Download File - Kristi Lynes Kennelly

KRISTI LYNES KENNELLY
(818) 370-6691  [email protected]  www.KristiKennelly.com  www.linkedin.com/in/kristikennelly/
Award-winning, dynamic and creative sales & marketing professional… and former Broadway performer!
10+ years of experience leading business-to-business marketing and communications and managing
online/offline corporate image for multimillion dollar companies.
AREAS OF EXCELLENCE
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Creative B2B Marketing Strategies
Sales/Public Speaking/Communications
Content Marketing/Branded Entertainment
Event Planning & Execution
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Public & Media Relations
Brand Management
Demand Generation
Advertising & Promotional Writing
PROFESSIONAL EXPERIENCE
ARMCO, ACES RISK MANAGEMENT
2014 to Present
A leading provider of quality control software/audit technology for the residential mortgage industry.
VICE PRESIDENT of MARKETING
Responsible for branding strategy and execution of all marketing objectives. Successfully rebranded
ARMCO, from logo to website to industry conference debut, in only12 weeks. Oversees daily operations
that include content marketing development and marketing automation/digital marketing deployment,
industry conference sponsorships, special events, online and social marketing strategies. Management
of public relations and design firms.
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Key Responsibilities & Achievements
Responsible for direction and management of complete brand refresh completed in 90 days, beginning
with corporate identity development. Produced high-end industry event, corporate website, tradeshow
booth and all supporting elements, secured editorial placements and supported launch of new product
within 3 month window
Directed website design, managed resources, wrote web copy and launched www.ARMCO.us within 10
weeks
Identify marketing objectives to meet business goals
Oversee daily marketing operations including product rollout support, content marketing development
and implementation tactics to increase inbound attention, editorial placements,
conferences/sponsorships, design, public relations and special events
Management of marketing budget
INTERTHINX, INC. (a subsidiary of First American Financial Corporation (NYSE: FAF) 2002 to 2014
A leading provider of risk mitigation technology and data solutions serving the financial services market.
AVP of MARKETING
Developed and executed corporate marketing strategies and initiatives with emphasis on creative
communication and a deft balance of multiple marketing channels, contributing to company growth
from $12 million to $150 million in annual revenue.
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Key Responsibilities & Achievements
Managed $1.2 million marketing budget
Managed marketing, design and public relations teams for all phases of marketing, media relations
and communications to maintain Interthinx corporate image and achieve revenue goals
Developed and managed unique customer marketing programs with a focus on selling core products
and supporting the buying cycle with websites, content marketing drip and nurturing campaigns,
webisodes, social media, tradeshows, bylined article placement, corporate summits, events and
brochure creation
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Launched www.Interthinx.com in October, 2014 and increased lead generation by 400% with lead
bait/content marketing strategy
Instituted the corporate product launch processes and procedures including sales rollout, marketing
and messaging, and the coordination of all internal business interests
Creator and producer of award winning Interthinx branded entertainment resulting in thousands of
inbound leads and use by the Department of Justice/FBI and the Treasury Department/Secret Service
for training purposes. These training films include:
 The Loan File Tango (parody of The Cell Block Tango) 2002
 Desperate House Lies (parody of Desperate House Wives) 2003
 FSI: Fraud Scheme Investigation (parody of CSI) 2006
 “Official “Selection” World of Comedy Film Festival, Toronto, ONT.
 Fraud Angels (parody of Charlie’s Angels) 2008
Editor in Chief for The Front Line Magazine, published by Interthinx
Recognition includes 2006 Mortgage Technology’s 10X Award, multiple “Top Service Provider” listings
and 20+ awards for content marketing/branded entertainment including Telly, Aurora and
Communicator accolades
MOVE, INC. (formerly Homestore.com)
The leader in online real estate and operator of the Move Network of real estate websites.
1998 to 2002
TOP SALES EXECUTIVE, NATIONAL SPOKESPERSON & TRAINER
Top producing salesperson, gifted corporate presenter, closer and trainer for Realtor.com. Sold
online advertising vehicles to real estate companies and Realtors® nationwide.
Key Accomplishments:
Ranked #1 salesperson out of 1,000 within the first 9 months of employment, shattering sales records
Winner of multiple 1998 “Everest Awards” for outstanding sales achievement
Winner of 1999 “President’s Award” for achievements in sales revenue generation contributing to 1999
increase of 217% to $73.4 million over revenues of $23.1 million for 1998
 Promoted to National Speaker, delivering vibrant and effective presentations to groups of 500+
 Promoted to National Trainer, creating PowerPoint and sales techniques for nationwide team
 Developed and implemented “Homestore University” for national sales team with an emphasis on best
practices and techniques for public speaking, successful selling, cross-selling and closing sales
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PALLOTTA TEAMWORKS
1997 to 1999
Championed a new paradigm for citizen activism on important charitable causes and charitable event
fundraising itself.
MANAGER of VOLUNTEER RESOURCES for CALIFORNIA AIDS RIDE 5 (CAR 5)
Leveraged interpersonal and sales skills to recruit massive numbers of volunteers in the Los Angeles
area for operational support and production of the Closing Ceremonies. Pallotta Teamworks raised
$108,320,009 million in net dollars after event expenses through AIDS events such as CAR 5.
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Key Accomplishments:
Recruited over 1,000 volunteers for operational, fundraising and production support
Directed and supervised all volunteers in office support, event production and fundraising efforts
Co-produced the Closing Ceremonies on Avenue of the Stars in Century City
Saved the organization thousands and thousands of dollars in volunteer human capital
BROADWAY & PROFESSIONAL THEATRE
Award-winning, highly regarded actress/performer on Broadway and nationwide
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1984 to 1998
Broadway/Performing Highlights:
How to Succeed in Business Without Really Trying, CATS, She Loves Me, Sweet Adeline, Peter Pan
Winner 1992 of Broadway’s “Gypsy of the Year”, benefiting Broadway Cares/Equity Fights AIDS
Over 70 national and regional television commercial appearances