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Updated 09/18/2014 Minu Kumar, Ph.D. EDUCATION UNIVERSITY OF MISSISSIPPI, Ph.D, 2003-2008, Marketing UNIVERSITY OF MISSISSIPPI, MBA, 2000-2002, Pharmaceutical Marketing and Management GOVERNMENT COLLEGE OF PHARMACY (BANGALORE UNIVERSITY), Bachelor of Science in Pharmacy, 1992-1996 ACADEMIC POSITIONS San Francisco State University, Assistant Professor, (August 2008 – Present) College of Business Department of Marketing JOURNAL PUBLICATIONS Minu Kumar “Aesthetic principles of product design and cognitive appraisals: Predicting Emotional Responses to Beauty” in The Psychology of Design: Creating Consumer Desire, Rajeev Batra and Colleen Seifert eds. Armonk, New York; M.E. Sharpe. Status: Accepted peer-reviewed book chapter to appear in print in 2015. Kumar Minu, Janell Townsend (Oakland University) and Douglas W. Vorhies (University of Mississippi) “Enhancing Relationships with Brands using Product Design” Status: Accepted and In-Press in the Journal of Product Innovation Management. Kumar, Minu and Nitika Garg, (2010) "Aesthetic Principles and Cognitive Emotion Appraisals: How Much of the Beauty Lies in the Eye of the Beholder?" Journal of Consumer Psychology, Volume 20 (Issue 4), 485-494. This article was listed as one of the most cited articles for the journal for 2010. Noble Charles H. and Minu Kumar (2010) "Exploring the Appeal of Product Design: A Grounded, Value-based Model of Key Design Elements and Relationships," Journal of Product Innovation Management. 27:640–657. Noble, Charles H. and Minu Kumar (2008) “Using Product Design to Create Deeper Consumer Connections,” Business Horizons, 51 (September), 441-450. This article is reprinted by Harvard Business Publishing. Peer Reviewed Conference Presentations, and Publications Minu Kumar and Subin Im (2014) “NPD Decision Making Capabilities Needed to Successfully Convert a Service Into a Pure Self Service Good: Framework 1 Updated 09/18/2014 Development” Proceedings of the 2014 Product Development Management Association Academic Conference. Janell Townsend, Minu Kumar, Berk Talay (2014) “Can a Halo be Green? The Effects of Sustainable New Product Attributes on Brand Perceptions” Proceedings of the 2014 Product Development Management Association Academic Conference. Minu Kumar and Anjan Chatterjee (2014) “Aesthetic principles in product design and cognitive appraisals: a consumption perspective” Proceedings of the Psychology of Design Conference Minu Kumar, Janell Townsend (Oakland University) and Douglas W. Vorhies (University of Mississippi) (2014) “Exploring The Role Of Product-Level Design Features In Creating Consumer Affection For A Brand: An Empirical Analysis” Proceedings of the International Product Development Management Conference Luchs Michael and Minu Kumar (2013) “When might consumers choose a more sustainable product despite a tradeoff with other product attributes?” Proceedings of the Marketing and Public Policy Conference (Washington DC, USA). Luchs Michael and Minu Kumar (2013) “When might consumers choose a more sustainable product despite a tradeoff with other product attributes?” Proceedings of the International Product Development Management Conference (Paris, France). Kumar Minu and Michael Luchs (2011) “Communicating Sustainability of a Brand Through Product Form.” Proceedings of the 2011 Product Development Management Association Academic Conference. Veronika Papyrina and Kumar Minu (2011) “Gender Differences in Aesthetic Information Processing,” Proceedings of the 2011 Society for Consumer Psychology Conference. Kumar Minu and Charles H. Noble (2010) “Consumer Value of Design and its Measure,” Summer American Marketing Association Conference Proceedings. This paper won the prestigious best paper award and best paper in the track award at the conference. Kumar Minu and Charles H. Noble (2010) “Follow the Value! Tracking the Value of Design Through The NPD Process,” Summer American Marketing Association Conference Proceedings. Kumar Minu, Douglas W. Vorhies and Neil A. Morgan (2005) “The Effect of Market Information Management and New Product Development Capabilities on Firm Performance: An Empirical Examination,” Proceedings of the AMA Summer Educators Conference, eds. Beth A. Walker and Mark B. Houston 311-312. (Paper presented) Kumar Minu and Charles H. Noble (2004) “Innate Factors of Product form; an Agenda for Research in Marketing” Proceedings of the International Conference on Innovation 2 Updated 09/18/2014 by Brand and Design Management, Seoul (Korea), eds. Brigitte Borja de Mozota, Kyung-Won Chung and Cheol-Ho Shin in Research Section six. (Paper Presented) Tandoh (Adjei), Mavis, Minu Kumar, and Victoria D. Bush (2004) “The Moderating Role of Personality Traits on Propensity to Stay with a Service Provider,” Proceedings of Society for Marketing Advances, Florida. TEACHING EFFECTIVENESS Teaching responsibilities at San Francisco State University Undergraduate Level and graduate Level Classes: New Product Development (Graduate and Under Graduate), Business to Business Sales (Under Graduate) Principles of Marketing (Under Graduate). Mean rating for teaching effectiveness across all classes from 726 students: 1.76 (scale of 1 through 5; 1 being Very Effective and 5 being Ineffective). Masters Thesis committee membership Chair for Bumnej Suwannit Member for Ronnie Gallegos At the University of Mississippi Marketing 351: Principles of Marketing. (both traditional and online classes) Marketing 354: Buyer Seller Communication (both traditional and online classes) Marketing 552: Multicultural Marketing. (Traditional Class) Marketing 353: Principles of Advertising (Online class) Marketing 361: Introduction to Retailing (Online class) PROFESSIONAL ACHIEVEMENT AND GROWTH Honors SFSU President’s award for research (Leave for research Fall 2012) Overall Best Conference paper at the 2010 Annual Summer American Marketing Association conference. The research on “Consumer Value of Design and its Measure” was selected as the Best Overall Paper from the over 500 submissions for the conference from all around the world. Best paper at in the track at the 2010 Annual Summer American Marketing Association conference. Nominee for the AMA Sheth Foundation Doctoral Consortium (2006) Nominee for the SMA Doctoral Consortium at San Antonio (2005) Grants 3 Updated 09/18/2014 Advanced Statistical Training Grant SFSU ($3000) Travel Grant from College of William and Mary for Travel to Williamsburg, VA ($500) MSI research grant (2007) for the dissertation project ($6000) Summer research Grant (University of Mississippi) (2007) ($4000) Travel grant from the University Of Mississippi School Of Business to attend and present at the AMA Summer Educators Conference in San Francisco (2005) Travel grant from the University of Mississippi School of Business to attend and present at the Design Management Institute’s International Conference on Innovation by Brand and Design Management in Seoul Korea (2004) SERVICE TO DISCIPLINE, CAMPUS AND COMMUNITY Service to discipline 2013 PDMA Academic Research Forum Conference Co-Chair (With Barry Bayus UNC Chapel Hill). Reviewing conference papers and research proposals for Product Development Management Association (PDMA) (2011-2012, two or three papers a years) Session Chair at the 2011 PDMA Academic Conference at Phoenix, AZ. Track Co-chair for “New Product Development, Product Management and Entrepreneurship” track for the 2011 summer AMA conference: Editorial job of reviewing, finding and assigning reviewers and making acceptance and rejection decisions on over 40 submitted manuscripts, Ad Hoc Reviewer, Journal of Marketing (2008-2009, one manuscript) Ad Hoc Reviewer, Journal of Product Innovation Management (2009-2013, one or two manuscripts a year) Ad Hoc Reviewer, International Journal of Operations & Production Management (2007-2009, one or two manuscripts a year) Ad Hoc Reviewer, Association for Consumer Research (2009-2010, one or two manuscripts a year) Ad hoc Reviewer, Journal of Business Ethics (2004-2013, one or two manuscripts a year) Ad Hoc Reviewer, AMA conference proceedings (2008-2009, one or two manuscripts a year) Ad Hoc Reviewer, Marketing Education Review (2008-2009, one or two manuscripts a year) Reviewer and Discussant at the Academy of Marketing Science Conference in Coral Gables Florida (NPD track) 2007. Service to the department Chair departmental subcommittee for revising the Retention and Tenure criteria 4 Updated 09/18/2014 Laid the initial groundwork for a business-to-business sales emphasis. This included the planning, curriculum development and fund raising ($2500) Played a key role in the organization of Event “How to attract, train and retain millennials (twenty-somethings) as sales professionals” (Fall 2011) Initiated, organized and coordinated the departmental Research Brown Bag Series (Spring 2008-2013) Collected the data, analyzed it and presented the findings for departmental Satisfaction survey for Spring (2009-present) Course coordinator for sales and sales management (August 2007- Present) Service to the college Initiated, managed and administer the online survey tool, Qualtrics, for the college (2009-present). Strategic Issues Committee member (2009-2010) Participated in the Student Oral Communication Data Collection (Fall 2008) Service to the university Chair of the Professional Development Council (2013-2014) Professional Development Council member (Fall 2010 and Fall 2012 – Present) Faculty marshal at the 2008 and 2009 graduation ceremony Service to the San Francisco Community Pro bono consulting for SCORE (Counselors to America's Small Business) Service to Businesses Expert panel member of Frog Design for Medical Devices INDUSTRY EXPERIENCE The Brand Institute, NewYork, NY, (October 2002 – July 2003) Director Brand Development Experience highlights: Managed branding and market research projects for major pharmaceutical, medical device and biotech company accounts worldwide. Coordinated with various departments (Legal, regulatory, market research and creative) in the company and on the client side to ensure the successful completion of projects within allocated timelines and budgets. Provided strategic and regulatory support to all clients worldwide including making white paper submissions to the FDA on the behalf of clients. Major clients include: Sanofi-Aventis, Glaxo Smithkline, Bristol-Myers Squibb, Novartis, Cephalon and Medtronic. Schering Plough Corporation, Kenilworth, NJ (May 2001 – August 2001) Management Associate Experience highlights: Commercially assessed pipeline products and recommended “go/kill” decisions to executive management. Managed INTEGRILIN® (Eptifibatide) along with Global Product Director cardiovascular products. (INTEGRILIN® is a $400 million product). National Center For Natural Products Research, Oxford, MS (August 2000–August 2002) Graduate Research Assistant 5 Updated 09/18/2014 Experience highlights: Assisted Professor Daneel Ferreira in his work on flavanoids and other polyphenols. Developed and validated a novel method for the synthesis of Eupalauridine (anti-fungal) Ranbaxy Laboratories, Bangalore, India (June 1998 – June 2000) Pharmaceutical Sales Representative Experience highlights: Was responsible for sales and marketing of Ranbaxy’s brands of primary care products in the Bangalore region. Successfully launched several new products in the territory. Initiated and successfully established Drug Information Cells in hospitals Novo Nordisk Pharmaceuticals, Kanpur, India (February 1997 – March 1998) Marketing Executive Experience highlights: Was responsible for the sales and marketing of Novo Products for a state. Lead and facilitated activities of 17 Medical Sales Representatives and two District Managers. Initiated several Key Opinion leader development programs. Successfully help organize a Diabetes Update conference for 250 leading Diabetologists and Endocrinologists of the country. Coordinated promotional and business activities with business partner Knoll Pharmaceuticals PROFESSIONAL AFFILIATIONS (Current and Previous) American Marketing Association Design Management Institute Industrial Design Society of America Karnataka State Pharmacy Council Society for Marketing Advances Pharmaceutical Market Researchers Group Academy of Marketing Sciences MSI associated researcher 6