Download Mahmood Pedram Krannert School of Management Work: (765) 496

Mahmood Pedram
Krannert School of Management
Purdue University
403 W. State Street
West Lafayette, IN 47907
EDUCATION
Work: (765) 496-6310
Home: (765) 496-4668
Fax: (765) 494-9658
[email protected]
Ph.D. in Marketing
expected May 2010
Purdue University, Krannert School of Management
West Lafayette, IN 47907
M.S. in Electrical and Computer Engineering
May 2004
Purdue University, School of Electrical and Computer Engineering
West Lafayette, IN 47907
B.S. in Electrical Engineering
August 1999
Purdue University, School of Electrical and Computer Engineering
West Lafayette, IN 47907
DISSERTATION
Essay 1: “Up-Market or Down-Market Stretch: Optimal Sequential
Introduction of New Products”
Dissertation Committee: Subramanian “Bala” Balachander (chair),
Manohar Kalwani, William Robinson
In this paper I conduct an analytical study of the optimal timing of
introduction of a firm’s products targeted at segments that differ in their
willingness to pay for quality. There are many examples where firms
introduce a high-quality product followed by a lower-quality version of
the product. Past studies have suggested that such a sequence of
introduction may mitigate the cannibalization effects of the low-quality
product on profits from the high-quality product. However, there are
several instances where firms introduce a lower quality model and follow
it up with higher quality model. In this paper, I identify the conditions
other than technological improvements occurring over time that may
justify such a sequential strategy. I show that in the presence of
replacement buyers, firms find it optimal to follow a low quality product
with a high quality one. Furthermore, the more reluctant replacement
buyers are about replacement, the more likely a firm will adopt a low-high
strategy. I also show that as the cost of production increases, the
likelihood of adoption of such strategy also increases.
Essay 2: “Optimal Introductory Product Design and Upgrade
Strategies.” Analysis in progress.
In this paper I study the introduction strategy of a firm that is releasing a
product in a completely new category, which by definition has no
replacement buyers. The manufacturer not only has to decide on its
optimal sequential strategy for current demand, but has to consider the
effects of its actions on future demand when replacement buyers will be in
the market as well, after having bought the first generation of its product.
I use a game-theoretic model to analyze this problem, and identify
conditions under which a firm might pursue different strategies.
RESEARCH
INTERESTS
New Product Introduction, Innovation, Pricing, Competitive Marketing
Strategy, Game Theory.
RESEARCH IN
PROGRESS
Pedram, M., S. Balachander, and T. Geylani, “Effect of Demand
Conditions on Competitive Product and Pricing Strategies.”
(working paper available)
Pedram, M. and S. Balachander, “Empirical Analysis of Product Line
Strategies.”
CONFERENCE
“Up-Market or Down-Market Stretch: Optimal Sequential
PRESENTATIONS Introduction of New Products,” INFORMS Marketing Science
Conference, University of Michigan, Ann Arbor, 2009
CONFERENCES
ATTENDED
Quantitative Marketing and Economics Conference, 2007
The University of Chicago Graduate School of Business
Theory Rich Marketing Modeling Workshop Student Fellow, 2007
Fuqua School of Business, Duke University
CIBER Doctoral International Consortium in Marketing, 2006
McCombs School of Business, The University of Texas at Austin
HONORS &
AWARDS
Bilsland Dissertation Fellowship, 2008-2009
Graduate Student Award for Outstanding Teaching, 2008
Krannert Certificate for Distinguished Teaching, 2006, 2007
TEACHING
INTERESTS
Marketing Management, Marketing Strategy, Pricing,
New Product Development, Marketing Models.
TEACHING
EXPERIENCE
Lecturer, Undergraduate Marketing Management, 2005-2008
Krannert School of Management, Purdue University
Instructor, Business Information Systems, 2002-2003
University of Wollongong in Dubai, U.A.E.
Instructor, Quantitative Methods 1, 2002-2003
University of Wollongong in Dubai, U.A.E.
GRADUATE
COURSEWORK
REFERENCES
COURSE
INSTRUCTOR
Marketing
Seminar in Marketing Models
Marketing Research Topics
Seminar: Marketing Models
Seminar: Marketing PhD Seminar
Subramanian Balachander
Xin Wang
Manohar Kalwani
Pradeep Chintagunta
Economics
Mathematical Economics
Microeconomic Theory
Game Theory
Industrial Organization
William Novshek
William Novshek
Charalambos Aliprantis
Dan Kovenock
Econometrics & Statistics
Probability and Statistics
Econometrics I
Econometrics II
Microeconometrics
Applied Industrial Organization
Bayesian Applied Decision Theory
Christian Dahl
Jason Abrevaya
Rao Kadiyala
Jason Abrevaya
Ralph Seibert
John Deely
Subramanian Balachander
Associate Professor of Management
Krannert School of Management
Purdue University, West Lafayette, IN 47907
Phone: (765) 494-4466; e-mail: [email protected]
Manohar Kalwani
OneAmerica Professor of Management
Krannert School of Management
Purdue University, West Lafayette, IN 47907
Phone: (765) 494-4400; e-mail: [email protected]
William T. Robinson
Associate Professor of Management
Krannert School of Management
Purdue University, West Lafayette, IN 47907
Phone: (765) 494-4432; e-mail: [email protected]