Download Mobile Website / Mobile Applications Development

Mobile App Proposal
March 1, 2013
Direct Contact
1-800-555-5555
Electronic Mail
[email protected]
SMB Marketing Proposal 2013
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TABLE OF CONTENTS
01.
Client Name
02.
Introduction
03.
Project Overview & Objectives
04.
Mobile Website / Mobile Applications Development Strategies
05.
QR Codes
06.
Analytics
07.
Secure Hosting
08.
Maintenance
09.
Client Tasks
10.
Monthly Fees
11.
White Label Contracts
12.
Billing Schedule
13.
Terms and Conditions
SMB Marketing Proposal 2013
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SMB Marketing is pleased to submit a proposal for the development of a mobile app to (client
name). The terms of this proposal are valid for up to sixty days after being presented.
(CLIENT NAME)
Project Name: SMB Marketing will custom design and develop a distinct mobile
friendly website with state of the art mobile features designed to increase mobile traffic
and ultimately overall sales for (client name).
INTRODUCTION
Dear (Client),
On behalf of SMB Marketing I am happy to provide a premium mobile website and
Mobile App strategy for (Client name).
SMB Marketing is a full service mobile marketing company specializing in providing
innovative, engaging, traffic driven, data driven and cost-effective mobile
communications. From iPad applications to HTML 5 applications SMB Marketing
delivers Mobile Apps and Mobile websites on every platform. SMB Marketing provides
an easy way for customers to access information about (client name) business. SMB
Marketing has marketing experts standing by to help (client name) along the way
without ever feeling like you are in it alone.
SMB Marketing’s commitment to delivering strategic, innovative and targeted mobile
communications is backed by a group of in house mobile marketing experts. SMB
Marketing has marketing experts standing by to help (client name) along the way
without ever feeling like you are in it alone. An asset to mobile apps and mobile
websites is our ability to provide analytics that are measurable by mobile responses.
Thank you for considering SMB Marketing for your next project. We are excited to work
with you and are excited to bring some of our creative, innovative and strategic plans to
your front door.
Sincerely,
SMB Marketing contact
SMB Marketing Proposal 2013
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PROJECT OVERVIEW & OBJECTIVES
SMB Marketing is a mobile marketing instrument that provides you with mobile apps
for businesses, made easy. SMB Marketing is mobile app solutions made easy by
offering full white label solutions, mobile applications, mobile websites, complete
brand customization, applications for small businesses and more. Above all SMB
Marketing is the complete mobile marketing solution. Smart business owners across
the nation are utilizing the power of the mobile devices.
SMB Marketing allows you to simultaneously create, edit and manage native iPhone,
iPad, Android and mobile web apps online. Our easy to use content management
system allows for stunning design, customization and functionality across a broad
range of mobile devices.
Objectives: SMB Marketing’s mobile strategy for (client name) has following
objectives:
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Increase overall brand exposure
Increase foot traffic and revenue for (client name)
Create a user mobile website that is compatible with all platforms
Create a user mobile application that is compatible with all platforms
Improve your social networking strategies in the social world– increase followers
on Facebook and Twitter
Introduce QR codes to drive and increase mobile traffic
Obtain valuable data to support marketing strategies
Track and analyze all mobile interactions to better market to your customers
Increase mobile search engine visibility (mobile SEO)
SMB Marketing Proposal 2013
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MOBILE WEBSITE / MOBILE APPLICATIONS
DEVELOPMENT STRATEGIES
SMB Marketing will develop a distinct mobile application or mobile website for (client
name) including technical development, setup and custom design.
Scope of development will include the following:
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Full Design using existing brand and colors
GPS Directions give your customers turn-by-turn GPS directions to your
business from anywhere in the world.
One Touch Calling from inside your app. No numbers to save or remember
Tell-A-Friend Feature let your customers take your business viral with built in
sharing capabilities over e-mail, facebook, SMS and twitter.
Menu Conversion to easy to navigate mobile optimized menu(s). Integrate any
information you would like to about your business including (customer services)
A point of interest that displays any points of interest on a map.
Event Listings allows you to include all of your businesses events on the go.
Contact Information: Give customers multiple ways to contact your business.
E-mail photo feature allows customers to take or send a photo and e-mail it
directly to your business.
Native image gallery allows you to display images of your business in a beautiful
image gallery optimized for iPhone and Android.
Set up a fan wall for your customers to leave feedback on your business.
Manage the comments online.
Push notifications send messages to your customers whenever you’d like using
our easy to use CMS.
GPS Coupon feature creates mobile coupons for customers to unlock by
“checking in” at your business.
Flexible Counter feature allows for your customers to count items related to
your business and have them email the results to you.
Mailing List Feature allows you to stay in contact with your customers by
gathering names and e-mail directly inside your app.
SMB Marketing Proposal 2013
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Mix and match above or add additional components here:
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Tip Calculator Feature to help customers quickly calculate a tip
QR Coupons feature allows customers to redeem coupons at your business by
scanning a specified QR code
Mortgage Calculator feature where you can preset an interest rate.
Blog integration integrates your RSS feed to allow your users to quickly and
easily read your blog posts.
Facebook, Twitter, LinkedIn, and/or Myspace integration to connect with your
customers through their favorite social media sites.
MyEmma, Campaign Monitor Int., Constant Contact Int, Get Response Int.
iContact, or MailChimp Integration all easily allows you to import contacts
gathered from your mobile app into your email marketing campaign service.
OpenTable Integration allows you to use your mobile app for on the go
restaurant reservations.
Podcast integration allows your users to listen on the go from their favorite
mobile device.
SoundCloud Integration allows users to listen to any audio file online on their
mobile device.
Shopping Cart Feature allows you to add and sell items through your mobile app
via PayPal or Google Check out.
Notepad Feature allows users to record text notes and email them to anyone at
anytime.
Voice Recorder Feature allows users to record voice notes and email them to
anyone at anytime.
AdMob (Mobile Ads Feature) easily integrates ads into your app using the best
mobile ad providers available.
Flickr or Picasa integration displays images of your business directly from your
flickr account.
WuFoo Integration allows you to easily create an appointment, order, feedback
or contact form.
Youtube integration allows you to display hundreds of videos from your
Youtube channel.
SMB Marketing Proposal 2013
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QR CODES
SMB Marketing will develop a QR code strategy with the following components:
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Creation of various QR codes for use in marketing materials. Each code will be
uniquely created to accurately track various placements.
Link QR code actions with Google Analytics to track various activities.
QR codes will be provided in a JPEG file for easy reproduction
ANALYTICS
SMB Marketing will be able to see actionable app insights and track the following data
from mobile app, mobile web and/or QR codes activity
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Understand how many users download your app
Understand which platform is most popular
Track dollars spent on items
Track dollars spent on food orders
Track appointments scheduled
Track consultations scheduled
Understand your APPS ROI
Based on the mobile marketing objectives of (Client name), various other activities can
be tracked and analyzed as well.
SECURE HOSTING
SMB Marketing will offer full mobile and database hosting as part of this proposal:
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Hosting of your mobile website on our mobile cloud hosting server
Continuous software updates to ensure mobile compatibility.
SMB Marketing Proposal 2013
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MAINTENANCE
SMB Marketing will also fully maintain and update the new (client name) mobile
website or mobile app, ensuring that the following is completed every month:
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(Enter required updates for client name)
Examples:
o Weekly updates to (client name) menu, events and coupons
o Quarterly design refreshes (top logo, background only)
o 1 new mobile coupon per week, or by request ( max 4/month)
o Provide monthly mobile traffic and QR code analytics reports
CLIENT TASKS
SMB Marketing will require the following from (Client name)
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Any available brand or style guides prior to design
Any and all available content
All existing assets files as PSD/EPS (logos, photos, videos etc.)
Menu content in Excel format
Cost & Timeline- Based on the scope in this document, project costs are as follows:
Insert COST AND TIMELINE HERE
One-time development costs ($2000)
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Mobile website design and development
Technical installation and custom domain masking
Analytics setup and profile creation
SMB Marketing Proposal 2013
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MONTHLY FEES
Mobile Website ($29 mo)
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Maps & Directions
Click-to-Call
Update Your Site Online
Dynamic Content & Multimedia
Premium Appearance
Custom Mobile Website URL
Unlimited Mobile Website Usage
Website Redirection Script Included
Custom QR Code Included
Robust Analytics
Mobile Apps ($59 mo)
Native App For iPhone, iPad, & Android
Premium Mobile Website Included
$2000 Design Set Up
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Maps & Directions
Click-to-Call
Update Your App Online
Dynamic Content & Multimedia
Premium Appearance
Unlimited App Usage
Robust Analytics
Mobile Food Ordering
Mobile Shopping Cart
Loyalty Programs
3rd Party Integrations
Push Notifications
Complete Mobile Marketing Solution
SMB Marketing Proposal 2013
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BILLING SCHEDULE
50% deposit establishes project start date and the remaining 50% is due upon
completion.
Monthly dues will occur on a monthly schedule as work has been completed and
expenses are accrued. These monthly dues will be invoiced and payable within 30 days.
SMB Marketing Proposal 2013
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TERMS & CONDITIONS
Tasks outside the initial scope such as SMS marketing, creation of Facebook page,
Creation of Twitter account, Creation of Linkedin account, Google places, SEO and
other marketing services for (Client name) are not included in this proposal, but
available upon request.
The client is responsible for making additional payments at normal hourly rates for
changes requested by the Client that extend beyond the original scope of the project,
as detailed. The developer reserves a 10% margin for time and charges that exceed
estimates and informs the client when time will be exceeded. The client and developer
will communicate directly about any changes that affect cost.
Upon approval of this agreement SMB Marketing expects that the project will be
completed in approximately (Enter time frame here). This depends greatly on the
efficiency of receiving all the needed content and how fast a mobile strategy is
approved.
By signing this proposal you are agreeing that any communal information is confidential
and will not be shared with any third parties without SMB Marketing permission.
Approvals:
__________________________
_____________________
Your name
Client Contact Name
Your title
Client Title
SMB Marketing
Client Name
Date: 00/00/0000
Date: 00/00/0000
SMB Marketing Proposal 2013
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