Download Inbound Marketing Excellence report

MICROSOFT
50 PARTNERS
TOP
INBOUND
MARKETING
EXCELLENCE
Featuring interviews and commentary from Nintex, LiveTiles and our own
experts, and a foreword from David Meerman Scott.
andfive
2015
2016
andfive
We help Microsoft partners
communicate more effectively, reach
new audiences and drive leads. We
offer a number of digital, content and
strategic marketing services.
+44 0203 805 7791
www.fiftyfiveandfive.com
[email protected]
@takefiftyfive
WELCOME
CONTENTS
THE TOP 50 MICROSOFT PARTNERS,
PLUS THE LONG LIST OF 250.
MARKETING
ADVICE AND GUIDANCE
FOR TECHNICAL
FOUNDERS.
INTERVIEWS
AND CASE
STUDIES.
01 Foreword
David Meerman Scott, author
of the New Rules of Marketing
and PR discusses the power
of content marketing.
03 Key findings
What did we learn analysing
25,000 partners? What were
the key trends we saw?
05
Ranking vendors
How we ranked vendors, and
the criteria we used to get to
our top 250.
08 Partners 1-10
Who topped our list and
came in at number 1?
19 Nintex case study
Kim Albrecht tells us how
Nintex put great content
marketing into practice.
21 Partners 11-30
Our ranking continues as we
look at parters 11-30.
28 LiveTiles interview
Hear how the technical
founder of LiveTiles has used
cutting edge marketing
techniques to grow his
company.
34 Twitter infographic
Do you know how many
tweets Microsoft partners
send every year? When they
send them, and to whom?
35 Partners 31-50
We complete our top 50 with
a look at partners 31-50.
six month
44 The
marketing fitness plan
Get your marketing plans in
shape with our six month
guide.
46 Partners 51-250
Read the extended long list
of partners ranked 51-250.
49 About us
A little more about Fifty Five
and Five.
DAVID MEERMAN SCOTT
FOREWORD
here used to be only three ways to generate attention for your business: buy expensive
advertising, beg the mainstream media to tell your story for you, or hire a huge sales
staff to bug people individually about your products. Now we have a better option:
publishing interesting content on the web that your buyers are eager to consume—what
many call Inbound Marketing. Online success comes from thinking like a publisher, this
report will help you do that.
T
For many organisations, reaching buyers with inbound marketing content has a powerful,
less obvious effect: content brands an organisation as a leader in their market. Instead of
just directly selling something, a great site or blog tells the world that you are smart, that
you understand the market very well, and that you might be a person or a company that
would be valuable to do business with.
If you’re already using Inbound Marketing, these pages will show you how to refine and
improve. If you’re new to Inbound Marketing, this report will set you on the right track.
David Merrman Scott
Marketing Strategist and bestselling author of
The New Rules of Marketing and PR
01
THE STATE OF INBOUND MARKETING
KEY FINDINGS
As we’ve combed through
thousands of blogs, websites and
Twitter feeds (plus a lot of
company LinkedIn, Facebook,
Google+ profiles and more), we’ve
got to know a lot about the
people behind the brands, about
what they do and how they
present themselves to the world.
a couple of decimal places between final placement in the
runnings. The average overall score of the top 10 was a mighty
7.29 out of 10.
We’ve seen a huge range of
innovative approaches to digital
marketing – everything from
hilarious tweets to truly inspiring
videos and some of the most
brilliantly designed websites out
there.
The digital revolution has changed the way we do marketing.
There is now a huge range of options open to the savvy marketer
– from emails to websites to a plethora of social feeds. While few
companies have the resources to maintain a presence on all of
these, being consistent in the channels you do select is essential.
So, if you’re going to blog, make sure you tie your blogs in with
your website content and eBooks, and tell the world about your
material over Twitter and other social media platforms. The
companies that did best in our ranking excelled in all the
channels they use; we rarely saw a Twitter feed or blog that had
been neglected for more than a couple of days.
What have we learned? When we
first hit on the idea of ranking
Microsoft Partners on their
marketing in 2015, we focused
exclusively on Office 365 and
SharePoint Product Vendors. This
year, however, we wanted to cast a
wider net, and rank any Microsoft
Partner that works with or supplies
enterprise productivity tools. In
2015 we were looking at around
2,000 Partners. This year, we
looked at over 25,000.
As a direct result, the standard this
year went through the roof. We’ve
been consistently impressed by
the high quality of companies on
this list, and there’s often been just
“
With the super charged nature of this year’s list, what are the key
findings from our research?
CONSISTENCY ACROSS CHANNELS IS KEY
YOUR SHOP WINDOW
Most, if not all, of the companies on this list have impressive
websites with smooth, slick and modern interfaces. Perhaps
unsurprisingly, Infragistics (a New York based UX design
company) received the highest ranking in the website category in
our scoring. Nonetheless, many companies on this list had very
impressive websites, with great quality navigation and next
generation features such as integrated video and regularly
updated landing pages.
Our report shows that WordPress is the go to CMS for 85% of the
top 20. Speed was also a big factor for the best sites, with the
average load time for the top 10 an impressive 2.64 seconds.
The top 10 also paid huge attention to mobile users, with an
average score of 9.6 out of 10 for mobile responsiveness.
In 2015 we looked at around 2,000 Partners.
This year we looked at over 25,000, meaning
everyone in this year’s report can class
themselves as among the top 1%.
03
KEY FINDINGS
CONTENT REMAINS KING
When Bill Gates declared in 1996 that on the web,
“content is king”, few would have expected quite
how true this prediction would be. To have any
chance of surfacing on a search engine, companies
need to produce regular, fresh and
relevant content to stand out from the crowd.
Sharegate scored highest for their blog in our
ranking - a whopping 9.2 out of 10.
A recent study found a sharp increase in the number
of CEOs recognising Twitter as a valuable medium.
Twice as many CEOs use Twitter now compared to
2010 with over 80% of global CEOs now engaged
socially. Interestingly, Facebook saw a 0% participation
rating from CEOs.
Nutanix reigned supreme in 2016 on Twitter and led
the way with an impressive score of 8.9. Many other
firms were close on their heels with punchy, engaging
and original ways of reaching audiences.
Publishing daily content on their blog (and
sometimes more), Sharegate dominates the first
couple of pages of search engine results for certain
strategic search terms. This is testament to
extremely effective SEO planning, but the
publication of new and interesting content is just as
important.
To get anywhere near this kind of dominance,
Microsoft Partners should develop strong content
marketing strategies and publish consistently. This
year’s top 50 partners posted a new blog post every
10.5 days. Want to break into the top 10? Our
analysis found those leading the way posted on
average a new blog every 4.1 days.
Read our marketing beginners guide on page 42 to
learn how you can put the building blocks in place
for this kind of success.
SOCIAL IS ESSENTIAL
Twitter remains the number one tool for brands to
connect with their customers, potential leads and
the latest news.
04
Building the perfect following vs followers’ ratio is an
important method for developing a great Twitter
account. Get the ratio too high and you can look overly
keen, too low, and it’s likely your messages aren’t hitting
the proverbial sweet spot.
In this year’s top 10, we saw that for every 1 person
followed, 3.93 followed back. So if your ratio is
between 1:3-4 you’re on the right track. Somewhat
surprisingly, only 30% of this year’s top 20 had a
pinned tweet, a missed opportunity for highlighting
campaign material and company news.
ANOTHER WINNING YEAR
This year, the bar has been set very high for marketers
at Microsoft Partners. We can’t wait to see how brands
will innovate and improve in the next 12 months.
HOW WE RANKED VENDORS
THE TOP 50
This report is a celebration of
digital marketing excellence of
Microsoft Partners. It is
independent, Partner agnostic
and in no way a reflection on the
quality of products or services of
the companies we have ranked.
To create our ranking of marketing
excellence, we initially compiled a
long list of companies who resell or
consult with Microsoft enterprise
productivity tools, or create software
which extends and enhances
Microsoft’s tools. We compiled this
list using Microsoft Pinpoint.
This list of companies covered
anything from cloud security
software to SharePoint ISVs to UX
design firms. As long as the company
was focused on enterprise
productivity and was primarily
(although not exclusively) focused on
working with Microsoft products,
they were included in our long list.
Initially this list included over 25,000
Microsoft Partners from across the
globe. We removed any outfits that
no longer seemed to be active, then
we removed any that didn’t appear
to be bona fide companies. We also,
at this point, filtered out any
companies that fell outside
enterprise IT products and solutions
spectrum.
OUR JUDGEMENT CRITERIA
As with any analysis of this kind, we
needed to select a set of strict
measurement criteria. The criteria we
chose were:
•
•
•
The Partner’s blogging output
Their overall website
Their social media activity
Why these criteria? Two reasons:
1. We needed to rank partners on common, comparable and
accessible measures. These three marketing methods are used
by practically all partners and were the obvious choice for
comparison. They are also testable and possible to compare, as
opposed to things like eBook quality or email campaigns - where
the data might not be available to us or the judgement too
subjective.
2. Research from numerous respected sources has indicated
time and again that blogs, websites and tweets rank consistently
as the (or among the) most effective forms of inbound and
content marketing.
For each of these areas we used a different, independent,
industry standard tool to measure the vendor's marketing. All of
the data we used was publicly available, no partner provided any
information of their own, and all tests were conducted without
any contact with specific partners.
These individual scores were then combined and weighted, using
our own proprietary algorithm, to arrive at our top 50. We don’t
publish the exact details of our algorithm, but we have based it
on our years of experience working in the inbound marketing
industry. We can say that the algorithm does place emphasis on
the use, distribution and engagement of great content marketing.
For the first time this year, due the high quality of entrants, we
have also included our long list of partners 51-250.
“BUT LAST YEAR’S REPORT WAS DIFFERENT?”
In our first Inbound Marketing Excellence report, we focused
exclusively on Office 365 and SharePoint Product vendors, of
which we looked at around 2,000 companies. This year, we
opened up the field to a far wider range of Partners because we
felt this would provide a better view of the state of marketing
within the Partner network. As a result, we reviewed the efforts
of more than 25,000 companies. So, anyone who is listed in
this year’s report should be very proud of their efforts. Rest
assured, in coming years we will keep the measures we used in
2016 the same in order to provide a consistent benchmark of
how companies are doing.
05
THE TOOLS WE USED
Blog
Maya
maya.fiftyfiveandfive.com
Maya is specifically designed to test the quality of a blog, its content, engagement and popularity.
Tests include:
•
•
•
Readability, clarity and quality of posts
Reader engagement across social networks
SEO optimisation
Maya blog scores in this report are out of 100. Scores were taken in April 2016.
Website
Sitebeam
Sitebeam, by Silktide, is an
automated tool which tests
many different features of a
website. These include:
•
•
•
•
•
•
•
06
Content quality
Search ranking
Traffic
Social optimisation
Site speed
W3C compliance
Code integrity
www.sitebeam.net
www.sitebeam.net
Sitebeam produces an objective analysis of a website by
comparing it against a whole host of metrics, to ascertain its
quality. Throughout this report we also carried out our own
qualitative judgements of websites to get a deeper picture of
the scores.
Sitebeam scores in this report are out of 100. Scores were taken in
April 2016.
THE TOOLS WE USED
Social
Kred
www.kred.com
Kred produces a score that indicates a company or brand’s online influence. Its scoring guide is public
record:
“We measure Influence by assessing how frequently you are Retweeted, Replied, Mentioned and
Followed on Twitter and Facebook.”
Kred Influence scores in this report are out of 100. Scores were taken in April 2016.
07
PARTNERS
1 TO 10
The companies listed in this
section practice the very best
inbound marketing techniques
across their websites, blogging
output and social activity.
08
Sharegate
09
Nuix
10
Nutanix
11
NIntex
12
Liebsoft
13
CloudTP
14
PowerPivotPro
15
Rencore
16
Beezy
17
Qorus Docs
18
01 SHAREGATE
en.share-gate.com
@sharegatetools
Fun and fresh marketing with personality
Sharegate’s tools have helped
thousands of businesses the
world over make SharePoint data
migration, security, auditing &
reporting and content
management “just damn simple”
to quote their catchphrase.
The friendly team has grown
rapidly from a team of 5 to
around 60 today and is always
working on exciting new ideas.
“
Our blog is the #1 source of traffic on our site. We use content
marketing to attract, convert and retain customers."
Jean-Luc Brisebois, Sharegate CMO
OUR VERDICT
For this year’s report we expanded our catchment of
Microsoft Partners from around 2,000 SharePoint and
Office 365 focused vendors last year to 25,000+
enterprise IT vendors in 2016. Sharegate still came out
on top – that’s a huge achievement! The Quebec natives
have a consistently strong online presence with real
personality and some hilarious videos promoting the
brand. Their blog is particularly strong, with a clear focus
and the advantage of awesome and highly detailed
thought leadership blogs from MVP Benjamin Niaulin.
92/100
78/100
77 /100
09
02 NUIX
www.nuix.com
@nuix
Confident marketing with a clear focus
Founded in 2001 in Herndon, VA,
Nuix builds tools that make
“small work of big data”.
Able to analyse and make sense
of huge quantities of information
– including complex file formats
and unstructured data – Nuix
promises a rapid way of finding
answers to complex questions
related to cybersecurity, insider
threats, intelligence, privacy,
litigation and risk management.
OUR VERDICT
Nuix has a strong showing across all social media and a
product focused YouTube channel to top it off.
However, for us it’s the blog that really sets Nuix apart.
The company’s security experts post useful and
engaging content that is targeted to the needs of
specific audiences and their problems.
This is best practice, and evidence of a team that really
understands content marketing. Particularly
fascinating was an April post on how Nuix’ software
was used by journalists investigating the Mossack
Fonseca data leak.
10
82/100
79/100
79/100
03 NUTANIX
www.nutanix.com
@nutanix
A masterclass in social media marketing
Nutanix has a vision: “make
datacentre infrastructure
invisible”. Fundamentally,
Nutanix aims to make
datacentre infrastructure as
simple as possible. In order to
do this, they have innovated new
methods of integrating server
and storage resources. Founded
in 2009 in San Jose, CA, Nutanix
is an international firm with
major targets for global
expansion.
OUR VERDICT
Nutanix has a strong digital marketing presence across
all areas, but it’s their approach to social media
marketing that makes the company stand out. Scoring
89/100 in our analysis – the highest score in this list this is a company that truly understands the power of
social media.
If you want to learn how to lead with Twitter, follow
their example. Nutanix are busy, tweeting hourly and
sharing insightful, useful content with thousands of
followers who regularly engage with the company’s
thoughtful and diverse output. Impressive stuff.
79/100
65/100
89/100
11
04 NINTEX
www.nintex.com
@nintex
A varied and engaging digital output
Founded in Australia in 2006,
Nintex is a leading workflow
automation platform, used by
thousands of companies
worldwide. Workflows underlie
every single aspect of our
working lives – Nintex’s
technology aims to automate
those processes, cut duplication,
and wasted time. Nintex’s
workflows are focused on great
UX and making it as easy as
possible to improve processes.
“
At Nintex our approach to marketing is integrated. Everything we
produce is designed to inspire people throughout an enterprise with
‘what is possible’ with digital workflow automation technology.
John Burton, Nintex, CEO
OUR VERDICT
Nintex has consistent scores across all three of our
metrics. However, we also think their use of additional
material and video is especially good. They have a wide
range of downloadable case studies and content
targeted at specific audiences and industries, which are
so useful for getting their messages into the hands of
the right people. Their excellent YouTube channel
provides plenty of resources and how-to guides for
creating the best solutions with their products – a great
way of engaging existing customers and building loyalty.
12
80/100
77 /100
79/100
05 LIEBSOFT
www.liebsoft.com
@liebsoft
A slick website with an awesome blog
Founded in Los Angeles in 1978,
Lieberman Software is a highly
respected and experienced
Microsoft partner that has been
working with Microsoft
technology for nearly 40 years.
Their cyber security solutions
help customers isolate and
contain data breaches that occur
after cyber-attacks have
penetrated their network
perimeter, in addition to a broad
range of cyber security tools.
OUR VERDICT
To call Lieberman Software’s online publication Identity
Week a ‘blog’ doesn’t do it justice. Identity Week is a
respected source of news and information about latest
trends in the world of cyber security. It looks and feels
like a magazine and covers a wide range of up-to-theminute information on emerging cyber threats, the
threat of hackers and even advanced state-sponsored
attacks.
It’s essential reading and contributes a lot to the
company’s top five position in our report. We’re also
impressed by their helpful, security-focused Twitter feed.
87/100
73/100
73/100
13
06 CLOUDTP
www.cloudtp.com
@cloudtp
An engaging blog supports a clean website
Based out of Boston, MA, Cloud
Technology Partners provides
expert services and software to
accelerate cloud implementations
for their customers and has a lot
of experience working with major
firms in their sector. Their
services include consulting for
cloud migration, developing
cloud-native enterprise
applications and the architecture
of public, private and hybrid
clouds.
OUR VERDICT
We are big fans of Cloud Technology Partners’ blog and
other digital marketing content. Not only are the topics
fascinating (anything from privacy in the era of IoT to 3D
Printing), but from a marketing point of view, their
strategy is spot on. Articles tie through to webinars and
interviews and other content, thereby keeping the
reader engaged and exploring the site.
We also can’t help but be impressed by the sheer
quantity of quality content getting published on the
blog, which indicates a very well prepared approach.
14
86/100
72/100
73/100
07
POWERPIVOTPRO
www.powerpivotpro.com
@powerpivotpro
A big personality and real audience focus
PowerPivot Pro provides a range
of services aimed at helping
clients of any size and experience
get the most out of Microsoft’s
advanced data treatment tools.
The aim is to help customers
understand how best to use
Power Pivot in Excel and Power BI
and inspire employees to get the
most from the products, all while
offering support and additional
consulting.
OUR VERDICT
The guys behind PowerPivotPro have a refreshing
approach to speaking about their services. We love the
tone of voice across all their content, which is clear,
punchy and disarmingly straightforward. The website is
a great example of KISS (Keep It Simple, Stupid) – they
don’t over-complicate anything, describing their services
in an easy-going manner.
The team has also produced literally hundreds of blog
posts, covering news, ‘how-tos’ and more. We were
especially impressed by the in-depth quality of many of
their posts.
80/100
74/100
77 /100
15
08 RENCORE
www.spcaf.com
@SPCAF
A community focus sets Rencore apart
With SPCAF (SharePoint Code
Analysis Framework), the
international team behind
Rencore has developed a tool
that answers the prayers of
SharePoint developers the world
over. SPCAF essentially carries
out a series of tests and analyses
the quality of code in your
SharePoint and Office 365
applications to ensure they stand
up to the highest standards of
quality and security.
“
A big focus for us is our blog. We try to offer engaging content that the
community cannot get elsewhere.
Matthias Seidel, Head of Marketing
OUR VERDICT
Rencore’s digital marketing is strongly focused on the
community whose needs SPCAF serves. The team
regularly posts thoughtful articles on their blog aimed at
discussing best practice and general issues for
developers. Rencore provides readers with a lot of useful
content, including detailed, screenshot-heavy blogs,
how-to guides and integrates videos from their YouTube
channel into the blog – a great example of cross-channel
marketing. We also think the website is excellent, ticking
‘best practice’ check boxes for website design.
16
87/100
68/100
73/100
09 BEEZY
www.beezy.net
@followbeezy
A well targeted digital marketing effort
Founded in 2011 and with an HQ
in the Silicon Valley, Beezy
provides a comprehensive
enterprise collaboration solution
for Office 365 and SharePoint.
Beezy’s tools bring many
powerful social features to the
enterprise user, such as ‘town
halls’, blogs, forums and push
notifications, as well as
engagement tools around
gamification, comments and
endorsements.
“
Diversify your marketing channels. Customers require multiple
touches, and they are more likely to respond when those interactions
come through several different channels rather than just (typically)
email. Be creative, but be authentic!
Christian Buckley, CMO
OUR VERDICT
Beezy is known for its clean, responsive approach to
design, and this is mirrored in their website. Besides the
design elements, we think the Californian/Catalonian
company’s blog is especially strong. Featuring regular
content from Microsoft MVP Christian Buckley, the blog
does a great job of drawing in readers with interesting,
well researched and thought-provoking articles. The
focus is on answering questions that readers need
answers to – definitely best practice when it comes to
digital marketing.
86/100
66/100
74/100
17
10 QORUS DOCS
www.qorusdocs.com
@qorusdocs
A big focus on people & sense of humour
Qorus was founded in 2008 and
now has a global presence. Their
tools make it easy to rapidly build
proposals and other documents
using pre-approved text and
content from their customers’
CRMs and other sources. The aim
is to make building documents a
lot easier, so end users don’t
have to waste time rebuilding
documents or worry about brand
consistency across outputs.
“
The foundation of our approach is to develop great content, and focus
on social and growth tactics, to win and delight our customers.
Heather Thompson, Senior VP of Marketing
OUR VERDICT
Qorus has a big focus on its own people across the blog
and website. With humorous videos where we meet
employees and blogs introducing us to new staff, the
human focus is highly engaging and an inspired
approach to marketing a software tool. We’re also
impressed by a sophisticated approach to blogging
which targets the problems of specific industries – at the
time of writing Qorus was producing a lot of blogs aimed
at the legal industry. Qorus had the second highest
ranking blog in the whole report.
18
89/100
71 /100
67/100
KIM ALBRECHT, MARKETING, NINTEX
GETTING THE
BASICS RIGHT
Kim Albrecht has
worked as a marketer at
technology companies
for over 20 years –
including a stint at
Microsoft. She talks us
through her observations
on best practice.
When you’re starting out
marketing your brand, it’s
valuable to learn from those
who’ve ‘been there before’. So,
we sat down with Kim Albrecht,
marketing executive at Nintex to
find out more.
Nintex products help enterprises
automate and streamline their
processes, and while very
popular in their own right, their
marketing has gone a long way to
growing awareness of their
products.
Make it impossible to miss you
Kim explained that “getting face
to face” with the Nintex target
audience is key. “We work to get
in front of those audiences at
specifically targeted events. For
example, we recently exhibited at
Microsoft Envision which is
targeted at Line of Business
decision makers, or at HR focused conferences to
promote our product to those people”. Nintex is also
present and prominent while sponsoring at WPC and
Ignite – the biggest Microsoft events of the year. It’s
clear that being highly visible plays a key role in
Nintex and it’s success.
Understand your audience - and its nuances
Ensuring the right messages reach the right people is
a major challenge. Kim explains that very often, the
person who actually uses Nintex products is not the
same as the person who actually holds the purse
strings. This is why Kim emphasises a strategy where
we “get the right messages to the right people in the
right context”. This means that the content you
produce needs to be targeted to different >>
19
KIM ALBRECHT, MARKETING, NINTEX
audiences – it’s not enough to simply
focus on the end user, when the person
who is likely to buy your product or
service might have a very different view
of business needs.
That said, the messages you release need
to focus on the fundamental benefits of
your product. Kim puts it like this, "I don't
think messages that appeal to the Line of
Business decision maker are necessarily
different to the messages that appeal to
the IT pro.
By this I mean that our solutions need to
solve their business problems, or need to
solve their pain points.”
Essentially, Nintex tools resolve a
fundamental problem - people are being
asked to do more with less. The challenge
with marketing is speaking ‘in the
language’ of different audiences and
showing how your solution resolves their
problems in a clear manner.
Kim warns not to make the mistake of
being product obsessed. Companies
often fall into the trap of thinking that
marketing is “all about our product and
its functions”. but really “needs to be
focused on what's important to the buyer
and also to the user.”
Get the basics right
Kim explains that Nintex, like so many
forward-thinking businesses, is on an
exciting journey into the world of content
marketing. However, before embarking
on this journey, Nintex needed to get the
basics right.
Asked about the most impactful online
20
marketing Nintex has implemented, Kim
explained, “I'd love to say it was a specific
campaign, but one thing we've done this year is
to really double down on our website content
for search engine marketing. Let me give you
some specifics - last year we intentionally cut
our paid search budget by 40% so we could
invest in other areas across the business, but
we obviously didn’t want to drop the number of
marketing leads we got coming from the digital
channels.”
Nintex carried out a lot of research to
understand what people were searching for,
looking at short and long tail terms and trends.
This information helped them reformulate their
website to be much more closely aligned with
audience needs.
“We worked very hard to enhance the content
on the website to reflect those search terms.
And so in some cases it meant rewriting pages,
in other cases it meant adding entirely new
pages to our site and it also meant focussing on
landing pages...the result is that we've been
able to grow our MQLs (marketing qualified
leads) this fiscal year about 15% with about
40% less budget - and that's all because of
content on our website.”
This is the crux of online marketing, yet by
getting the fundamentals right, the rewards can
be enormous: “It's not necessarily flashy, but I
would call it best practice to make sure you've
got content that can be found through search”.
Nintex got where it is today through a consistent,
research-driven approach and provides a great
example for those new to marketing. Thanks again
to Kim for her insights – learn more about Nintex
at www.nintex.com
PARTNERS
11 TO 30
Kaseya
22
EPM Live
27
AvePoint
22
Modality
27
Metalogix
23
Imperva
30
Infragistics
23
DMC Software
30
Mindtree
24
Timextender
31
harmon.ie
24
K2
31
Mimecast
25
Cloudlock
32
ENow
25
Continuant
32
Barracuda
26
Nventeq
33
Catapult Systems
26
DevFacto
33
21
11 KASEYA
www.kaseya.com
@kaseyacorp
Founded in 2000, Kaseya is a Boston, MA, based company whose goal is to provide
the tools for customers to manage all their IT from a central point. The aim is to save
time and money when managing distributed IT systems.
OUR VERDICT
Kaseya clearly understands the value of digital marketing, performing well in all the
areas we measured, with an especially active Twitter feed. We’d also like to highlight
their great set of resources in the form of case studies, webinars, and infographics,
all aimed at specific audiences and industries.
75/100
76/100
77 /100
AVEPOINT 12
www.avepoint.com
@AvePoint_inc
Founded in 2001, AvePoint has evolved to become one of the major players in
SharePoint content migration. They also provide a range of additional tools for
SharePoint management, security and other related services.
OUR VERDICT
AvePoint scored higher in our analysis this year than in 2015, with an especially big
improvement in their blog. Posts are long and detailed, and we’re impressed by the
consistency around certain themes – their wave of content relating to the release of
SharePoint 2016, for instance, demonstrates a well planned marketing strategy.
73/100
22
73/100
78/100
13 METALOGIX
www.metalogix.com
@metalogix
Metalogix is a key player in SharePoint and Office 365 content migration, security and
management, with a range of products to extend and enhance out of the box
capabilities. Based in Washington DC, the company has a global presence.
OUR VERDICT
Metalogix scored particularly highly for their regular and concerted Twitter feed that
does a great job of unifying Metalogix’ diverse marketing activities. This diversity of
channels is particularly impressive and includes webinars, case studies, eBooks,
demos, events and more, which all serve to bolster their presence across the web.
75/100
69/100
77 /100
INFRAGISTICS 14
www.infragistics.com
@infragistics
Infragistics is a market leader in UX design and developer tools. SharePlus and
ReportPlus, its enterprise tools, provide powerful mobile interfaces for end users to
interact with SharePoint, Office 365 and data tools from major devices.
OUR VERDICT
The New York based firm has a strong all-round digital marketing effort, but their
website is outstanding, winning top marks in this report – as we’d expect for the UX
experts. Besides our metrics, it would be unfair not to highlight Infragistics’ awesome
community-focused pages which are packed with tips and advice for developers.
79/100
81 /100
66/100
23
15 MINDTREE
www.mindtree.com
@mindtree_ltd
Mindtree is an IT services company that provides customers with a full range of
technology solutions. They help companies differentiate themselves, reinvent
business functions and accelerate revenue growth.
OUR VERDICT
We are huge fans of Mindtree’s attractive website. It is extremely well designed, with
an appealing interface and intuitive navigation. We’re also impressed by their active
Twitter feed which has a massive following and is supported by competitions and a
focus on people.
69/100
78/100
77 /100
HARMONIE 16
www.harmon.ie
@teamharmonie
harmon.ie provides a range of products that are aimed at “taking the pain out of
SharePoint use”. harmon.ie’s tools facilitate file sharing, email and document
management by providing a single screen experience for knowledge workers.
OUR VERDICT
With a strong all-round showing in the major digital marketing channels, we’re
particularly impressed by harmon.ie’s unique thought leadership voice. The team has
identified a very specific problem in document management and creates very
consistent marketing to help inform and educate their audiences about this issue.
75/100
24
71 /100
74/100
17 MIMECAST
www.mimecast.com
@mimecast
Founded in 2003, Mimecast provides tools for businesses to protect themselves
against email-based security breaches, scams and data leaks. With offices around
the globe, Mimecast has a strong focus on customer and partner relationships.
OUR VERDICT
As we noted last year, Mimecast’s particular strength in marketing is a crystal clear
focus on the different audiences for their products. This avoids the risk of creating
generic content which is too vague to be of much use to anyone. Their approach
appears to be driven by a real understanding of their audience and its needs.
71 /100
70/100
79/100
ENOW 18
www.enowsoftware.com
@enowconsulting
Based in California, ENow specialises in tools aimed at supporting admins. Their
tools provide greater visibility over how SharePoint, Office 365, Exchange and other
Microsoft tools are running and help admins find and resolve problems.
OUR VERDICT
ENow’s blog is one of the highest scoring in our analysis. And when you read it, you
understand why. The team’s blogs are very in-depth, long and well-structured and
include walkthrough guides and how-tos with screenshots. All this is aimed at
providing content that SharePoint admins will find genuinely useful.
82 /100
63/100
71/100
25
19 BARRACUDA
@barracuda
www.barracuda.com
Based in Campbell, California, but with a worldwide presence, Barracuda Networks
provides an impressive range of enterprise IT solutions focused on content security,
networking & application delivery and data storage & protection.
OUR VERDICT
We are especially impressed by Barracuda’s engaging use of Twitter. They post
regularly and cover a range of themes consistently, including breaking news on IT
security issues and phishing scams, as well as a regular ‘today in tech history’ tweet,
demonstrating solid research and a focus on helping customers.
71/100
61/100
20
87/100
CATAPULT SYSTEMS
www.catapultsystems.com
@catapultsystems
With an HQ in Austin, Texas, Catapult Systems is a Microsoft-focused IT consulting
company. Their services cover expertise in a very wide range of Microsoft products,
married to their knowledge of best practice for implementation.
OUR VERDICT
Catapult Systems has a consistently strong showing across all areas measured in our
analysis. However, we particularly like their blog. Always informative, their posts are
often packed with wit and personality. There’s also strong involvement from
colleagues across the business which is great to see.
73/100
26
74/100
74/100
21 EPM LIVE
www.epmlive.com
@epmlive
Another Austin, Texas firm, EPM Live provides project and portfolio management
tools based on SharePoint and Microsoft Project. Their product is intended to bring
the benefits of flexible project management to all parts of the business.
OUR VERDICT
Coming joint second for their blog in our analysis, EPM Live has an excellent blog
aimed squarely at the project management profession. The blog’s approach is to
provide great advice on all things project management – from job interviews to
setting up a project management office.
89/100
65/100
62/100
MODALITY 22
www.modalitysystems.com
@modalitysystems
Modality is a Skype for Business Gold Communications Partner. With a strong focus
on collaboration, they provide expertise on communications and have developed a
range of add-ons and extensions for Skype for Business and Lync.
OUR VERDICT
Modality’s blog scores well in our ranking. Their clear focus on communications and
the painpoints of their target audience is an effective way of reaching potential
customers. We also think their approach to case studies is really effective - using
dedicated pages to tell the world about Modality’s successes with major clients.
75/100
68/100
74/100
27
KARL REDENBACH, CEO, LIVETILES
UP AND COMING
MARKETER
In this year’s report we
wanted to profile an up
and coming partner. New
York’s Live Tiles provides
an overlay where
employees access all their
apps. We sat down with
CEO Karl Redenbach to
learn about the firm’s
innovative content
marketing.
CEO Karl Redenbach
previously spent 13 years
running a SharePoint
consultancy before founding
his own product company just
over two years ago. LiveTiles
provides an interface that
allows companies that use
hundreds, if not thousands, of
apps to store them in one easy
to access screen. LiveTiles
counts Nike, Mars and
Burberry among its clients.
LiveTiles fully recognises the
value and power of digital
marketing. We sat down with
Karl to learn about the New
York firm’s digital marketing
strategy and understand their
rapid success story.
28
LiveTiles obviously has a serious digital
marketing strategy, with a great website, blog
and strong presence across most social networks.
Tell us how you got where you are today.
So, I’m self-taught when it comes to marketing. I ran a
SharePoint consulting business until I sold it a couple
of years ago before co-founding LiveTiles. In that
time, we’ve created a business with a 100-milliondollar valuation in just 12 months. And the most
fascinating thing is that it’s not just because of our
product – it’s really down to our marketing.
That’s a powerful endorsement for digital
marketing! >>
KARL REDENBACH, CEO, LIVETILES
Exactly! Let me tell you something
interesting. Until a couple of months ago,
I never even looked at Google Trends, but
for the last two months I’ve been doing it
every day. Since we started doing our
online marketing, our Google Analytics
has gone through the roof. In the whole
of last year, we got about 35,000 unique
visitors to the site – that’s around two to
three thousand visitors per month. Now,
we get more than that number every
single day.
To be honest with you, we take a lot of our
inspiration from an Australian company called
Atlassian, who, I believe, are the best marketing
organisation in the world. When I first read
about them, I heard they had no sales people
despite being valued at $5 billion US. I didn’t
believe it to begin with, but after doing some
research and deploying parts of their digital
strategy I’m convinced they’re telling the truth.
Our digital strategy is all about using a lot of
online presence. We create as much interesting,
relevant content as possible.
Wow. So can you tell us what exactly
you do to get that much traffic?
This is a big statement, but I’d say marketing is
our business. What I mean is that our
marketing team has grown enormously in just a
few weeks, and my plan is to double it in size
every quarter. A lot of this work is about
supporting our partners and helping them sell
our products through free trials and so on. But
marketing is key. If you’d asked me 12 months
ago about the impact it has had, I wouldn’t
have believed you. But the traffic on Google
Analytics has just gone nuts and proves the
value of digital marketing.
Here in New York we’ve developed
something we call ‘Andy’ which is our
‘digital factory’. It’s named after Andy
Warhol who founded an arts collective
here in New York where he brought
together a lot of artists to create some of
the best art of the 20th century. We
wanted to do something a little like that.
Essentially, we’ve created groups of
teams who are responsible for producing
all our different types of content. For
example, we have one team that has
people who are focused exclusively on
product marketing. We also have a team
of content marketers, who are all broken
down into individual pods, each with a
specific focus. For instance, one team is
focused purely on producing content
focused on the needs of retail customers,
and creates content that those customers
want. We also have a growing team of
WordPress developers and Hootsuite
experts working in each pod and
engaging with the community.
So, what advice would you give to someone
who’s new to marketing in this space?
Just do it! I think a lot of tech people might feel
a little shy about promoting their own work –
they feel it’s a bit like showing off. But the
bottom line is that you’ve got to get your name
out there and let people know about all the
great work you’re doing. There’s loads of free
resources online, and I can tell you it really
doesn’t cost a lot of money; our biggest growth
has come from organic searches – from people
referring back to us and linking through. Really,
you just need to read up about this stuff and
put it into practice and you’ll see the results for
yourself!
Can you tell us about the larger
strategy here?
29
23 IMPERVA
www.imperva.com
@imperva
Founded in 2002 and now with an international presence, Imperva is a leading
provider of data and application security solutions that protect business-critical
information in the cloud and on-premises.
OUR VERDICT
We especially like Imperva’s Twitter feed – it’s engaging and packed full of interesting
stories related to cybersecurity. With great use of images and click-attracting tweets,
this is top quality social marketing done right. An honourable mention also goes to
the Californians’ video-rich website.
64/100
69/100
83/100
DMC SOFTWARE 24
www.dmcsoftware.co.uk
@dmcsoftware
DMC Software has been providing tools for business management solutions built
on Microsoft technology since 2001. They have a big focus on CRM, ERP,
accountancy and IT infrastructure.
OUR VERDICT
We’re really impressed by DMC Software’s intuitive website. However, it’s their blog
which really stands out with thought-provoking and well written and researched
articles. Posts are aimed at the needs of specific industries and are often written in
response to industry news, showing how companies can react.
75/100
30
71/100
71/100
25 TIMEXTENDER
www.timextender.com
@timextender
TimeXtender provides data warehouse automation services, aimed at making data
warehouses work quickly and efficiently. With a HQ in Denmark and a global
presence, TimeXtender’s unique offering is fuelled by an energetic marketing team.
OUR VERDICT
TimeXtender seems like a company on a mission - if their content production is
anything to go by. The team produces a lot of fresh news and content which is
regularly fed through their blog, Twitter feed and other channels. Content marketing
is about quality and quantity – TimeXtender definitely excel at both.
68/100
77 /100
72/100
K2 26
www.k2.com
@k2onk2
K2 aims to make it easy for businesses to create apps for their specific needs. Their
tools allow companies to create powerful tools with little to no code – be that onpremises or in the cloud.
OUR VERDICT
We are very impressed by K2’s high quality digital marketing. We particularly like the
website which is well targeted at different business departments, and incorporates
attractive design and great use of imagery. We also rate their Twitter feed highly – it’s
engaging and focused on pushing the company’s multi-channel marketing.
68/100
73/100
76/100
31
27 CLOUDLOCK
www.cloudlock.com
@cloudlock
Launched in 2011, CloudLock provides comprehensive tools for enterprises and
institutions to protect their cloud-based environments from compromised accounts
and data breaches and centrally manage risk.
OUR VERDICT
CloudLock has created an impressive, multichannel marketing effort to boost its
presence online. The website is engaging and packed with resources and their
Twitter feed has a laser focus on the problems of their audience. However, we
especially like their blog with its ‘CyberFact of the moment’ and timely news stories.
71/100
63/100
78/100
CONTINUANT 28
www.continuant.com
@continuant
Providing maintenance and support for legacy systems and managing complex
unified communications solutions, Continuant helps customers achieve their IT and
communications objectives.
OUR VERDICT
As you might expect from communications experts, Continuant’s blog scored among
the highest in our analysis. Varied subject matter and consistent posting drives their
score higher than most companies near them on our list. They also target articles at
specific use cases and industries which is best practice.
87/100
32
68/100
59/100
29 NVENTEQ
www.nventeq.com
@nventeq
Based in United Arab Emirates, Nventeq is one of the major Microsoft VARs in the
region. They provide customers with a range of Microsoft products, managed services
and support and have a special focus on Microsoft Dynamics.
OUR VERDICT
Nventeq’s digital marketing efforts are easy to understand, straightforward and
effective. They use a range of channels and ‘tick all the boxes’ when it comes to best
practice: linking social media with new blogs, packing their pages with links to
product landing pages and employing calls to action across the website.
71/100
75/100
71/100
DEVFACTO 30
www.devfacto.com
@devfacto
Founded in 2007, DevFacto is an up and coming Canadian software design and app
creation company. With a strong focus on user experience and human centred
design, the firm is known for its vibrant culture.
OUR VERDICT
A key part of DevFacto’s vision is to be people focused, and a great example of this is
their digital marketing. The firm’s employees feature heavily throughout their website,
blog and social pages (including a buzzing Facebook presence). This all contributes to
making them feel friendly and approachable – something we think is very important.
79/100
68/100
66/100
33
TWITTER
AND THE
MICROSOFT
PARTNER
NETWORK
#MSPartner
The #MSPartner hashtag is really
active, but there was a large spike
around the 2015 World Partner
Conference.
6K
35.2K
USERS
A mix of companies
and individuals were
tweeting
874.73K
UNKNOWN
POTENTAIL
IMPRESSION
TWEETS
0.29%
TWEETS
10K
CORPORATE
40.72%
5K
0K
FEB
MAR
ARP
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
1K
INDIVIDUAL
JAN
USERS
They were tweeting
from all over
But mainly in English
11268
TWEETS PUBLISHED
IN ENGLISH
98.57%
So what were they talking about?
34
INDIVIDUAL
58.99%
Which of them had
the most mentions?
4.2K
174
108
71
64
Microsoft Partner
@msPartner
Phil Sorgen
@phil_sorgen
Jen Sieger
@jensieger
Brad Smith
@BradSmi
Kati
@katiqu
PARTNERS
31 TO 50
Colligo
36
Ellipse Solutions
39
Sensei Project Solutions
36
Credera
39
BetterCloud
36
CWL Systems
40
Lightning Tools
37
1E
40
PowerObjects
37
Content and Code
40
eFolder
37
KnowledgeLake
41
CodeTwo
38
Brightstarr
41
CPS
38
Pyramid Analytics
41
Redspire
38
Sada Systems
42
Xgility
39
eImagine
42
35
31 COLLIGO
www.colligo.com
@colligo
Founded in 2000, Colligo provides a range of tools for email and SharePoint that
integrates with Outlook. Colligo’s tools are accessible from desktop or from any
device, letting users work how they want, where they want.
69/100
32
73/100
74/100
SENSEI PROJECT SOLUTIONS
www.senseiprojectsolutions.com
@senseiPPM
Sensei Project Solutions specialises in PPM deployments with Project Online,
Project Server and Microsoft Project. They provide a complete solution for
product deployment, as well as training and support.
82/100
68/100
63/100
33 BETTERCLOUD
www.bettercloud.com
@bettercloud
BetterCloud provides the tools for managing and measuring cloud office
platforms. We particularly liked their campaign focused, informative and highly
active Twitter feed.
67/100
36
73/100
75/100
34 LIGHTNING TOOLS
www.lightningtools.com
@lightningtools
Founded in 2007, Lightning Tools creates SharePoint tools and web parts. We
find their blog particularly impressive. It’s great quality and packed full of useful
‘how-to’ guides, featuring screenshot-heavy walkthroughs.
82/100
55/100
69/100
35 POWEROBJECTS
www.powerobjects.com
@joecrm
Winner of 2015’s Microsoft Partner of the Year for Cloud CRM, PowerObjects
implements and supports Microsoft CRM tools. We rated their website especially
highly – navigation is intuitive and user centered.
63/100
78/100
76/100
36 EFOLDER
www.efolder.net
@efolder
eFolder is a leading provider of cloud backup, business continuity and file sync
services. We especially like the website, which is employee focused and very well
designed.
70/100
71/100
72/100
37
37 CODETWO
www.codetwo.com
@codetwosoftware
CodeTwo’s product range extends out of the box Microsoft productivity tools.
These include email, backup, migration and synchronisation tools. The company
has an excellent blog, packed full of long, detailed and highly informative guides.
77 /100
74/100
38 CPS
@cps_solutions
www.cps.co.uk
64/100
Corporate Project Solutions (CPS) is a full service IT consultancy and provider of
the full range of Microsoft enterprise products. The blog scores particularly
highly in our analysis, with regular posts targeted at specific audiences.
77 /100
63/100
69/100
39 REDSPIRE
www.redspire.co.uk
@redspireCRM
Redspire provides solutions for Dynamics CRM customers. The Scottish firm has
a great blog with a laser focus on different uses of CRMs for different kinds of
users and industries.
79/100
38
61/100
68/100
40 XGILITY
www.xgility.com
@xgility
Xgility provides a range of services and products related to Microsoft technology.
Their blog deserves particular recognition; the team regularly publishes content
on different themes, but especially pertaining to the needs of government.
79/100
70/100
63/100
41 ELLIPSE SOLUTIONS
www.ellipsesolutions.com
@ellipsesolutions
Based out of Dayton, Ohio, Ellipse Solutions is a Microsoft Dynamics AX ERP
Gold Partner. We especially like their blog. It has a strong focus on providing
guidance and how-to walkthroughs with Dynamics AX.
86/100
55/100
63/100
42 CREDERA
www.credera.com
@credera
Credera is a full-service management consulting, user experience and technology
solutions firm. Based in Texas, the company has a good looking website.
However, it’s their energetic and friendly blogging which really sets them apart.
80/100
44/100
74/100
39
43 CWL SYSTEMS
@CWL_systems
www.cwlsystems.co.uk
Based in the UK, CWL Systems has been providing support and infrastructure
services since 1992. We’re particularly impressed by their blog. It includes how-to
guides and content targeted at specific users and industries.
77 /100
44 1E
www.1e.com
69/100
65/100
@1E_global
London-based 1E’s products allow businesses to automate the full software
lifecycle. 1E really understands the power of consistent content marketing and
their Twitter feed and blog are updated regularly.
77 /100
43/100
77 /100
45 CONTENT AND CODE
www.contentandcode.com
@contentandcode
London’s Content and Code has been building productivity platforms with
Microsoft products since 2001. Their regular blogging with thought leadership
pieces and detailed series sets them apart.
77 /100
40
58/100
69/100
46 KNOWLEDGE LAKE
@knowledgelake
www.knowledgelake.com
KnowledgeLake focuses on architecting and implementing ECM solutions built
on Microsoft technologies. This is a company that understand the power of a
tweet. Personable and intriguing; it’s social media marketing at its best.
71 /100
55/100
77 /100
BRIGHTSTARR
47
@brightstarr_SP
www.brightstarr.com
With offices worldwide, BrightStarr offers a full range of productivity tools and
services built on Microsoft technologies. They are also the people behind Unily, a
major player in the ‘Intranet in a box’ market.
70/100
66/100
71 /100
PYRAMID
ANALYTICS
48
www.pyramidanalytics.com
@pyramidanalytic
Pyramid Analytics created the BI Office Suite, a platform that aims to make it
much easier for anybody to use data. We especially like their interactive and
engaging Twitter feed with its questions and competitions.
67/100
70/100
72/100
41
49 SADA SYSTEMS
www.sadasystems.com
@SADAsystems
Founded in 2000, SADA Systems helps its clients with cloud migration strategies
and support. The Los Angeles firm has an awesome, video-rich website. It’s a joy
to navigate and is thoughtfully built.
63/100
77 /100
72/100
50 EIMAGINE
www.eimagine.com
@thinkETG
Indianopolis based eimagine helps companies with implementations of
Microsoft Dynamics and SharePoint, as well as training and customer specific
customisation.
69/100
42
68/100
69/100
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COPY OF THIS
REPORT ONLINE
SIMPLY SEARCH FOR
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43
FEATURE
THE 6 MONTH
MARKETING
FITNESS PLAN
We’ve all made snap decisions to get fit and diet in the past. However, without a good plan,
those goals rarely turn into reality. Creating a strong digital marketing presence is the same. This guide will
help you build a realistic, 6-month digital marketing plan aimed at making sure your brand represents you in
the right way online.
DESIGN YOUR FITNESS PROGRAM
MONTH 1
Research and preparation are by far the most important stages in your
digital marketing fitness plan.
Current state: What marketing do we already do? What works? Why?
Define goals: Where do we want to be? Do we want to create more
leads – and if so, how many?
Know your audience: Who buys your products or services? What are
they like and what do they look for online?
Know your competitors: What digital marketing are they doing?
THE WEIGH-IN
MONTH 2
Don’t go too hard in your first month, this phase is like a warm up.
Week 1: Google Analytics - Study your website further, get to know how people
interact with it and which pages they land on.
Week 2: Update and improve your most popular landing pages with clear calls to action.
Week 3: Create or restart your Twitter account. Begin tweeting once per day.
Week 4: Write your first company blog post, announcing your new direction and purpose.
BEGIN PUSHING YOURSELF
MONTH 3
Now start laying the groundwork for a more consistent digital marketing strategy
44
Week 1: Research, write and publish one blog. Increase to three tweets per day.
Week 2: Keep refreshing landing pages and tweet daily.
Week 3: Begin placing ads on Bing, Google and social networks. Tweet daily.
Week 4: Publish another blog post and tweet daily. Start measuring your progress
with your analytics tool. Publish your email newsletter with interesting news
and links to your blog.
THE 6 MONTH MARKETING FITNESS PLAN
GETTING SERIOUS
MONTH 4
In your fourth month, you want to be at a stage where your digital
marketing machine is whirring along nicely.
Week 1: Publish a blog and use tools to analyse your tweets – what time are
people engaging with your social media activity and is this increasing website
engagement? Start testing your paid ads.
Week 2: Publish a blog and tweet daily.
Week 3: Publish a blog and tweet daily. Keep testing your paid ads
Week 4: Publish a blog and tweet daily. Measure the impact of paid ads and
decide if you need to change or improve any of your landing pages. Send an
email newsletter.
MONTH 5
EXPANDING ON THE BASICS
This month, the focus will be on spreading your presence on the web.
Week 1: Share a blog on your company’s LinkedIn page and ask employees to do the same.
Week 2: Begin contacting third party websites and industry magazines to offer to write
a guest post. You should now look to send out five tweets per day. A mix of company
news, re-tweets and content from the site. Send at optimized times.
Week 3: Publish a blog and tweet every day.
Week 4: Publish a blog on the website and tweet daily. Keep analysing your ads and
send an email newsletter to your mailing list.
TONE AND REFINE
MONTH 6
You now have a good online marketing presence on which to build.
You’re ready to launch your first digital marketing campaign.
Week 1: Commission a whitepaper or eBook. Tweet daily. Submit a guest post to
an external site with a link back to your website
Week 2: Publish a ‘teaser’ blog post which will generate some interest in the lead
up to your eBook or whitepaper.
Week 3: Create a new landing page which will lead to a download of your
eBook/whitepaper.
Week 4: Launch your landing page with a downloadable eBook and another
blog post leading to the landing page. Finally, send out an email newsletter with
full automation to contacts and tweet about the eBook.
Remember, just like fitness, digital marketing only works long
term if you keep it consistent and keep pushing yourself to
achieve greater heights, so keep motivated!
45
PARTNERS
51 TO 250
#
Partner
#
Partner
51. SQS
76
67
68
86. daffodil software
74
70
60
52. Net@Work
73
67
69
87. Advanc. Bus. Solutions
69
73
60
53. Cloud Cruiser
40
79
74
88. BDNA
66
64
70
54. BitTitan
72
63
73
89. RedPixie
62
67
69
55. CAL Business Solutions
69
69
69
90. Statêra
35
82
67
56. RICS Software
76
67
66
91. AKA Enterpr. Solutions
70
63
68
57. Dimension Data
70
60
76
92. Agile I.T.
44
67
77
58. Grove Group
48
75
72
93. Quali
50
71
70
59. QUADRO Tech
62
86
54
94. Brennan IT
53
73
66
60. Hyphenet
71
67
68
95. BrightWork
65
60
73
61. Sana Commerce
74
67
67
96. Brittenford Systems
69
67
64
62. GWAVA
72
61
74
97. Datamatics
68
73
58
63. Cloud2
64
72
67
98. LinkPoint360
70
73
57
64. Prosperity 24.7
70
71
64
99. HubOne
64
68
65
65. ITS
69
68
68
100. LiveTiles
73
70
58
66. Elite Telecom
68
61
75
101. Foration
66
73
59
67. docSTAR
70
68
67
102. perspicuity
70
67
63
68. exoprise
73
68
65
103. BinaryTree
72
60
69
69. m-hance
70
60
75
104. BP Logix
49
73
67
70. contentformula
50
80
65
105. OnRamp
47
71
70
71. DSI
67
68
68
106. Vitalyst
74
63
64
72. iCepts
71
67
67
107 CyberArk
30
75
74
73. TITUS
61
65
74
108. Bell Techlogix
72
77
51
74. Clicktools
48
71
74
109. Daugherty
50
73
66
75. CMIT Solutions
63
64
74
110. Olenick
66
63
67
76. Intergen Group
56
68
73
111. KMS Technology
72
63
64
77. Specops Software
69
70
64
112. iVision
80
60
63
78. mcaConnect
75
67
64
113. myCloudDoor
49
68
70
79. Safe-T
61
77
61
114. pulsion
71
63
64
80. thinkASG
73
73
59
115. Systemagic
53
64
72
81. Collaboris
68
61
73
116. Nouveau Solutions
66
64
66
82. SWC
41
79
68
117. Blue Horseshoe
58
64
69
83. Vircom
43
73
74
118. igroup
71
53
74
84. LBMC Technology
76
71
59
119. AbleBridge
65
71
59
85. pcr
70
67
66
120. ECC IT Solutions
62
75
56
46
PARTNERS
51 TO 250
#
Partner
#
Partner
121. Oxford CC
67
71
57
156. Betterworking
59
63
64
122. Archive 360
58
82
51
157. Rand Group
75
60
58
123. cogmotive
62
67
64
158. SourceIT
72
70
50
124. Ensyst
51
73
63
159. Kreischer Miller
72
60
59
125. Crow Canyon Systems
73
70
54
160. Dilignet
54
67
61
126. Blue Chip
56
68
65
161. Trexin
43
67
67
127. VirtoSoftware
70
71
55
162. Virtual October
66
61
61
128. ThreeWill
57
70
62
163. Netelligent
69
60
61
129. GraVoc
68
63
63
164. Our IT Department
73
60
58
130. Bonzai
66
61
66
165. nGenx
54
60
67
131. SP Marketplace
67
70
56
166. infinity group
60
63
61
132. Gradwell
73
47
76
167. Cohn Consulting Corp.
64
71
51
133. FMT Consultants
50
67
68
168. skykick
47
61
69
134. Wellingtone
67
67
59
169. Crestwood Associates
59
61
63
135. MicroAge
66
63
63
170. Imanami
66
70
50
136. CuroGens
49
73
62
171. AssureSign
59
64
59
137. ComputerWorld
64
63
64
172. Edwards P.S.
54
73
53
138. Kinetics
63
68
59
173. KME Systems
68
70
48
139. Content Panda
58
61
69
174. Omni212
73
61
55
140. 2B Solutions
66
60
65
175. Nuvem Consulting
54
64
61
141. unily
51
70
63
176. ITworks
68
61
57
142. Basic
66
61
64
177 KCOM
71
38
79
143. Cristie Software
51
60
72
178. EvokeIT
59
63
60
144. OakTree
49
63
70
179. WorkWise
67
75
43
145. tmc
69
63
60
180. Program Framework
36
67
67
146. LAN Infotech
67
64
60
181. EnovaPoint
73
63
52
147. Merit Solutions
58
60
68
182. CarolinasIT
68
67
50
148. Avocette
70
68
54
183. Invenias
56
60
62
149. EastBanc Technologies
54
70
60
184. QuantumPM
68
63
53
150. WinWire Technologies
65
67
58
185. Aegex
60
60
60
151. ASK
55
70
59
186. Sierra Workforce Solut.
68
60
55
152. Netwoven
63
63
62
187. Grant McGregor
65
73
43
153. XSolutions
63
82
43
188. Softvative
64
63
54
154. Puzzlepart
50
63
68
189. Kaya Consulting
64
77
40
155. WEBIT Services
68
64
58
190. NENS
65
71
45
47
PARTNERS
51 TO 250
#
Partner
#
Partner
191. Tidestone Solutions
70
63
50
226. SharePointEduTech
42
60
62
192. LMS
58
64
55
227. Actionspace
70
60
48
193. West
62
60
57
228. EPM Partners
61
60
52
194. paperless proposal
68
60
54
229. Tumble Road
57
63
50
195. PDF Share Forms
68
62
52
230. Metro CSG
72
68
37
196. Driven
66
67
48
231. Springs Hosting
38
61
61
197. CGNET
69
67
46
232. Lanham Associates
52
60
55
198. RecordPoint
58
65
53
233. Visual 2000
65
63
45
199. BPA Solutions
71
50
61
234. iLink Systems
60
53
56
200. Commercient
68
79
34
235. Redwood Technologies
49
61
53
201. Accudata Systems
72
63
48
236. Icertis
37
61
59
202. Project Line
41
63
63
237. Beyond Computer Sol.
63
61
46
203. CSG Support
69
61
51
238. Trisoft
29
70
53
204. Bamboo Solutions
49
50
72
239. Infopulse
63
67
38
205. CBS
54
67
52
240. Consilium
57
71
36
206. Metaphorix
68
61
51
241. KabBo
60
30
75
207. PremierPoint Solutions
64
54
60
242. Vyapin
54
71
37
208. Neudesic
62
43
72
243. Sievo
66
70
32
209. Quiss
34
63
66
244. Admin Arsenal
26
68
53
210. Methods Digital
51
57
63
245. Layer2
66
40
61
211. acceleratio
71
61
49
246. Fusion Factor
34
61
56
212. Palisades Technology
65
68
45
247 Artis Group
26
60
60
213. PlanetMagpie
46
64
59
248. Multipub
62
64
38
214. Torsion Info. Security
62
68
46
249. WTS Paradigm
66
63
36
215. risual
59
43
73
250. TAG Solutions
61
60
41
216. Silverware
72
61
48
217. Nth Generation
68
63
48
218. ProSymmetry
65
57
55
219. Sysco Software
60
75
40
220. SaaSAge IT Support
56
60
56
221. IOTAP
67
61
50
222. KWisCom
57
50
66
223. Milyli
32
68
60
224. AscentPath
67
63
47
225. Gravity Software
45
64
57
48
THE MICROSOFT FOCUSED DIGITAL AGENCY
ABOUT US
Located in central London,
UK, Fifty Five and Five are a
full service digital marketing
agency.
Founded by Chris Wright, a
former IT consultant with many
years experience working with
Microsoft Partners, we are a fast
growing team of marketers,
writers, researchers and
designers.
Born out of a recognition that
Microsoft Partners face a unique
set of challenges when it comes
to B2B marketing, our goal is to
help brands define and
differentiate themselves.
We are constantly impressed by
the work of partners, building
amazing tools for clients and
offering services that are
changing the world of work. Our
days are spent immersed in the
Microsoft Partner Network,
helping companies to
communicate more effectively,
reach new audiences and drive
leads.
We offer the following services:
• Website design and build
• Search Engine Optimisation
• Campaign planning, management and
execution
• Marketing automation
• Social media management
• Content marketing
• Strategy, insights and research
Whether it's thought provoking blog posts,
informative whitepapers, SEO driven web content,
social engagement or punchy press releases, we
know how to talk to the audience in question.
We also help companies with larger marketing
campaigns, carry out research, build websites,
create eye catching designs and more.
Because we only work with Microsoft Partners we
understand the products and services involved, the
customers, pain points, benefits and the best ways
to communicate.
help Microsoft Partners communicate more
“ We
effectively, reach new audiences and drive leads.
49
andfive
+44 0203 805 7791
www.fiftyfiveandfive.com
[email protected]
@takefiftyfive
MICROSOFT
50 PARTNERS
TOP
andfive
www.fiftyfiveandfive.com