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THE MARKETING MIX Elements of the marketing mix are product, price, promotion, place, people, physical evidence, packaging and process. Every day, marketers must use a combination of these elements to successfully market a product. This can often be a challenging task; not all products are glamorous or exciting…how does one market a fry pan? TASK: You work for Leo Burnett, an international marketing company. You and your team are trying to convince Tefal (fry pan company) to allow your company to market their latest product (a non stick frying pan). A rival marketing company is also competing for the account. Use the elements of the marketing mix to market a fry pan. You need to sell this product; how are you going to make people want it? For each element of the marketing mix, describe strategies, tactics and ways that you will market the product. You have a tight deadline on this assignment, as Tefal is eager to release the product by the end of the year. You have a meeting scheduled with Tefal on Thursday and they are expecting to be dazzled. At the meeting, you will need to present your proposal to Tefal’s team. Make sure your presentation is polished and professional.