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Fred Joyal
Curriculum Vitae
Fred Joyal Curriculum Vitae
Fred Joyal
Dental Marketing Expert / Entrepreneur / Author / Founder, 1-800-DENTIST
®
Profile
In 1986, Fred Joyal revolutionized consumer marketing with the founding of 1-800-DENTIST, the
nation’s largest and most successful dental referral service. A respected leader in applying
advanced marketing and business insights to the dental industry, Fred created the brand that
is now synonymous with good oral health. Over the years, his innovative marketing strategies
and real-world advice have helped thousands of dentists across the country maximize their
practice’s potential.
Noted Dental Industry Lecturer
A member of the National Speakers Association and a graduate of the famed Groundlings
improv comedy group, Fred is in high demand for dental industry speaking engagements.
Known for his engaging and informative talks and seminars, Fred has addressed many of the
field’s leading professional groups, including:
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Greater New York Dental
Meeting
Academy of General Dentistry
American Association of Dental
Office Managers
Hinman Dental Meeting
Yankee Dental Congress
Harvard School of Dental
Medicine
Indian Dental Association
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National Dental Association
The World Congress of Minimally
-Invasive Dentistry (WCMID)
TBSE (The BEST Seminar Ever)
CEREC 25th Anniversary
Excellence in Dentistry
Townie Meeting
Young and Motivated
Leadership Workshop
Best-selling Author
In 2009, Fred wrote Everything Is Marketing: The Ultimate Strategy for Dental Practice Growth. A
practical step-by-step guide to building a profitable practice, this bestseller is considered a “must
read” for dentists. Now in its fourth printing, Fred’s landmark book has just been updated to address
the new challenges faced by today’s business-minded dental practitioner. Additionally, his insights
on successful partnerships were included in the best-seller Chicken Soup for the Entrepreneur’s Soul.
Fred is also a regular contributor to many major industry trade publications and
websites, including:
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Dental Economics
Dentaltown
Inside Dentistry
Profitable Dentist
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New Dentist
Dental Products Report
Dental Product Shopper
The Observer
Fred Joyal Curriculum Vitae
Dental Marketing Expert
More than 25 years of groundbreaking work promoting dentistry have made Fred the industry’s foremost
expert on dental consumer marketing. He is recognized by millions as a trusted authority on consumer
marketing. In addition to appearing in more than 200 national TV commercials for 1-800-DENTIST, Fred has
been a featured guest on many popular news, lifestyle and specialty programs, including:
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CNN’s Lou Dobbs Tonight – Exporting America
Tony Danza Show – New Smile, New Style Mini-Series
The Janice Dickinson Modeling Agency
Dental Minutes – KCBS/Los Angeles
Morning News – KTLA/Los Angeles
Morning News – WPIX/New York
Good Morning San Diego – KUSI/San Diego
San Diego Living – Fox6/San Diego
View From the Bay – KGO/San Francisco
Mark and Brian – KLOS-FM/Los Angeles
American Dental Association Online CE Series – Building the Perfect Practice with Dr. Louis
Malcmacher
Business Leader
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Vice Chairman, 1-800-DENTIST 2010 - present
Founder & CEO, 1-800-DENTIST 1986 - 2010
Board of Directors, The Children’s Dental Center 2004 - present
Speaker & Mentor, Young & Motivated Seminars 2004 - present
Secretary, The National Children’s Oral Health Foundation 2005 - present
The success of 1-800-DENTIST and the impact of his philanthropic work have earned Fred cover stories in Fuel
and Response magazines, as well as profiles in Inside Dentistry and the Los Angeles Business Journal.
Awards and Honors
Fred’s many business successes have been recognized by a variety of respected institutions, including:
 University of Rhode Island, Honorary
Doctorate of Arts
 Loyola Marymount University, Conrad
Hilton Distinguished Entrepreneur
Award
 Townie Award for Dental Marketing
 Apex Award for Publication Excellence
 The Communicator: Crystal Award
of Excellence
 Excellence in Marketing
and Communications
 Inspire Award
 MarCom Creative Award
 Summit Creative Award
 Telly Awards
If you would like Fred to speak
to your group or association,
please call 310-215-6406, or
e-mail [email protected].
Fred Joyal
Biography
Fred Joyal Biography
Fred Joyal is the founder of 1-800-DENTIST, and author of the
best-selling book on dental consumer marketing, Everything
is Marketing: The Ultimate Strategy for Dental Practice
Growth. An award-winning marketing professional, Fred
regularly lectures at national dental events and is a frequent
contributor to numerous industry publications.
Fred’s insights into the mindset
of dental patients are invaluable.
Fred is recognized as the industry’s foremost expert on
dental consumer marketing. He is unique in his ability to
draw upon more than 25 years of frontline experience
working in one of the advertising world’s most highly specialized niches. A friend and consultant to
many of the nation’s most successful dentists, Fred is widely respected and sought out for his unique
insights.
The expert in modern dental
consumer marketing.
Fred began his marketing career as a copywriter with the leading advertising agency, Benton &
Bowles. In 1986, he left the ad world to create 1-800-DENTIST, a first-of-its-kind company dedicated
to helping dentists grow their practices by shining a national spotlight on the importance of regular
dental care.
An immediate success, 1-800-DENTIST’s strength lay in its unrivaled ability to provide member dentists
with a consistent flow of patient leads. Over 7 million dentist/patient matches have been made to
date. Under Fred’s leadership, 1-800-DENTIST pioneered many of the consumer marketing strategies
that are now common across many industries.
If you would like Fred to speak
to your group or association,
please call 310-215-6406, or
e-mail [email protected].