Download SAIKAT DUTTA Mobile – 09748675555 /8777241970 Email– dutta

SAIKAT DUTTA
Mobile – 09748675555 /8777241970
Email– [email protected]
A versatile professional, open to challenges in the field of Sales ,
Marketing , Business Development , aiming to bear maximum responsibility, in
a competitive and evolving environment.
Expertise in Business Development, an experienced Marketing Strategist who is
always looking for challenging opportunities to grow professionally and
fulfill the professional career objectives .
A Post Graduate in the field of Marketing & HR with 16 years of progressive
experience in the FMCG , Financial Services , Portfolio Management & Life
Insurance industry having expertise in the field of sales , marketing and
Talent Acquisition .
Areas Of Exposure
Channel Management:
√ Establishing strategic alliances , tie ups with financially strong and
reliable channel partners , resulting in deeper market penetration &
reach .
√ Monitoring Channel/ Direct sales & marketing activities; implementing
effective strategies to maximize sales and accomplish revenue targets .
√ Providing assistance to the regional teams by conducting training
programs ensuring seamless delivery of quality products & services in
the market .
Business Development & Marketing:
√ Identifying and networking with prospective clients; generating
business from existing accounts and achieving profitability & increased
sales growth.
√ Analyzing Marketing trends and tracking competitors activities and
providing valuable inputs for product enhancement and fine tuning sales
& marketing strategies .
People Management :
√ Recruiting, training and monitoring the performance of the team
members to ensure efficiency of sales operations and meeting of
Individual & group targets .
√ Conducting meetings for setting up sales objectives and designing or
Streamlining process to ensure smooth functioning of sales operations .
Professional Experience
February 2016 – till date
Vice President- Sales & Marketing
Vice President Sales & Marketing at India Bulls Real Estate
Products Handled : Residential Real Estate Projects Pan India
Key Performance Indicators –
The purpose of the role is to support the planning and
implementation of sales strategies in order to meet company targets
in the premium residential (Real-estate sales) projects.
Roles & Responsibility :
- Create and conducts sales proposal presentations.
- Adheres to all company policies, procedures and business ethics
codes and ensures that they are communicated and implemented within
the team.
- Following up the sales proposals and activities and deliver
monthly Precise and up to date sales reports.
- Identify, Select and manage external agencies for optimal results
- Database management
- Impart Product knowledge
- Maintain quantitative Aspects
- Achieving sales targets time to time - Real-estate Sales.
October 2014 – February 2016
Head Of Sales & Marketing
Vice President Sales & Marketing at 100citiesrealestate.com
Products Handled : Online Real Estate Solutions
Key Performance Indicators :
* To Ensure Delivery of Sales Target.
* To develop and strengthen the network of channel partners, capability of
delivering our business/ sales objectives.
* Oversee and direct all aspects of sales and marketing.
* Developing strategy, sales plans and profit targets
* Creating revenue and expenditure budgets for the sales department.
* Analyzing overall revenue budget performance and identifying areas for
improvement.
* Representing the business at conferences, trade fairs and networking events
* Maximizing new business development opportunities and identifying new
streams for revenue growth
* Keeping abreast of market trends and developing different selling
strategies, depending on the target market.
* Brand Transformation; Change Agent; Strategic Business Development;
Marketing Operations; System Driven/Revenue Driven;
* Product Management & Sale Operations to being responsible for developing
methodologies for market analysis and conceptualizing sales strategies to
tap corporate clientele for revenue generation
* Establishing strategic alliances , tie ups with financially strong and
reliable channel partners , resulting in deeper market penetration &
reach .
* Monitoring Channel/ Direct sales & marketing activities; implementing
effective strategies to maximize sales and accomplish revenue targets .
* Providing assistance to the regional teams by conducting training
programs ensuring seamless delivery of quality products & services in
the market
* Identifying and networking with prospective clients; generating
business from existing accounts and achieving profitability & increased
sales growth.
* Analyzing Marketing trends and tracking competitors activities and
providing valuable inputs for product enhancement and fine tuning sales &
marketing strategies .
* Handling a Team of Deputy Vice Presidents, Associate Vice Presidents, Chief
Managers , State Heads And Branch Heads
June 2011 – Sept 2014
Regional Head , East, Premier Channel
Reliance Life Insurance Company Ltd
Products Handled : Insurance
Territory Manager’s
Reportees : 10 Premier Wealth Managers & 72
Key Performance Indicators:
• Lead a team which Identifies and develops the market for HNI sales of
Reliance Life Insurance products.
• To give HNI customers a complete professional experience and in turn create
better visibility for the Brand
• Understand customer needs and manage customer expectations.
• Responsible for Capability Building for the Sales team
• Monitor market environment, identify opportunities to develop new Business,
design, implement and monitor sales promotion plans in the region
• Achieve business and other targets for the region.
• Responsible for motivation, identification and development of the sales
team
• Ensure cost effectiveness and profitability of the region
• Track competitor intelligence and report the same for developing
competitive advantage
Since , Sept 2008 – June, 2011
Location Head, Business Loans , East
Fullerton India Credit Company Ltd .
Products Handled : Business Installment Loans
Portfolio size – 1.25 crores
Key Responsibilities:
√ Managing the branches to acquire customers and build credit worthy
portfolio
√ Train & guide the branches to create healthy portfolio and also build
community network
√ Lead the local marketing & brand building exercises
√ Monitor payment of loans and ensure that branches conduct regular
collections and overdue collections
√ Build network with BIL customers and Trade Associations .
Significant Contributions :
√ Successfully Rolling out of Business loans in most of the major branches of
East within a very short span of time .
Since , Sept, 2007 – Sept- 2008
Business Unit Manager , Sodepur , Kolkata
Fullerton India Credit Company Limited .
Portfolio size – 4.60 Crores
Products Handled : Personal loans , STPL , Home Loans , Mortgages , Insurance
Key Responsibilities:
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Branch operations , team handling , credit underwriting, MIS maintenance .
Branch profitability , Team productivity , Branch Opex cost management .
Responsible to motivate team and control attrition
Meeting branch targets in terms of Sales & Collections .
Significant Contributions :
√ No 1 branch in terms of Volume & No of disbursements in East
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for 6 consecutive months .
pan India second highest disbursement in Feb, 2008 .
2nd position in CHAKDE- national Level Sales contest .
Won – Operation Vijaypath , national level Insurance Business Contest .
First branch in east to achieve ,Operating/ Cumulative Break Even within 11
months of inception .
√ Won Special Ceo Award for Outstanding Achievement
Since ,Nov,2005 – Sept- 2007
Branch Head , BLP , Ranchi, Jharkhand
Ge Money Financial Services Ltd .
Products Handled :
Portfolio Size -
10.25 Crores
Personal Loans , STPL , Insurance .
Key Responsibilities:
√ Branch operations, team handling , credit underwriting, MIS maintenance .
√ Branch profitability, Team productivity , Branch Opex cost management .
√ Responsible to motivate team and control attrition.
√ Meeting branch targets in terms of Sales & Collections
√ DSA / Channel Management .
Significant Contributions :
√ Achieving an average of 120% RACV target month on month .
√ Rated As one of the best branches in terms of Portfolio maintenance
√ Branch with the lowest delinquency pan India for a stretch of more than a
year .
√ Won Special Appreciation from the Bajaj Allianz for extraordinary
performance in Insurance business .
Since, Sept,2001 – Oct- 2005
Nestle India Limited .
Sales Officer , Trade , Kolkata , West bengal
Territory Monthly Turnover – 1.75 Crores
Products Handled : FMCG – Baby Foods, Maggi range of Culinary products ,
Nestle Chocolates & confectionaries , Chilled Dairy products , Beverages .
Key Responsibilities:
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Handling 3 Mega Distributors Of Nestle in Kolkata Area .
Normal market developmental activities with focus on different products.
Develop , train & motivate the secondary sales force .
Handling new product launches & Sales , Marketing promotional activities .
Launching new products and nourishing them to establishment .
Meeting company’s projected revenue .
Handling C & S operations from time to time in Kolkata area .
Significant Contributions :
√ Rolled out Nestle Chocolate & Confectionary range all over West Bengal .
√ Rolled out a unique marketing strategy to outrun Cadbury’s in the market .
√ Highest Chocolate sales in one single day in India
√ Won four all India Sales Contest And two Regional Merchandising Contest
√ Active part of the National Branding Team in Gurgaon , for Nestle Munch
Relaunch
√ Part of a Global Project – on enhancing sales force productivity
Worked as Summer Trainee with Pepsi Cola India Marketing Company –
for 6 months ( 03:04:2000 – 25:09:2000 ) in Kolkata under the then V P
Marketing , Pepsi Cola India Marketing Company .
Project done :
Effectuality of Pepsi’s Distribution Network And Market
Development Program In Upcountry Market ( in the rural
districts of West Bengal – Purulia , Bankura , Midnapore
,Bardhaman ,Birbhum ) .
ACADEMIC QUALIFICATIONS
√ Completed P.G.D.M ( Marketing ) from
KIITS , Bhubaneswar in the
year 2001
√ Completed B.Com( Hons ) from Seth Anandram Jaipuria College ,Calcutta
University in the year 1998 .
√ Completed WBCHSE from Seth Anandram Jaipuria College , Calcutta in the
Year 1994 .
√ Completed WBCSE from Calcutta Airport English High School in the year
1992.
Professional Training’s Workshop’s Undergone
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Effective Sales & Distribution Management Training , Kolkata , 2002 .
Effective Merchandising Proficiency Training , Kolkata , 2003
Brand Management Insights , Gurgaon , 2003
Basics of Lean Six Sigma ,White Belt Gurgaon , 2006 .
Developing Leadership Excellence, Gurgaon , 2007 .
Effective Strategic Manpower Management, Gurgaon – 2007 .
Effective Negotiation Skills – HNI – Aug , 2012
Participated in IIM Calcutta Zonal Entrepreneurship Workshop ,
organized by Nurture Talent And Intaglio – 2012 – agenda for the
workshop Creating Business ideas with the help of live mentors,
trainers and entrepreneurs. Team Building Activity. Received
unparallel education from experienced experts,mentors,entrepreneurs
and investors .
PERSONAL INFORMATION
Date of birth
14 : 01 :1975
Father’s Name
Marital Status
Religion
Permanent Address
Shri . Jagadindra Lal Dutta
Married
Hindu
Balaka Apartment , Flat D/12 , 182 Jessore Road
Kolkata – 700074 , near UBI Bank
DatePlace- Kolkata
SAIKAT DUTTA.