Download charles a - DMA Nonprofit Federation

CHUCK JAMIESON
Naperville, Illinois 60563
630/778-0587
[email protected]
SUMMARY OF QUALIFICATIONS
Creative and accomplished Senior Marketing Professional with expertise in strategic planning, creative execution and
tactical implementation. Career encompasses consumer and business-to-business marketing in nonprofit, membership
services, telecommunication, financial and health services sectors; both on the client and agency side of the business.
Specific experience in advertising, direct marketing, online marketing, business development, account management, sales
promotions, brand building, affinity marketing, customer retention programs, forecasting and full P&L management.
Additional experience in new product introductions, web-based promotions, trade show and seminar development, public
relations, and staff and vendor management.
PROFESSIONAL EXPERIENCE
AFFINITY4, Norfolk, VA
2007- Present
(Affinity marketing company assisting nonprofits in fundraising)
Vice-President, Marketing
Key member of Executive team responsible for all marketing and sales strategies for company and top-tier clients.
Lead organization to plan and execute marketing campaigns that propel the company vision and address customer needs.
Led company-wide rebranding effort to effectively communicate company’s mission, values and brand promise; while
introducing a new product portfolio; resulting in a 50% growth in yearend revenue.
Successfully transitioned all major marketing efforts from print to online resulting in higher response rates while lowering
marketing expenses.
Integrated internal creative resources while eliminating 80% of external creative expenditures.
Develop sales goals and targets; manage nonprofit sales channels, including outside sales agents.
Run ROI analysis for all potential new partnership agreements and manage final contract negotiations.
Negotiated and signed new 3-yr contracts with UCLA Alumni Association and The National Wild Turkey Federation
expanding current client roster beyond faith-based organizations.
Promoted from Senior Director to Vice-President, April 2009.
EVENT 360, INC., Chicago, IL
2005 – 2006
(Event marketing organization specializing in nonprofit fundraising)
Director of Marketing
Responsible for leading the development and implementation of all marketing strategies for Event 360 and its clients.
Led the marketing department, including the creation of long-term marketing and communications strategies and branding,
competitive analysis, and advertising.
Achieved 133% of lead generation goal while decreasing average cost per lead by 35%.
Managed the creation of the Lance Armstrong Foundation (LAF) new business presentation, resulting in a new 3-year contract
between Event 360 and LAF worth $2M in gross revenue.
Recruited and managed internal creative services group while decreasing external creative services expenditures by 18%.
Partnered with the president and the senior management team to formulate and validate long-term business strategy.
Managed the business development department and its duties, including creation of sales tools, cultivation of leads, development
and delivery of presentations and pitches, and all efforts to drive the company’s revenue goals.
Led and managed the development of all marketing strategies and programs for the Breast Cancer 3-Day benefiting The Susan G.
Komen Breast Cancer Foundation, the Out of the Darkness Overnight benefiting the American Foundation for Suicide Prevention
and the LIVESTRONG Challenge benefiting the Lance Armstrong Foundation.
Managed departmental staff of 16 employees, associated agencies/vendors and budgets totaling $14M.
Chuck Jamieson
GATEWAY MARKETING INTERNATIONAL, Arlington Heights, IL
(Sales Promotion/Direct Marketing Agency)
Senior Account Director
Responsible for the overall leadership, management and strategic development of client relationships.
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2002 – 2004
Led and managed daily activities of the agency account teams in the development and execution of advertising, direct marketing
and sales promotion plans.
Developed and secured $2M in new business for agency with major telecommunications and financial services clients.
Assignments included brand development and positioning, radio, print, outdoor and direct mail.
Oversaw the development of tactical plans, program implementation, and ensured on target and creative product delivery.
Clients included: Cendant, Motorola, Prudential, SBC, CoreComm, Arlington Park Racetrack and Modern Tuxedo.
Promoted from Account Director to Senior Account Director, October 2003.
GE FINANCIAL ASSURANCE, PARTNERSHIP MARKETING GROUP, Schaumburg, IL
2000 – 2002
Vice-President of Marketing
Responsible for developing and implementing marketing strategies for the Health and Professional Services products.
Led team of 3 Senior Marketing Managers in developing objectives, strategies and programs to increase customer acquisition and
retention rates projected to produce a contribution margin of $15MM annually. Clients included AT&T, American Express, Bank
One, Exxon/Mobil, Western Union, Blair, Laclede Gas and Chase Bank
Developed and tested 5 retention programs designed to increase member retention by 20% and deliver $40MM in additional
revenue in 2002.
Led team to develop customer contact strategy, competitive analysis, cost benefit rationale and testing strategy.
Key member of GE Branding Team – introduced first products under the GE brand to Partnership Marketing Group clients.
Developed customer contact strategy designed to increase member knowledge and usage of products and services.
Completed GE Six Sigma Quality Training for process improvement and change leadership.
Promoted from Director to Vice-President, August 2001.
AMERITECH BUSINESS COMMUNICATION SERVICES, Chicago, IL
Associate Director - Product Marketing
Responsible for development and implementation of marketing strategies to launch, grow, and maintain
1-800-CONFERENCE (audio, video and data conferencing) brand and product line.
1998 – 2000
Led team of 3 Marketing Managers in developing objectives, strategies and programs for successful product launch.
Led team in implementation and analysis of all marketing programs; including advertising, direct marketing, trade shows,
collateral, website development and internet marketing, sales incentives and training.
Developed and executed customer contact strategy to successfully retain customers and increase usage.
Developed and managed marketing plans and $4MM budget associated with product.
Recruited and trained direct sales force.
Results included capturing 1.5% market share in first 9 months and continued growth of 300% in revenue year/year.
AMERITECH ENHANCED BUSINESS SERVICES, Chicago, IL
1994 – 1998
Senior Manager - Marketing Communications
Responsible for development and implementation of marketing communication programs designed to support the
four key marketing strategies of growth, migration, retention and win back across the voice, video and data products.
Developed and implemented direct mail programs to stimulate demand and generate leads for new product launches and sales
promotions.
Developed public relations efforts with Public Relations department to support product launches and promotions.
Led Marketing Communications team of 8 Marketing Communication Managers in developing annual marketing plan with key
communication strategies and tactics.
Results included increased response rate on direct mail programs from 1% to 2% resulting in $1MM in new revenue. Increased
attendance at customer seminars and trade shows by 20% and achieved customer satisfaction rating of 90+%.
Chuck Jamieson
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AMERITECH CELLULAR, Hoffman Estates, IL
1991 – 1994
Assistant Director - Promotions and Direct Marketing (1994)
Responsible for directing strategies, execution and management of all promotions and direct marketing programs.
Directed team of 17 Promotion, Direct Marketing and Advertising Managers and all agencies to develop objectives, strategies and
executions of promotional programs.
Directed development and execution of direct marketing strategies and advertising campaigns designed to market existing and
new products/features to new and existing customers.
Conducted research and analysis to determine opportunities to increase customer usage and loyalty, and understand results of
each promotion. Proactively assisted operational and IT teams to develop new tracking and analytical techniques to improve
efficiency of offers and customer information database.
Strategic development of annual promotion and direct marketing plan and managed $50MM+ budget, staff of 17 employees and 7
agencies.
Results included successful launch of 15 promotions resulting in achieving 125% of objective.
Manager - Promotions and Direct Marketing (1991 – 1994)
Responsible for development and implementation of regional promotions for the cellular, paging and credit card division.
Developed and implemented Cellular Rewards (first cellular customer loyalty program in the Midwest).
Managed the development and implementation of regional sales promotions. Led 14 team members from 7 supporting crossfunctional departments to ensure timely, cost-effective and successful promotions.
Developed and implemented tracking mechanisms to capture data and analyze results for promotions and marketing programs.
Managed $10MM direct marketing budget.
Results included Cellular Rewards program exceeding all projections reducing churn by 8% and increasing usage by 7%.
WEBER COHN & RILEY, Chicago, IL
Advertising Consultant
1990
AAA-CHICAGO MOTOR CLUB, Des Plaines, IL
Marketing Manager
1986 - 1989
THE SIGNATURE GROUP, Schaumburg, IL
Business Manager
1984 - 1986
EDUCATION
Bachelor of Arts, Major in Communications - University of Wisconsin, Madison, WI