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Featuring these providers: • FORESIGHT ROI • IN VIVO BVA • INCONTEXT SOLUTIONS • IRI WORLDWIDE • RESEARCH NOW Special supplement – December 2014 SM1412_023_034guide.indd Untitled-4 1 RSIG2015_Cover_v5.indd 1 23 11/12/14 11/12/14 2:22 PM 11/12/14 2:57 1:50PM PM THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS ADVERTISEMENT www.FORESIGHTROI.com AT-A-GLANCE OUR CAPABILITIES We help leading CPGs improve shopper marketing performance with a “measure & improve” process that has been proven to work. Our analytic methods were developed from over 25 years of experience and have been perfected for all types of CPG products and retail formats. Shopper Foresight models untangle the impact of shopper marketing from trade promotion and individual marketing tactics. Results are used for budget allocation, strategy development and event plan optimization with path-to-purchase tactic assessment. YEAR FOUNDED 2009 WHAT WE DO We measure shopper marketing ROI for leading CPGs. Foresight ROI captures and standardizes shopper marketing information for benchmarking assessment and predictive models. Our assessment methods and metrics are industry proven and vetted by leading CPG companies. To ensure the most accurate and actionable results, we benchmark best practice success factors across our industry database of over 11,000 events we have measured to date. • Capture & standardize shopper marketing information for benchmark assessment & predictive models. • Benchmark best practice success factors for leading CPGs from over 11,000 events measured. • Provide web apps for learning, forecasting & planning throughout the shopper marketing process. WHO WE ARE WHAT MAKES US DIFFERENT Our clients are winning. They are increasing their budgets, improving ROI and collaborating with customers using joint planning metrics. Their success has earned them industry recognition with improved Hub Shopper Marketing Excellence and Kantar rankings. We have won the trust of top shopper marketing organizations, brand marketers, agencies and industry suppliers with an approach for learning what works. We build a measurement portfolio of performance and diagnostic metrics for all company delivered events. This lets you learn what works so you can apply the learning. Using this measure and improve process, Foresight clients have grown shopper marketing ROI +13% in the past year and have moved up to 5 of the top 8 spots in the 2014 Hub Top 20 List for excellence in shopper marketing. Foresight’s metrics are standardized for performance and diagnostic assessment to benchmark against industry norms. Our methods meet the highest criteria of the Marketing Accountability Standards Board. We support the industry by giving our time and expertise to advance industry accountability measurement and performance improvement processes. At Foresight ROI, we help you prove and improve the effectiveness of your shopper marketing by: • Untangling the impact of shopper marketing from promotion to help you understand each better. • Giving you specific insight into the strategies and tactics that drive success to improve your performance. • Providing a measure & improve process to help you win. HOW OUR CLIENTS WIN After Before ■ Budgets at risk ▲ Increasing budgets ■ Not sure what works ▲ ROI +13%, recognition ■ Stakeholders disconnected ▲ Collaborative planning SM1412_023_034guide.indd 24 Foresight_vFinal.indd 1 Experts in CPG marketing analytics and brand strategy with client side experience at leading CPGs. Our passion is to grow shopper marketing by proving it works and improving the performance using objective, predictive analytics. KEY EXECUTIVES Rick Abens, President Phil Lardner, SVP, Analytics Matt Wheeler, VP Client Service Laura Fialkowski, Client Service Director Jeff Ridge, VP, Operations PRODUCTS & SERVICES • Shopper Foresight. The industry’s leading Shopper Marketing ROI measurement system • Shopper Intelligence. Online business intelligence portal for analysis & planning • Shopper Planner. Event forecasting & budget management • Marketing Foresight. Understand the impact of category, brand & competitive forces on your brands. CONTACT INFORMATION Rick Abens, President 312.575.0024 [email protected] www.foresightroi.com 11/14/14 11/13/14 12:01 9:40 PM AM *Source: The 2014 Hub Top 20 List, www.hubmagazine.com WINNERS MEASURE ROI. 93% OF TOP BRANDS MEASURE SHOPPER MARKETING ROI. ™ 63% USE FORESIGHT ROI. For years, the industry has waited patiently for an effective shopper marketing ROI measurement standard. Now, you can use the one tested more than 11,000 times by the leading brands at retail. Find out how to start improving your in-store odds by visiting us online at ForesightROI.com today. Email [email protected] to learn how you can measure & improve your shopper marketing. SM1412_023_034guide.indd 25 1 Foresight_Ad_vFinal_Rev1.indd 11/12/14 11/12/14 3:59 1:52 PM PM THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS ADVERTISEMENT www.invivo-BVA.com Real Life Thinking AT-A-GLANCE ® What people say is not always what people do! At In Vivo BVA, we believe that behavior is the strongest predictor of future actions. We focus on understanding shopper and consumer behavior compared to relying solely upon the rational responses. This is the basis of Real Life Thinking .® Services that Succeed In Vivo BVA provides a broad range of services that help our clients understand their issues and develop solutions that can succeed in market. These include: YEAR FOUNDED 1970 WHAT WE DO Work with clients to develop and validate the in store performance of merchandising, POS and packaging systems. Our research services are customized for each study, using a combination of qualitative and quantitative approaches within our ShopperLab® environment to achieve outstanding results. WHO WE ARE • Shopper & Consumer Behavior Exploration In Vivo BVA is a global marketing and opinion research leader, primarily focusing on FMCG opportunities. • Shelf Architecture Exploration & Optimization KEY EXECUTIVES • POS Validation • Packaging Exploration & Development (New & Existing) • Packaging Structural Optimization • Packaging Graphics Screening & Validation • Volumetric Forecasting Tom Dilley, President, In Vivo BVA USA Anne-Laure de Broissia, VP, Client Service Joe Messina, Director, Account Management PRODUCTS & SERVICES WHAT MAKES US DIFFERENT Our uniqueness begins with placing shoppers in a realistic store environment, allowing them to behave naturally. Using the custom In Vivo research approach, we are able to record purchase behavior as shoppers touch, smell and interact with in store materials throughout this environment. We then dig deeper into this behavior by using innovative technology (eye tracking, biometrics…) and interview techniques that uncover the why behind the buy. This innovative approach can be conducted using qualitative or quantitative techniques, providing findings that drive recommendations that have been implemented in market with many of our clients. When needed, In Vivo BVA can provide a volumetric forecast for your initiative which can support the launch of a new product, the redesign of an existing brand/structure or a new shelf architecture. SM1412_023_034guide.indd InVivo-BVA-Profile-vFinal.indd 261 • Shopper & Consumer Behavioral Research • Shopper Marketing & Activation • Packaging Research & Development • Volumetric Forecasting • Advertising Effectiveness Testing INDUSTRIES SERVED • • • • Consumer Products – FMCG Healthcare Government Financial MAJOR CLIENTS • Nestlé • Mondelēz • Procter & Gamble • Hershey’s • • • • • Ferrero AB InBev Kellogg’s Campbell’s Colgate CONTACT INFORMATION Tom Dilley, President 917.445.9372 [email protected] 11/12/14 11/12/14 2:58 1:02 PM PM Real life thinking allowing shoppers to behave naturally to provide findings that predict in market results Packaging graphics structure SM1412_023_034guide.indd 27 Untitled-1 1 Architecture adjacency point of sale Purchase rate volumetric forecast retailer story 11/12/14 2:59 PM 11/3/14 12:33 PM ADVERTISEMENT THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS www.incontextsolutions.com AT-A-GLANCE YEAR FOUNDED 2009 WHAT WE DO By combining the power of sophisticated 3D simulations with the speed and reach of the internet, InContext has become the global leader in scalable web-based virtual store solutions, providing software, research and visualization services to help companies make better “go to market” decisions, faster and more cost effectively. Retail & Shopper Solutions, Powered by Virtual Simulations We know understanding the shopper experience is key to growing your business, so we give you the best perspective possible. InContext has a world class Insights Team that has worked with the world’s top retailers and manufacturers to find answers to the most complex shopper marketing issues they are facing. With ShopperMX, the first web-based DIY Shopper Marketing platform in the world, we put full control of virtual environments into the users hands. This platform enables users to endlessly iterate concepts, evaluate them in realtime with real insights, then seamlessly facilitate activation of the concept with 8K resolution pictures and video, all done onthe-fly. Since ShopperMX is web-based, there are no costly and time consuming IT requirements and it is accessible by any internet connected device, from a tablet to a PC, allowing users to collaborate from anywhere in the world, anytime. KEY EXECUTIVES Mark Hardy, CEO Tracey Wiedmeyer, Chief Technology Officer, Co-Founder Rich Scamehorn, Chief Research Officer, Co-Founder PRODUCTS & SERVICES • • • • OUR PHILOSOPHY From ideation of new concepts to evaluation of your ideas to activation in the market, we help you develop more effective in-store concepts—faster and cheaper. With both research and technology in our company DNA, and the energy and imagination from our entrepreneurial beginnings, we continue to constantly push the boundaries of what are possible, providing new and innovative solutions for our clients. “We had unique needs and it took a little for this to be realized, but once this undertaking was clear, we found InContext to be very willing to adapt and work with us. We found the analysis and strategic insights provided to be exceptional - well beyond our expectations.” Client Testimonial SM1412_023_034guide.indd 28 InContext-Profile-vFinal.indd 1 WHO WE ARE InContext Solutions is the global leader in virtual Shopper and Retail Solutions, simulating experiences that produce decision critical insights. We strive to lead in technology and insights and were the first to stream 3D virtual via the web, launch a 3D virtual SaaS platform and offer auto-wrap technology for 3D virtual product creation. Custom Virtual Store Research ShopperMX – DIY SaaS Platform Custom Visualizations Turnkey Research Solutions INDUSTRIES SERVED • • • • • • • Retail Consumer Packaged Goods (CPG) Home Improvement Office Supply Consumer Electronics Quick Serve Restaurants (QSR) Entertainment Venues CONTACT INFORMATION Derick Goodman, Group VP 312.489.8489 [email protected] Ed Carroll, Group VP, Solutions 203.255.7503 [email protected] 11/12/14 12:07 3:00 PM 11/12/14 PM SM1412_023_034guide.indd 29 Untitled-1 1 11/12/14 3:00 PM 11/3/14 12:06 PM THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS ADVERTISEMENT www.IRIWORLDWIDE.com AT-A-GLANCE OUR CAPABILITIES IRI is a global market research leader, partnering with clients to drive profitable growth from strategy development to outcome enablement. IRI’s comprehensive service offerings are made of up several core capabilities: 1. A large, mature and stable market and consumer and shopper data set integrated with high-value third party data such as gas, weather, organic and natural attributes, on the industry leading IRI Liquid Data™ technology platform. 2. Deep expertise in consumer and shopper insights, helping clients create new products and maximize the engagement and revenue opportunity with their consumers along the entire shopper journey. 3. Leading-edge solutions for driving addressable media (TV, digital, mobile) effectiveness and efficiency with the IRI, Rentrak and comScore Cross Media partnership. 4. A powerhouse consulting and analytics practice which combines predictive analytical techniques, proprietary rapid-modeling platforms and leading-edge automated solutions with top-notch experienced analytics and consulting talent. The New Shopping Journey With 2,500 unique paths to purchase, here’s what is standing out of shoppers will rely more heavily on smartphones and tablets for future shopping excursions Shoppers are visiting 6 10 fewer stores and choosing those that they in shoppers note that a good selection of private label items is essential to a satisfying shopping experience perceive as offering the best value Dollar and club channels are showing strength…top-selling categories look different in each DOLLAR Cigarettes Fz. Dinner/Entrees Milk CLUB Rfg. Salad/Coleslaw Snack Nuts/Seeds/ Corn Nuts Yogurt Win Your Place in the Spotlight Collaborate to enhance execution Tailor assortment against store-level demand Re-evaluate in-store shelf space for hot online categories 1979 WHAT WE DO IRI is a leader in delivering powerful market and shopper information, predictive analysis and the foresight that leads to action. We go beyond the data to ignite extraordinary growth for our clients in the CPG, retail and over-thecounter healthcare industries by pinpointing what matters and illuminating how it can impact their businesses. KEY EXECUTIVES Andrew Appel, President & Chief Executive Officer Robert Tomei, President, IRI Consumer & Shopper Marketing Srishti Gupta, President, IRI Media Center of Excellence Dr. Krishnakumar (KK) S. Davey, President, IRI Strategic Analytics EXPERTISE 75% Smaller, more urban stores are popping up across channels YEAR FOUNDED Get granular with packaging, pricing and promotion • Market, Consumer & Shopper Intelligence • Retail Tracking Information • Online & Offline Marketing ROI Strategy and Effectiveness • Predictive Analytics & Modeling • Enterprise-Class Business Intelligence Software Platforms & Solutions • Pricing, Trade Promotion & Brand Portfolio Maximization • Store Level & Merchandising Insights • Strategic Consulting & Thought Leadership • Programming & Hosting INDUSTRIES SERVED Over 95% of the Fortune Global 500 in CPG and retail: • • • • Consumer Packaged Goods Retailers Marketing Agencies Over the Counter Healthcare CONTACT INFORMATION Go to Channel Migration: The Road to Growth Has Many Lanes SM1412_023_034guide.indd 30 IRI-Profile-v3.indd 1 312.726.1221 www.iriworldwide.com [email protected] 11/12/14 12:12 3:00 PM 11/12/14 PM Pinpoint what matters. Illuminate where it can take your business. IRI gets clients beyond what information and insight reveal to shed light on what it can mean for their business’ future. Because that’s how real evolution takes shape. Let us help move you forward at IRIworldwide.com SM1412_023_034guide.indd 31 Untitled-2 1 11/12/14 11:35 3:01 PM 11/11/14 AM THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS ADVERTISEMENT www.researchnow.com AT-A-GLANCE Mobile Shopper Insights from Research Now Understand purchase decision drivers – focus on shoppers’ wants and needs before, during and after shopping trips. • Shopper Understanding – Help clients target consumers before, during and after a shopping trip for a snapshot into the shopper journey. • Ethnography and Usage Tests – Observe the in-store shopping experience and how a product is used at home after it has been purchased in-store. • IHUT (In Home Usage Testing) – Utilize mobile for in-home product testing, product consumption and product usage diaries. • CSAT (Customer Satisfaction) – Compare retail customers’ opinions contrasted to those of competitors. Why Research Now Mobile ? WHAT WE DO Our trusted mobile solution enriches our online capabilities allowing you to manage insights from two sources empowering and engaging in a new and innovative way. PRODUCTS & SERVICES • Online & Mobile Surveys • Online & Mobile Tracking Studies • Multi-Country Studies • IHUT Recruiting • Ad Effectiveness & Audience Measurement TM Research Now Mobile™ provides the world’s largest single source of active online respondents, with the industry’s most comprehensive mobile research platform. Our trusted mobile solution enriches our web-based capabilities allowing you to manage insights from multiple sources, engaging clients in new and innovative ways. • Understand how consumers shop via various means and across multiple channels. • Compliment and enhance current brand insights and brand intelligence. • Improve business results, brand equity, customer loyalty and shopper satisfaction. INDUSTRIES SERVED • • • • • Retail Consumer Packaged Goods Ad & Media Agencies Strategic Consultancies Market Research CONTACT INFORMATION Sales and Information Inquiries 888.203.6245 [email protected] researchnow.com “We have utilized Research Now Mobile for studies recently on various electronic products in our portfolio and have been very pleased with their capabilities in terms of segmentation, and the speed and flexibility of their service. Their product gives us the ability to quickly and effectively gain insights into our consumers.” Senior Category Development Manager, Phillips Consumer Lifestyle SM1412_023_034guide.indd 32 1 Research-Now-Profile-vFinal.indd 11/12/14 11/12/14 3:01 1:04 PM PM In-the-Moment Mobile from Research Now® for reliable customer experience research and in-store insights. Reach and engage mobile respondents while in store aisles, or immediately following checkout. Discover what drives decisions. ResearchNow.com ©2014 Research Now Group, Inc. All rights reserved. SM1412_023_034guide.indd 33 Untitled-1 1 11/12/14 3:02 PM 11/3/14 12:42 PM