Download BMI 3C1 Course of Study 2009

York Mills CI – BMI 3C – Marketing: Goods, Services, Events, Gr. 11
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COURSE OF STUDY
Document Development Details
Ministry Guideline:
The Ontario Curriculum, Grades 11 and 12: Business Studies
Revised (2006)
School Board:
Toronto District School Board
School:
York Mills Collegiate Institute
Department:
Business
Contacts:
Ms. Janet Wilton, Assistant Curriculum Leader – Business, Co-op, Careers
Teacher: Mr. D. Kaye
Development Date:
September 2006
Revision Date:
September 2009
Course Details
Title:
MARKETING: GOODS, SERVICES, EVENTS, Grade 11
Level:
College
Code:
BMI 3C
Credit Value:
One
Pre-requisites:
None
Textbooks:
Notman, David and Jack Wilson. The World of Marketing: A Canadian Perspective.
Toronto: Nelson/Thomson Canada Limited, 2003.
Replacement cost: $60.50
Resources:
www.worldofmarketing.nelson.com
Additional Cost:
Workbook - $25.00 (subject to change)
York Mills CI – BMI 3C – Marketing: Goods, Services, Events, Gr. 11
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Overall Goals
Curriculum Expectations
The following overall curriculum expectations are taken directly from Ministry of Education Guidelines. The bolded sections refer to strands, or areas.
By the end of the course, students will:
Marketing Fundamentals
-
describe the process by which goods and services are exchanged;
explain how marketing influences consumers and competition;
demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to
obtain and analyse marketing-related information;
analyse marketing strategies used by organizations in the not-for-profit sector;
compare the factors that influence marketing methods and activities in the global economy.
-
The Marketing Mix
-
explain the stages of product development;
explain the factors involved in the pricing of goods, services, and events;
compare a variety of distribution strategies and the logistics associated with them;
demonstrate an understanding of the strategies involved in the promotion of goods, services, and events.
Trends in Marketing
-
explain the effects of new information technologies on marketing strategies and consumer trends;
identify and describe various environmental, ethical, social, and legal issues that affect marketing activities;
demonstrate an understanding of the potential for participation in the global marketplace;
summarize, on the basis of computer research, career pathways in marketing.
The Marketing Plan
-
explain the process of developing a marketing plan;
develop a marketing plan for a good, service, or event;
analyse the uses of a marketing plan.
Course Outline
Unit #
Unit Title
Marketing Fundamentals
1
2
The Marketing Mix
Trends in Marketing
3
4
The Marketing Plan
(Culminating Activity)
Content Description
- marketing process
- consumers and competition
- marketing research
- not-for-profit marketing
- global marketing
- products: goods, services, and events
- price
- place
- promotion
- information technology in marketing
- Issues, ethics and social responsibility in marketing
- international markets
- career paths in marketing
- the process
- the development
- the analysis
SPECIAL CONSIDERATIONS
 Integration of information and communication technology.
 Accommodations for Special Education students as identified in his/her IEP.
 Accommodations for ESL students: to be discussed with individual students.
Time Lines
33 classes
35 classes
Integrated into Units 1 and 2.
Careers—2 classes.
Tied into the above units as
appropriate topics are introduced.
Oral presentations—10 classes
York Mills CI – BMI 3C – Marketing: Goods, Services, Events, Gr. 11
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Learning Skills
Learning skills are reported separately from the course mark on the report card. It is important for students to practice
these skills as they will help to improve the course mark.
 Independent Work (accomplishes tasks, accepts responsibility, follows instructions without constant prompting)
 Teamwork (works cooperatively, takes responsibility for share of work, respects ideas and opinions of others,
listens attentively to others)
 Organization (manages and uses time effectively, follows steps, multi-tasks, organizes and manages information
[notes, handouts, etc.])
 Work Habits and Homework (completes homework on time and with attention to detail, consistent effort, follows
directions, begins work promptly)
 Initiative (self-motivation and direction, positive attitude to new learning, seeks assistance when needed)
Teaching/Assessment and Evaluation Strategies
 Instructional Strategies:
- Student-centered: text referencing, workbook exercises, case studies, decision making, oral presentations, videos,
Independent research, portfolios.
- Teacher-centered: direct instructions, board work, teacher-led review, overhead, note-taking.

-
Frequently Used Assessment & Evaluation Strategies:
Quizzes/Tests
Case studies
Assignments
Oral Presentations
 Diagnostic and Formative Assessment Opportunities:
Many opportunities are given for students to practice their skills and demonstrate knowledge before being evaluated
for marks. Examples include homework checks, taking up homework in class, informal feedback from answering
questions in class and class discussions.
 Achievement Chart:
70% Course Work: (see Summative Plan for details)
Knowledge
Thinking
Application
Communication
30%
25%
25%
20%
30% Summative: (at the end of the course)
Culminating Test
Culminating Assignment—The Marketing Plan
33.3%
66.7%
York Mills CI – BMI 3C – Marketing: Goods, Services, Events, Gr. 11
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Summative Plan – BMI 3C – Marketing: Goods, Services, Events
Item
Achievement
Categories
Date (approximate)
K
K, A
(For Approval only)
second week of semester
fourth week of semester
fourth week of semester
T, C
sixth week of semester
K, T, A
seventh week of semester
Unit 2
Current Events, #2 &
Oral Presentation
T, C
eighth week of semester
Ch 5 Test
Ch 6 Test
K, T, A
K, T, A
ninth week of semester
eleventh week of semester
Current Events, #3 &
Oral Presentation
Ch 8 Test
Ch 9 Test
T, C
twelfth week of semester
K, T, A
K, T, A,C
fifteenth week of semester
Unit 1
Problem Solving Quiz
Ch. 1 & 2 Test
Marketing Plan—Product
Proposal Assignment
Current Events, #1 &
Oral Presentation
Ch. 3 & 4 Test
seventeenth week of
semester
NOTE
Starting the fourth week of the semester, Fridays will be used for Marketing Plan
Project development except those weeks when Current Event Assignment is due.
Summative Unit # 4
Marketing Plan--Report
K, T, A, C
Marketing Plan—
Oral Presentations
Culminating Test
C
Workbook Portfolio
[ collected after every test ]
K, T, A, C
K
Friday of second last week
of semester
last two weeks of semester
Tuesday of last week of
semester
Friday of last week of
semester
Communication
 Students may ask the teacher for an appointment for extra help.
 Parents/guardians are expected to call the teacher when the student is away due to illness on a day that a test or
assignment is due. Business office phone number is: 416-395-3340 ext. 20239.
 Parents/guardians may call the Business office at any time to discuss the student’s progress.
York Mills CI – BMI 3C – Marketing: Goods, Services, Events, Gr. 11
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Students!
Academic Integrity
Plagiarism, which comes from the Latin word for “kidnapper” (TDSB Library and Learning Resources Independent
Study Guide, 3rd Edition) is a form of academic cheating and is a very serious matter. It occurs when a writer,
presenter or performer uses the major ideas, interpretations, analysis, statistics, findings, or conclusions of others in
his/her work without acknowledging the source. Whether the work of others is copied verbatim (word for word) or
paraphrased without the sources being acknowledged, plagiarism has occurred. An assignment in which plagiarism
is identified will receive a mark of zero. There will be no opportunity to resubmit or make up the assignment in which
the offence occurred. Parents will be notified, a suspension may occur and the student’s name will be entered into
the Plagiarism Register at York Mills CI. A subsequent offence in the same course will result in the removal from the
course and/or suspension from school.
Attendance
To experience success at York Mills, regular, punctual attendance is expected. There is a definite correlation
between unauthorized absences and failure to earn credits. Our computerized dialing system automatically calls the
home of absent students during the evenings of each school day. You have a responsibility to yourself, your parents
and your teachers to attend regularly and punctually.
Homework
Studies show that students who review class work at the end of each day retain significantly more information than
those who don’t! It is useful to establish a regular home study routine. Set aside a specified part of each evening for
assigned homework, for review, and for completion of long-range assignments. Failure to complete homework
assignments will likely result in lower grades as homework provides the opportunity to practice new skills and to
receive immediate feedback from the teacher.
Assignments and Tests
Major assignments and tests will have well-established, written guidelines including: due date, expectations and mark
allocation. Assignments must be completed on time. Punctuality is an important habit to develop for success in life.
If you are away due to illness on a day that a test or assignment is due, your parent or guardian is expected to call
the Marketing teacher to notify her. The Business Office phone number is 416-395-3340, Ext. 20239. If you have a
legitimate appointment, field trip or sports event on the day that a test or assignment is due, you are expected to
make arrangements with your teacher IN ADVANCE of the test date or due date. Students are exp3ected to make
arrangements to hand in the assignment BEFORE the class in which the assignment is due. Note that all
assignments will have a due date after which the assignment is considered to be late. Assignments will also have a
date established after which they will not be accepted. Unless previously negotiated with the teacher, an assignment
will not be accepted after the Friday of the week in which the assignment was originally due.
Course Work – 70%
Students must demonstrate achievement of all the overall expectations listed for this course. Missed and/or
incomplete assignments will have an impact on the final grade where there are a significant number of curriculum
expectations that have not been evaluated because of missed assignments and/or tests.
Course Culminating Activities – 30%
These activities take place at the end of each semester, usually in the month before exams. All students must
complete all of these activities.
Term Grades
The grade assigned at midterm is based on the evaluations that have been conducted prior to that point in the course
and as such are both preliminary and approximate. They will be based on the most consistent level of achievement to
that point in time, but some of the overall expectations, strands, and units will not have been assessed. The
student’s grades will most likely change when the student’s entire work has been evaluated at the end of the course.