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MICROSOFT 50 PARTNERS TOP INBOUND MARKETING EXCELLENCE Featuring interviews and commentary from Nintex, LiveTiles and our own experts, and a foreword from David Meerman Scott. andfive 2015 2016 andfive We help Microsoft partners communicate more effectively, reach new audiences and drive leads. We offer a number of digital, content and strategic marketing services. +44 0203 805 7791 www.fiftyfiveandfive.com [email protected] @takefiftyfive WELCOME CONTENTS THE TOP 50 MICROSOFT PARTNERS, PLUS THE LONG LIST OF 250. MARKETING ADVICE AND GUIDANCE FOR TECHNICAL FOUNDERS. INTERVIEWS AND CASE STUDIES. 01 Foreword David Meerman Scott, author of the New Rules of Marketing and PR discusses the power of content marketing. 03 Key findings What did we learn analysing 25,000 partners? What were the key trends we saw? 05 Ranking vendors How we ranked vendors, and the criteria we used to get to our top 250. 08 Partners 1-10 Who topped our list and came in at number 1? 19 Nintex case study Kim Albrecht tells us how Nintex put great content marketing into practice. 21 Partners 11-30 Our ranking continues as we look at parters 11-30. 28 LiveTiles interview Hear how the technical founder of LiveTiles has used cutting edge marketing techniques to grow his company. 34 Twitter infographic Do you know how many tweets Microsoft partners send every year? When they send them, and to whom? 35 Partners 31-50 We complete our top 50 with a look at partners 31-50. six month 44 The marketing fitness plan Get your marketing plans in shape with our six month guide. 46 Partners 51-250 Read the extended long list of partners ranked 51-250. 49 About us A little more about Fifty Five and Five. DAVID MEERMAN SCOTT FOREWORD here used to be only three ways to generate attention for your business: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug people individually about your products. Now we have a better option: publishing interesting content on the web that your buyers are eager to consume—what many call Inbound Marketing. Online success comes from thinking like a publisher, this report will help you do that. T For many organisations, reaching buyers with inbound marketing content has a powerful, less obvious effect: content brands an organisation as a leader in their market. Instead of just directly selling something, a great site or blog tells the world that you are smart, that you understand the market very well, and that you might be a person or a company that would be valuable to do business with. If you’re already using Inbound Marketing, these pages will show you how to refine and improve. If you’re new to Inbound Marketing, this report will set you on the right track. David Merrman Scott Marketing Strategist and bestselling author of The New Rules of Marketing and PR 01 THE STATE OF INBOUND MARKETING KEY FINDINGS As we’ve combed through thousands of blogs, websites and Twitter feeds (plus a lot of company LinkedIn, Facebook, Google+ profiles and more), we’ve got to know a lot about the people behind the brands, about what they do and how they present themselves to the world. a couple of decimal places between final placement in the runnings. The average overall score of the top 10 was a mighty 7.29 out of 10. We’ve seen a huge range of innovative approaches to digital marketing – everything from hilarious tweets to truly inspiring videos and some of the most brilliantly designed websites out there. The digital revolution has changed the way we do marketing. There is now a huge range of options open to the savvy marketer – from emails to websites to a plethora of social feeds. While few companies have the resources to maintain a presence on all of these, being consistent in the channels you do select is essential. So, if you’re going to blog, make sure you tie your blogs in with your website content and eBooks, and tell the world about your material over Twitter and other social media platforms. The companies that did best in our ranking excelled in all the channels they use; we rarely saw a Twitter feed or blog that had been neglected for more than a couple of days. What have we learned? When we first hit on the idea of ranking Microsoft Partners on their marketing in 2015, we focused exclusively on Office 365 and SharePoint Product Vendors. This year, however, we wanted to cast a wider net, and rank any Microsoft Partner that works with or supplies enterprise productivity tools. In 2015 we were looking at around 2,000 Partners. This year, we looked at over 25,000. As a direct result, the standard this year went through the roof. We’ve been consistently impressed by the high quality of companies on this list, and there’s often been just “ With the super charged nature of this year’s list, what are the key findings from our research? CONSISTENCY ACROSS CHANNELS IS KEY YOUR SHOP WINDOW Most, if not all, of the companies on this list have impressive websites with smooth, slick and modern interfaces. Perhaps unsurprisingly, Infragistics (a New York based UX design company) received the highest ranking in the website category in our scoring. Nonetheless, many companies on this list had very impressive websites, with great quality navigation and next generation features such as integrated video and regularly updated landing pages. Our report shows that WordPress is the go to CMS for 85% of the top 20. Speed was also a big factor for the best sites, with the average load time for the top 10 an impressive 2.64 seconds. The top 10 also paid huge attention to mobile users, with an average score of 9.6 out of 10 for mobile responsiveness. In 2015 we looked at around 2,000 Partners. This year we looked at over 25,000, meaning everyone in this year’s report can class themselves as among the top 1%. 03 KEY FINDINGS CONTENT REMAINS KING When Bill Gates declared in 1996 that on the web, “content is king”, few would have expected quite how true this prediction would be. To have any chance of surfacing on a search engine, companies need to produce regular, fresh and relevant content to stand out from the crowd. Sharegate scored highest for their blog in our ranking - a whopping 9.2 out of 10. A recent study found a sharp increase in the number of CEOs recognising Twitter as a valuable medium. Twice as many CEOs use Twitter now compared to 2010 with over 80% of global CEOs now engaged socially. Interestingly, Facebook saw a 0% participation rating from CEOs. Nutanix reigned supreme in 2016 on Twitter and led the way with an impressive score of 8.9. Many other firms were close on their heels with punchy, engaging and original ways of reaching audiences. Publishing daily content on their blog (and sometimes more), Sharegate dominates the first couple of pages of search engine results for certain strategic search terms. This is testament to extremely effective SEO planning, but the publication of new and interesting content is just as important. To get anywhere near this kind of dominance, Microsoft Partners should develop strong content marketing strategies and publish consistently. This year’s top 50 partners posted a new blog post every 10.5 days. Want to break into the top 10? Our analysis found those leading the way posted on average a new blog every 4.1 days. Read our marketing beginners guide on page 42 to learn how you can put the building blocks in place for this kind of success. SOCIAL IS ESSENTIAL Twitter remains the number one tool for brands to connect with their customers, potential leads and the latest news. 04 Building the perfect following vs followers’ ratio is an important method for developing a great Twitter account. Get the ratio too high and you can look overly keen, too low, and it’s likely your messages aren’t hitting the proverbial sweet spot. In this year’s top 10, we saw that for every 1 person followed, 3.93 followed back. So if your ratio is between 1:3-4 you’re on the right track. Somewhat surprisingly, only 30% of this year’s top 20 had a pinned tweet, a missed opportunity for highlighting campaign material and company news. ANOTHER WINNING YEAR This year, the bar has been set very high for marketers at Microsoft Partners. We can’t wait to see how brands will innovate and improve in the next 12 months. HOW WE RANKED VENDORS THE TOP 50 This report is a celebration of digital marketing excellence of Microsoft Partners. It is independent, Partner agnostic and in no way a reflection on the quality of products or services of the companies we have ranked. To create our ranking of marketing excellence, we initially compiled a long list of companies who resell or consult with Microsoft enterprise productivity tools, or create software which extends and enhances Microsoft’s tools. We compiled this list using Microsoft Pinpoint. This list of companies covered anything from cloud security software to SharePoint ISVs to UX design firms. As long as the company was focused on enterprise productivity and was primarily (although not exclusively) focused on working with Microsoft products, they were included in our long list. Initially this list included over 25,000 Microsoft Partners from across the globe. We removed any outfits that no longer seemed to be active, then we removed any that didn’t appear to be bona fide companies. We also, at this point, filtered out any companies that fell outside enterprise IT products and solutions spectrum. OUR JUDGEMENT CRITERIA As with any analysis of this kind, we needed to select a set of strict measurement criteria. The criteria we chose were: • • • The Partner’s blogging output Their overall website Their social media activity Why these criteria? Two reasons: 1. We needed to rank partners on common, comparable and accessible measures. These three marketing methods are used by practically all partners and were the obvious choice for comparison. They are also testable and possible to compare, as opposed to things like eBook quality or email campaigns - where the data might not be available to us or the judgement too subjective. 2. Research from numerous respected sources has indicated time and again that blogs, websites and tweets rank consistently as the (or among the) most effective forms of inbound and content marketing. For each of these areas we used a different, independent, industry standard tool to measure the vendor's marketing. All of the data we used was publicly available, no partner provided any information of their own, and all tests were conducted without any contact with specific partners. These individual scores were then combined and weighted, using our own proprietary algorithm, to arrive at our top 50. We don’t publish the exact details of our algorithm, but we have based it on our years of experience working in the inbound marketing industry. We can say that the algorithm does place emphasis on the use, distribution and engagement of great content marketing. For the first time this year, due the high quality of entrants, we have also included our long list of partners 51-250. “BUT LAST YEAR’S REPORT WAS DIFFERENT?” In our first Inbound Marketing Excellence report, we focused exclusively on Office 365 and SharePoint Product vendors, of which we looked at around 2,000 companies. This year, we opened up the field to a far wider range of Partners because we felt this would provide a better view of the state of marketing within the Partner network. As a result, we reviewed the efforts of more than 25,000 companies. So, anyone who is listed in this year’s report should be very proud of their efforts. Rest assured, in coming years we will keep the measures we used in 2016 the same in order to provide a consistent benchmark of how companies are doing. 05 THE TOOLS WE USED Blog Maya maya.fiftyfiveandfive.com Maya is specifically designed to test the quality of a blog, its content, engagement and popularity. Tests include: • • • Readability, clarity and quality of posts Reader engagement across social networks SEO optimisation Maya blog scores in this report are out of 100. Scores were taken in April 2016. Website Sitebeam Sitebeam, by Silktide, is an automated tool which tests many different features of a website. These include: • • • • • • • 06 Content quality Search ranking Traffic Social optimisation Site speed W3C compliance Code integrity www.sitebeam.net www.sitebeam.net Sitebeam produces an objective analysis of a website by comparing it against a whole host of metrics, to ascertain its quality. Throughout this report we also carried out our own qualitative judgements of websites to get a deeper picture of the scores. Sitebeam scores in this report are out of 100. Scores were taken in April 2016. THE TOOLS WE USED Social Kred www.kred.com Kred produces a score that indicates a company or brand’s online influence. Its scoring guide is public record: “We measure Influence by assessing how frequently you are Retweeted, Replied, Mentioned and Followed on Twitter and Facebook.” Kred Influence scores in this report are out of 100. Scores were taken in April 2016. 07 PARTNERS 1 TO 10 The companies listed in this section practice the very best inbound marketing techniques across their websites, blogging output and social activity. 08 Sharegate 09 Nuix 10 Nutanix 11 NIntex 12 Liebsoft 13 CloudTP 14 PowerPivotPro 15 Rencore 16 Beezy 17 Qorus Docs 18 01 SHAREGATE en.share-gate.com @sharegatetools Fun and fresh marketing with personality Sharegate’s tools have helped thousands of businesses the world over make SharePoint data migration, security, auditing & reporting and content management “just damn simple” to quote their catchphrase. The friendly team has grown rapidly from a team of 5 to around 60 today and is always working on exciting new ideas. “ Our blog is the #1 source of traffic on our site. We use content marketing to attract, convert and retain customers." Jean-Luc Brisebois, Sharegate CMO OUR VERDICT For this year’s report we expanded our catchment of Microsoft Partners from around 2,000 SharePoint and Office 365 focused vendors last year to 25,000+ enterprise IT vendors in 2016. Sharegate still came out on top – that’s a huge achievement! The Quebec natives have a consistently strong online presence with real personality and some hilarious videos promoting the brand. Their blog is particularly strong, with a clear focus and the advantage of awesome and highly detailed thought leadership blogs from MVP Benjamin Niaulin. 92/100 78/100 77 /100 09 02 NUIX www.nuix.com @nuix Confident marketing with a clear focus Founded in 2001 in Herndon, VA, Nuix builds tools that make “small work of big data”. Able to analyse and make sense of huge quantities of information – including complex file formats and unstructured data – Nuix promises a rapid way of finding answers to complex questions related to cybersecurity, insider threats, intelligence, privacy, litigation and risk management. OUR VERDICT Nuix has a strong showing across all social media and a product focused YouTube channel to top it off. However, for us it’s the blog that really sets Nuix apart. The company’s security experts post useful and engaging content that is targeted to the needs of specific audiences and their problems. This is best practice, and evidence of a team that really understands content marketing. Particularly fascinating was an April post on how Nuix’ software was used by journalists investigating the Mossack Fonseca data leak. 10 82/100 79/100 79/100 03 NUTANIX www.nutanix.com @nutanix A masterclass in social media marketing Nutanix has a vision: “make datacentre infrastructure invisible”. Fundamentally, Nutanix aims to make datacentre infrastructure as simple as possible. In order to do this, they have innovated new methods of integrating server and storage resources. Founded in 2009 in San Jose, CA, Nutanix is an international firm with major targets for global expansion. OUR VERDICT Nutanix has a strong digital marketing presence across all areas, but it’s their approach to social media marketing that makes the company stand out. Scoring 89/100 in our analysis – the highest score in this list this is a company that truly understands the power of social media. If you want to learn how to lead with Twitter, follow their example. Nutanix are busy, tweeting hourly and sharing insightful, useful content with thousands of followers who regularly engage with the company’s thoughtful and diverse output. Impressive stuff. 79/100 65/100 89/100 11 04 NINTEX www.nintex.com @nintex A varied and engaging digital output Founded in Australia in 2006, Nintex is a leading workflow automation platform, used by thousands of companies worldwide. Workflows underlie every single aspect of our working lives – Nintex’s technology aims to automate those processes, cut duplication, and wasted time. Nintex’s workflows are focused on great UX and making it as easy as possible to improve processes. “ At Nintex our approach to marketing is integrated. Everything we produce is designed to inspire people throughout an enterprise with ‘what is possible’ with digital workflow automation technology. John Burton, Nintex, CEO OUR VERDICT Nintex has consistent scores across all three of our metrics. However, we also think their use of additional material and video is especially good. They have a wide range of downloadable case studies and content targeted at specific audiences and industries, which are so useful for getting their messages into the hands of the right people. Their excellent YouTube channel provides plenty of resources and how-to guides for creating the best solutions with their products – a great way of engaging existing customers and building loyalty. 12 80/100 77 /100 79/100 05 LIEBSOFT www.liebsoft.com @liebsoft A slick website with an awesome blog Founded in Los Angeles in 1978, Lieberman Software is a highly respected and experienced Microsoft partner that has been working with Microsoft technology for nearly 40 years. Their cyber security solutions help customers isolate and contain data breaches that occur after cyber-attacks have penetrated their network perimeter, in addition to a broad range of cyber security tools. OUR VERDICT To call Lieberman Software’s online publication Identity Week a ‘blog’ doesn’t do it justice. Identity Week is a respected source of news and information about latest trends in the world of cyber security. It looks and feels like a magazine and covers a wide range of up-to-theminute information on emerging cyber threats, the threat of hackers and even advanced state-sponsored attacks. It’s essential reading and contributes a lot to the company’s top five position in our report. We’re also impressed by their helpful, security-focused Twitter feed. 87/100 73/100 73/100 13 06 CLOUDTP www.cloudtp.com @cloudtp An engaging blog supports a clean website Based out of Boston, MA, Cloud Technology Partners provides expert services and software to accelerate cloud implementations for their customers and has a lot of experience working with major firms in their sector. Their services include consulting for cloud migration, developing cloud-native enterprise applications and the architecture of public, private and hybrid clouds. OUR VERDICT We are big fans of Cloud Technology Partners’ blog and other digital marketing content. Not only are the topics fascinating (anything from privacy in the era of IoT to 3D Printing), but from a marketing point of view, their strategy is spot on. Articles tie through to webinars and interviews and other content, thereby keeping the reader engaged and exploring the site. We also can’t help but be impressed by the sheer quantity of quality content getting published on the blog, which indicates a very well prepared approach. 14 86/100 72/100 73/100 07 POWERPIVOTPRO www.powerpivotpro.com @powerpivotpro A big personality and real audience focus PowerPivot Pro provides a range of services aimed at helping clients of any size and experience get the most out of Microsoft’s advanced data treatment tools. The aim is to help customers understand how best to use Power Pivot in Excel and Power BI and inspire employees to get the most from the products, all while offering support and additional consulting. OUR VERDICT The guys behind PowerPivotPro have a refreshing approach to speaking about their services. We love the tone of voice across all their content, which is clear, punchy and disarmingly straightforward. The website is a great example of KISS (Keep It Simple, Stupid) – they don’t over-complicate anything, describing their services in an easy-going manner. The team has also produced literally hundreds of blog posts, covering news, ‘how-tos’ and more. We were especially impressed by the in-depth quality of many of their posts. 80/100 74/100 77 /100 15 08 RENCORE www.spcaf.com @SPCAF A community focus sets Rencore apart With SPCAF (SharePoint Code Analysis Framework), the international team behind Rencore has developed a tool that answers the prayers of SharePoint developers the world over. SPCAF essentially carries out a series of tests and analyses the quality of code in your SharePoint and Office 365 applications to ensure they stand up to the highest standards of quality and security. “ A big focus for us is our blog. We try to offer engaging content that the community cannot get elsewhere. Matthias Seidel, Head of Marketing OUR VERDICT Rencore’s digital marketing is strongly focused on the community whose needs SPCAF serves. The team regularly posts thoughtful articles on their blog aimed at discussing best practice and general issues for developers. Rencore provides readers with a lot of useful content, including detailed, screenshot-heavy blogs, how-to guides and integrates videos from their YouTube channel into the blog – a great example of cross-channel marketing. We also think the website is excellent, ticking ‘best practice’ check boxes for website design. 16 87/100 68/100 73/100 09 BEEZY www.beezy.net @followbeezy A well targeted digital marketing effort Founded in 2011 and with an HQ in the Silicon Valley, Beezy provides a comprehensive enterprise collaboration solution for Office 365 and SharePoint. Beezy’s tools bring many powerful social features to the enterprise user, such as ‘town halls’, blogs, forums and push notifications, as well as engagement tools around gamification, comments and endorsements. “ Diversify your marketing channels. Customers require multiple touches, and they are more likely to respond when those interactions come through several different channels rather than just (typically) email. Be creative, but be authentic! Christian Buckley, CMO OUR VERDICT Beezy is known for its clean, responsive approach to design, and this is mirrored in their website. Besides the design elements, we think the Californian/Catalonian company’s blog is especially strong. Featuring regular content from Microsoft MVP Christian Buckley, the blog does a great job of drawing in readers with interesting, well researched and thought-provoking articles. The focus is on answering questions that readers need answers to – definitely best practice when it comes to digital marketing. 86/100 66/100 74/100 17 10 QORUS DOCS www.qorusdocs.com @qorusdocs A big focus on people & sense of humour Qorus was founded in 2008 and now has a global presence. Their tools make it easy to rapidly build proposals and other documents using pre-approved text and content from their customers’ CRMs and other sources. The aim is to make building documents a lot easier, so end users don’t have to waste time rebuilding documents or worry about brand consistency across outputs. “ The foundation of our approach is to develop great content, and focus on social and growth tactics, to win and delight our customers. Heather Thompson, Senior VP of Marketing OUR VERDICT Qorus has a big focus on its own people across the blog and website. With humorous videos where we meet employees and blogs introducing us to new staff, the human focus is highly engaging and an inspired approach to marketing a software tool. We’re also impressed by a sophisticated approach to blogging which targets the problems of specific industries – at the time of writing Qorus was producing a lot of blogs aimed at the legal industry. Qorus had the second highest ranking blog in the whole report. 18 89/100 71 /100 67/100 KIM ALBRECHT, MARKETING, NINTEX GETTING THE BASICS RIGHT Kim Albrecht has worked as a marketer at technology companies for over 20 years – including a stint at Microsoft. She talks us through her observations on best practice. When you’re starting out marketing your brand, it’s valuable to learn from those who’ve ‘been there before’. So, we sat down with Kim Albrecht, marketing executive at Nintex to find out more. Nintex products help enterprises automate and streamline their processes, and while very popular in their own right, their marketing has gone a long way to growing awareness of their products. Make it impossible to miss you Kim explained that “getting face to face” with the Nintex target audience is key. “We work to get in front of those audiences at specifically targeted events. For example, we recently exhibited at Microsoft Envision which is targeted at Line of Business decision makers, or at HR focused conferences to promote our product to those people”. Nintex is also present and prominent while sponsoring at WPC and Ignite – the biggest Microsoft events of the year. It’s clear that being highly visible plays a key role in Nintex and it’s success. Understand your audience - and its nuances Ensuring the right messages reach the right people is a major challenge. Kim explains that very often, the person who actually uses Nintex products is not the same as the person who actually holds the purse strings. This is why Kim emphasises a strategy where we “get the right messages to the right people in the right context”. This means that the content you produce needs to be targeted to different >> 19 KIM ALBRECHT, MARKETING, NINTEX audiences – it’s not enough to simply focus on the end user, when the person who is likely to buy your product or service might have a very different view of business needs. That said, the messages you release need to focus on the fundamental benefits of your product. Kim puts it like this, "I don't think messages that appeal to the Line of Business decision maker are necessarily different to the messages that appeal to the IT pro. By this I mean that our solutions need to solve their business problems, or need to solve their pain points.” Essentially, Nintex tools resolve a fundamental problem - people are being asked to do more with less. The challenge with marketing is speaking ‘in the language’ of different audiences and showing how your solution resolves their problems in a clear manner. Kim warns not to make the mistake of being product obsessed. Companies often fall into the trap of thinking that marketing is “all about our product and its functions”. but really “needs to be focused on what's important to the buyer and also to the user.” Get the basics right Kim explains that Nintex, like so many forward-thinking businesses, is on an exciting journey into the world of content marketing. However, before embarking on this journey, Nintex needed to get the basics right. Asked about the most impactful online 20 marketing Nintex has implemented, Kim explained, “I'd love to say it was a specific campaign, but one thing we've done this year is to really double down on our website content for search engine marketing. Let me give you some specifics - last year we intentionally cut our paid search budget by 40% so we could invest in other areas across the business, but we obviously didn’t want to drop the number of marketing leads we got coming from the digital channels.” Nintex carried out a lot of research to understand what people were searching for, looking at short and long tail terms and trends. This information helped them reformulate their website to be much more closely aligned with audience needs. “We worked very hard to enhance the content on the website to reflect those search terms. And so in some cases it meant rewriting pages, in other cases it meant adding entirely new pages to our site and it also meant focussing on landing pages...the result is that we've been able to grow our MQLs (marketing qualified leads) this fiscal year about 15% with about 40% less budget - and that's all because of content on our website.” This is the crux of online marketing, yet by getting the fundamentals right, the rewards can be enormous: “It's not necessarily flashy, but I would call it best practice to make sure you've got content that can be found through search”. Nintex got where it is today through a consistent, research-driven approach and provides a great example for those new to marketing. Thanks again to Kim for her insights – learn more about Nintex at www.nintex.com PARTNERS 11 TO 30 Kaseya 22 EPM Live 27 AvePoint 22 Modality 27 Metalogix 23 Imperva 30 Infragistics 23 DMC Software 30 Mindtree 24 Timextender 31 harmon.ie 24 K2 31 Mimecast 25 Cloudlock 32 ENow 25 Continuant 32 Barracuda 26 Nventeq 33 Catapult Systems 26 DevFacto 33 21 11 KASEYA www.kaseya.com @kaseyacorp Founded in 2000, Kaseya is a Boston, MA, based company whose goal is to provide the tools for customers to manage all their IT from a central point. The aim is to save time and money when managing distributed IT systems. OUR VERDICT Kaseya clearly understands the value of digital marketing, performing well in all the areas we measured, with an especially active Twitter feed. We’d also like to highlight their great set of resources in the form of case studies, webinars, and infographics, all aimed at specific audiences and industries. 75/100 76/100 77 /100 AVEPOINT 12 www.avepoint.com @AvePoint_inc Founded in 2001, AvePoint has evolved to become one of the major players in SharePoint content migration. They also provide a range of additional tools for SharePoint management, security and other related services. OUR VERDICT AvePoint scored higher in our analysis this year than in 2015, with an especially big improvement in their blog. Posts are long and detailed, and we’re impressed by the consistency around certain themes – their wave of content relating to the release of SharePoint 2016, for instance, demonstrates a well planned marketing strategy. 73/100 22 73/100 78/100 13 METALOGIX www.metalogix.com @metalogix Metalogix is a key player in SharePoint and Office 365 content migration, security and management, with a range of products to extend and enhance out of the box capabilities. Based in Washington DC, the company has a global presence. OUR VERDICT Metalogix scored particularly highly for their regular and concerted Twitter feed that does a great job of unifying Metalogix’ diverse marketing activities. This diversity of channels is particularly impressive and includes webinars, case studies, eBooks, demos, events and more, which all serve to bolster their presence across the web. 75/100 69/100 77 /100 INFRAGISTICS 14 www.infragistics.com @infragistics Infragistics is a market leader in UX design and developer tools. SharePlus and ReportPlus, its enterprise tools, provide powerful mobile interfaces for end users to interact with SharePoint, Office 365 and data tools from major devices. OUR VERDICT The New York based firm has a strong all-round digital marketing effort, but their website is outstanding, winning top marks in this report – as we’d expect for the UX experts. Besides our metrics, it would be unfair not to highlight Infragistics’ awesome community-focused pages which are packed with tips and advice for developers. 79/100 81 /100 66/100 23 15 MINDTREE www.mindtree.com @mindtree_ltd Mindtree is an IT services company that provides customers with a full range of technology solutions. They help companies differentiate themselves, reinvent business functions and accelerate revenue growth. OUR VERDICT We are huge fans of Mindtree’s attractive website. It is extremely well designed, with an appealing interface and intuitive navigation. We’re also impressed by their active Twitter feed which has a massive following and is supported by competitions and a focus on people. 69/100 78/100 77 /100 HARMONIE 16 www.harmon.ie @teamharmonie harmon.ie provides a range of products that are aimed at “taking the pain out of SharePoint use”. harmon.ie’s tools facilitate file sharing, email and document management by providing a single screen experience for knowledge workers. OUR VERDICT With a strong all-round showing in the major digital marketing channels, we’re particularly impressed by harmon.ie’s unique thought leadership voice. The team has identified a very specific problem in document management and creates very consistent marketing to help inform and educate their audiences about this issue. 75/100 24 71 /100 74/100 17 MIMECAST www.mimecast.com @mimecast Founded in 2003, Mimecast provides tools for businesses to protect themselves against email-based security breaches, scams and data leaks. With offices around the globe, Mimecast has a strong focus on customer and partner relationships. OUR VERDICT As we noted last year, Mimecast’s particular strength in marketing is a crystal clear focus on the different audiences for their products. This avoids the risk of creating generic content which is too vague to be of much use to anyone. Their approach appears to be driven by a real understanding of their audience and its needs. 71 /100 70/100 79/100 ENOW 18 www.enowsoftware.com @enowconsulting Based in California, ENow specialises in tools aimed at supporting admins. Their tools provide greater visibility over how SharePoint, Office 365, Exchange and other Microsoft tools are running and help admins find and resolve problems. OUR VERDICT ENow’s blog is one of the highest scoring in our analysis. And when you read it, you understand why. The team’s blogs are very in-depth, long and well-structured and include walkthrough guides and how-tos with screenshots. All this is aimed at providing content that SharePoint admins will find genuinely useful. 82 /100 63/100 71/100 25 19 BARRACUDA @barracuda www.barracuda.com Based in Campbell, California, but with a worldwide presence, Barracuda Networks provides an impressive range of enterprise IT solutions focused on content security, networking & application delivery and data storage & protection. OUR VERDICT We are especially impressed by Barracuda’s engaging use of Twitter. They post regularly and cover a range of themes consistently, including breaking news on IT security issues and phishing scams, as well as a regular ‘today in tech history’ tweet, demonstrating solid research and a focus on helping customers. 71/100 61/100 20 87/100 CATAPULT SYSTEMS www.catapultsystems.com @catapultsystems With an HQ in Austin, Texas, Catapult Systems is a Microsoft-focused IT consulting company. Their services cover expertise in a very wide range of Microsoft products, married to their knowledge of best practice for implementation. OUR VERDICT Catapult Systems has a consistently strong showing across all areas measured in our analysis. However, we particularly like their blog. Always informative, their posts are often packed with wit and personality. There’s also strong involvement from colleagues across the business which is great to see. 73/100 26 74/100 74/100 21 EPM LIVE www.epmlive.com @epmlive Another Austin, Texas firm, EPM Live provides project and portfolio management tools based on SharePoint and Microsoft Project. Their product is intended to bring the benefits of flexible project management to all parts of the business. OUR VERDICT Coming joint second for their blog in our analysis, EPM Live has an excellent blog aimed squarely at the project management profession. The blog’s approach is to provide great advice on all things project management – from job interviews to setting up a project management office. 89/100 65/100 62/100 MODALITY 22 www.modalitysystems.com @modalitysystems Modality is a Skype for Business Gold Communications Partner. With a strong focus on collaboration, they provide expertise on communications and have developed a range of add-ons and extensions for Skype for Business and Lync. OUR VERDICT Modality’s blog scores well in our ranking. Their clear focus on communications and the painpoints of their target audience is an effective way of reaching potential customers. We also think their approach to case studies is really effective - using dedicated pages to tell the world about Modality’s successes with major clients. 75/100 68/100 74/100 27 KARL REDENBACH, CEO, LIVETILES UP AND COMING MARKETER In this year’s report we wanted to profile an up and coming partner. New York’s Live Tiles provides an overlay where employees access all their apps. We sat down with CEO Karl Redenbach to learn about the firm’s innovative content marketing. CEO Karl Redenbach previously spent 13 years running a SharePoint consultancy before founding his own product company just over two years ago. LiveTiles provides an interface that allows companies that use hundreds, if not thousands, of apps to store them in one easy to access screen. LiveTiles counts Nike, Mars and Burberry among its clients. LiveTiles fully recognises the value and power of digital marketing. We sat down with Karl to learn about the New York firm’s digital marketing strategy and understand their rapid success story. 28 LiveTiles obviously has a serious digital marketing strategy, with a great website, blog and strong presence across most social networks. Tell us how you got where you are today. So, I’m self-taught when it comes to marketing. I ran a SharePoint consulting business until I sold it a couple of years ago before co-founding LiveTiles. In that time, we’ve created a business with a 100-milliondollar valuation in just 12 months. And the most fascinating thing is that it’s not just because of our product – it’s really down to our marketing. That’s a powerful endorsement for digital marketing! >> KARL REDENBACH, CEO, LIVETILES Exactly! Let me tell you something interesting. Until a couple of months ago, I never even looked at Google Trends, but for the last two months I’ve been doing it every day. Since we started doing our online marketing, our Google Analytics has gone through the roof. In the whole of last year, we got about 35,000 unique visitors to the site – that’s around two to three thousand visitors per month. Now, we get more than that number every single day. To be honest with you, we take a lot of our inspiration from an Australian company called Atlassian, who, I believe, are the best marketing organisation in the world. When I first read about them, I heard they had no sales people despite being valued at $5 billion US. I didn’t believe it to begin with, but after doing some research and deploying parts of their digital strategy I’m convinced they’re telling the truth. Our digital strategy is all about using a lot of online presence. We create as much interesting, relevant content as possible. Wow. So can you tell us what exactly you do to get that much traffic? This is a big statement, but I’d say marketing is our business. What I mean is that our marketing team has grown enormously in just a few weeks, and my plan is to double it in size every quarter. A lot of this work is about supporting our partners and helping them sell our products through free trials and so on. But marketing is key. If you’d asked me 12 months ago about the impact it has had, I wouldn’t have believed you. But the traffic on Google Analytics has just gone nuts and proves the value of digital marketing. Here in New York we’ve developed something we call ‘Andy’ which is our ‘digital factory’. It’s named after Andy Warhol who founded an arts collective here in New York where he brought together a lot of artists to create some of the best art of the 20th century. We wanted to do something a little like that. Essentially, we’ve created groups of teams who are responsible for producing all our different types of content. For example, we have one team that has people who are focused exclusively on product marketing. We also have a team of content marketers, who are all broken down into individual pods, each with a specific focus. For instance, one team is focused purely on producing content focused on the needs of retail customers, and creates content that those customers want. We also have a growing team of WordPress developers and Hootsuite experts working in each pod and engaging with the community. So, what advice would you give to someone who’s new to marketing in this space? Just do it! I think a lot of tech people might feel a little shy about promoting their own work – they feel it’s a bit like showing off. But the bottom line is that you’ve got to get your name out there and let people know about all the great work you’re doing. There’s loads of free resources online, and I can tell you it really doesn’t cost a lot of money; our biggest growth has come from organic searches – from people referring back to us and linking through. Really, you just need to read up about this stuff and put it into practice and you’ll see the results for yourself! Can you tell us about the larger strategy here? 29 23 IMPERVA www.imperva.com @imperva Founded in 2002 and now with an international presence, Imperva is a leading provider of data and application security solutions that protect business-critical information in the cloud and on-premises. OUR VERDICT We especially like Imperva’s Twitter feed – it’s engaging and packed full of interesting stories related to cybersecurity. With great use of images and click-attracting tweets, this is top quality social marketing done right. An honourable mention also goes to the Californians’ video-rich website. 64/100 69/100 83/100 DMC SOFTWARE 24 www.dmcsoftware.co.uk @dmcsoftware DMC Software has been providing tools for business management solutions built on Microsoft technology since 2001. They have a big focus on CRM, ERP, accountancy and IT infrastructure. OUR VERDICT We’re really impressed by DMC Software’s intuitive website. However, it’s their blog which really stands out with thought-provoking and well written and researched articles. Posts are aimed at the needs of specific industries and are often written in response to industry news, showing how companies can react. 75/100 30 71/100 71/100 25 TIMEXTENDER www.timextender.com @timextender TimeXtender provides data warehouse automation services, aimed at making data warehouses work quickly and efficiently. With a HQ in Denmark and a global presence, TimeXtender’s unique offering is fuelled by an energetic marketing team. OUR VERDICT TimeXtender seems like a company on a mission - if their content production is anything to go by. The team produces a lot of fresh news and content which is regularly fed through their blog, Twitter feed and other channels. Content marketing is about quality and quantity – TimeXtender definitely excel at both. 68/100 77 /100 72/100 K2 26 www.k2.com @k2onk2 K2 aims to make it easy for businesses to create apps for their specific needs. Their tools allow companies to create powerful tools with little to no code – be that onpremises or in the cloud. OUR VERDICT We are very impressed by K2’s high quality digital marketing. We particularly like the website which is well targeted at different business departments, and incorporates attractive design and great use of imagery. We also rate their Twitter feed highly – it’s engaging and focused on pushing the company’s multi-channel marketing. 68/100 73/100 76/100 31 27 CLOUDLOCK www.cloudlock.com @cloudlock Launched in 2011, CloudLock provides comprehensive tools for enterprises and institutions to protect their cloud-based environments from compromised accounts and data breaches and centrally manage risk. OUR VERDICT CloudLock has created an impressive, multichannel marketing effort to boost its presence online. The website is engaging and packed with resources and their Twitter feed has a laser focus on the problems of their audience. However, we especially like their blog with its ‘CyberFact of the moment’ and timely news stories. 71/100 63/100 78/100 CONTINUANT 28 www.continuant.com @continuant Providing maintenance and support for legacy systems and managing complex unified communications solutions, Continuant helps customers achieve their IT and communications objectives. OUR VERDICT As you might expect from communications experts, Continuant’s blog scored among the highest in our analysis. Varied subject matter and consistent posting drives their score higher than most companies near them on our list. They also target articles at specific use cases and industries which is best practice. 87/100 32 68/100 59/100 29 NVENTEQ www.nventeq.com @nventeq Based in United Arab Emirates, Nventeq is one of the major Microsoft VARs in the region. They provide customers with a range of Microsoft products, managed services and support and have a special focus on Microsoft Dynamics. OUR VERDICT Nventeq’s digital marketing efforts are easy to understand, straightforward and effective. They use a range of channels and ‘tick all the boxes’ when it comes to best practice: linking social media with new blogs, packing their pages with links to product landing pages and employing calls to action across the website. 71/100 75/100 71/100 DEVFACTO 30 www.devfacto.com @devfacto Founded in 2007, DevFacto is an up and coming Canadian software design and app creation company. With a strong focus on user experience and human centred design, the firm is known for its vibrant culture. OUR VERDICT A key part of DevFacto’s vision is to be people focused, and a great example of this is their digital marketing. The firm’s employees feature heavily throughout their website, blog and social pages (including a buzzing Facebook presence). This all contributes to making them feel friendly and approachable – something we think is very important. 79/100 68/100 66/100 33 TWITTER AND THE MICROSOFT PARTNER NETWORK #MSPartner The #MSPartner hashtag is really active, but there was a large spike around the 2015 World Partner Conference. 6K 35.2K USERS A mix of companies and individuals were tweeting 874.73K UNKNOWN POTENTAIL IMPRESSION TWEETS 0.29% TWEETS 10K CORPORATE 40.72% 5K 0K FEB MAR ARP MAY JUN JUL AUG SEP OCT NOV DEC 1K INDIVIDUAL JAN USERS They were tweeting from all over But mainly in English 11268 TWEETS PUBLISHED IN ENGLISH 98.57% So what were they talking about? 34 INDIVIDUAL 58.99% Which of them had the most mentions? 4.2K 174 108 71 64 Microsoft Partner @msPartner Phil Sorgen @phil_sorgen Jen Sieger @jensieger Brad Smith @BradSmi Kati @katiqu PARTNERS 31 TO 50 Colligo 36 Ellipse Solutions 39 Sensei Project Solutions 36 Credera 39 BetterCloud 36 CWL Systems 40 Lightning Tools 37 1E 40 PowerObjects 37 Content and Code 40 eFolder 37 KnowledgeLake 41 CodeTwo 38 Brightstarr 41 CPS 38 Pyramid Analytics 41 Redspire 38 Sada Systems 42 Xgility 39 eImagine 42 35 31 COLLIGO www.colligo.com @colligo Founded in 2000, Colligo provides a range of tools for email and SharePoint that integrates with Outlook. Colligo’s tools are accessible from desktop or from any device, letting users work how they want, where they want. 69/100 32 73/100 74/100 SENSEI PROJECT SOLUTIONS www.senseiprojectsolutions.com @senseiPPM Sensei Project Solutions specialises in PPM deployments with Project Online, Project Server and Microsoft Project. They provide a complete solution for product deployment, as well as training and support. 82/100 68/100 63/100 33 BETTERCLOUD www.bettercloud.com @bettercloud BetterCloud provides the tools for managing and measuring cloud office platforms. We particularly liked their campaign focused, informative and highly active Twitter feed. 67/100 36 73/100 75/100 34 LIGHTNING TOOLS www.lightningtools.com @lightningtools Founded in 2007, Lightning Tools creates SharePoint tools and web parts. We find their blog particularly impressive. It’s great quality and packed full of useful ‘how-to’ guides, featuring screenshot-heavy walkthroughs. 82/100 55/100 69/100 35 POWEROBJECTS www.powerobjects.com @joecrm Winner of 2015’s Microsoft Partner of the Year for Cloud CRM, PowerObjects implements and supports Microsoft CRM tools. We rated their website especially highly – navigation is intuitive and user centered. 63/100 78/100 76/100 36 EFOLDER www.efolder.net @efolder eFolder is a leading provider of cloud backup, business continuity and file sync services. We especially like the website, which is employee focused and very well designed. 70/100 71/100 72/100 37 37 CODETWO www.codetwo.com @codetwosoftware CodeTwo’s product range extends out of the box Microsoft productivity tools. These include email, backup, migration and synchronisation tools. The company has an excellent blog, packed full of long, detailed and highly informative guides. 77 /100 74/100 38 CPS @cps_solutions www.cps.co.uk 64/100 Corporate Project Solutions (CPS) is a full service IT consultancy and provider of the full range of Microsoft enterprise products. The blog scores particularly highly in our analysis, with regular posts targeted at specific audiences. 77 /100 63/100 69/100 39 REDSPIRE www.redspire.co.uk @redspireCRM Redspire provides solutions for Dynamics CRM customers. The Scottish firm has a great blog with a laser focus on different uses of CRMs for different kinds of users and industries. 79/100 38 61/100 68/100 40 XGILITY www.xgility.com @xgility Xgility provides a range of services and products related to Microsoft technology. Their blog deserves particular recognition; the team regularly publishes content on different themes, but especially pertaining to the needs of government. 79/100 70/100 63/100 41 ELLIPSE SOLUTIONS www.ellipsesolutions.com @ellipsesolutions Based out of Dayton, Ohio, Ellipse Solutions is a Microsoft Dynamics AX ERP Gold Partner. We especially like their blog. It has a strong focus on providing guidance and how-to walkthroughs with Dynamics AX. 86/100 55/100 63/100 42 CREDERA www.credera.com @credera Credera is a full-service management consulting, user experience and technology solutions firm. Based in Texas, the company has a good looking website. However, it’s their energetic and friendly blogging which really sets them apart. 80/100 44/100 74/100 39 43 CWL SYSTEMS @CWL_systems www.cwlsystems.co.uk Based in the UK, CWL Systems has been providing support and infrastructure services since 1992. We’re particularly impressed by their blog. It includes how-to guides and content targeted at specific users and industries. 77 /100 44 1E www.1e.com 69/100 65/100 @1E_global London-based 1E’s products allow businesses to automate the full software lifecycle. 1E really understands the power of consistent content marketing and their Twitter feed and blog are updated regularly. 77 /100 43/100 77 /100 45 CONTENT AND CODE www.contentandcode.com @contentandcode London’s Content and Code has been building productivity platforms with Microsoft products since 2001. Their regular blogging with thought leadership pieces and detailed series sets them apart. 77 /100 40 58/100 69/100 46 KNOWLEDGE LAKE @knowledgelake www.knowledgelake.com KnowledgeLake focuses on architecting and implementing ECM solutions built on Microsoft technologies. This is a company that understand the power of a tweet. Personable and intriguing; it’s social media marketing at its best. 71 /100 55/100 77 /100 BRIGHTSTARR 47 @brightstarr_SP www.brightstarr.com With offices worldwide, BrightStarr offers a full range of productivity tools and services built on Microsoft technologies. They are also the people behind Unily, a major player in the ‘Intranet in a box’ market. 70/100 66/100 71 /100 PYRAMID ANALYTICS 48 www.pyramidanalytics.com @pyramidanalytic Pyramid Analytics created the BI Office Suite, a platform that aims to make it much easier for anybody to use data. We especially like their interactive and engaging Twitter feed with its questions and competitions. 67/100 70/100 72/100 41 49 SADA SYSTEMS www.sadasystems.com @SADAsystems Founded in 2000, SADA Systems helps its clients with cloud migration strategies and support. The Los Angeles firm has an awesome, video-rich website. It’s a joy to navigate and is thoughtfully built. 63/100 77 /100 72/100 50 EIMAGINE www.eimagine.com @thinkETG Indianopolis based eimagine helps companies with implementations of Microsoft Dynamics and SharePoint, as well as training and customer specific customisation. 69/100 42 68/100 69/100 DOWNLOAD A COPY OF THIS REPORT ONLINE SIMPLY SEARCH FOR “ inbound marketing excellence “ 43 FEATURE THE 6 MONTH MARKETING FITNESS PLAN We’ve all made snap decisions to get fit and diet in the past. However, without a good plan, those goals rarely turn into reality. Creating a strong digital marketing presence is the same. This guide will help you build a realistic, 6-month digital marketing plan aimed at making sure your brand represents you in the right way online. DESIGN YOUR FITNESS PROGRAM MONTH 1 Research and preparation are by far the most important stages in your digital marketing fitness plan. Current state: What marketing do we already do? What works? Why? Define goals: Where do we want to be? Do we want to create more leads – and if so, how many? Know your audience: Who buys your products or services? What are they like and what do they look for online? Know your competitors: What digital marketing are they doing? THE WEIGH-IN MONTH 2 Don’t go too hard in your first month, this phase is like a warm up. Week 1: Google Analytics - Study your website further, get to know how people interact with it and which pages they land on. Week 2: Update and improve your most popular landing pages with clear calls to action. Week 3: Create or restart your Twitter account. Begin tweeting once per day. Week 4: Write your first company blog post, announcing your new direction and purpose. BEGIN PUSHING YOURSELF MONTH 3 Now start laying the groundwork for a more consistent digital marketing strategy 44 Week 1: Research, write and publish one blog. Increase to three tweets per day. Week 2: Keep refreshing landing pages and tweet daily. Week 3: Begin placing ads on Bing, Google and social networks. Tweet daily. Week 4: Publish another blog post and tweet daily. Start measuring your progress with your analytics tool. Publish your email newsletter with interesting news and links to your blog. THE 6 MONTH MARKETING FITNESS PLAN GETTING SERIOUS MONTH 4 In your fourth month, you want to be at a stage where your digital marketing machine is whirring along nicely. Week 1: Publish a blog and use tools to analyse your tweets – what time are people engaging with your social media activity and is this increasing website engagement? Start testing your paid ads. Week 2: Publish a blog and tweet daily. Week 3: Publish a blog and tweet daily. Keep testing your paid ads Week 4: Publish a blog and tweet daily. Measure the impact of paid ads and decide if you need to change or improve any of your landing pages. Send an email newsletter. MONTH 5 EXPANDING ON THE BASICS This month, the focus will be on spreading your presence on the web. Week 1: Share a blog on your company’s LinkedIn page and ask employees to do the same. Week 2: Begin contacting third party websites and industry magazines to offer to write a guest post. You should now look to send out five tweets per day. A mix of company news, re-tweets and content from the site. Send at optimized times. Week 3: Publish a blog and tweet every day. Week 4: Publish a blog on the website and tweet daily. Keep analysing your ads and send an email newsletter to your mailing list. TONE AND REFINE MONTH 6 You now have a good online marketing presence on which to build. You’re ready to launch your first digital marketing campaign. Week 1: Commission a whitepaper or eBook. Tweet daily. Submit a guest post to an external site with a link back to your website Week 2: Publish a ‘teaser’ blog post which will generate some interest in the lead up to your eBook or whitepaper. Week 3: Create a new landing page which will lead to a download of your eBook/whitepaper. Week 4: Launch your landing page with a downloadable eBook and another blog post leading to the landing page. Finally, send out an email newsletter with full automation to contacts and tweet about the eBook. Remember, just like fitness, digital marketing only works long term if you keep it consistent and keep pushing yourself to achieve greater heights, so keep motivated! 45 PARTNERS 51 TO 250 # Partner # Partner 51. SQS 76 67 68 86. daffodil software 74 70 60 52. Net@Work 73 67 69 87. Advanc. Bus. Solutions 69 73 60 53. Cloud Cruiser 40 79 74 88. BDNA 66 64 70 54. BitTitan 72 63 73 89. RedPixie 62 67 69 55. CAL Business Solutions 69 69 69 90. Statêra 35 82 67 56. RICS Software 76 67 66 91. AKA Enterpr. Solutions 70 63 68 57. Dimension Data 70 60 76 92. Agile I.T. 44 67 77 58. Grove Group 48 75 72 93. Quali 50 71 70 59. QUADRO Tech 62 86 54 94. Brennan IT 53 73 66 60. Hyphenet 71 67 68 95. BrightWork 65 60 73 61. Sana Commerce 74 67 67 96. Brittenford Systems 69 67 64 62. GWAVA 72 61 74 97. Datamatics 68 73 58 63. Cloud2 64 72 67 98. LinkPoint360 70 73 57 64. Prosperity 24.7 70 71 64 99. HubOne 64 68 65 65. ITS 69 68 68 100. LiveTiles 73 70 58 66. Elite Telecom 68 61 75 101. Foration 66 73 59 67. docSTAR 70 68 67 102. perspicuity 70 67 63 68. exoprise 73 68 65 103. BinaryTree 72 60 69 69. m-hance 70 60 75 104. BP Logix 49 73 67 70. contentformula 50 80 65 105. OnRamp 47 71 70 71. DSI 67 68 68 106. Vitalyst 74 63 64 72. iCepts 71 67 67 107 CyberArk 30 75 74 73. TITUS 61 65 74 108. Bell Techlogix 72 77 51 74. Clicktools 48 71 74 109. Daugherty 50 73 66 75. CMIT Solutions 63 64 74 110. Olenick 66 63 67 76. Intergen Group 56 68 73 111. KMS Technology 72 63 64 77. Specops Software 69 70 64 112. iVision 80 60 63 78. mcaConnect 75 67 64 113. myCloudDoor 49 68 70 79. Safe-T 61 77 61 114. pulsion 71 63 64 80. thinkASG 73 73 59 115. Systemagic 53 64 72 81. Collaboris 68 61 73 116. Nouveau Solutions 66 64 66 82. SWC 41 79 68 117. Blue Horseshoe 58 64 69 83. Vircom 43 73 74 118. igroup 71 53 74 84. LBMC Technology 76 71 59 119. AbleBridge 65 71 59 85. pcr 70 67 66 120. ECC IT Solutions 62 75 56 46 PARTNERS 51 TO 250 # Partner # Partner 121. Oxford CC 67 71 57 156. Betterworking 59 63 64 122. Archive 360 58 82 51 157. Rand Group 75 60 58 123. cogmotive 62 67 64 158. SourceIT 72 70 50 124. Ensyst 51 73 63 159. Kreischer Miller 72 60 59 125. Crow Canyon Systems 73 70 54 160. Dilignet 54 67 61 126. Blue Chip 56 68 65 161. Trexin 43 67 67 127. VirtoSoftware 70 71 55 162. Virtual October 66 61 61 128. ThreeWill 57 70 62 163. Netelligent 69 60 61 129. GraVoc 68 63 63 164. Our IT Department 73 60 58 130. Bonzai 66 61 66 165. nGenx 54 60 67 131. SP Marketplace 67 70 56 166. infinity group 60 63 61 132. Gradwell 73 47 76 167. Cohn Consulting Corp. 64 71 51 133. FMT Consultants 50 67 68 168. skykick 47 61 69 134. Wellingtone 67 67 59 169. Crestwood Associates 59 61 63 135. MicroAge 66 63 63 170. Imanami 66 70 50 136. CuroGens 49 73 62 171. AssureSign 59 64 59 137. ComputerWorld 64 63 64 172. Edwards P.S. 54 73 53 138. Kinetics 63 68 59 173. KME Systems 68 70 48 139. Content Panda 58 61 69 174. Omni212 73 61 55 140. 2B Solutions 66 60 65 175. Nuvem Consulting 54 64 61 141. unily 51 70 63 176. ITworks 68 61 57 142. Basic 66 61 64 177 KCOM 71 38 79 143. Cristie Software 51 60 72 178. EvokeIT 59 63 60 144. OakTree 49 63 70 179. WorkWise 67 75 43 145. tmc 69 63 60 180. Program Framework 36 67 67 146. LAN Infotech 67 64 60 181. EnovaPoint 73 63 52 147. Merit Solutions 58 60 68 182. CarolinasIT 68 67 50 148. Avocette 70 68 54 183. Invenias 56 60 62 149. EastBanc Technologies 54 70 60 184. QuantumPM 68 63 53 150. WinWire Technologies 65 67 58 185. Aegex 60 60 60 151. ASK 55 70 59 186. Sierra Workforce Solut. 68 60 55 152. Netwoven 63 63 62 187. Grant McGregor 65 73 43 153. XSolutions 63 82 43 188. Softvative 64 63 54 154. Puzzlepart 50 63 68 189. Kaya Consulting 64 77 40 155. WEBIT Services 68 64 58 190. NENS 65 71 45 47 PARTNERS 51 TO 250 # Partner # Partner 191. Tidestone Solutions 70 63 50 226. SharePointEduTech 42 60 62 192. LMS 58 64 55 227. Actionspace 70 60 48 193. West 62 60 57 228. EPM Partners 61 60 52 194. paperless proposal 68 60 54 229. Tumble Road 57 63 50 195. PDF Share Forms 68 62 52 230. Metro CSG 72 68 37 196. Driven 66 67 48 231. Springs Hosting 38 61 61 197. CGNET 69 67 46 232. Lanham Associates 52 60 55 198. RecordPoint 58 65 53 233. Visual 2000 65 63 45 199. BPA Solutions 71 50 61 234. iLink Systems 60 53 56 200. Commercient 68 79 34 235. Redwood Technologies 49 61 53 201. Accudata Systems 72 63 48 236. Icertis 37 61 59 202. Project Line 41 63 63 237. Beyond Computer Sol. 63 61 46 203. CSG Support 69 61 51 238. Trisoft 29 70 53 204. Bamboo Solutions 49 50 72 239. Infopulse 63 67 38 205. CBS 54 67 52 240. Consilium 57 71 36 206. Metaphorix 68 61 51 241. KabBo 60 30 75 207. PremierPoint Solutions 64 54 60 242. Vyapin 54 71 37 208. Neudesic 62 43 72 243. Sievo 66 70 32 209. Quiss 34 63 66 244. Admin Arsenal 26 68 53 210. Methods Digital 51 57 63 245. Layer2 66 40 61 211. acceleratio 71 61 49 246. Fusion Factor 34 61 56 212. Palisades Technology 65 68 45 247 Artis Group 26 60 60 213. PlanetMagpie 46 64 59 248. Multipub 62 64 38 214. Torsion Info. Security 62 68 46 249. WTS Paradigm 66 63 36 215. risual 59 43 73 250. TAG Solutions 61 60 41 216. Silverware 72 61 48 217. Nth Generation 68 63 48 218. ProSymmetry 65 57 55 219. Sysco Software 60 75 40 220. SaaSAge IT Support 56 60 56 221. IOTAP 67 61 50 222. KWisCom 57 50 66 223. Milyli 32 68 60 224. AscentPath 67 63 47 225. Gravity Software 45 64 57 48 THE MICROSOFT FOCUSED DIGITAL AGENCY ABOUT US Located in central London, UK, Fifty Five and Five are a full service digital marketing agency. Founded by Chris Wright, a former IT consultant with many years experience working with Microsoft Partners, we are a fast growing team of marketers, writers, researchers and designers. Born out of a recognition that Microsoft Partners face a unique set of challenges when it comes to B2B marketing, our goal is to help brands define and differentiate themselves. We are constantly impressed by the work of partners, building amazing tools for clients and offering services that are changing the world of work. Our days are spent immersed in the Microsoft Partner Network, helping companies to communicate more effectively, reach new audiences and drive leads. We offer the following services: • Website design and build • Search Engine Optimisation • Campaign planning, management and execution • Marketing automation • Social media management • Content marketing • Strategy, insights and research Whether it's thought provoking blog posts, informative whitepapers, SEO driven web content, social engagement or punchy press releases, we know how to talk to the audience in question. We also help companies with larger marketing campaigns, carry out research, build websites, create eye catching designs and more. Because we only work with Microsoft Partners we understand the products and services involved, the customers, pain points, benefits and the best ways to communicate. help Microsoft Partners communicate more “ We effectively, reach new audiences and drive leads. 49 andfive +44 0203 805 7791 www.fiftyfiveandfive.com [email protected] @takefiftyfive MICROSOFT 50 PARTNERS TOP andfive www.fiftyfiveandfive.com