Download Course Syllabus

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project

Document related concepts

Market segmentation wikipedia , lookup

Sales process engineering wikipedia , lookup

Social media marketing wikipedia , lookup

Product planning wikipedia , lookup

Bayesian inference in marketing wikipedia , lookup

Food marketing wikipedia , lookup

Affiliate marketing wikipedia , lookup

Neuromarketing wikipedia , lookup

Marketing communications wikipedia , lookup

Target audience wikipedia , lookup

Marketing channel wikipedia , lookup

Sports marketing wikipedia , lookup

Ambush marketing wikipedia , lookup

Multi-level marketing wikipedia , lookup

Digital marketing wikipedia , lookup

Youth marketing wikipedia , lookup

Marketing research wikipedia , lookup

Guerrilla marketing wikipedia , lookup

Target market wikipedia , lookup

Viral marketing wikipedia , lookup

Integrated marketing communications wikipedia , lookup

Sensory branding wikipedia , lookup

Marketing wikipedia , lookup

Direct marketing wikipedia , lookup

Advertising campaign wikipedia , lookup

Marketing mix modeling wikipedia , lookup

Marketing strategy wikipedia , lookup

Marketing plan wikipedia , lookup

Green marketing wikipedia , lookup

Multicultural marketing wikipedia , lookup

Street marketing wikipedia , lookup

Global marketing wikipedia , lookup

Faculty of administration and financial sciences
Department ofmarketing
Course Syllabus
Course Title: International
Course code:204432
Course prerequisite (s)
Course Level: Bachelor
Marketing Principles –
English Language
LectureTime:M,W 2:00-3:30
Credit hours: 3
Academic Staff Specifics
Diana Homsi
Office Number and Location
E-mail Address
Course module description:
International Marketing is a course designed to introduce you to the marketing practices of
companies seeking market opportunities outside their home country, and to raise your awareness
about the importance of viewing marketing management strategies from a global perspective.
You will learn to plan effectively for the marketing of consumer and business needs and wants
on an international level. Special emphasis will be placed on cultural and environmental aspects
of international trade, and integration of culture and marketing functions.
Course module objectives:
Upon completion of this course, students should be able to:
Apply the key terms, definitions, and concepts used in marketing with an international
Compare the value of developing global awareness vs. a local perspective in marketing.
Evaluate different cultural, political, and legal environments influencing international
Explain the impact of global and regional influences on products and services for
consumers and businesses.
Apply basic internationally oriented marketing strategies (total product concept, pricing,
place, and promotion).
Develop creative international market entry strategies.
Understand the importance of the Internet for global business.
Explain the differences in negotiating with marketing partners from different countries
and the implications for the marketing strategies (4Ps).
Course/ module components
Books (title , author (s), publisher, year of publication)
Principles of International Marketing, International Edition, 9th Edition, Michael R.
Czinkota&Ilkka A. Ronkainen
Support material
International Marketing Management ,Dr. Jameel Ahmad Khaddar , 2002
Study guide (s) (if applicable)
Homework and laboratory guide (s) if (applicable).
Teaching methods:
Lectures, discussion groups, tutorials, problem solving, debates, etc.
Learning outcomes:
 Knowledge and understanding
 Cognitive skills (thinking and analysis).
 Communication skills (personal and academic).
Practical and subject specific skills (Transferable Skills).
Assessment instruments
Short reports and/ or presentations, and/ or Short research projects
Home works
Final examination: 50 marks
Allocation of Marks
Assessment Instruments
First examination
Second examination
Final examination
Reports, research projects, Quizzes, Home
works, Projects
Documentation and academic honesty
 Documentation style (with illustrative examples)
 Protection by copyright
 Avoiding plagiarism.
Course/module academic calendar
Basic and support material to be covered
Introduction to International Marketing
International Marketing environment
Development of export policy and selection of
foreign market
International product decision
International pricing
International distribution
International Marketing Communication
International Marketing research
Market entry strategies
International organization
Risk in International Marketing
Homework/reports and
their due dates
Final Examination
Expected workload:
On average students need to spend 2 hours of study and preparation for each 50-minute
Attendance policy:
Absence from lectures and/or tutorials shall not exceed 15%. Students who exceed the 15% limit
without a medical or emergency excuse acceptable to and approved by the Dean .
Module references
Journal of Academy of Marketing Science