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RATE CARD TEL: (773) 992-4450 FAX: (773) 992-4455 www.shoppermarketingmag.com Rate Card No. 28 • Issued: Oct. 1, 2016 • Rates in effect: January 2017 issue Shopper Marketing is the definitive information source for Path to Purchase Institute members, consumer product marketers, retailers, agencies and others allied A division of to the field whose job involves tactical and strategic initiatives that help drive revenue through enhanced shopper experiences along the path to purchase. ISSUANCE & AD CLOSING DATES — PRINT & DIGITAL EDITIONS Published: 12 times in 2017. Closing Dates for Advertising: January 11/15/16 February 12/15/16 March 01/16/17 April 02/15/17 May 03/15/17 June 04/14/17 Changes to Copy: Not guaranteed after scheduled closing dates. July August September October November December 05/15/17 06/15/17 07/14/17 08/15/17 09/15/17 10/16/17 Consumer Products & Services Marketers/Manufacturers Cancellations: Cancellations cannot be accepted after scheduled closing dates. Cancellations must be received in writing prior to published closing dates. Proofs: Proofs of offset material will be supplied upon request if time permits. If proof of a typeset ad is required for OK, copy must reach us five days in advance of closing date. Agency Experts use Shopper Marketing as a key resource to stay ahead of their competition. rely on Shopper Marketing for strategic and tactical advice on how to get closer to their customers. Retailers 18% Chain Retailers depend on Shopper Marketing for coverage of key topics that impact the shopping experience. Consumer Product Marketers/ Manufacturers 71% 8% Agencies, P-O-P & Other Design Firms 3% Other TOTAL QUALIFIED CIRCULATION: 18,000 Source: Publisher’s Statement, September 2016 (Including digital/ mobile/other pathto-purchase media, research/insights, consultants and others allied to the field.) Solution Providers view Shopper Marketing as an important tool for staying in front of their key customers and prospects. PRINT EDITION ADVERTISING RATES (NET) PRINT MECHANICAL REQUIREMENTS Rates for standard display units are based on the total number of units used within a 12-month contract period in Shopper Marketing. Each page of multiple-page advertisements counts as a unit, and each fractional advertisement counts as a unit. A. Publication Trim Size: 10-7/16” x 14-1/4” Premium Positions: Inside Front Cover 20% premium. Inside Back Cover 15% premium. Back Cover 20% premium. 4-COLOR AD RATES: (Standard SWOP specifications apply: process magenta, yellow and cyan) Space 1X 3X 6X 9X 12X18X Banner* $6,731$6,524$6,380$6,212 $6,045$5,764 Banner 2/3* $6,036 $5,847 $5,723 $5,573 $5,424 $5,172 Banner 1/2* $5,389 $5,232 $5,135 $4,985 $4,843 $4,616 Junior* $5,389$5,232$5,135$4,985$4,843$4,616 Banner 1/3 $4,051 $3,920 $3,825 $3,723 $3,633 $3,488 Junior 2/3 $4,051 $3,920 $3,825 $3,723 $3,633 $3,488 Junior 1/2 $3,387 $3,300 $3,231 $3,140 $3,038 $2,920 Junior 1/3 $2,699$2,630$2,549$2,483$2,404$2,318 * Print ad size that qualifies for a full page in digital edition (See Pg. 4) COVER & GATEFOLD AD RATES (NET) COVERS & PREMIUM POSITIONS RATES: COVER AD SPACE RATE 1/2-Page Cover - 1/2-Front Cover Ads print back-to-back $18,500 1-Page Front Cover - Front Cover Ad $19,500 2-Page Front Cover - Front Cover Ads print back-to-back $26,500 4-Page Cover Gatefold - Front Cover Ad plus 3-Page Gatefold $34,500 Banner Ad Page Hard Cover 2 - Backs 1-Page Front Cover Ad $6,500 Banner Ad Page Right of Editor’s Letter$7,500 INTERNAL GATEFOLD RATES: INTERNAL GATEFOLD AD SPACE 3-Page Cover Gatefold - Unfolds off Editorial Cover 3-Page Internal Gatefold - Gate Unfolds Left of Editorial 4-Page Internal Gatefold - Gate Unfolds Left & Right 6-Page Internal Gatefold - Gate Unfolds Left of Editorial RATE $24,500 $21,400 $26,400 $35,000 4-Page Center-Stitched Gatefold - Gate Unfolds Left & Right $27,500 6-Page Center-Stitched Gatefold - Gate Unfolds Left of Editorial $37,500 8-Page Center-Stitched Gatefold - Gate Unfolds Left & Right $44,000 PROVIDER GUIDES: 2-Page Spread - Company Profile Page + Right-Hand Page Ad $8,500 NET ADVERTISING RATES: Rates listed are “net” rates. They do not include agency commissions. SUBMISSION/SHIPMENT OF MATERIALS: FTP Server: For instructions on submitting ad materials via the Path to Purchase Institute’s FTP server, please contact the Production Director, by email at [email protected] or by calling (773) 992-4418. B. Non-Bleed Ad Sizes: Page Unit Width Depth Banner Page Banner 2/3 Banner 1/2 (vert.) Banner 1/2 (horiz.) Banner 1/3 Junior Page Junior 2/3 (vert.) Junior 1/2 (vert.) Junior 1/2 (horiz.) Junior 1/2 (digest) Junior 1/3 (square) 9-1/2” 6-1/2” 4-5/8” 9-1/2” 3-1/4” 7” 4-5/8” 3-3/8” 7” 4-5/8” 4-5/8” 13-1/2” 13-1/2” 13-1/2” 6-5/8” 13-1/2” 10” 10” 10” 4-5/8” 7-3/16” 4-7/8” Width 10-7/16” 20-7/8” 10-7/16” 20-7/8” 5-1/16” 7-5/8” 16-1/8” Depth 14-1/4” 14-1/4” 7” 7” 14-1/4” 10-5/8” 11” C. Bleed Ad Sizes: Bleed Specifications Banner Bleed Page Banner Bleed Spread Banner 1/2 Horiz. Bleed Page Banner 1/2 Horiz. Bleed Spread Banner 1/2 Vert. Bleed Page Junior Bleed Page Jr. Bleed Spread NOTE: Set your document to the trim dimensions supplied above. Pull design out 1/8” all around for BLEED. LIVE MATTER: To avoid trim violations, bring all important illustrations and/or type matter 3/8” in from trim dimension. PRINT MEDIA/FORMAT/SOFTWARE Media Transfer: Email or FTP ad to Production Director File Formats: High-resolution single page PDF/X-1a files are preferred. For more information on specifications for creating high-resolution PDFs, contact the Shopper Marketing Production Director. Software Applications: (EPS, TIFF) InDesign, Illustrator, Photoshop or Quark Xpress. The Publisher’s preferred file format is PDF/X-1a. If ad is entirely in Photoshop, keep file in layers. Page files must be constructed so that upon opening the page file, all elements (fonts, images, etc.) are positioned correctly. PRINT REQUIREMENTS Printing: Web offset. Furnished Inserts: Please contact Publisher for mechanical specifications, quantity needed and shipping instructions. Insert Stock Weight: Maximum weight of insert stock (25” x 38” basis): 100 lb. coated, 80 lb. uncoated. Thickness of insert stock cannot exceed 0.007” For inserts exceeding 4 pages or for those deviating from standards outlined, consult Publisher. Binding: Saddle Stitch Paper Stock: Publication is printed on 50 lb., gloss-coated stock. Shopper Marketing, Attn: Production Director, 8550 W. Bryn Mawr Ave., Suite 200, Chicago, IL 60631 Please send Print & Digital Edition ads together at material due date GENERAL RATE POLICY: Acceptance of copy is subject to publisher’s approval. Advertising is accepted with the understanding that the advertiser or his agency agrees to indemnify the publisher against any expenses or claims resulting from the unauthorized use of any name, photograph, copyrighted material or patented article in said advertiser’s advertisement. All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising that is not in keeping with the publication’s standard. The publisher assumes no liability if, for any reason, it becomes necessary to omit an advertisement. Rate Adjustments: If, within the contract year, more or fewer units are used than were contracted, the rate will be adjusted to reflect the actual number of units used. (See Net Advertising Rates.) Rate Policy: All orders are subject to changes in rates with the issuance of a new rate card. Advertisers have the option of cancelling at the time new rates become effective without incurring a short-rate adjustment. No conditions, printed or otherwise, appearing on the space order, billing instruction or copy instructions which conflict with the publisher’s stated policies will be binding on the publisher. The forwarding of an order is construed as an acceptance of all the rates and conditions under which advertising is at the time sold. Publisher is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of Publisher affecting production or delivery in any manner. Publisher reserves right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. PAYMENT TERMS: Net 30 PRINT EDITION AD SIZES Banner Page Banner 2/3 Banner 1/2 Vert. Banner 1/2 Horiz. Banner 1/3 Junior Page Important illustrations and/or type matter on bleed ads, i.e. “live matter” must be at least 3/8˝ in from all outside edges. Junior 2/3 Junior 1/2 Horiz. Junior 1/2 Digest Junior 1/2 Vert. Junior 1/3 Square 6 SHOPPER MARKETING OCTOBER 2014 EDITORIAL Something’s Brewing Out There COVER & PREMIUM POSTION ADS 1/2-Page Front Cover “Do you ever get the feeling that there’s something going on that we don’t know about?” Fenwick (Kevin Bacon) in the 1982 movie, “Diner” 1-Page Front Cover That one line from the movie “Diner” pretty much sums up my feelings – as a shopper – about Apple Pay, Apple’s “mobile wallet” initiative that was announced in early September. Unless you’ve been hiding under a rock, you’re no doubt aware that some time this month, Apple Pay will enable iPhone 6 owners to purchase merchandise in stores by holding up this fingerprint sensor/NFC chip-enabled phone against a checkout reader at the POS. Unlike the Google Wallet, PayPal, Square, Isis (renamed “Softcard” to avoid confusion with a certain hardline terrorist group), Loop and Level Up announcements, Apple Pay was greeted with a lot of media hoopla. In fewer than six hours, Chase Bank sent me several emails touting its involvement in Apple Pay with assurances that my credit and debit card accounts would soon be accessible through the iPhone. A similar message came from Walgreens, which, along with McDonald’s, Whole Foods, Toys “R” Us, Petco and Macy’s, is on board as part of the estimated 220,000 store locations where the payment option will be honored. Some of the coverage was hyperbolic. One TV report asserted that Apple Pay will break down the barriers of international currency exchange and change commerce forever. Apple does that to reporters. They even clapped when Apple CEO Tim Cook merely took the stage in Cupertino. But the fact that Cook never uttered the word “Walmart” once pretty much telegraphed what the world’s largest retailer thinks of Apple Pay. Walmart intends to develop its own mobile payment system, presumably as part of the CurrentC initiative from Merchant Customer Exchange (MCX), which also includes Tar- 2-Page Front Cover SHOPPER MARKETING OCTOBER 2014 p2pi.org DISTINGUISHED FACULTY EDITORIAL Something’s Brewing Out There “Do you ever get the feeling that there’s something going on that we don’t know about?” Fenwick (Kevin Bacon) in the 1982 movie, “Diner” Vol. 27, No. 9 • September 2014 p2pi.org CHICAGO — Walmart senior v ice president A n d y Mu r r a y will present his view on “evolving w ith the Andy Murray omnichannel shopper” during a Shopper Marketing Conference & Expo keynote address in October. The Path to Purchase Institute’s premier event takes place Oct. 21-23 in Minneapolis. Murray, a 2014 P2PI/Shopper Marketing Hall of Fame inductee, takes the stage at 9 a.m. on Thursday, Oct. 23. The Conference & Expo begins on Oct. 21 with a trio of afternoon symposiums. The exhibit hall and Design of the Times gallery open at 10 a.m. on Oct. 22 following a keynote presentation from General Mills CMO Mark Addicks and Gannett CMO Maryam Banikarim about their collaborative “Outnumber Hunger” program. The overall event features 40 seminars in nine tracks and 130-plus exhibitors. The Institute’s 2014 Design of the Times awards ceremony takes place at 4:30 p.m. on Oct. 22. For more information, visit ShopperMarketExpo.com. SM RETAIL INTIMACY AMAZON p2pi.org That one line from the movie “Diner” pretty much sums up my feelings – as a shopper – about Apple Pay, Apple’s “mobile wallet” initiative that was announced in early September. Unless you’ve been hiding under a rock, you’re no doubt aware that some time this month, Apple Pay will enable iPhone 6 owners to purchase merchandise in stores by holding up this fingerprint sensor/NFC chip-enabled phone against a checkout reader at the POS. Unlike the Google Wallet, PayPal, Square, Isis (renamed “Softcard” to avoid confusion with a certain hardline terrorist group), Loop and Level Up announcements, Apple Pay was greeted with a lot of media hoopla. In fewer than six hours, Chase Bank sent me several emails touting its involvement in Apple Pay with assurances that my credit and debit card accounts would soon be accessible through the iPhone. A similar message came from Walgreens, which, along with McDonald’s, Whole Foods, Toys “R” Us, Petco and Macy’s, is on board as part of the estimated 220,000 store locations where the payment option will be honored. Some of the coverage was hyperbolic. One TV report asserted that Apple Pay will break down the barriers of international currency exchange and change commerce forever. Apple does that to reporters. They even clapped when Apple CEO Tim Cook merely took the stage in Cupertino. But the fact that Cook never uttered the word “Walmart” once pretty much telegraphed what the world’s largest retailer thinks of Apple Pay. Walmart intends to develop its own mobile payment system, presumably as part of the CurrentC initiative from Merchant Customer Exchange (MCX), which also includes Tar- PAGE 12 .com Sparkling Ice Brings ‘Dragon’ to Walmart says Morrison. “We realized that Sparkling Ice appeals to young and old, male and female, and DreamWorks does the same,” she says. “They bring fun, and we bring refreshment, which is also fun.” The campaign began in May (weeks before the movie’s debut) and was expected to last most of the summer, fading out as the movie left theaters. As a DreamWorks promotional partner, Sparkling Ice had the rights to use the studio’s trademark on any type of merchandising at point-ofsale and in social media, but not on the package itself, Morrison says. The in-store material at Walmart centered on a dragon display, with graphics developed by Kendal King Group, Kansas City, Mo., with a minimum of 35 pieces of product, Morrison says. Dump bins contained an augmented reality experience in which shoppers could interact with dragons. And there were case cards Integrated campaign leveraging DreamWorks partnership includes augmented reality experience By Ed Finkel PRESTON, WASH. — TalkingRain Beverage Co. executed its first fully integrated path-to-purchase initiative for its Sparkling Ice bottled water this summer, partnering with DreamWorks Animation for a Walmart-centric campaign that leveraged the theatrical release of “How to Train Your Dragon 2.” The beverage company worked with IRI data to better understand the Walmart shopper, working with the retailer to target its “loyals” and “superloyals,” says Nina Morrison, vice president of community and customer relations. “We focused our media and commercials on moms 28 to 35. She’s the shopper, and she brings home Sparkling Ice to be consumed by the whole family. … That’s similar to the information we got from DreamWorks, that they’re fun for the whole family; kids and adults enjoy it.” The partnership was a demographic no-brainer for Sparkling Ice, AD AD AD p2pi.org DISTINGUISHED FACULTY • Wendy Liebmann, CEO & Chief • Christopher Brace, Owner, Shopper, WSL Strategic Shopper Intelligence Retail • Rich Butwinick, President, • Aidan Tracey, CEO, Mosaic MarketingLab/SellCheck • Rob Wallace, Branding • April Carlisle, SVP, Global Consultant, Best of Breed Shopper Marketing, Arc Branding Consortium Worldwide • Scott Young, President, • Alison Chaltas, EVP, GfK Perception Research • Craig Elston, SVP, Insight & Strategy, The Integer Group Services INSTITUTE FACULTY See Sparkling Ice, Page 10 AD • Drew Allen, Senior Marketing Manager, Walmart Sparkling Lead, The Coca-Cola Co. • Chris Almeida, VP, Shopper Marketing Core Business & Loyalty, Safeway Inc. • Keith Anderson, VP, Digital Advisory Practice, RetailNet Group • Charlie Anderson, CEO, Shoptology • Amy Andrews, Senior Insights Manager, Ubisoft • Jonathan Asher, EVP, Director of Account Management, Perception Research Services • Lindsay Baish, Digital Strategist, Saatchi & Saatchi X • Janet Barker-Evans, SVP, Group Creative Director, Ryan Partnership • Tim Barnes, Chief Strategy Officer, Head of Products, Fabric • Rob Barrish, SVP, GfK Digital Technology, GfK • Tara Bartelt, Shopper Marketing Strategy & Capability, The Coca-Cola Co. • Ken Bausch, VP, Interactive Marketing, World Kitchen LLC • Kim Begeman, Senior Manager, CRM & Loyalty, Kellogg Co. • Valerie Bernstein, SVP, Business Development, IN Marketing Services • Brad Black, SVP, Account Director, Arc Worldwide • Spencer M. Blaker, Director, Global Retail Marketing, Burt’s Bees • Blake Boulden, Director, Shopper Marketing, Walmart, Kimberly-Clark IN SHOPPER MARKETING The Clorox Co. PAGE 16 Alcon Mars Petcare MillerCoors FEATURE Mondelez Time Inc. Retail WALL CHART Co-Marketing Strategies The Shopper Marketing Digital Playbook Page 82 Insert on Page 11 SM1409_C1_006_011.indd 1 Ad on Front Cover Ad on Inside Front Ad Pages Print Back-to-Back 8/15/14 1:41 PM Ad 1/2-Pages Print Back-to-Back wallet will involve a lot of incentives, offers, coupon tie-ins and other digital promotional ideas. If the players – Visa, Walmart, Apple, MCX, etc. – really are playing for serious money, they’ll want these incentives delivered by apps and tools that truly can motivate shoppers. That, in turn, should hasten a consolidation among app makers, the cream should rise to the top, and that will benefit everyone. Speaking of cream, my guess is that the first operator they’ll be studying is Starbucks, its loyalty program and its phone apps that let customers order, save favorites, scan, pay, and earn rewards. SM Next, they’ll be calling on some of you. Be ready. NOMINATE SOMEONE! Here’s my nomination for a 2014 Display of the Year award. Okay, I’m kidding, but kudos nonetheless to CVS, which removed all cigarette and tobacco merchandise from its stores last month, thus relegating this otherwise fine merchandising display to the alley for recycling. Do you know a CPG brand marketer or retailing executive you think deserves consideration for the Shopper Marketing Hall of Fame in 2015? The process is simple: Send me an email ([email protected]) with his/her name and a brief (a few sentences) statement of why you think he/she merits consideration, and we’ll get the process rolling. If you want us to ID you, you’ll get the credit, and if your candidate is selected, believe me, it’s a very BIG deal. Get your nominations in by Halloween. Banner Page Ad Right of Editor’s Letter 6 Walmart’s Murray to Give Expo Keynote get, Shell, 7-Eleven and others. So it’ll be Apple vs. Walmart. Oh goody, another corporate format war. Remember Blu-ray vs. HD-DVD? Betamax vs. VHS? All those incompatible CompactFlash, Memory Stick, MMC and SD cards still rattling around in your desk somewhere? All of these format wars muddied the marketplace by befuddling the shopper. And what about the shopper? Odds are you’ll have a hard time finding many who are all that excited about having a mobile wallet, and why should they be? Any time-savings gained won’t be significant. The security aspect seems counter-intuitive: This morning, everyone’s credit cards and bathroom selfies got hacked; by lunch, it was all “feel free to wave your phones around – it’s as solid as Sears.” Nevertheless, “somethings going on,” to use Fenwick’s phrase, when the biggest corporate players on earth are suddenly scrambling to topple the credit-card status quo. But to get to whatever enormous prize they believe lies over the horizon, they’ll first have to incentivize unmotivated shoppers to make the transition from plastic to NFC chip. And therein lies a game-changing opportunity for shopper marketing. Shopper marketing executives are struggling with the wide-ranging nature of digital innovation and the sheer numbers of app developers knocking on their doors. Some are players and some are pretenders, but few shopper marketing executives have any metrics to separate one from the other. Meanwhile, as the mobile shopping article on page 80 of this issue reports, shopper usage of mobile phones inside stores is stubbornly low with fewer than 10% of shoppers rating tools like shopping lists, notifications from brands and location-based services as useful. Assuming, therefore, that a prolonged “format war” doesn’t muddle it all up, persuading shoppers to embrace the mobile • Thomas Boyle, VP, The Coca-Cola Co. • Chris Brandewie, Director of Store Design, Best Buy Co. Inc. • Heather Bullington, VP, Catapult • Heather Campain, Director, Category Insights & Shopper Marketing, Johnson & Johnson Sales & Logistics Co. • Steve Carlin, Global Head of Strategy, Gaming, Facebook • John Caron, Director, Perfect Curve Inc. • Jeff Ceccarelli, Team Manager, Category Adivsory Services, Burt’s Bees • Anne Chambers, CEO, Capre Group • Rachel Chambers, Director, Shopper Marketing & Shopper Insights, Starbucks Coffee Co. • Michael Chase, CMO, St. Joseph Communications • Will Clarke, Executive Creative Director, The Integer Group • Leslie Clifford, Executive Director, Strategic Planning & Insights, Geometry Global • Brian Cohen, EVP, Group Director, Catapult eCommerce, Catapult • Daniel Cooke, Digital Shopper Marketing, e-Commerce Lead, Kellogg Co. • Liz Crawford, VP, Strategy & Insights, Match Drive • Sandra Creamer, Strategy Director, CBX • Marty Cregg, President, Chase Design • Shannon Curtin, GMM VP of Beauty, Personal Care & Seasonal, Walgreen Co. • Jim Cusson, President, Theory House • Sean Dana, Creative Director, Powerhouse Factories • Darryl Daoust, Group Director, Ryan Partnership • Suchit Dash, Co-Founder, VP of Product, IFeelGoods • Pritesh Davda, AVP, Digital Technology, L’Oreal • Michael Depanfilis, General Manager, E-Commerce & Shopper Marketing, The Hershey Co. • Ben DiSanti, Retail Evangelist, The Marketing Store Worldwide LP • Karen Doan, Senior Manager, Customer Marketing, Tyson Foods • Jonathan Dodd, Chief Strategy Officer & Global Shopper Marketing Practice Leader, Geometry Global • Tim Dorgan, VP, Managing Director, Peapod LLC • Walt Doyle, General Manager, Paypal Media Network • Misty Duffy, Director, Shopper Insights North America, Elizabeth Arden Inc. • Nathan Evans, VP, North America, MESH Planning • Malcolm Faulds,SVP, Marketing, dunnhumby USA • Kim Finnerty, SVP, Research & Insights, Ryan Partnership • Nicole Flavin, Senior Director, Drug/C&G/Dollar, PepsiCo • Frank Flurry, Production Manager, Saatchi & Saatchi X • Elizabeth Fogerty, SVP, Strategic Planning & Insights, IN Marketing Services • Nick Fotis, Director, Digital Strategy, Arc Worldwide • Heidi Froseth, EVP, National Retail Marketing Leader, Catapult • Gian Fulgoni, Executive Chairman & Co-Founder, comScore • T. Gill Fuqua, Brand Manager, Tyson Foods • Monica Garaitonandia, AVP, Director of New Product Development & Multicultural Marketing, Brown-Forman Corp. • Jeremy Geiger, CEO, Retailigence • Bryan Gildenberg, Chief Knowledge Officer, Kantar Retail get, Shell, 7-Eleven and others. So it’ll be Apple vs. Walmart. Oh goody, another corporate format war. Remember Blu-ray vs. HD-DVD? Betamax vs. VHS? All those incompatible CompactFlash, Memory Stick, MMC and SD cards still rattling around in your desk somewhere? All of these format wars muddied the marketplace by befuddling the shopper. And what about the shopper? Odds are you’ll have a hard time finding many who are all that excited about having a mobile wallet, and why should they be? Any time-savings gained won’t be significant. The security aspect seems counter-intuitive: This morning, everyone’s credit cards and bathroom selfies got hacked; by lunch, it was all “feel free to wave your phones around – it’s as solid as Sears.” Nevertheless, “somethings going on,” to use Fenwick’s phrase, when the biggest corporate players on earth are suddenly scrambling to topple the credit-card status quo. But to get to whatever enormous prize they believe lies over the horizon, they’ll first have to incentivize unmotivated shoppers to make the transition from plastic to NFC chip. And therein lies a game-changing opportunity for shopper marketing. Shopper marketing executives are struggling with the wide-ranging nature of digital innovation and the sheer numbers of app developers knocking on their doors. Some are players and some are pretenders, but few shopper marketing executives have any metrics to separate one from the other. Meanwhile, as the mobile shopping article on page 80 of this issue reports, shopper usage of mobile phones inside stores is stubbornly low with fewer than 10% of shoppers rating tools like shopping lists, notifications from brands and location-based services as useful. Assuming, therefore, that a prolonged “format war” doesn’t muddle it all up, persuading shoppers to embrace the mobile • Sarah Gleason, SVP, Shopper & Retail Strategy, GfK • Alistair Goodman, CEO, Placecast • Alex Gourlay, President of Customer Experience & Daily Living, Walgreen Co. • Dr. Christopher Gray, VP, Shopper Psychology, Saatchi & Saatchi X • Sean Patrick Harrington, Founder, Previse Skincare • David Haubert, Partner, The Partnering Group • John Hawkins, President & CEO, Pathfinder Management Consulting • Scott Hendrickson, Head of Advertising Solutions (NY), PayPal Media Network • Henry Hendrix, Director, Shopper Marketing & In-Store Merchandising, Henkel North America • Mark Hertenstein, SVP, Data Solutions, Epsilon Data Management/Abacus • Bill Hildebolt, President, EXPO Communications • Rob Holland, GM, DLX Consumer Products, Datalogix Inc. • Adam Holyk, Group VP, Insights & Analytics, Walgreen Co. • Mike Hornigold, Director, Shopper Strategy & Solutions, The Coca-Cola Co. • Steve Horowitz, Chief Technology Officer, Coupons.com Incorporated • James House, CEO, 5one USA LLC • Ron Hughes, Director, Shopper Experience Innovation, The Coca-Cola Co. • Lisa Hurst, VP Account Management, Shopper Practice Lead, Upshot Inc. • Amy Innerfield, VP, Research, WSL Strategic Retail • Anne Jenkins,Director, Shopper Marketing, Kimberly-Clark • Zach Johnson, Director of Advertising Sales, Amazon.com • Becky Johnson, Account Executive, Google Inc. • Anne M. Jones, VP, Shopper Marketing & Business Development, Kimberly-Clark • Bryan Jones, Senior Director, Shopper Marketing, PepsiCo • Kelly Jones, Head, Marketing Insights, Microsoft Corp. • Brad Josling, VP, Sales, Hip Digital Media • Ed Kaczmarek, Director, Innovation, Consumer Experiences, Mondelez International • Jason Katz, SVP, Integrated Client Services, Hunter Straker • Jeremy Keenan, Director of Shopper Marketing, Henkel, RockTenn Merchandising Displays • Erik Keptner, EVP, Marketing, Ahold USA • Donald King, Senior Associate Consultant, Pathfinder Management Consulting • Brian Kittelson, Director of Integrated Shopper Marketing, General Mills • Lisa Klauser, President, Consumer & Shopper Marketing, IN Marketing Services • Bob Klein, Chief Strategy Officer, Blue Chip Marketing Worldwide • Mary Kotyuk, Digital Account Director, North America, Geometry Global • Gil Krakowsky, Principal, A.T. Kearney Inc. • Jon Kramer, CMO, RockTenn Merchandising Displays • Dave Krause, SVP, Category Management, Brookshire Grocery Company • Jill Kristle, Manager, Interactive Marketing, ConAgra Foods • Dave Kuhn, SVP, Research Director, Leo Burnett • Wendy Lanchin, Planning & Strategy Director, The Marketing Store Worldwide LP • Jacqueline Lane, Strategy Director, Arc Worldwide • Bryan Leach, Founder & CEO, ibotta • Brandon Leck, Director, Strategic Initiatives, Business Transformation Office, The Coca-Cola Co. • Dustin Lehner, National Team Lead for Shopper Marketing & Insights, Mars Petcare • Jon LeMire, SVP, Business Development, Collective Bias • Lily Lev-Glick, Founder & Chief Insights Officer, ShopperSense • Larry Levin, EVP & GM of Consumer Insights, IRI • Margaret Lewis, SVP, Catapult • Catherine Lindner, CMO, Shelfbucks • Dan Mack, Managing Director, Mack Elevation Forum • Ken Madden, SVP, Head of Digital, Shoptology • Tina Manikas, Global Retail Officer, FCB/RED • Holly, Manners, Analyst, Insights, Catapult • Ken Mantel,SVP, Retail Development, Walmart Team Leader, Nickelodeon • Jennifer Marchant, VP, Customer Marketing, Time Inc. Retail • Carl D. Marci, CEO & Chief Scientist, Innerscope Research Inc. • Scott McCallum, President, Shopper Marketing, North America, Geometry Global • Clint McClain, Senior Director of Marketing, Walmart Stores Inc. • Ann McGrath, Group Director, Shopper2Buyer; Kinetic Worldwide • Kathi McKenzie, SVP, Decision Analyst Inc. • Jane McPherson, CMO, SpyderLynk • Jared Meisel, Managing Partner, Theory House • Shawn Millerick, Head of Marketing, U.S. OTC, Alcon • Liz Mohr, Director of Shopper Insights & Analytics, ConAgra Foods • Patrick Moorhead, VP, Mobile Sales, Catalina • Gwen Morrison, CEO, The Store/WPP Global Retail • Graham Mudd, Head of Measurement Market Development, Facebook • Curt Munk, SVP, Group Planning Director, FCB/RED • Andy Murray, SVP, Creative, Walmart Stores Inc. • Angela Myers SVP, Retail Consulting, Datalogix Inc. • Linda Nash, VP, Marketing, POP Displays • Lynn Neal, NA Retail Strategy Leader, Procter & Gamble • Matt Nitzberg, EVP, Communications & Media, dunnhumby USA • Wendy Liebmann, CEO & Chief • Christopher Brace, Owner, Shopper, WSL Strategic Shopper Intelligence Retail • Rich Butwinick, President, • Aidan Tracey, CEO, Mosaic MarketingLab/SellCheck • Rob Wallace, Branding • April Carlisle, SVP, Global Consultant, Best of Breed Shopper Marketing, Arc Branding Consortium Worldwide • Scott Young, President, • Alison Chaltas, EVP, GfK Perception Research • Craig Elston, SVP, Insight & Strategy, The Integer Group Services wallet will involve a lot of incentives, offers, coupon tie-ins and other digital promotional ideas. If the players – Visa, Walmart, Apple, MCX, etc. – really are playing for serious money, they’ll want these incentives delivered by apps and tools that truly can motivate shoppers. That, in turn, should hasten a consolidation among app makers, the cream should rise to the top, and that will benefit everyone. Speaking of cream, my guess is that the first operator they’ll be studying is Starbucks, its loyalty program and its phone apps that let customers order, save favorites, scan, pay, and earn rewards. SM Next, they’ll be calling on some of you. Be ready. INSTITUTE FACULTY • Drew Allen, Senior Marketing Manager, Walmart Sparkling Lead, The Coca-Cola Co. • Chris Almeida, VP, Shopper Marketing Core Business & Loyalty, Safeway Inc. • Keith Anderson, VP, Digital Advisory Practice, RetailNet Group • Charlie Anderson, CEO, Shoptology • Amy Andrews, Senior Insights Manager, Ubisoft • Jonathan Asher, EVP, Director of Account Management, Perception Research Services • Lindsay Baish, Digital Strategist, Saatchi & Saatchi X • Janet Barker-Evans, SVP, Group Creative Director, Ryan Partnership • Tim Barnes, Chief Strategy Officer, Head of Products, Fabric • Rob Barrish, SVP, GfK Digital Technology, GfK • Tara Bartelt, Shopper Marketing Strategy & Capability, The Coca-Cola Co. • Ken Bausch, VP, Interactive Marketing, World Kitchen LLC • Kim Begeman, Senior Manager, CRM & Loyalty, Kellogg Co. • Valerie Bernstein, SVP, Business Development, IN Marketing Services • Brad Black, SVP, Account Director, Arc Worldwide • Spencer M. Blaker, Director, Global Retail Marketing, Burt’s Bees • Blake Boulden, Director, Shopper Marketing, Walmart, Kimberly-Clark NOMINATE SOMEONE! Here’s my nomination for a 2014 Display of the Year award. Okay, I’m kidding, but kudos nonetheless to CVS, which removed all cigarette and tobacco merchandise from its stores last month, thus relegating this otherwise fine merchandising display to the alley for recycling. Do you know a CPG brand marketer or retailing executive you think deserves consideration for the Shopper Marketing Hall of Fame in 2015? The process is simple: Send me an email ([email protected]) with his/her name and a brief (a few sentences) statement of why you think he/she merits consideration, and we’ll get the process rolling. If you want us to ID you, you’ll get the credit, and if your candidate is selected, believe me, it’s a very BIG deal. Get your nominations in by Halloween. Bill Schober is editorial director of the Path to Purchase Institute. He can be reached via e-mail: [email protected] or phone: 773-992-4430. • Jeff Nowak, Founder/Chief Content Officer, Rocketman Digital • Kathy O'Brien, VP, Marketing to Shoppers, Unilever • Kristen O'Hara, CMO, Time Warner Inc. • Sarah Ortman, Senior Group Manager, Consumer & Shopper Promotions, The Clorox Co. • Diane Oshin, Publisher, ALL YOU • David Painter, Marketing Director, Lunchbox • Matthew Parry, Senior Director, Shopper Marketing, Walmart Stores Inc. • Nick Patterson, Associate Director of Shopper Marketing, Procter & Gamble • Casey Petersen, Director of Audience Development, Collective Bias Inc. • Cheryl Policastro, Shopper Marketing Team Leader, Reckitt Benckiser • Carl Preller, VP, Consulting, Kantar Retail • Brian Priest, SVP, Creative Services, Creative Shopper Practice Lead, Upshot Inc. • Brian Pugh, CDM Specialist, Meijer Inc. • Julie Quick, SVP, Head of Planning & Insights, Shoptology • Alexis Rask, VP & GM, Brand Partnerships, Shopkick • Josh Rateliff, VP, Managing Director, Chicago, Saatchi & Saatchi X • Karuna Rawal, EVP, Retail Strategy Director, Arc Worldwide • Joe Robinson, President, Catapult • Lauventria Robinson, VP, Multicultural Marketing, The Coca-Cola Co. • Tony Rogers, SVP, Marketing, Walmart Stores Inc. • Joe Rohrlich, Client Partner, Bazaarvoice • Jennifer Romano, Director, Digital & DSM, Catapult • Efrain Rosario, Director, Global Shopper Strategy, The Coca-Cola Co. • Jim Rose, President of CROSSMARK Marketing Services, CROSSMARK • Kristi Ross, Engagement Director, Capre Group • John Ross, CMO & President of Analytics, Inmar Inc. • Manuel Rosso, CEO, Scripps Network • Masha Sajdeh, Chief Shopper Strategist, SVP of Insights & Strategy, Arc Worldwide • Alexandra Samuel, VP, Social Media, Vision Critical • Art Sebastian, CVP, Category Leadership & Shopper Insights, Kraft Foods Group Inc. • Darren Seifer, Food & Beverage Industry Analyst, NPD Group • Brett Sengbusch, Director of Customer Development, Kimberly-Clark • David Sevitt, VP, Consumer Insights, Vision Critical • Aaliyah Shafiq, Brand Manager, The Coca-Cola Co. • Scott Shamberg, SVP, Growth & Emerging Commerce, TPN • Josh Shelpman, CEO, fused180 • Kevin Sidell, Senior Manager, Digital Strategy, Kellogg Co. • Roberto Siewczynski, EVP, Catapult • Danny Silverman, VP, Business Consulting Services, Clavis Insight • Greg Silverman, CEO, Concentric • Alicia Smestad, President (Nsight Connect), Ryan Partnership • Daren Sorenson, Director, Knowledge & Insights, North America, The Coca-Cola Co. • Kelly Spehar, Director, Digital Marketing, The Integer Group • Dan Stanek, EVP, Big Red Rooster • Kelly Stephenson, Senior Brand Manager, Huggies Brand, Kimberly-Clark • John Stichweh, Director, Digital & Social Shopper Marketing, ConAgra Foods • Doug Stovall, EVP, Sales & Services, Hipcricket • Doug Straton, DigitaleCommerce, NA Center of Excellence, Marketing to Shoppers, Unilever • Julian Tan, Senior Manager, Digital & Regimen Solutions, Bayer HealthCare • Mary Tarczynski, CMO, Ditto Labs • Michael Tilley, Associate Director, Shopper Marketing & Strategic Partnerships, Mondelez International • Danielle Tomassini, Head of Digital Shopper Marketing, Google Inc. • Doug Van Andel, Executive Creative Director, Saatchi & Saatchi X • Sarah Van Heirseele, VP of Digital, Blue Chip Marketing Worldwide • David VanderWaal, Director, Brand Marketing, Home Appliances, LG Electronics • Bruce Vierck, VP, RTC • Wendy Warus, VP of Sales, Winning In Store, Henkel North America • Julie Watson, VP, Shopper & Customer Marketing, Unilever • Mark Weslar, CMO, Gizmo Beverages • George Wishart, EVP & Chief Commercial Officer, Vestcom International Inc. • Jim Wittig, Director of Retail Sales, Cheese Merchants of America • Robert Yau, Director of Product Management & Social Commerce, @WalmartLabs • Donna Zambo, Manager, eCommerce & Digital Innovation, Shoprite • Mark Zwicker, VP, Business Development, St. Joseph Communications • Thomas Boyle, VP, The Coca-Cola Co. • Chris Brandewie, Director of Store Design, Best Buy Co. Inc. • Heather Bullington, VP, Catapult • Heather Campain, Director, Category Insights & Shopper Marketing, Johnson & Johnson Sales & Logistics Co. • Steve Carlin, Global Head of Strategy, Gaming, Facebook • John Caron, Director, Perfect Curve Inc. • Jeff Ceccarelli, Team Manager, Category Adivsory Services, Burt’s Bees • Anne Chambers, CEO, Capre Group • Rachel Chambers, Director, Shopper Marketing & Shopper Insights, Starbucks Coffee Co. • Michael Chase, CMO, St. Joseph Communications • Will Clarke, Executive Creative Director, The Integer Group • Leslie Clifford, Executive Director, Strategic Planning & Insights, Geometry Global • Brian Cohen, EVP, Group Director, Catapult eCommerce, Catapult • Daniel Cooke, Digital Shopper Marketing, e-Commerce Lead, Kellogg Co. • Liz Crawford, VP, Strategy & Insights, Match Drive • Sandra Creamer, Strategy Director, CBX • Marty Cregg, President, Chase Design • Shannon Curtin, GMM VP of Beauty, Personal Care & Seasonal, Walgreen Co. • Jim Cusson, President, Theory House • Sean Dana, Creative Director, Powerhouse Factories • Darryl Daoust, Group Director, Ryan Partnership • Suchit Dash, Co-Founder, VP of Product, IFeelGoods • Pritesh Davda, AVP, Digital Technology, L’Oreal • Michael Depanfilis, General Manager, E-Commerce & Shopper Marketing, The Hershey Co. • Ben DiSanti, Retail Evangelist, The Marketing Store Worldwide LP • Karen Doan, Senior Manager, Customer Marketing, Tyson Foods • Jonathan Dodd, Chief Strategy Officer & Global Shopper Marketing Practice Leader, Geometry Global • Tim Dorgan, VP, Managing Director, Peapod LLC • Walt Doyle, General Manager, Paypal Media Network • Misty Duffy, Director, Shopper Insights North America, Elizabeth Arden Inc. • Nathan Evans, VP, North America, MESH Planning • Malcolm Faulds,SVP, Marketing, dunnhumby USA • Kim Finnerty, SVP, Research & Insights, Ryan Partnership • Nicole Flavin, Senior Director, Drug/C&G/Dollar, PepsiCo • Frank Flurry, Production Manager, Saatchi & Saatchi X • Elizabeth Fogerty, SVP, Strategic Planning & Insights, IN Marketing Services • Nick Fotis, Director, Digital Strategy, Arc Worldwide • Heidi Froseth, EVP, National Retail Marketing Leader, Catapult • Gian Fulgoni, Executive Chairman & Co-Founder, comScore • T. Gill Fuqua, Brand Manager, Tyson Foods • Monica Garaitonandia, AVP, Director of New Product Development & Multicultural Marketing, Brown-Forman Corp. • Jeremy Geiger, CEO, Retailigence • Bryan Gildenberg, Chief Knowledge Officer, Kantar Retail SM1410_006_007edit.indd 6 • Sarah Gleason, SVP, Shopper & Retail Strategy, GfK • Alistair Goodman, CEO, Placecast • Alex Gourlay, President of Customer Experience & Daily Living, Walgreen Co. • Dr. Christopher Gray, VP, Shopper Psychology, Saatchi & Saatchi X • Sean Patrick Harrington, Founder, Previse Skincare • David Haubert, Partner, The Partnering Group • John Hawkins, President & CEO, Pathfinder Management Consulting • Scott Hendrickson, Head of Advertising Solutions (NY), PayPal Media Network • Henry Hendrix, Director, Shopper Marketing & In-Store Merchandising, Henkel North America • Mark Hertenstein, SVP, Data Solutions, Epsilon Data Management/Abacus • Bill Hildebolt, President, EXPO Communications • Rob Holland, GM, DLX Consumer Products, Datalogix Inc. • Adam Holyk, Group VP, Insights & Analytics, Walgreen Co. • Mike Hornigold, Director, Shopper Strategy & Solutions, The Coca-Cola Co. • Steve Horowitz, Chief Technology Officer, Coupons.com Incorporated • James House, CEO, 5one USA LLC • Ron Hughes, Director, Shopper Experience Innovation, The Coca-Cola Co. • Lisa Hurst, VP Account Management, Shopper Practice Lead, Upshot Inc. • Amy Innerfield, VP, Research, WSL Strategic Retail • Anne Jenkins,Director, Shopper Marketing, Kimberly-Clark • Zach Johnson, Director of Advertising Sales, Amazon.com • Becky Johnson, Account Executive, Google Inc. • Anne M. Jones, VP, Shopper Marketing & Business Development, Kimberly-Clark • Bryan Jones, Senior Director, Shopper Marketing, PepsiCo • Kelly Jones, Head, Marketing Insights, Microsoft Corp. • Brad Josling, VP, Sales, Hip Digital Media • Ed Kaczmarek, Director, Innovation, Consumer Experiences, Mondelez International • Jason Katz, SVP, Integrated Client Services, Hunter Straker • Jeremy Keenan, Director of Shopper Marketing, Henkel, RockTenn Merchandising Displays • Erik Keptner, EVP, Marketing, Ahold USA • Donald King, Senior Associate Consultant, Pathfinder Management Consulting • Brian Kittelson, Director of Integrated Shopper Marketing, General Mills • Lisa Klauser, President, Consumer & Shopper Marketing, IN Marketing Services • Bob Klein, Chief Strategy Officer, Blue Chip Marketing Worldwide • Mary Kotyuk, Digital Account Director, North America, Geometry Global • Gil Krakowsky, Principal, A.T. Kearney Inc. • Jon Kramer, CMO, RockTenn Merchandising Displays • Dave Krause, SVP, Category Management, Brookshire Grocery Company • Jill Kristle, Manager, Interactive Marketing, ConAgra Foods • Dave Kuhn, SVP, Research Director, Leo Burnett • Wendy Lanchin, Planning & Strategy Director, The Marketing Store Worldwide LP • Jacqueline Lane, Strategy Director, Arc Worldwide • Bryan Leach, Founder & CEO, ibotta • Brandon Leck, Director, Strategic Initiatives, Business Transformation Office, The Coca-Cola Co. • Dustin Lehner, National Team Lead for Shopper Marketing & Insights, Mars Petcare • Jon LeMire, SVP, Business Development, Collective Bias • Lily Lev-Glick, Founder & Chief Insights Officer, ShopperSense • Larry Levin, EVP & GM of Consumer Insights, IRI • Margaret Lewis, SVP, Catapult • Catherine Lindner, CMO, Shelfbucks • Dan Mack, Managing Director, Mack Elevation Forum • Ken Madden, SVP, Head of Digital, Shoptology • Tina Manikas, Global Retail Officer, FCB/RED • Holly, Manners, Analyst, Insights, Catapult • Ken Mantel,SVP, Retail Development, Walmart Team Leader, Nickelodeon • Jennifer Marchant, VP, Customer Marketing, Time Inc. Retail • Carl D. Marci, CEO & Chief Scientist, Innerscope Research Inc. • Scott McCallum, President, Shopper Marketing, North America, Geometry Global • Clint McClain, Senior Director of Marketing, Walmart Stores Inc. • Ann McGrath, Group Director, Shopper2Buyer; Kinetic Worldwide • Kathi McKenzie, SVP, Decision Analyst Inc. • Jane McPherson, CMO, SpyderLynk • Jared Meisel, Managing Partner, Theory House • Shawn Millerick, Head of Marketing, U.S. OTC, Alcon • Liz Mohr, Director of Shopper Insights & Analytics, ConAgra Foods • Patrick Moorhead, VP, Mobile Sales, Catalina • Gwen Morrison, CEO, The Store/WPP Global Retail • Graham Mudd, Head of Measurement Market Development, Facebook • Curt Munk, SVP, Group Planning Director, FCB/RED • Andy Murray, SVP, Creative, Walmart Stores Inc. • Angela Myers SVP, Retail Consulting, Datalogix Inc. • Linda Nash, VP, Marketing, POP Displays • Lynn Neal, NA Retail Strategy Leader, Procter & Gamble • Matt Nitzberg, EVP, Communications & Media, dunnhumby USA AD Bill Schober is editorial director of the Path to Purchase Institute. He can be reached via e-mail: [email protected] or phone: 773-992-4430. • Jeff Nowak, Founder/Chief Content Officer, Rocketman Digital • Kathy O'Brien, VP, Marketing to Shoppers, Unilever • Kristen O'Hara, CMO, Time Warner Inc. • Sarah Ortman, Senior Group Manager, Consumer & Shopper Promotions, The Clorox Co. • Diane Oshin, Publisher, ALL YOU • David Painter, Marketing Director, Lunchbox • Matthew Parry, Senior Director, Shopper Marketing, Walmart Stores Inc. • Nick Patterson, Associate Director of Shopper Marketing, Procter & Gamble • Casey Petersen, Director of Audience Development, Collective Bias Inc. • Cheryl Policastro, Shopper Marketing Team Leader, Reckitt Benckiser • Carl Preller, VP, Consulting, Kantar Retail • Brian Priest, SVP, Creative Services, Creative Shopper Practice Lead, Upshot Inc. • Brian Pugh, CDM Specialist, Meijer Inc. • Julie Quick, SVP, Head of Planning & Insights, Shoptology • Alexis Rask, VP & GM, Brand Partnerships, Shopkick • Josh Rateliff, VP, Managing Director, Chicago, Saatchi & Saatchi X • Karuna Rawal, EVP, Retail Strategy Director, Arc Worldwide • Joe Robinson, President, Catapult • Lauventria Robinson, VP, Multicultural Marketing, The Coca-Cola Co. • Tony Rogers, SVP, Marketing, Walmart Stores Inc. • Joe Rohrlich, Client Partner, Bazaarvoice • Jennifer Romano, Director, Digital & DSM, Catapult • Efrain Rosario, Director, Global Shopper Strategy, The Coca-Cola Co. • Jim Rose, President of CROSSMARK Marketing Services, CROSSMARK • Kristi Ross, Engagement Director, Capre Group • John Ross, CMO & President of Analytics, Inmar Inc. • Manuel Rosso, CEO, Scripps Network • Masha Sajdeh, Chief Shopper Strategist, SVP of Insights & Strategy, Arc Worldwide • Alexandra Samuel, VP, Social Media, Vision Critical • Art Sebastian, CVP, Category Leadership & Shopper Insights, Kraft Foods Group Inc. • Darren Seifer, Food & Beverage Industry Analyst, NPD Group • Brett Sengbusch, Director of Customer Development, Kimberly-Clark • David Sevitt, VP, Consumer Insights, Vision Critical • Aaliyah Shafiq, Brand Manager, The Coca-Cola Co. • Scott Shamberg, SVP, Growth & Emerging Commerce, TPN • Josh Shelpman, CEO, fused180 • Kevin Sidell, Senior Manager, Digital Strategy, Kellogg Co. • Roberto Siewczynski, EVP, Catapult • Danny Silverman, VP, Business Consulting Services, Clavis Insight • Greg Silverman, CEO, Concentric • Alicia Smestad, President (Nsight Connect), Ryan Partnership • Daren Sorenson, Director, Knowledge & Insights, North America, The Coca-Cola Co. • Kelly Spehar, Director, Digital Marketing, The Integer Group • Dan Stanek, EVP, Big Red Rooster • Kelly Stephenson, Senior Brand Manager, Huggies Brand, Kimberly-Clark • John Stichweh, Director, Digital & Social Shopper Marketing, ConAgra Foods • Doug Stovall, EVP, Sales & Services, Hipcricket • Doug Straton, DigitaleCommerce, NA Center of Excellence, Marketing to Shoppers, Unilever • Julian Tan, Senior Manager, Digital & Regimen Solutions, Bayer HealthCare • Mary Tarczynski, CMO, Ditto Labs • Michael Tilley, Associate Director, Shopper Marketing & Strategic Partnerships, Mondelez International • Danielle Tomassini, Head of Digital Shopper Marketing, Google Inc. • Doug Van Andel, Executive Creative Director, Saatchi & Saatchi X • Sarah Van Heirseele, VP of Digital, Blue Chip Marketing Worldwide • David VanderWaal, Director, Brand Marketing, Home Appliances, LG Electronics • Bruce Vierck, VP, RTC • Wendy Warus, VP of Sales, Winning In Store, Henkel North America • Julie Watson, VP, Shopper & Customer Marketing, Unilever • Mark Weslar, CMO, Gizmo Beverages • George Wishart, EVP & Chief Commercial Officer, Vestcom International Inc. • Jim Wittig, Director of Retail Sales, Cheese Merchants of America • Robert Yau, Director of Product Management & Social Commerce, @WalmartLabs • Donna Zambo, Manager, eCommerce & Digital Innovation, Shoprite • Mark Zwicker, VP, Business Development, St. Joseph Communications Distinguished Faculty and Institute Faculty are the highest-rated speakers, based on a 4-point scale, by past attendees of our various speaking engagements. Distinguished faculty have consistently scored high at four or more events. Faculty have scored high, presenting at least once. 9/15/14 1:34 PM Distinguished Faculty and Institute Faculty are the highest-rated speakers, based on a 4-point scale, by past attendees of our various speaking engagements. Distinguished faculty have consistently scored high at four or more events. Faculty have scored high, presenting at least once. SM1410_006_007edit.indd 6 9/15/14 1:34 PM 4-Page Cover Gatefold p2pi.org Vol. 27, No. 9 • September 2014 Walmart’s Murray to Give Expo Keynote CHICAGO — Walmart senior v ice president A ndy Mu r r a y will present his view on “evolving w ith the Andy Murray omnichannel shopper” during a Shopper Marketing Conference & Expo keynote address in October. The Path to Purchase Institute’s premier event takes place Oct. 21-23 in Minneapolis. Murray, a 2014 P2PI/Shopper Marketing Hall of Fame inductee, takes the stage at 9 a.m. on Thursday, Oct. 23. Gate ads print back-to-back AD AD AD AD The Conference & Expo begins on Oct. 21 with a trio of afternoon symposiums. The exhibit hall and Design of the Times gallery open at 10 a.m. on Oct. 22 following a keynote presentation from General Mills CMO Mark Addicks and Gannett CMO Maryam Banikarim about their collaborative “Outnumber Hunger” program. The overall event features 40 seminars in nine tracks and 130-plus exhibitors. The Institute’s 2014 Design of the Times awards ceremony takes place at 4:30 p.m. on Oct. 22. For more information, visit ShopperMarketExpo.com. SM RETAIL INTIMACY AMAZON PAGE 12 .com Sparkling Ice Brings ‘Dragon’ to Walmart Integrated campaign leveraging DreamWorks partnership includes augmented reality experience By Ed Finkel PRESTON, WASH. — TalkingRain Beverage Co. executed its first fully integrated path-to-purchase initiative for its Sparkling Ice bottled water this summer, partnering with DreamWorks Animation for a Walmart-centric campaign that leveraged the theatrical release of “How to Train Your Dragon 2.” The beverage company worked with IRI data to better understand the Walmart shopper, working with the retailer to target its “loyals” and “superloyals,” says Nina Morrison, vice president of community and customer relations. “We focused our media and commercials on moms 28 to 35. She’s the shopper, and she brings home Sparkling Ice to be consumed by the whole family. … That’s similar to the information we got from DreamWorks, that they’re fun for the whole family; kids and adults enjoy it.” The partnership was a demographic no-brainer for Sparkling Ice, says Morrison. “We realized that Sparkling Ice appeals to young and old, male and female, and DreamWorks does the same,” she says. “They bring fun, and we bring refreshment, which is also fun.” The campaign began in May (weeks before the movie’s debut) and was expected to last most of the summer, fading out as the movie left theaters. As a DreamWorks promotional partner, Sparkling Ice had the rights to use the studio’s trademark on any type of merchandising at point-ofsale and in social media, but not on the package itself, Morrison says. The in-store material at Walmart centered on a dragon display, with graphics developed by Kendal King Group, Kansas City, Mo., with a minimum of 35 pieces of product, Morrison says. Dump bins contained an augmented reality experience in which shoppers could interact with dragons. And there were case cards See Sparkling Ice, Page 10 IN SHOPPER MARKETING The Clorox Co. PAGE 16 Alcon FEATURE Co-Marketing Strategies Page 82 Ad on Front Cover Mars Petcare MillerCoors Back Gate Ad Time Inc. Retail Insert on Page 11 SM1409_C1_006_011.indd 1 Front Gate Ad Mondelez WALL CHART The Shopper Marketing Digital Playbook 8/15/14 1:41 PM Ad Left of Edit Cover Gatefold Cover folds out from Editorial Cover INTERNAL GATEFOLD ADS 3-Page Cover Gatefold 3-Page Internal Gatefold 4-Page Internal Gatefold 86 SHOPPER MARKETING OCTOBER 2014 SO-LO-MO Central A roundup of social, local and mobile marketing activity at retail Vol. 27, No. 9 • September 2014 CHICAGO — Walmart senior v ice president A n d y Mu r r a y will present his view on “evolving w ith the Andy Murray omnichannel shopper” during a Shopper Marketing Conference & Expo keynote address in October. The Path to Purchase Institute’s premier event takes place Oct. 21-23 in Minneapolis. Murray, a 2014 P2PI/Shopper Marketing Hall of Fame inductee, takes the stage at 9 a.m. on Thursday, Oct. 23. The Conference & Expo begins on Oct. 21 with a trio of afternoon symposiums. The exhibit hall and Design of the Times gallery open at 10 a.m. on Oct. 22 following a keynote presentation from General Mills CMO Mark Addicks and Gannett CMO Maryam Banikarim about their collaborative “Outnumber Hunger” program. The overall event features 40 seminars in nine tracks and 130-plus exhibitors. The Institute’s 2014 Design of the Times awards ceremony takes place at 4:30 p.m. on Oct. 22. For more information, visit ShopperMarketExpo.com. SM 1 RETAIL INTIMACY AMAZON PAGE 12 SOCIAL 1 Outdoors apparel manufacturer and retailer Timberland announced a volunteerism competition with Detroit-based CrowdRise, a crowdsourcing for charity social site founded by actor Edward Norton and the founders of outdoors apparel retailer Moosejaw. Timberland’s inaugural “Serv-a-palooza Challenge” encourages consumers to sign up at CrowdRise’s Timberland page to support an organization of their choice. Once approved by Timberland, consumers are given the go-ahead to create a fundraising page that can track volunteer hours or invite others to donate money. Timberland will reward the top fundraisers and volunteer recruiters with prizes, grant money, a $5,000 shopping spree and an appearance in an online ad campaign. The CrowdRise platform helps manage the participant’s page, which can be shared over other social platforms. This public effort from Timberland ties back to the company’s 17-year history of running internal Serv-a-palooza events that encourage employees to volunteer on a large scale. .com Sparkling Ice Brings ‘Dragon’ to Walmart Integrated campaign leveraging DreamWorks partnership includes augmented reality experience By Ed Finkel PRESTON, WASH. — TalkingRain Beverage Co. executed its first fully integrated path-to-purchase initiative for its Sparkling Ice bottled water this summer, partnering with DreamWorks Animation for a Walmart-centric campaign that leveraged the theatrical release of “How to Train Your Dragon 2.” The beverage company worked with IRI data to better understand the Walmart shopper, working with the retailer to target its “loyals” and “superloyals,” says Nina Morrison, vice president of community and customer relations. “We focused our media and commercials on moms 28 to 35. She’s the shopper, and she brings home Sparkling Ice to be consumed by the whole family. … That’s similar to the information we got from DreamWorks, that they’re fun for the whole family; kids and adults enjoy it.” The partnership was a demographic no-brainer for Sparkling Ice, says Morrison. “We realized that Sparkling Ice appeals to young and old, male and female, and DreamWorks does the same,” she says. “They bring fun, and we bring refreshment, which is also fun.” The campaign began in May (weeks before the movie’s debut) and was expected to last most of the summer, fading out as the movie left theaters. As a DreamWorks promotional partner, Sparkling Ice had the rights to use the studio’s trademark on any type of merchandising at point-ofsale and in social media, but not on the package itself, Morrison says. The in-store material at Walmart centered on a dragon display, with graphics developed by Kendal King Group, Kansas City, Mo., with a minimum of 35 pieces of product, Morrison says. Dump bins contained an augmented reality experience in which shoppers could interact with dragons. And there were case cards AD Gate Ad Pages 1 & 2 Print Back-to-Back See Sparkling Ice, Page 10 IN SHOPPER MARKETING The Clorox Co. PAGE 16 Alcon FEATURE Co-Marketing Strategies Page 82 Mars Petcare MillerCoors Mondelez AD 2 Consumers get paid for posting photos and videos as well as commenting on them through the Bonzo Me social app from Giffen Solutions Inc., Roseland, New Jersey. The new app claims to pay users 80% of the ad revenue it generates. Those posting content can ask questions of or poll the viewers, gathering opinions. I was paid 4 cents to watch Kate Upton enjoy a Carl’s Jr. Southwest patty melt and answer questions such as whether I like spicy food, would I buy the sandwich and if I liked the commercial. You can earn more money by sharing over Facebook. ...charitable challenge. AD 3 Last year Kroger launched a clever campaign over Facebook that just earned the title of “most successful social media campaign of the year,” deemed by social analytics firm Unmetric, New York. Unmetric measured 24 key indicators from more than 18,000 brand Facebook pages and Twitter accounts, looking at total number of fans, posts, responses, consumer engagement and brand responses to user posts. Tempe, Arizona-based Sitewire developed the campaign, which parodied the game Catch Phrase to spur purchases of gift cards. Kroger posted on its Facebook Timeline and in the news feed three clues that referenced a brand name and asked fans to guess the gift card that matched that brand name. Those who named it correctly were automatically entered into a sweeps that awarded the featured gift card. The campaign was said to have generated 27,000 new fans in seven days, received more than 221,000 comments and spiked sales around Black Friday, the timeframe in which it ran. 2 AD Front Gate ...easy money. Gate Ad Pages 1 & 2 Print Back-to-Back Time Inc. Retail 4 3 Gate Ad Pages 1 & 2 Print Back-to-Back CENTER FOLD Walmart’s Murray to Give Expo Keynote 6-Page Internal Gatefold (editorial on back of internal spread ads) Dan Ochwat served as an editor of Shopper Marketing for nine years. Send comments and So-Lo-Mo news to [email protected]. WALL CHART The Shopper Marketing Digital Playbook ...the year’s best. Insert on Page 11 ...instant insights. 8/15/14 1:41 PM SM1410_086_087solomo.indd 86 Gatefold Ad folds off of Editorial Cover 9/11/14 4:17 PM Gate Ad folds out left from Editorial Page Gate Ad folds out left from Ad Spread 8-Page Center Stitch Gatefold (ads on all 8 pages) AD Outside Left Gate AD CENTER FOLD 4-Page Center-Stitch Gatefold (editorial on back of gate ads) AD AD Outside Right Gate Front Gate CENTER FOLD SM1409_C1_006_011.indd 1 Back Gate Back Gate DIGITAL EDITION AD SIZES Full Spread Mini Spread Full Page 1/2-Page Vertical 1/2-Page Horizontal The Institute requires digitally sized/optimized ad materials, separate from printed materials, for inclusion in the digital edition (based on Digital Edition specifications below). These can be delivered directly to the Institute by the advertiser or they can be converted for the advertiser by the Institute’s designated digital ad agency for a predetermined fee. In rare cases the Institute, in it’s sole discretion, may determine that ad materials supplied for the print edition are also suitable for the digital edition. DIGITAL EDITION PREMIUM PRICED ADS ©istockphoto.com/123ducu Oct. 21-23, 2014 (Exposition: Oct. 22-23) p2pi.org EXCITING NEW VENUE! Minneapolis Convention Center Minneapolis, MN p2pi.org p2pi.org Vol. 27, No. 8 • August 2014 Understanding ... OMNICHANNEL Gen Z p2pi.org Vol. 27, No. 8 • August 2014 omni: in all ways, places, etc.; Understanding ... without limits OMNICHANNEL Gen Z channel: a means of communication or expression; a way, course or direction of thought or action OMNICHANNEL marketing & retailing By Dawn Klingensmith What does “omnichannel” mean to marketers? “That depends on whom you ask,” says Shachar Torem, senior vice president of sales at Coupons.com. With “omnichannel” as the topic, we convened a virtual roundtable discussion with brand, retail and third-party participants addressing the same set of questions via the channel of their choosing – email or phone interview. Their responses were edited and interspersed to create the discussion here. Other participants gave answers similar to Torem’s, agreeing that the definition seemingly breaks down into omnichannel marketing and omnichannel retailing. When “omnichannel” is used, it usually refers to one or the other, although “a true omnichannel experience brings the two together,” says Laura Gustafson, head of e-commerce shopper marketing for baby and child care brands at Kimberly-Clark. Another point of consensus: True omnichannel is still in the making, so we discussed its current state and where it seems to be heading. JOIN THE WORLD’S LARGEST GATHERING OF SHOPPER & RETAIL MARKETING PROFESSIONALS IN THE TWIN CITIES THIS FALL! Register today at www.ShopperMarketExpo.com Sponsored by: PAGE 34 PAGE 60 PAGE 34 PAGE 60 Our virtual roundtable tries to make sense of the seemingly vague term: omnichannel marketing. Industry executives explain how this generation is already affecting their marketing strategies. Our virtual roundtable tries to make sense of the seemingly vague term: omnichannel marketing. Industry executives explain how this generation is already affecting their marketing strategies. SM1409_PartialCoverWrap.indd 1 Opening Left-Hand Cover $2,000 per issue. Must be a print advertiser in same issue. What does omnichannel mean in the context of your organization? HEIDI REALE: For us, the focus is on shopper marketing as opposed to sales across different channels. For those customers that are always on, we want to be able to reach them where they 34 are, through mobile, social media and online search, as well as traditional media. So if someone searches for gluten-free recipes, we want our YouTube video to come up. Using digital assets to put things out there that engage consumers is just part of what makes up omnichannel. y SHOPPER MARKETING AUGUST 2014 By Samantha Nelson AtlAntA — The Coca-Cola Co. is testing a merchandising solution in Kroger’s Mid-South market that lets shoppers create their own beverage multipacks. The “Variety Station” endcaps stock 24 varieties of the manufacturer’s Coca-Cola, Sprite, Fanta, Minute Maid, Barq’s, Mello Yello, Tab, Seagram’s and Fresca brands, which shoppers can mix and match into eight- or 10-packs. Kerri Kopp, Coke’s senior brand manager, sparkling portfolio strategy, says that the solution provides an easy way to try new brands or flavors and makes it easier to satisfy multiple taste preferences within a household or at a gathering. “We know that consumers are constantly seeking choice and variety and they love customization.” The marketing solution is being promoted in stores via 14 Improves retail environment with new fixture program • Monitor and manage your retail digital media investments. • See trends on where and how often ads appear. • Inspire creative executions and strategies. • Improve competitive intelligence. By Patrycja Malinowska new York — News America Marketing has added a new atshelf video advertising option to its roster of SmartSource P-O-P vehicles. Dubbed Push-to-View (P2V), the new ad vehicle consists of a 4.3-inch LCD video screen embedded in a 6-by-11-inch aisle violator. It can include up to three buttons to trigger separate, custom video clips with accompanying audio up to 30 seconds in length. Each P2V unit operates independently on batteries that are switched out after 28 days. The new vehicle is available at the 34,000 food, drug, mass, convenience, dollar and office stores in SmartSource’s network. Procter & Gamble, KimberlyTurtle Wax used the SmartSource P2V video aisle violator to draw Clark and Turtle Wax already are using shoppers into the automotive aisle. the devices, says John Kelly, News America Cabela’s Moves Well Beyond Catalog Showroom • Access a comprehensive real-time database of retailer website advertising. SmartSource Expands At-Shelf Video Options Marketing’s executive vice president of retail advertising solutions. Turtle Wax employed P2V for an eight-week campaign running at Walmart through the end of June. The company chose the solution as a way to draw shoppers into the automotive aisle and drive trial. “Our newest item, Turtle Wax Rinse Free Wash & Wax, is a product that no longer requires a garden hose to wash and wax your car,” says Christine Whitemarsh, senior manager of integrated marketing planning. “Because it was a change in consumer behavior and something that’s completely foreign to the mass industry, we needed to be able to provide educational information at the shelf.” P&G employed P2V to promote a shampoo brand at CVS/ pharmacy, and Kimberly-Clark to plug a diaper brand at Kroger, Kelly says. Design of the Times Awards Reception & Ceremony Wednesday, Oct. 9, 2013 5:00 - 7:00 pm • Navy Pier, Chicago Revel in the announcement of the 2013 winners during a cocktail reception and awards presentation at the Shopper Marketing Expo. Mingle among the finalists’ masterpieces of in-store innovation while you enjoy friendly conversation with friends and colleagues. By Ed Finkel The Design of the Times celebrates the most effective in-store activations, displays and campaigns. For more information or to download an individual ticket order form, visit www.dot-awards.com. Sidney, neb. — When senior director of visual field merchandising Melissa Schultz joined outdoors retailer Cabela’s eight years ago, the now half-century-old company with roots as a catalog retailer only had 10 stores. And the main purpose of those locations: “They were catalog showrooms,” Schultz says. “There weren’t a lot of dynamics around retail assortment, operational efficiencies … all those Purchase tickets when you register for the Shopper Marketing Expo at In conjunction www.ShopperMarketExpo.com Contact: Chuck Billups Ph: (773) 992-4462 Email: [email protected] www.p2pi.org/oasis JERRY RIGHTMER: Consumers’ changing expectations for the shopping experience – that’s what is driving the retailing and marketing sides of the equation. Customers expect both a consistent brand and shopping experience across all channels. Comparatively speaking, delivering brand consistency across channels is the easier task. Aligning merchandising, inventory and fulfillment processes to deliver a consistent omnichannel shopping experience is where the most difficult challenges lie. GUSTAFSON: Where CPG manufacturers are involved, that personalized, predictive shopping experience is a key defining feature of an idealstate omnichannel experience. Say a Huggies mom wakes up in the middle of the night to her baby crying and uses the last diaper. While feeding the baby, she goes online and orders diapers, to be drop-shipped in the morning. Inside the box, along with the diapers, there’s a call to action SHACHAR TOREM: Whether you’re a brand marketer, a bricks-and-mortar retailer or an e-commerce site, it’s fundamentally about consumer connectedness and having the ability to reach a consumer across multiple touchpoints in a way that’s meaningful to that consumer individually. What might a true omnichannel experience look like from a shopper’s perspective? ANDERSON: That depends on the type of shopper and what they’re looking for, as well as the industry. For CPG manufacturers and their retail Our Virtual Roundtable Janelle Anderson, VP, shopper marketing, Frito-Lay North America Jeremy Geiger, CEO, Retailigence Laura Gustafson, head of e-commerce shopper marketing for baby and child care brands, Kimberly-Clark Heidi Reale, director of shopper and digital marketing, Price Chopper Jerry Rightmer, EVP and chief product and strategy officer, Starmount Dan Seymour, director of retail marketing, Dell Inc. Shachar Torem, SVP of sales, Coupons.com 7/25/14 4:11 PM Belly Band Over Editorial Page $750 per ad. Must be a print advertiser in same issue. Belly Band Over Cover $750 per ad. Must be a print advertiser in same issue. OASIS is the only tool that tracks retail digital media creative from its origination to its destination. Empower your team with the OASIS advantage: Shoppers create their own beverage multipacks from Coca-Cola’s Variety Station, currently being tested in Kroger’s Mid-South stores. REALE: It’s all driven by consumers’ needs and expectations, and depends on their willingness to engage with us. partners, to anticipate and start fulfilling the routine, basic needs of a consumer wherever they are location-wise, so they can click-and-collect (order online and pick up at the store), would require huge infrastructure advancements. But then there’s an experiential category of shopper, and overseas they’re doing things like dressing a mannequin online, clicking the items they want, and either picking them up or having them delivered. SM1409_PartialCoverWrap.indd 1 PRogRams shopping cart signs and Catalina Marketing’s checkout program. Shelf talkers and floorstands are positioned around the endcaps. The pilot program launched in 10 stores this year and will run for several months. Coke and Kroger have partnered with several consumer research suppliers to analyze the results. MeadWestvaco, Richmond, Va., helped Coke create the d is p l ay s . K r o g e r declined to comment on this story. LAURA GUSTAFSON: So, for example, you could pull together POS data and GPS data to track mom’s movements and send her a relevant offer at the right time and place. 7/25/14 4:11 PM PRogRams Coca-Cola Mixes It Up With Variety Station JANELLE ANDERSON: Part of omnichannel marketing is consistent branding across media, but the messaging will differ by design as omnichannel allows for precise, targeted messaging anytime, anywhere. A new premium service only for Path to Purchase Institute members. 13 y Shopper Marketing august 2013 things a retailer would focus on.” That’s gradually changed in the years since Cabela’s went public in 2004. Now, Cabela’s is like “Disneyland” for devoted outdoors people, according to Scott Davenport, account director for strategic partnerships at Lombard, Ill.based The Carlson Group. “They spend all day, or all weekend, and they spend thousands of dollars” in one trip. PRogRams The company’s website listed 41 U.S. stores Cabela’s outerwear and other clothing. “The as of June (and three in Canada), along with mannequins are all about telling the collecanother 14 announced locations, including a tive story – new collections, new technologies, July 25 opening in Green Bay, Wis. To match supported by head-to-toe merchandising,” that growth, Cabela’s has ramped up the qualsays Brad Kurz, creative director at The Carlson ity of its merchandising, most recently with Group. “We created focal points throughout the rollout of a branded softlines fixture prothe store. If you can see these things from a gram (designed by The Carlson Group) for its distance, there won’t be a need for directional private-label clothing and other “soft” goods signage.” • Access a comprehensive real-time database of retailer website advertising. sold under the Guidewear brand. In terms of messaging, internal and external • Monitor and manage your retailindigital investments. Cabela’s is implementing the program every media focus groups at the outset revealed the comnew store and in others as they arehow remodeled, pany’s shoppers were very loyal and also had • See trends on where and often ads appear. typically every seven to 10 years. Cabela’s is also high expectations of the brand’s service prom• Inspire creativeless executions and strategies. ise. “When you buy a high-dollar rod and reel, executing a somewhat ambitious “retrofit” strategy for storescompetitive that aren’t due for a remodel or a high-dollar rifle, you need somebody who • Improve intelligence. OASIS is the only tool that tracks retail digital media but are based in strong apparel markets “where gives you specific information on the prodcreative from its origination to its destination. we think we can up the ante,” Schultz says. uct,” Schultz says. “It’s the same with apparel Empower your team with the OASIS advantage: Given that its stores range in size from 40,000 and footwear. We have technical products that • Access a comprehensive real-time database of toretailer 235,000 feet, the company wanted the require special information on the features and websitesquare advertising. • Monitor and manage yourfixtures retail digitalfor media right kind of wall its smaller Cabela’s benefits.” investments. Outpost stores as well as bold center-store pieces The Guidewear brand includes soft goods • See trends on where and how often ads appear. for its larger footprints. that are specific to ice fishing, stream fishing • Inspire creative executions and strategies. In thecompetitive larger intelligence. locations, the soft-goods proand coastal fishing, for example, Schultz says. • Improve gram is highlighted through a combination “They all have different features and benefits Contact: Billups of aChuck “gateway arch” into Ph: (773) 992-4462 A new premium service only for Email: [email protected] Path to Purchase Institute members. the www.p2pi.org/oasis apparel and footwear section of the store, along with hanging attachments, low “runway” tables that can be configured various ways, and cantilevered platforms that take advantage of the stores’ high ceilings to feature a collection of mannequins outfitted with OASIS is the only tool that tracks retail digital media creative from its origination to its destination. Empower your team with the OASIS advantage: Cabela’s is using “gateway Contact: Chuckshoppers Billups into arches” to direct apparel and footwear sections. Ph: (773) 992-4462 Email: [email protected] www.p2pi.org/oasis A new premium service only for Path to Purchase Institute members. y Shopper Marketing august 2013 Rich Media Insertion (video, audio, flash - up to 25 GB) $500 per issue. Must be a print advertiser in same issue. Ad Jolt Enhancement Add animation to your ad. $1,000 per ad. Must be a print advertiser in same issue. DIGITAL EDITION ADVERTISING RATES (NET) See Qualifiying Print Sizes for a Full Page in Digital Editon on Page 2 Other smaller print ad sizes qualify as a Half Page. 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