computer to communicate with another are called what? -The Internet is a ____ system and the World Wide Web is a ____ system -When did the Net began its conversion to civilian use -Another name/term for a Web address -Who are the founders of Google? -What type of games are the fastest-growing segments of the videogame industry? -Who are the people who provide the day-to-day maintenance of local systems (LANs)? -Google was innovative in its searching techniques because it did what? -Rupert Murdoch’s News Corporation acquired what for $580 million? -The first successful general-interest online service was who? -Who is Tim Berners-Lee? -Computers that house Web sites are called what? -What are the main types of hacker assaults through the Internet? -What was the Communications Decency Act of 1996? -Someone using programming skills to gain illegal access computer networks is called what? -Who are Jerry Yang and Dave Filo? For Test #3 You can use a 5x7 (Or smaller) notecard with information on the front & back to assist you during the test. You must write your name on the notecard and place it on the front table prior to the test & will return it to you before the test starts. Sheets of paper, notecards that exceed 5x7, or other items that don’t fit the criteria will not be returned. Chapter 11 – Electronic news -What event that marked the beginning of live eye-witness news accounts of catastrophic events -In the late 1940s what was the dominant source of news for America -This show wouldn't show news subjects smoking cigars, except for Winston Churchill -Independent, self-employed journalists are called what -What is an event that would not have occurred if the media hadn't been there to cover it called? -This person produced early classic TV documentaries examining social problems -What was America's first see-it-as-it happens national news event -What is a “credibility gap?” During what event was this credibility gap very apparent? -What was the first live, 24-hour-a-day all-news cable network was -Fox News is known for what position or perspective? -This source exposed the Clinton-Lewinsky scandal first? -What feature scrolls headlines on the user's desktop? -Importance, interest, timeliness are a elements of what? -The dominant source of news for Americans is what? -These types of reporters are considered a semiofficial part of the military? -What was the Biltmore Agreement? What did it do? -Radio audiences could hear live reports of what 1939 event? -What medium announced that Thomas Dewey won the presidency over Harry Truman? -CNN's biggest ratings came with the nonstop coverage of what event? -The all-news radio format originated when? -Who started Fox News? -The pressure to make news “news” often results in the reporting of what? -What does Proximity mean in news? Chapter 12 – Public Relations -Things public relations professionals do include what -What is an example of an internal public? -Public relations and marketing are what types of endeavors? -Sophists fulfilled the role performed by whom today? -What are dramatic publicity techniques known as? -Robber barons turned to public relations because of who? -The "father" of the modern public relations industry is recognized as whom? -The Committee on Public Information was organized to do what? -What was the purpose of the Public Relations Society of America? -What organization was not built by the U.S. to address anti-U.S. sentiment in the Arab media? -Speeches worded especially for television news reports are called what? -What is the angle that makes an organization's activities newsworthy? -What are actions designed to create human-interest stories called? -When a company takes action to repair it’s image after a disaster, what is it called? -Ready-for-broadcast press releases are called what? -What is a "flack"? -When people state something they know to be untrue, and stick to it, what is it called? -What is greenwashing? -A gift to a journalist from a PR agent is called what? -The Boston Tea Party was what kind of event? -This person planted false stories in the press in order to get people to attend his shows? -Who used public relations to improve his image by drinking beer with coal miners? -The slogan “Loose lips sink ships” was part of what kind of a campaign? -What FBI Program was a classic public relations success? -A PR counselor often does what for their client? -This PR tool can have both positive and negative connotations? Chapter 13 – Advertising -The average newspaper is what percent advertising? -This is not PR but can be part of a public relations campaign -Which of the following are requirements for a message to be considered advertising? -Is a billboard considered advertising or PR? -These were the first printed advertisements -What is trade advertising? -In the latter part of the 1800s, exaggeration in advertising was called what? -What is condemned by the American Association of Advertising Agencies code of ethics? -What was the first broadcast commercial? -This type of advertising is illegal by some local laws -Explain what target marketing is -A man watching a commercial aimed at women is an example of what type of circulation? -What is a boutique agency? -This tells the advertiser about the audience’s interests? -What is a focus group ? Who is it made up of? -Which medium is best for an advertiser who has a short lead time? -What are different types of online ads? -What is image advertising -Smokey Bear appears in what kind of spots? -The main government watchdog organization against deceptive advertising is what? -Children see nearly how many commercials for beer and wine each year? -Advertising is used to sell both_____________ & _______________. -This was once advertised as the solution to air pollution? -Marlboro cigarettes sales went up in China after what occurred? -An advantage of advertising in magazines is that magazines have what? -The number of people who smoke is higher in countries that don’t do what? -Cartoon characters like the Pillsbury doughboy appear in what kind of advertising? -In what medium does Product placement not occur?