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Vikram JAIN Male, 26 years [email protected] ; +61- (0)4 2292 5810 Professional Experience: Brand Manager BIC International- Oceania Jan 2014- Aug 2014 Melbourne Short term mission in BIC Oceania to manage overall marketing activities in different retail channels across the three categories of BIC Working closely with sales within B2B stationery channel, devised and implemented a special channel optimized marketing action plan resulting in average sales increase of +4pts across top 3 customers, resting the decline observed in previous years. Worked closely with Woolworths to design 2015 BTS (Back to School) activities- above the line campaign, POS material design and implementation, sampling process etc. Looking after the business development and brand building within the Pacific Island (Fiji & PNG), created a long term and mid-term action plan recording BIC’s highest growth in the region in all 3 categories. As a part of the Pacific Islands action plan, designed the BIC’s education program in PNG conducted on the largest scale ever, along with changing the marketing approach to meet the needs of the existing traditional retail channel compared to the modern retail in Australia. Market Research: Aided BIC global to create and conduct a large scale market research in India, conducted multiple focus groups for shavers and stationery category with the help of research agency. Junior Product Manager BIC International – European Marketing Division (Shavers) Junior Business Unit Manager BIC International – Business Unit Team, Stationery Assistant Brand Manager Feb 2013- Oct 2013 Paris Second job role under the management program PIMS (Program for International Managers) Developing and implementation of a full scale digital campaign for a new product: Flex O3 Control shaver campaign implemented across Europe: working with the some of the top digital agencies, worked within owned, paid and social media handling the budget in excess of 250k € Continuous monitoring and critical analysis of shavers market in Europe helping to design European level long term strategy and well as fine tuning country level action points in coordination with country marketing teams resulting in 2 European countries within top 3 BIC growth countries for shavers. Involved extensive operation on Nielsen database. Completing a successful new product launch of a shaver for East Europe market. Managing the marketing aspects of product development: concept study, product packaging, product claims management, artwork design etc. along with designing a 360⁰ marketing campaign (ATL & BTL) May 2012- Jan 2013 CT, USA Working in the Global Business Unit division responsible mainly for correction products and new technology categories Handling the new product development process liaising with project manager, factories and suppliers to manage the overall project, handling all activities involved in each stage of the process. Worked to develop a new ‘highlighter tape’ especially suited for the Asian market- supplier negotiations, timeline management, quality approval process, global launch coordination. Contributing in the development of long term strategic plans: competitor analysis and tracking, sales and pricing monitoring of different countries, market research dashboard creation, back-toschool activity monitoring BIC Technology: Worked within a new internal BIC entity focusing on development and launch of tech products intended to diversify BIC’s portfolio- Developed and launched ‘Interactive Whiteboard’ in Latin America market. Research and feasible monetization through alternate channels: Developed a plan around launching ‘Stationery Vending machines’ within the US market. L'Oréal: Professional Products Division Aug 2011- Dec 2011 Paris Internship at L'Oréal headquarters responsible for managing three professional division brands for the 12 countries in the APAC Zone- Matrix, Redken, Working with Brand Director to establish macro level strategy for three professional products brands for APAC Zone consisting of 12 countries Assisting the country teams in different activities associated with new product launches in including strategic, marketing and operational aspects. Particularly involved in launching a new affordable Business Development product range under Matrix brand aimed at emerging markets, revolutionizing the traditional market approach by L’Oreal Analysing best practices in advertising and promotional activities across the industry and formulating marketing plans along with the country’s marketing teams Monitoring the regular sales activities of the countries, setting sales targets & budgets, performance analysis brand wise and country wise, formulating three yearly plans. Orange, France Telecom- Global Sales & Marketing July 2010-July 2011 Paris Working (under VP, Global Sales and Marketing) with the group strategy department and global sales & marketing, responsible for handling the Jaguar plan (1 bn emerging markets project) under Conquest 2015 Key member of the project involving evaluating market potential using model building and data analysis. (Involved extensive usage of internal and external databases) Responsible for researching and logically generating Addressable and Target market lists for 12 emerging countries to aid the country sales teams in hunt for new clients. Responsible for liaising between regional sales & account managers to build a convergent sales plan for identified targets. Initiated and performed the ‘presence and gap analysis’. Identified the 70% gap opportunities. Education: 2010 - 2012 ESCP-Europe Business School 2009 - 2011 Management Development Institute (MDI) Paris Masters in European Business (International Marketing); accredited by AMBA Core Subjects: International Marketing, New Product Development, Buying behaviour, Cross cultural Management Gurgaon, India Post Graduate Program in International Management; accredited by AMBA Core Subjects: Fundamentals of Finance, Management accounting, Economics, Brand Management 2005 - 2009 Bharati’s Vidyapeeth College of Engineering New Delhi Bachelor of Engineering: Electronics & Communication Engineering Core Subjects: Numerical Methods, Engineering Mathematics, Computer Programming, Data Structure Algorithms Additional Skills: Digital Marketing: Google analytics, Facebook insights, social media listening, content marketing Languages: English (Fluent), French (Intermediate), Hindi (Native), Punjabi (Fluent) IT Skills: SAP, MS Office Tools, C, C++, Java (Sun Certified Programmer), Web Analytics Syndicated databases: Nielsen, IRI, Kantar Retail Extra-Curricular: Member of organizing team of M2C (Marketing 2.0 Conference) at ESCP on social media involvement in different aspects of business, providing opportunity of interaction with top level marketing managers from fortune 100 companies Football: Player in the Delhi Soccer League, captain of school and college football teams Volunteer, CRY (Child Rights and You): Working for education rights advocacy for underprivileged children Samaritans - Social welfare Club of MDI – Involved in different activities for betterment of living of low income groups