Download 30856_job_Draft TORs Communications Strategy

Terms of Reference
Communication Strategy
CBDRM component of BDRP programme
March – 2017
1. Background
Concern Worldwide is an international, non-governmental, humanitarian organisation
dedicated to the reduction of suffering and working towards the ultimate elimination of
extreme poverty in the world’s poorest countries. Concern’s aim is to help people living in
extreme poverty achieve major improvements in their lives which last and spread without ongoing support from Concern. To achieve this aim Concern engages in long term
development work and seeks to address the root causes of extreme poverty. Concern has
been working in Pakistan since 2001, when it initiated an emergency response project to
address the Afghan refugee crisis in Baluchistan. Concern later moved into emergency,
early recovery, and long-term development programming being implemented though local
NGO partners in Baluchistan, Khyber Pakhtunkhwa (KP), Punjab, and Sindh provinces.
The goal of Building Disaster Resilience in Pakistan (BDRP) programme funded by
DFID is to increase Pakistan’s capability to reduce disaster risk, though better planning,
preparedness, response, and resource allocation at the governmental and community levels.
The consortium, led by Concern Worldwide in partnership with ACTED, Welthungerhilfe
(WHH) and International Rescue Committee (IRC) will implement the Community Based
Disaster Risk Management (CBDRM) component of BDRP initially in four districts
(Muzaffargarh, Rajanpur- Punjab, Ghotki, and Kashmore- Sindh), during the first phase (two
years). The programme would be up scaled in other disaster prone districts of Pakistan over
a period of four years in the second phase. The (CBDRM) component of BDRP will assist
village communities to mitigate and prepare for disasters.
Purpose of the consultancy
The purpose of the consultancy is to develop a comprehensive Communications Strategy
and workable action plan, which guides and will enable behaviour change and the adoption
of the risk mitigation measures by the households and communities directly impacted by
natural disasters through context specific and locally appropriate means. The Consultant will
provide suitable approaches to advocacy, message promotion, and other communications
methods to encourage the action of local stakeholders and actors as well as district level
institutions to engage in and realise innovative and inclusive resilience approaches which
are resistant to recurring disasters, environmental impacts, and climate change. The
strategy will ensure that the selection of approaches and tools is sensitive to the situation
and needs of vulnerable people in the target areas and that all relevant documents including
the National Disaster Risk Reduction Policy 2013, BDRP Programme document, Concern
Pakistan Communication Strategy, DFID’s communication guidelines, Sendai Framework for
Disaster Risk Reduction and other relevant documents are considered.
The Consultant will provide a clear set of communications tools and instruments in achieving
communications and behaviour change results for the programme in the context of the
programme targeted areas of interventions.
2. Objectives and Specific Tasks to be undertaken by the Consultant(s)
The overall objective of the communication strategy is to inform, connect and empower the
disaster prone vulnerable communities to improve their resilience to disasters and impacts of
climate change. The specific objectives of the assignment is to provide technical support to
the consortium on devising and rolling out of the communication strategy of the programme
including the development of resilience/Climate Change related communications products,
promotion and advocacy.
The following are the major tasks consultant is expected to undertake.
1. Analysis of methods, existing information and gaps to deliver behaviour change,
engagement, and uptake of proposed resilience approaches by households and
communities in targeted areas of Punjab and Sindh Provinces. Analysis of methods
and products to influence relevant government authorities responsible for resilience
building of the target communities in case of any disaster as well as other
stakeholders – civil society organisations, donors, academia and relevant private
sector entities.
2. Consultation/interaction with relevant stakeholders including the targeted
communities and consortium partners
3. Develop a detailed implementation mechanism and action plan for integrating
communications and behaviour change into overall BDRP programme design with a
focus on the Food Security Livelihood, WASH, shelter, climate change, resilience
and disaster risk reduction sectors
4. The tasks maybe adjusted according to the need of the programme and donor.
3. Deliverables
The consultant(s) will produce following key deliverables (subject to further refinement in
consultation with the selected partner) to facilitate behaviour change aimed at individual,
household, community and local institutions level by transforming social norms around risk
perception and actions that people/institutions take, exploring the following entry points:
 community mobilization, sensitization and networking;
 sharing of risk knowledge;
 dissemination of early warnings;
 promote learning, best practices and success stories in resilience building;
 promote and advocate for local resilience priorities;
1. Review BDRP’s program design, stakeholder (audience) mapping at local level, in
depth consultation with stakeholders, review of other relevant documents to
determine communication needs of the programme;
2. Based on the identified needs, develop the communication strategy by proposing
/documenting innovative/inclusive communication tools/ products, methods and
media (such as electronic, radio, orientation sessions, IEC materials, theatre, games,
and other means) for different target audience taking into consideration the local
context and previous learnings;
3. Develop detailed implementation/action plan
4. Essential and Desirable Experience/Qualifications
Concern Worldwide is seeking an experienced consultant with the following expertise:
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Strong background and experience in strategically and creatively using media /
communication (e.g. radio and television programmes, social media, mobile phones
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and face-to-face dialogue) in development/humanitarian programmes for building
knowledge, and bring about shifts in attitudes, norms and behaviour,
Experience in engaging and supporting local media and communications
practitioners (local radio stations, advertising agencies, web & mobile service
providers) to meet the information and communication needs of communities and
stakeholders
Convincing experience of policy engagement through variety of means including the
production of publications, newspaper articles, documentaries, videos, dialogues to
disseminate key messages and learning to a variety of stakeholders (communities,
government officials, policy makers, opinion leaders) focusing on Resilience, DRR
and Climate Change Adaptation
Experience of working in Pakistan on a similar assignment preferably with a DFID
funded programme and ability to work in Pakistan and travel to programme areas.
Post-graduate degree(s) in Communication Studies/ Development Studies/ Disaster
Management
Excellent communication and drafting skills in English.
5. Lines of Communication
The consultant will report to Concern’s Team Leader for CBDRM-BDRP programme and will
liaise closely with Concern’s HQ Advisor/s, Deputy Team Leader, and other Programme
Implementation Unit (PIU) technical specialists on livelihood, M&E and DRR and. Apart from,
the consultant will also consult with the relevant experts of Consortium partners.
6. Timeframe
The consultant is required to submit the final documents by 17 April 2017 with the following
breakdown:
Deliverables
Submission of Inception report/methodology for
Communications Strategy and Action Plan
Draft Communications Strategy and Action Plan
Final Communications Strategy and Action Plan
By When
20th March 2017
7 April 2017
17 April 2017
Interested potential consultants/ consultancy firms with relevant experience can submit
sealed technical proposals (only) containing following documents to HR Department,
Concern Worldwide at Ground Floor, U Fone Tower, Plot # 55-C, Jinnah Avenue, Blue Area,
Islamabad by March 09, 2017.
 Cover letter detailing the consultant’s/ firms’ suitability for the assignment and current
contact information
 A short description of methodology to undertake assignment.
 Profiles/CVs of key person(s) to be involved at different steps during the assignments.
 At least one relevant example of previous assignment of similar nature carried out
preferably in Pakistan with international NGOs/UN agency (Concern will strictly ensure
the confidentiality of the reports.)
Note: Firms shortlisted on the basis of Technical proposals will be asked to submit
their financial proposals.