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Mobile App Proposal March 1, 2013 Direct Contact 1-800-555-5555 Electronic Mail [email protected] SMB Marketing Proposal 2013 - 1- TABLE OF CONTENTS 01. Client Name 02. Introduction 03. Project Overview & Objectives 04. Mobile Website / Mobile Applications Development Strategies 05. QR Codes 06. Analytics 07. Secure Hosting 08. Maintenance 09. Client Tasks 10. Monthly Fees 11. White Label Contracts 12. Billing Schedule 13. Terms and Conditions SMB Marketing Proposal 2013 - 2- SMB Marketing is pleased to submit a proposal for the development of a mobile app to (client name). The terms of this proposal are valid for up to sixty days after being presented. (CLIENT NAME) Project Name: SMB Marketing will custom design and develop a distinct mobile friendly website with state of the art mobile features designed to increase mobile traffic and ultimately overall sales for (client name). INTRODUCTION Dear (Client), On behalf of SMB Marketing I am happy to provide a premium mobile website and Mobile App strategy for (Client name). SMB Marketing is a full service mobile marketing company specializing in providing innovative, engaging, traffic driven, data driven and cost-effective mobile communications. From iPad applications to HTML 5 applications SMB Marketing delivers Mobile Apps and Mobile websites on every platform. SMB Marketing provides an easy way for customers to access information about (client name) business. SMB Marketing has marketing experts standing by to help (client name) along the way without ever feeling like you are in it alone. SMB Marketing’s commitment to delivering strategic, innovative and targeted mobile communications is backed by a group of in house mobile marketing experts. SMB Marketing has marketing experts standing by to help (client name) along the way without ever feeling like you are in it alone. An asset to mobile apps and mobile websites is our ability to provide analytics that are measurable by mobile responses. Thank you for considering SMB Marketing for your next project. We are excited to work with you and are excited to bring some of our creative, innovative and strategic plans to your front door. Sincerely, SMB Marketing contact SMB Marketing Proposal 2013 - 3- PROJECT OVERVIEW & OBJECTIVES SMB Marketing is a mobile marketing instrument that provides you with mobile apps for businesses, made easy. SMB Marketing is mobile app solutions made easy by offering full white label solutions, mobile applications, mobile websites, complete brand customization, applications for small businesses and more. Above all SMB Marketing is the complete mobile marketing solution. Smart business owners across the nation are utilizing the power of the mobile devices. SMB Marketing allows you to simultaneously create, edit and manage native iPhone, iPad, Android and mobile web apps online. Our easy to use content management system allows for stunning design, customization and functionality across a broad range of mobile devices. Objectives: SMB Marketing’s mobile strategy for (client name) has following objectives: Increase overall brand exposure Increase foot traffic and revenue for (client name) Create a user mobile website that is compatible with all platforms Create a user mobile application that is compatible with all platforms Improve your social networking strategies in the social world– increase followers on Facebook and Twitter Introduce QR codes to drive and increase mobile traffic Obtain valuable data to support marketing strategies Track and analyze all mobile interactions to better market to your customers Increase mobile search engine visibility (mobile SEO) SMB Marketing Proposal 2013 - 4- MOBILE WEBSITE / MOBILE APPLICATIONS DEVELOPMENT STRATEGIES SMB Marketing will develop a distinct mobile application or mobile website for (client name) including technical development, setup and custom design. Scope of development will include the following: Full Design using existing brand and colors GPS Directions give your customers turn-by-turn GPS directions to your business from anywhere in the world. One Touch Calling from inside your app. No numbers to save or remember Tell-A-Friend Feature let your customers take your business viral with built in sharing capabilities over e-mail, facebook, SMS and twitter. Menu Conversion to easy to navigate mobile optimized menu(s). Integrate any information you would like to about your business including (customer services) A point of interest that displays any points of interest on a map. Event Listings allows you to include all of your businesses events on the go. Contact Information: Give customers multiple ways to contact your business. E-mail photo feature allows customers to take or send a photo and e-mail it directly to your business. Native image gallery allows you to display images of your business in a beautiful image gallery optimized for iPhone and Android. Set up a fan wall for your customers to leave feedback on your business. Manage the comments online. Push notifications send messages to your customers whenever you’d like using our easy to use CMS. GPS Coupon feature creates mobile coupons for customers to unlock by “checking in” at your business. Flexible Counter feature allows for your customers to count items related to your business and have them email the results to you. Mailing List Feature allows you to stay in contact with your customers by gathering names and e-mail directly inside your app. SMB Marketing Proposal 2013 - 5- Mix and match above or add additional components here: Tip Calculator Feature to help customers quickly calculate a tip QR Coupons feature allows customers to redeem coupons at your business by scanning a specified QR code Mortgage Calculator feature where you can preset an interest rate. Blog integration integrates your RSS feed to allow your users to quickly and easily read your blog posts. Facebook, Twitter, LinkedIn, and/or Myspace integration to connect with your customers through their favorite social media sites. MyEmma, Campaign Monitor Int., Constant Contact Int, Get Response Int. iContact, or MailChimp Integration all easily allows you to import contacts gathered from your mobile app into your email marketing campaign service. OpenTable Integration allows you to use your mobile app for on the go restaurant reservations. Podcast integration allows your users to listen on the go from their favorite mobile device. SoundCloud Integration allows users to listen to any audio file online on their mobile device. Shopping Cart Feature allows you to add and sell items through your mobile app via PayPal or Google Check out. Notepad Feature allows users to record text notes and email them to anyone at anytime. Voice Recorder Feature allows users to record voice notes and email them to anyone at anytime. AdMob (Mobile Ads Feature) easily integrates ads into your app using the best mobile ad providers available. Flickr or Picasa integration displays images of your business directly from your flickr account. WuFoo Integration allows you to easily create an appointment, order, feedback or contact form. Youtube integration allows you to display hundreds of videos from your Youtube channel. SMB Marketing Proposal 2013 - 6- QR CODES SMB Marketing will develop a QR code strategy with the following components: Creation of various QR codes for use in marketing materials. Each code will be uniquely created to accurately track various placements. Link QR code actions with Google Analytics to track various activities. QR codes will be provided in a JPEG file for easy reproduction ANALYTICS SMB Marketing will be able to see actionable app insights and track the following data from mobile app, mobile web and/or QR codes activity Understand how many users download your app Understand which platform is most popular Track dollars spent on items Track dollars spent on food orders Track appointments scheduled Track consultations scheduled Understand your APPS ROI Based on the mobile marketing objectives of (Client name), various other activities can be tracked and analyzed as well. SECURE HOSTING SMB Marketing will offer full mobile and database hosting as part of this proposal: Hosting of your mobile website on our mobile cloud hosting server Continuous software updates to ensure mobile compatibility. SMB Marketing Proposal 2013 - 7- MAINTENANCE SMB Marketing will also fully maintain and update the new (client name) mobile website or mobile app, ensuring that the following is completed every month: (Enter required updates for client name) Examples: o Weekly updates to (client name) menu, events and coupons o Quarterly design refreshes (top logo, background only) o 1 new mobile coupon per week, or by request ( max 4/month) o Provide monthly mobile traffic and QR code analytics reports CLIENT TASKS SMB Marketing will require the following from (Client name) Any available brand or style guides prior to design Any and all available content All existing assets files as PSD/EPS (logos, photos, videos etc.) Menu content in Excel format Cost & Timeline- Based on the scope in this document, project costs are as follows: Insert COST AND TIMELINE HERE One-time development costs ($2000) Mobile website design and development Technical installation and custom domain masking Analytics setup and profile creation SMB Marketing Proposal 2013 - 8- MONTHLY FEES Mobile Website ($29 mo) Maps & Directions Click-to-Call Update Your Site Online Dynamic Content & Multimedia Premium Appearance Custom Mobile Website URL Unlimited Mobile Website Usage Website Redirection Script Included Custom QR Code Included Robust Analytics Mobile Apps ($59 mo) Native App For iPhone, iPad, & Android Premium Mobile Website Included $2000 Design Set Up Maps & Directions Click-to-Call Update Your App Online Dynamic Content & Multimedia Premium Appearance Unlimited App Usage Robust Analytics Mobile Food Ordering Mobile Shopping Cart Loyalty Programs 3rd Party Integrations Push Notifications Complete Mobile Marketing Solution SMB Marketing Proposal 2013 - 9- BILLING SCHEDULE 50% deposit establishes project start date and the remaining 50% is due upon completion. Monthly dues will occur on a monthly schedule as work has been completed and expenses are accrued. These monthly dues will be invoiced and payable within 30 days. SMB Marketing Proposal 2013 - 10 - TERMS & CONDITIONS Tasks outside the initial scope such as SMS marketing, creation of Facebook page, Creation of Twitter account, Creation of Linkedin account, Google places, SEO and other marketing services for (Client name) are not included in this proposal, but available upon request. The client is responsible for making additional payments at normal hourly rates for changes requested by the Client that extend beyond the original scope of the project, as detailed. The developer reserves a 10% margin for time and charges that exceed estimates and informs the client when time will be exceeded. The client and developer will communicate directly about any changes that affect cost. Upon approval of this agreement SMB Marketing expects that the project will be completed in approximately (Enter time frame here). This depends greatly on the efficiency of receiving all the needed content and how fast a mobile strategy is approved. By signing this proposal you are agreeing that any communal information is confidential and will not be shared with any third parties without SMB Marketing permission. Approvals: __________________________ _____________________ Your name Client Contact Name Your title Client Title SMB Marketing Client Name Date: 00/00/0000 Date: 00/00/0000 SMB Marketing Proposal 2013 - 11 -