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COURSE SYLLABUS, SUMMER 2011 EAMBA18 MKT 501 Marketing Management Time: Office: Office Hrs: Professor: Dr. Jule B. Gassenheimer (Dr. G) Tuesday 1:00-4:00 Crummer 317A Phone: (407) 646-2404 FAX: (407) 646-1550 Home Phone: (407) 898-1226 Email: [email protected] By appointment. I am available when you need to meet. PURPOSE OF THE COURSE This course is designed to build an understanding of the role of marketing within the development and execution of a firm’s business strategy. The student will: (1) develop an understanding of marketing concepts; (2) understand the relationships among marketing environments and business opportunities, including ethical decision making; (3) understand competitors and competitive strategies; and (4) develop analytical skills in designing and implementing strategies for target markets. Two key roles of marketing are to (1) guide the organization in providing long run satisfaction to its customers, ideally resulting in a high level of customer loyalty and (2) provide strategic business growth options for the future. In the course, we first examine business environment forces that influence marketing strategy. Then, we focus on the market analysis process for consumer and business-to-business settings. Finally, we learn how the marketing mix components of product, price, promotion, and distribution are used individually and jointly toward the development of effective and ethical marketing strategies. This course is highly useful to managers regardless of their field of specialization, as it provides knowledge and tools for successful strategy development and execution. PROFESSOR A brief biographical sketch of Dr. Gassenheimer is attached (Appendix A). INSTRUCTIONAL MATERIALS Essentials of Marketing Management by Marshall and Johnston 2011 The Marketing Plan Handbook 4th edition, by Marian Burk Wood. Other articles and materials will be provided by the professor as applicable. BLACKBOARD I will be utilizing the Rollins Blackboard to help manage the course. You will be able to get relevant information by logging into the blackboard site. OVERVIEW OF INSTRUCTIONAL PROCEDURES AND ACTIVITIES Classes normally will be conducted utilizing a combination of brief lecture, full class discussion, in-class exercises, breakout groups, mini-cases and discussion of applications papers. From time to time I may provide some extra reading material for you for immediate discussion or for discussion at a specified later date. The course is designed to be "interactive". We all live and work in a marketing environment. As a result, each of us has experiences that provide insight into the marketing management process. Your job is to come to class fully prepared to discuss the material that is relevant for that class period and be willing to contribute his/her ideas to the class discussion. EVALUATION OF STUDENT ACHIEVEMENT OR PROFICIENCY A total of 500 points will be available for the student. These may be earned as follows: Participation and contribution to discussion 50 Applications papers (individual) (5 @ 20 points each) 100 Exam 150 Marketing plan (team)* 200 TOTAL 500 *150 points for the written portion and 50 points for the oral presentation. (If for some excused reason you cannot be present for the final presentation, you must turn in, before the final presentation, written confirmation from all team members that you have contributed more than your fair share in making sure the marketing plan presentation materials are appropriate and professional. Failure to get unanimous support will result in a failing grade for that portion of the marketing plan.) Participation and Contribution to Discussion Your own contribution to the classroom discussion based on your own knowledge and your experiences is a critical part of the success of the course for everyone. Note that 50 points depend on your performance in this facet of the course. This is often enough to make a difference in final grades. I expect informed, interesting, and insightful comments from individuals in the class. This includes comments during full class discussion as well as during group breakout sessions. Keep in mind that your grade for participation is not simply a function of the amount of “air time.” Thus participation grades reflect the quality of contribution rather than merely quantity of "talk time." Be respectful of other students and avoid dominating the class discussion. It is your responsibility to attend class or get the information and assignments discussed in class. Obviously, if you are not in class you cannot be recognized for your contribution toward the weekly discussion. Checklist for grading Class Participation: Active listening (including appropriate nonverbal communication) Treating other students with respect and courtesy (avoid private conversations with classmates) Provide depth and completeness in your responses (Including peer and self evaluations.) Turn in out-of-class assignments on time Come to class and come to class on time (if you arrive late for class, it is your responsibility to come see me at break to insure that your attendance is marked.) Stay until the end of class Be an active participant in group exercises Avoid engaging in non-class related activities during class (e.g., Please, please, please – turn off all cell phones, no web surfing unrelated to the class discussion, no text-messaging, no e-mailing, no checking e-mail, etc during class). Applications Papers This facet of the course provides the opportunity for you to inject some of your own learning and experience more directly into the mix. This provides you the opportunity to apply ideas to specific issues, picking companies of your own choosing! Each student will turn in five application papers throughout the semester. Submit all application papers to me via the assignment function. This will allow me to give you feedback before the next paper is due. We will discuss the assignment in class on that day, so you may wish to keep a copy for your own reference. Applications papers turned in late will receive an automatic 5 point deduction. An additional 5 point deduction will be assessed for each additional day the paper is late. (No exceptions.) If you find you must miss class on the day one is due you must send your paper to me electronically (via e-mail) before the class session begins. These are individual papers. Do not work on preparing them with other students. Include references at the end of the application paper. References could include people, articles, websites, etc. FAILURE TO INCLUDE REFERENCES WILL RESULT IN AN AUTOMATIC 5 POINT DEDUCTION FROM YOUR APPLICATION PAPER. Exceeding the page limit will also result in a point deduction. (The number of points will depend upon how much you go over.) More details about the applications papers are provided in Appendix B and C of this syllabus. Marketing Plan As an integrative experiential exercise, each student team will prepare a comprehensive marketing plan for a company. (This is no small task.) The marketing plan will be based upon a proposal and outline submitted by the team and approved by the professor. Consider this a challenge to incorporate your team’s marketing skills and knowledge into a single project. Creativity is strongly encouraged. An “A” paper must be truly outstanding and will provide a proactive, comprehensive strategy (incorporating all elements in the marketing mix) as well as performance metrics and a realistic timeline for implementation. The Marketing Plan Handbook provides you a terrific resource to capture the elements for your marketing plan. The best marketing plan projects will be those that incorporate the learning from the Marshall and Johnston book within the various sections of the plan. The Marketing Plan Handbook comes with Plan Pro. Use Plan Pro as a guide. Do not let the cookie cutter aspects of the template limit your creativity. STATUS REPORTS The teams are called on to prepare a status reports for the Marketing Plan project. The report is due June _21st __. The report is to describe: 1) What has been done to complete the Marketing Plan project? 2) What needs to be done? 3) When the tasks will be done. The status report should identify specific activities and dates for completion. The status report is to be typed, presented orally in class, and handed in. Failure to turn in a status report on time will result in a 10 point deduction from your final marketing plan project grade. Exam The exam in this class checks for concepts and content knowledge and also asks you to apply what you have learned to specific situations. You will need to be up-to-date on your Marketing Plan. Some of the questions for your exam will ask you to apply concepts and content knowledge from your text and Marketing Plan Handbook to your Marketing Plan context. You will be limited in both the time and space available to provide your answers. We will discuss how you should “prep” yourself for the exam later on. The exam is closed book. Grade Computation Your grade in this class is based on a combination of individual and group related work. You must perform at a high level in both areas to receive an “A.” An A is reserved for students who do “excellent” work. Don’t confuse good work and excellent work. Excellent work requires that you do more than the basics well. Think of creativity as one means of surpassing the basics. On the team project there will be an overall score for the project. Your individual score will be adjusted based on your team’s peer evaluations. For example, if all members of the team participate fully in the marketing plan, then your score will be the same as the overall score. However, if you do not participate fully your score will be adjusted accordingly. Grades are reported as follows: A: indicates consistently excellent work B: indicates work of the quality normally expected of a graduate student C: indicates work that is below the quality expected in graduate study F: indicates work that is unacceptable in graduate level of study I: Incomplete indicates that the student and instructor have agreed that outstanding work will be completed and the grade changed to A, B, C or F by the mid-term point of the following term Grades A, B, and C may be modified by a plus or minus as appropriate. See below scale: A: 93 to 100% C +: 78 to 79% A - : 90 to 92% C : 73 to 77% B + : 88 to 89% C- : 70 to 72% B: 83 to 87% B - : 80 to 82% Peer Evaluations It is expected that every member of each team will participate fully and equally in the analysis, preparation, and delivery of each team assignment. Team members are required to evaluation themselves and their peers for their team assignments I pay a great deal of attention to these. (See Appendix D). Individual grades will be determined from the team’s grade and modified based on peer evaluation of participation. Team members will be asked to evaluate other members using a letter grade format (A, B, C...). Members receiving an average grade of B or above will receive the team’s grade. Team members receiving an average grade of C will receive a grade one letter lower than the team grade. An average grade of D will receive a grade two letters lower and so on. Late Assignment Policy Please exhibit good planning and time management skills throughout the semester. Late Marketing Plans will result in a 20 point deduction. MBA Student Code of Academic Honesty Please refer to this document on the Crummer Website (For your convenience a copy is posted at the end of the syllabus.) SCHEDULE CLASS/DAY TEXT Ch. 1 Ch. 2 Wood Ch. 1 1 4/26 Marketing in Today’s Global Business Milieu 2 Elements of Marketing Strategy & Planning 2 5/3 (cont.) Elements of Marketing Strategy & Planning Perspective on CRM and Marketing Metrics Managing Marketing Information #1 APPLICATION PAPER DUE Ch. 2 Ch. 3 Ch. 4 Ch. 2 3 5/10 Understanding Customers: Business-to-Consumer Markets Ch. 5 Understanding Customers Business to Business Markets Ch. 6 Marketing Plan Proposal Due (Topics will be presented in class.) #2 APPLICATION PAPER DUE Ch. 3 4 5/17 Segmentation, Target Marketing, Positioning #3 APPLICATION PAPER DUE Ch. 7 Ch. 4, 5 5 5/24 EXAM (3 hours, 150 Points) (No do-overs) Ch. 1-7 Ch. 1-5 5/31 PROJECT PERIOD 6 6/7 The Product Experience: Product Strategy & Building the Brand Ch. 8 Ch. 6 7 6/14 The Product Experience: New-Product Development & Services Ch. 9 #4 APPLICATION PAPER DUE Ch. 6 8 6/21 Managing Pricing Decisions STATUS REPORT OF PROJECT Ch. 10 Ch. 7 9 6/28 Managing Marketing Channels & the Supply Chain Point of Customer Interface: Bricks and Clicks Guest Speaker Ch. 11 Ch. 12 Ch. 8 10 7/5 Integrated Marketing Communications: Promotional Strategy, Ch. 13 Ch. 9 Advertising, Sales Promotion, and Public Relations Guest Speaker – Joe Rand – Director, Domestic and Resorts Marketing for Disney 11 7/12 Integrated Marketing Communications: Personal Selling, Direct Marketing, and Interactive Marketing #5 APPLICATION PAPER DUE 12 7/19 Marketing Plan Due - In - Class Presentations Ch. 14 Ch. 9 SCHEDULE FOR THE MARKETING PLAN Class Period Marshall Chapter Wood Chap Marshall & Johnston Chapter Topic Wood Chapter Topic Marketing Plan Assignments 1 (4/26) 1& 2 1 Marketing in Today’s Global Business Start the process of selecting the product or service for your marketing plan. 2 (5/3) 2 (cont.) 2 3 4 3 (5/10) 5 7 Value proposition, Analyzing the current situation (Competitive information and environmental scanning) Initial marketing research; demand forecasted and target market selections 3 Understanding Customers: Businessto Consumer Markets Understanding Customers: Businessto-Business Markets Definitive data on the consumer for the product/ service including demographic and other pertinent information. MARKETING PLAN PROPOSAL IS DUE 4, 5 Segmentation, Target Marketing, Positioning Specific market segmentation, targeting, and positioning. EXAM (Chapters 1-7) (Wood Chapters 1-5) The Product Experience: Building the Brand (1:00-4:00) Closed Book, Closed Notes 6 4 (5/17) Elements of Marketing Strategy & Planning (cont.) Elements of Marketing Strategy & Planning CRM & Marketing Metrics Managing Marketing Information 5 (5/24) 6 (6/7) 8 6 7 (6/14) 9 6 The Product Experience: Product and Service Strategy Develop Product and Brand Strategy 8(6/21) 10 7 Managing Pricing Decisions 9 (6/28) 11 8 Managing Marketing Channels & the Supply Chain Point of Customer Interface: Bricks and Clicks Integrated Marketing Communications: Promotional Strategy, Advertising, Sales Promotion, and Public Relations Developing Pricing Strategy. STATUS REPORT DUE Developing Channel & Logistic Strategy 12 10 (7/5) 13 9 11 (7/12) 14 9 12 (7/19) Integrated Marketing Communications: Personal Selling, Direct Marketing, and Interactive Marketing Planning Metrics & Implementing Control MARKETING PLAN PRESENTATIION Develop Product and Brand Strategy Developing Marketing Communications and Influence Strategy Developing Marketing Communications and Influence Strategy MARKETING PLAN DUE APPENDIX A Biographical Sketch - Dr. Jule B. Gassenheimer Dr. Jule B. Gassenheimer joined the faculty at Rollins College in the Fall of 2004 as a Professor of Marketing at the Crummer Graduate School of Business. She teaches Marketing Research, and Marketing Management. In 2010 she received the Outstanding Marketing Teachers’ Award from the Academy of Marketing Science and the Cornell Distinguished Faculty Award in the Crummer School at Rollins. Before joining the faculty at Rollins, Dr. Gassenheimer was a Gatton Professor of Marketing at the University of Kentucky. During her sixteen years at the University of Kentucky she taught professional selling, sales management and marketing theory. During this tenure she worked with Lexmark, the New Opportunity School for Women, the Kentucky Small Business Association, the International Business Center and the GAMA Foundation. These projects ranged from the feasibility of opening a call center for Lexmark, to raising money for a non-profit organization, to the goat farming opportunities in Kentucky, to the potential for executive educational in the surrounding area, to better understanding how to get new sales representatives in the insurance industry off to a fast start. Dr. Gassenheimer has also been involved in Executive Education. She has taught Professional Selling through the International Business Center at the University of Kentucky and has been involved in seminars for the International Confectioners Association, Anthem Insurance, UK Food Service, the Sports Marketing Academy, American Marketing Association, Direct Selling Educators’ Foundation and the Women’s Business Center. She has also taught a Research Bootcamp for the American Marketing Association. Dr. Gassenheimer has also held several leadership positions while at the University of Kentucky. She chaired both the Graduate Studies Committee and the Undergraduate Studies Committee for the College of Business & Economics. She was the Director of Graduate Studies for Marketing and the faculty advisor for Beta Gama Sigma and the Business School’s Graduate Doctoral Student Association. She also served on the faculty Senate. She is currently a member of the American Marketing Association, Academy of Marketing Science and the Society of Marketing Advances. She has served as the Vice Chair of Programming and the Chair of the American Marketing Association’s Sales Special Interest Group. She is presently on the American Marketing Association’s Academic Council. Dr. Gassenheimer has published over forty referred journal articles. Her research interest include: buyer-seller long-term relationships, team selling and channel strategy. She has written two book chapters and an academic book on marketing exchange. She is on the editorial review board of Journal of Managerial Issues, Journal of Retailing, and Journal of Marketing Theory and Practice. Dr. Gassenheimer is a native of Montgomery, Alabama. She received her BSBA from the University of Denver in Hotel-Restaurant Management, her M.A. in Marketing from the University of Alabama and her Ph.D. in Marketing from the University of Alabama. Upon receiving her BSBA she joined Hyatt Corporation in Orlando, Florida. She later moved to Montgomery, Alabama where she spent six years in industrial sales selling office furniture. Her career path changed dramatically after returning to school to get her Master’s Degree in Marketing from the University of Alabama. Rather than return to industry, she chose to join the Marketing Faculty at Jacksonville State University in Jacksonville, Alabama. There she taught Principles of Marketing, International Marketing, Advertising, and Physical Distribution to undergraduate students. This experience provided the inspiration to return to school to pursue her Ph.D. in Marketing. APPENDIX B Additional Information on the Applications Papers Concept An important part of learning is the ability to transfer concepts and thought structures from one frame of reference to another. To achieve that level of learning, a series of exercises will be conducted that asks students to individually apply concepts (topical areas) from the course to a variety of business settings. Five applications papers will be required for the course. These short papers will provide the basis for part of our classroom discussion on the days of their submission. Process You will be individually assigned to one of five business categories to serve as the foundation for your first application paper on a given topic. Then, over the semester you will rotate through the other business categories such that each student will experience each of the five business categories by the semester’s end. On the day each assignment is due, you are to submit a paper not to exceed two double-spaced (no smaller than 11 point Times Roman, Arial or Calibri type, one inch margins around) and be prepared to discuss your findings in class. The paper may include prose (i.e., paragraphs) and/or bullet points depending on your preference in communicating your ideas. It should reflect your views but be based on an understanding of the particular business category and the industries and firms represented therein. Be very clear about how your write-up relates to the class topic. Please cite all sources from which you gathered your information. Failure to follow directions will result point deductions. However, papers that are off target or incomplete will not receive all the points. Remember that the course also contains an evaluation component for contribution to class discussion, both in the full group and in periodic in-class breakouts. This is a great opportunity for you to use your application papers to fully contribute to the discussion. Business Categories You will rotate through the following categories of business: Low cost consumer goods (e.g., toothpaste, food products, books, and the like) High cost consumer goods (e.g., autos, household appliances, home entertainment, home computers, and the like) Consumer services (e.g., health care, financial services, entertainment, and the like) Business-to-business goods (e.g., office equipment, machinery, aircraft, raw material inputs to production, and the like) Business-to-business services (e.g., financial, telecommunications, transportation, and the like) Application Paper Assignments These are scheduled throughout the semester based on our agenda of marketing topics. These topics are as follows: (See Power Point Slides for the week before the assignment is due for a detailed breakdown of each Application Paper Assignment). 1. Marketing Environment (Macro) For your assigned business category, select an industry of your choice, briefly identify representative firms, and pick a specific organization and briefly explain its operations. Then, identify the key macro-environmental forces that influence the market opportunities/threats and the marketing strategies for that firm. 2. Competitive Analysis For your assigned business category, select an industry of your choice, briefly identify representative firms, and pick a specific organization and briefly explain its operations. Then, explain the key competitors and competitive forces (Include all 5 of Porters Five Forces) that the organization faces and how the organization appears to be fairing in the competitive marketplace (what do you consider to be its competitive strengths and weaknesses). 3. Segmentation, Target Marketing, and Positioning For your assigned business category, select an industry of your choice, briefly identify representative firms, and pick a specific organization and briefly explain its operations. Then, for a business unit of the organization identify (1) the segmentation approaches utilized by the business unit, (2) its target markets, and (3) its positioning strategies. 4. Product Life Cycle and Product Strategy For your assigned business category, select an industry of your choice, briefly identify representative firms, and pick a specific organization and briefly explain its operations. Then, discuss the current stage of the product life cycle for its key product/brand. How might the life cycle for these be extended? How would you characterize the firm’s general product strategy? 5. Integrative Communication Strategy For your assigned business category, select an industry of your choice, briefly identify representative firms, and pick a specific organization and briefly explain its operations. (1) Explain the integrative communication mix for a business unit of the organization; (2) indicate the role and importance of the communication mix components to the success of the business unit’s products and services. Be as specific as possible. APPENDIX C Application Papers Rotation REMEMBER: These are individual papers….the below are “groupings” not assigned teams and they just show you which business category you will do in a given week. Group 1 Andrews Cerroni Feroldi Komola Murali Sharma Group 2 Blanton Coogan Gauthier Lopez Nallusami Vangala Group 3 Boote Davis Haley Manji Ogunyomi Varga Group 4 Boyd Derderian Hopkins Martinez Patel Velusamy Group 5 Castillo Dorsey Hudson Maselli Savage Vitko Rotation: Groups for Application Paper Topics (Read down the column for your business cat. assignment) Business Categories *T#1 T#2 T#3 T#4 T#5 Low Cost Consumer Goods 1 2 3 4 5 High Cost Consumer Goods 2 3 4 5 1 Consumer Services 3 4 5 1 2 B-to-B Goods 4 5 1 2 3 B-to-B Services 5 1 2 3 4 *T = Paper Topic (See below). Application Paper Topics and Due Dates (these numbers reference the chart immediately above): T#1 = Marketing Environment (5/3) T#2 = Competitive Analysis (5/10) T#3 = Segmentation, Target Marketing, and Positioning (5/17) T#4 = Product Life Cycle and Product Strategy (6/14) T#5 = Integrative Communication Mix (7/12) APPENDIX D FOR TEAM PROJECTS – PEER EVALUATION GUIDELINES FOR ASSIGNING GRADES A= Attended all meetings. Work turned in on time. Work was of high quality. Member contributed to Team goals. C= Occasionally missed a meeting. Occasionally late meeting deadlines. Work of inadequate quality. Member made little effort to contribute to team goals. F= Missed most of the meetings. Work was uniformly late. Work was of poor quality. Member made no effort to contribute to team goals. Team #:______ Name of Team Leader ______________________ Please do not grade yourself on this form. On the next page is a self-evaluation form. NAME SCALE 1._________________________ A-----B-----C-----D-----F Given the opportunity, I would voluntarily work with this individual again: Yes NO 2._________________________ A-----B-----C-----D-----F Given the opportunity, I would voluntarily work with this individual again: Yes NO 3._________________________ A-----B-----C-----D-----F Given the opportunity, I would voluntarily work with this individual again: Yes NO 4._________________________ A-----B-----C-----D-----F Given the opportunity, I would voluntarily work with this individual again: Yes NO 5._________________________ A-----B-----C-----D-----F Given the opportunity, I would voluntarily work with this individual again: Yes NO For each member provide a justification for your assigned grades on the back of this form. Not providing justification will result in a 5 point deduction from your individual class participation grade. Not providing an honest evaluation of your team members is considered a failure to abide by the Crummer School Academic Integrity Policy. IMPORTANT DEADLINE: This completed document must be returned to me in hardcopy no later than 1:00, July 19st. No member of your team’s course grade can be finalized until everyone on your team returns these evaluations to me. A late form will result in a 5 point deduction from your individual class participation grade. MKT 501 SELF EVALUATION – Page 1 of 1 TEAM # __________ Using the scales below, please rate yourself. (1= extremely low and 7 = extremely high for each of the descriptives. Your name: ______________________________________________ Total ____________ 1. EFFORT: I demonstrated initiative and expended sufficient time on the project(s). 1 2 3 4 5 6 7 2. PARTICIPATION: I was in attendance for team meetings. I exhibited responsiveness and timeliness when tasks were handled remotely and/or electronically. 1 2 3 4 5 6 7 3. COMMUNICATION: I made my thoughts and ideas known to the group and was willing to listen to others’ points of view. 1 2 3 4 5 6 7 4. ACHIEVEMENT: I was successful in understanding the project and contributed significantly to the finished project. 1 2 3 4 5 6 7 5. TEAM SCOPE: I was able to relate to the overall team mission and to plan and act in the best interest of the team’s success. 1 2 3 4 5 6 7 On the back of the page, indicate what you believe your own major contributions (or lack thereof) were to the project(s). Not providing justification will result in a 5 point deduction from your individual class participation grade. Not providing an honest evaluation of your contribution is considered a failure to abide by the Crummer School Academic Integrity Policy. IMPORTANT DEADLINE: This completed document must be returned to me in hardcopy no later than 1:00, July 19th. No member of your team’s course grade can be finalized until everyone on your team returns these evaluations to me. A late form will result in a 5 point deduction from your class participation grade. Crummer School Academic Integrity Policy The Crummer School expects that all faculty, staff, students, and alumni will strive to maintain the highest ethical standards. Leadership is a cornerstone of the Crummer experience and integrity is one of the foundations of leadership. Our philosophy is to practice a standard of integrity here that we know will help you succeed in your career and attain your life goals. Our policy is to incorporate integrity into a framework of learning. That is, students who do not adhere to our high standards can expect serious consequences. We will, also, however, guide and counsel those students such that the incident and its consequences constitute an opportunity to learn from one’s mistakes. As an academic community, we define a failure of integrity as failing to maintain the high standards of ethical behavior that we demand of all members of the community. This includes, but is not limited to, plagiarism (the use, in any form, of the work of another without attribution, and/or representing another’s work as one’s own), active complicity in such falsification, and violation of test policies (receiving help in any form during an examination from a prohibited source). Failure to report evidence of academic dishonesty is also a violation of Crummer’s Academic Integrity Policy. Dishonesty is not only an affront to the faculty and your colleagues -- it also reduces grading fairness, can affect the relative employment opportunities of all our graduates, and lowers the value of a Rollins College degree. It is vitally important to the entire college community that our graduates enter the business world with an untarnished reputation for integrity. Because cheating dishonors Crummer students, faculty, staff, graduates, and supporters worldwide, allegations of a failure of academic integrity are treated as serious matters that are due prompt and thorough attention. Each faculty member has the right and the responsibility to administer grades in their courses. The faculty also, however, recognizes that academic dishonesty is so serious as to warrant separate attention. This policy, therefore, is designed to make your responsibilities clear and to describe the process by which the faculty deals with suspected violations of the policy. If you have evidence of academic dishonesty you have an obligation to bring this evidence to the attention of the course instructor(s) in which the violation(s) occurred. If the instructor is presented with evidence of a potential violation either from a student or by his or her own discovery, the faculty has prescribed the following steps be taken: 1. The instructor(s) of the course(s) in which the suspected violation occurred will meet with the Director of the relevant MBA program. The Program Director will conduct any investigation considered necessary by the instructor and Director including, but not limited to, collecting physical evidence and interviewing witnesses. In all but the most unusually sensitive cases, the Program Director will discuss the allegations with the suspected student. 2. The Program Director will immediately alert the Academic Integrity Chairperson (a faculty member appointed by the Dean). 3. Upon the conclusion of the Director’s investigation the Academic Integrity Chairperson, the Director, and the instructor will meet to discuss the results of the investigation. The accused student has the right to appear before this panel and speak on their own behalf. Three outcomes are possible: a. They may agree the allegations are unfounded and no further action is necessary, or b. They may agree that the allegations are true or partly true and agree upon a suitable penalty, or c. They may disagree on whether the allegations are true or partly true or they may disagree on a suitable penalty. If the three parties agree that no violation has occurred (3.a above), the student is so notified and no further action is taken. If the three parties agree that a violation has in all probability occurred (3.b above), the student who violated the policy is notified and the Associate Dean writes a letter to the student that shall be placed in that student’s file describing the allegations, the results of the investigation, the basis for the decision, the terms of the penalty and the student’s further rights to appeal. The matter is then reported to the Crummer faculty at their next regularly scheduled faculty meeting. 4. If the three parties do not agree (3.c above) or they agree that dismissal from the program is indicated, an Academic Integrity Committee is appointed by the Dean. This Committee consists of three faculty members -- two who have not taught the accused student in class, plus the Academic Integrity Chairperson -- and two currently enrolled MBA students representing different programs from the one in which the accused student is enrolled. These students must affirm that they do not have a personal relationship with the accused. This committee reviews the case and makes a determination as to facts and appropriate punishment, including dismissal, if warranted. The accused student has the right to appear before this panel and speak on their own behalf. If the committee agrees that no violation has occurred (3.a above), the student is so notified and no further action is taken. If the committee agrees that a violation has in all probability occurred (3.b above), the student who violated the policy is notified and a letter is inserted in the student’s file describing the allegations, the results of the investigation, the basis for the decision, and the terms of the penalty. The matter is then reported to the Crummer faculty at their next regularly scheduled faculty meeting. 5. Students have the right to appeal an unfavorable decision. If the student disagrees with a decision reached by the instructor, Program Director, and Academic Integrity Chairperson, the student may appeal to an Academic Integrity Committee, formed by the Dean. If the student disagrees with a decision reached by the Academic Integrity Committee, the student may appeal to the Dean. The Dean’s decision is final. Results of all appeals are reported to the Crummer faculty at their next regularly scheduled faculty meeting. While it is difficult to prejudge violations of academic integrity and each case is considered on its own merits and punishments are designed to fit the severity of the violation, punishments generally can range from an F on the assignment in which the violation occurred, to special assignments (Written and practical) in the area of ethics and integrity, to public apologies to classmates and faculty, to an F in the course, to dismissal from the program with or without the right to reapply. In all cases the student’s right to privacy is respected. Students who bring a charge under this policy to the attention of the instructor can expect to be notified when the case has reached a conclusion. They are not, however, entitled to be informed of the findings or the penalty. ____________________________ Signature Printed Name Date________________________ ________________________ Printed Name