Download IN VIVO BVA • INCONTEXT SOLUTIONS

Featuring these providers:
• FORESIGHT ROI
• IN VIVO BVA
• INCONTEXT SOLUTIONS
• IRI WORLDWIDE
• RESEARCH NOW
Special supplement – December 2014
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THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.FORESIGHTROI.com
AT-A-GLANCE
OUR CAPABILITIES
We help leading CPGs improve shopper marketing
performance with a “measure & improve” process
that has been proven to work. Our analytic methods
were developed from over 25 years of experience
and have been perfected for all types of CPG
products and retail formats. Shopper Foresight
models untangle the impact of shopper marketing
from trade promotion and individual marketing
tactics. Results are used for budget allocation,
strategy development and event plan optimization
with path-to-purchase tactic assessment.
YEAR FOUNDED
2009
WHAT WE DO
We measure shopper marketing ROI
for leading CPGs.
Foresight ROI captures and standardizes shopper marketing information for benchmarking assessment and
predictive models. Our assessment methods and metrics are industry proven and vetted by leading CPG
companies. To ensure the most accurate and actionable results, we benchmark best practice success factors
across our industry database of over 11,000 events we have measured to date.
•
Capture & standardize shopper
marketing information for benchmark
assessment & predictive models.
•
Benchmark best practice success
factors for leading CPGs from
over 11,000 events measured.
•
Provide web apps for learning,
forecasting & planning throughout
the shopper marketing process.
WHO WE ARE
WHAT MAKES US DIFFERENT
Our clients are winning.
They are increasing their
budgets, improving ROI
and collaborating with
customers using joint
planning metrics. Their
success has earned them industry recognition with
improved Hub Shopper Marketing Excellence and
Kantar rankings.
We have won the trust of top shopper marketing
organizations, brand marketers, agencies and industry
suppliers with an approach for learning what works. We
build a measurement portfolio of performance and
diagnostic metrics for all company delivered events.
This lets you learn what works so you can apply the
learning. Using this measure and improve process,
Foresight clients have grown shopper marketing
ROI +13% in the past year and have moved up to
5 of the top 8 spots in the 2014 Hub Top 20 List for
excellence in shopper marketing.
Foresight’s metrics are standardized for performance
and diagnostic assessment to benchmark against
industry norms. Our methods meet the highest criteria
of the Marketing Accountability Standards Board. We
support the industry by giving our time and expertise
to advance industry accountability measurement and
performance improvement processes.
At Foresight ROI, we help you prove and improve the
effectiveness of your shopper marketing by:
• Untangling the impact of shopper marketing
from promotion to help you understand
each better.
• Giving you specific insight into the strategies
and tactics that drive success to improve
your performance.
• Providing a measure & improve process to help
you win.
HOW OUR CLIENTS WIN
After
Before
■
Budgets at risk
▲
Increasing budgets
■
Not sure what works
▲
ROI +13%, recognition
■
Stakeholders disconnected
▲
Collaborative planning
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Experts in CPG marketing analytics and
brand strategy with client side experience
at leading CPGs. Our passion is to grow
shopper marketing by proving it works
and improving the performance using
objective, predictive analytics.
KEY EXECUTIVES
Rick Abens, President
Phil Lardner, SVP, Analytics
Matt Wheeler, VP Client Service
Laura Fialkowski, Client Service Director
Jeff Ridge, VP, Operations
PRODUCTS & SERVICES
• Shopper Foresight. The industry’s
leading Shopper Marketing ROI
measurement system
• Shopper Intelligence. Online
business intelligence portal for
analysis & planning
• Shopper Planner. Event forecasting & budget management
• Marketing Foresight. Understand
the impact of category, brand &
competitive forces on your brands.
CONTACT INFORMATION
Rick Abens, President
312.575.0024
[email protected]
www.foresightroi.com
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*Source: The 2014 Hub Top 20 List, www.hubmagazine.com
WINNERS MEASURE ROI.
93% OF TOP BRANDS MEASURE
SHOPPER MARKETING ROI.
™
63% USE FORESIGHT ROI.
For years, the industry has waited patiently for an effective
shopper marketing ROI measurement standard. Now, you can
use the one tested more than 11,000 times by the leading brands
at retail. Find out how to start improving your in-store odds by
visiting us online at ForesightROI.com today.
Email [email protected] to learn how you can measure & improve your shopper marketing.
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THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.invivo-BVA.com
Real Life Thinking
AT-A-GLANCE
®
What people say is not always what people do!
At In Vivo BVA, we believe that behavior is the
strongest predictor of future actions. We focus on
understanding shopper and consumer behavior
compared to relying solely upon the rational
responses. This is the basis of Real Life Thinking .®
Services that Succeed
In Vivo BVA provides a broad range of services that help
our clients understand their issues and develop solutions
that can succeed in market. These include:
YEAR FOUNDED
1970
WHAT WE DO
Work with clients to develop and validate
the in store performance of merchandising,
POS and packaging systems. Our research
services are customized for each study,
using a combination of qualitative and
quantitative approaches within our
ShopperLab® environment to achieve
outstanding results.
WHO WE ARE
•
Shopper & Consumer Behavior Exploration
In Vivo BVA is a global marketing
and opinion research leader, primarily
focusing on FMCG opportunities.
•
Shelf Architecture Exploration
& Optimization
KEY EXECUTIVES
•
POS Validation
•
Packaging Exploration & Development
(New & Existing)
•
Packaging Structural Optimization
•
Packaging Graphics Screening
& Validation
•
Volumetric Forecasting
Tom Dilley, President, In Vivo BVA USA
Anne-Laure de Broissia, VP, Client Service
Joe Messina, Director, Account
Management
PRODUCTS & SERVICES
WHAT MAKES US DIFFERENT
Our uniqueness begins with placing shoppers
in a realistic store environment, allowing them
to behave naturally. Using the custom In Vivo
research approach, we are able to record purchase
behavior as shoppers touch, smell and interact with
in store materials throughout this environment.
We then dig deeper into this behavior by using
innovative technology (eye tracking, biometrics…)
and interview techniques that uncover the why
behind the buy. This innovative approach can
be conducted using qualitative or quantitative
techniques, providing findings that drive
recommendations that have been implemented in
market with many of our clients.
When needed, In Vivo BVA can provide a
volumetric forecast for your initiative which can
support the launch of a new product, the redesign
of an existing brand/structure or a new shelf
architecture.
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• Shopper & Consumer Behavioral
Research
• Shopper Marketing & Activation
• Packaging Research &
Development
• Volumetric Forecasting
• Advertising Effectiveness Testing
INDUSTRIES SERVED
•
•
•
•
Consumer Products – FMCG
Healthcare
Government
Financial
MAJOR CLIENTS
• Nestlé
• Mondelēz
• Procter &
Gamble
• Hershey’s
•
•
•
•
•
Ferrero
AB InBev
Kellogg’s
Campbell’s
Colgate
CONTACT INFORMATION
Tom Dilley, President
917.445.9372
[email protected]
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Real life thinking
allowing shoppers to behave naturally to provide
findings that predict in market results
Packaging
graphics
structure
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Architecture
adjacency
point of sale
Purchase rate
volumetric forecast
retailer story
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THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
www.incontextsolutions.com
AT-A-GLANCE
YEAR FOUNDED
2009
WHAT WE DO
By combining the power of sophisticated 3D simulations with the speed
and reach of the internet, InContext
has become the global leader in scalable
web-based virtual store solutions, providing software, research and visualization services to help companies make
better “go to market” decisions, faster
and more cost effectively.
Retail & Shopper Solutions, Powered by Virtual Simulations
We know understanding the shopper experience is key to growing your business, so we give you the best
perspective possible. InContext has a world class Insights Team that has worked with the world’s top retailers and
manufacturers to find answers to the most complex shopper marketing issues they are facing.
With ShopperMX, the first web-based
DIY Shopper Marketing platform in
the world, we put full control of virtual
environments into the users hands. This
platform enables users to endlessly
iterate concepts, evaluate them in realtime with real insights, then seamlessly
facilitate activation of the concept with 8K
resolution pictures and video, all done onthe-fly. Since ShopperMX is web-based,
there are no costly and time consuming
IT requirements and it is accessible by any
internet connected device, from a tablet to
a PC, allowing users to collaborate from
anywhere in the world, anytime.
KEY EXECUTIVES
Mark Hardy, CEO
Tracey Wiedmeyer, Chief
Technology Officer, Co-Founder
Rich Scamehorn, Chief Research
Officer, Co-Founder
PRODUCTS & SERVICES
•
•
•
•
OUR PHILOSOPHY
From ideation of new concepts to evaluation
of your ideas to activation in the market, we
help you develop more effective in-store concepts—faster and cheaper. With both research and technology in our
company DNA, and the energy and imagination from our entrepreneurial beginnings, we continue to constantly
push the boundaries of what are possible, providing new and innovative solutions for our clients.
“We had unique needs and it took a little for this to be realized, but once this undertaking was
clear, we found InContext to be very willing to adapt and work with us. We found the analysis
and strategic insights provided to be exceptional - well beyond our expectations.”
Client Testimonial
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WHO WE ARE
InContext Solutions is the global
leader in virtual Shopper and Retail
Solutions, simulating experiences
that produce decision critical insights. We strive to lead in technology and insights and were the first to
stream 3D virtual via the web, launch
a 3D virtual SaaS platform and offer
auto-wrap technology for 3D virtual
product creation.
Custom Virtual Store Research
ShopperMX – DIY SaaS Platform
Custom Visualizations
Turnkey Research Solutions
INDUSTRIES SERVED
•
•
•
•
•
•
•
Retail
Consumer Packaged Goods (CPG)
Home Improvement
Office Supply
Consumer Electronics
Quick Serve Restaurants (QSR)
Entertainment Venues
CONTACT INFORMATION
Derick Goodman, Group VP
312.489.8489
[email protected]
Ed Carroll, Group VP, Solutions
203.255.7503
[email protected]
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THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.IRIWORLDWIDE.com
AT-A-GLANCE
OUR CAPABILITIES
IRI is a global market research leader, partnering with clients to drive profitable growth from strategy development
to outcome enablement.
IRI’s comprehensive service offerings are made of up several core capabilities:
1. A large, mature and stable market and consumer and shopper data set integrated with high-value third
party data such as gas, weather, organic and natural attributes, on the industry leading IRI Liquid Data™
technology platform.
2. Deep expertise in consumer and shopper insights, helping clients create new products and maximize the
engagement and revenue opportunity with their consumers along the entire shopper journey.
3. Leading-edge solutions for driving addressable media (TV, digital, mobile) effectiveness and efficiency
with the IRI, Rentrak and comScore Cross Media partnership.
4. A powerhouse consulting and analytics practice which combines predictive analytical techniques,
proprietary rapid-modeling platforms and leading-edge automated solutions with top-notch experienced
analytics and consulting talent.
The New
Shopping
Journey
With 2,500 unique
paths to purchase,
here’s what is
standing out
of shoppers
will rely more heavily
on smartphones and
tablets for future shopping excursions
Shoppers are visiting
6 10
fewer stores
and choosing those that they
in
shoppers note that a
good selection of private
label items is essential
to a satisfying shopping
experience
perceive as offering the
best value
Dollar and club channels are
showing strength…top-selling
categories look different in each
DOLLAR
Cigarettes
Fz. Dinner/Entrees
Milk
CLUB
Rfg. Salad/Coleslaw
Snack Nuts/Seeds/
Corn Nuts
Yogurt
Win Your Place in the Spotlight
Collaborate
to enhance
execution
Tailor assortment
against store-level
demand
Re-evaluate in-store
shelf space for hot
online categories
1979
WHAT WE DO
IRI is a leader in delivering powerful
market and shopper information,
predictive analysis and the foresight that
leads to action. We go beyond the data
to ignite extraordinary growth for our
clients in the CPG, retail and over-thecounter healthcare industries by pinpointing what matters and illuminating
how it can impact their businesses.
KEY EXECUTIVES
Andrew Appel, President
& Chief Executive Officer
Robert Tomei, President,
IRI Consumer & Shopper Marketing
Srishti Gupta, President,
IRI Media Center of Excellence
Dr. Krishnakumar (KK) S. Davey,
President, IRI Strategic Analytics
EXPERTISE
75%
Smaller, more urban
stores are popping
up across channels
YEAR FOUNDED
Get granular with
packaging, pricing
and promotion
• Market, Consumer & Shopper
Intelligence
• Retail Tracking Information
• Online & Offline Marketing ROI
Strategy and Effectiveness
• Predictive Analytics & Modeling
• Enterprise-Class Business Intelligence
Software Platforms & Solutions
• Pricing, Trade Promotion & Brand
Portfolio Maximization
• Store Level & Merchandising Insights
• Strategic Consulting & Thought
Leadership
• Programming & Hosting
INDUSTRIES SERVED
Over 95% of the Fortune Global 500
in CPG and retail:
•
•
•
•
Consumer Packaged Goods
Retailers
Marketing Agencies
Over the Counter Healthcare
CONTACT INFORMATION
Go to Channel Migration:
The Road to Growth Has
Many Lanes
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312.726.1221
www.iriworldwide.com
[email protected]
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Pinpoint what matters. Illuminate
where it can take your business.
IRI gets clients beyond what information and insight reveal to shed light
on what it can mean for their business’ future. Because that’s how real
evolution takes shape. Let us help move you forward at IRIworldwide.com
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THE 2015 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.researchnow.com
AT-A-GLANCE
Mobile Shopper Insights from Research Now
Understand purchase decision drivers – focus on shoppers’ wants and needs before, during and after
shopping trips.
•
Shopper Understanding – Help clients target consumers before, during and after a shopping trip
for a snapshot into the shopper journey.
•
Ethnography and Usage Tests – Observe the in-store shopping experience and how a product is
used at home after it has been purchased in-store.
•
IHUT (In Home Usage Testing) – Utilize mobile for in-home product testing, product
consumption and product usage diaries.
•
CSAT (Customer Satisfaction) – Compare retail customers’ opinions contrasted to those
of competitors.
Why Research Now Mobile ?
WHAT WE DO
Our trusted mobile solution enriches
our online capabilities allowing you
to manage insights from two sources
empowering and engaging in a new
and innovative way.
PRODUCTS & SERVICES
• Online & Mobile Surveys
• Online & Mobile Tracking
Studies
• Multi-Country Studies
• IHUT Recruiting
• Ad Effectiveness & Audience
Measurement
TM
Research Now Mobile™ provides the world’s largest single source of active online respondents, with the industry’s
most comprehensive mobile research platform.
Our trusted mobile solution enriches our web-based capabilities allowing you to manage insights from multiple
sources, engaging clients in new and innovative ways.
•
Understand how consumers shop via various means and across multiple channels.
•
Compliment and enhance current brand insights and brand intelligence.
•
Improve business results, brand equity, customer loyalty and shopper satisfaction.
INDUSTRIES SERVED
•
•
•
•
•
Retail
Consumer Packaged Goods
Ad & Media Agencies
Strategic Consultancies
Market Research
CONTACT INFORMATION
Sales and Information Inquiries
888.203.6245
[email protected]
researchnow.com
“We have utilized Research Now Mobile for studies
recently on various electronic products in our portfolio and
have been very pleased with their capabilities in terms of
segmentation, and the speed and flexibility of their service.
Their product gives us the ability to quickly and effectively
gain insights into our consumers.”
Senior Category Development Manager,
Phillips Consumer Lifestyle
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In-the-Moment
Mobile from Research Now® for reliable customer experience research and in-store
insights. Reach and engage mobile respondents while in store aisles, or immediately
following checkout.
Discover what drives decisions.
ResearchNow.com
©2014 Research Now Group, Inc. All rights reserved.
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