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The Erie Playhouse
Founded in 1916, the Erie Playhouse’s mission is to enrich the greater Erie region by providing
life-long opportunities to participate in quality theatre. With an annual budget of $1.3M, a
historic 434 seat theatre, and an outstanding reputation for quality performances, the Erie
Playhouse is a leader on stage and in the greater community. The Erie Playhouse is a proud
partner to Erie Arts & Culture, a grantee of the Pennsylvania Council on the Arts, and an Erie
County Lead Asset as designated by the Erie County Gaming Revenue.
Position Description: Marketing/Social Media Director
Reporting to the Executive Director, the full -time, exempt, Marketing/Social Media Director, is
responsible for developing and implementing marketing, public relations, and advertising
strategies to achieve the organization’s earned income and branding goals. The
Marketing/Social Media Director works with other members of the staff, volunteers, board
members, and community partners to nurture and promote the artistic vitality, financial
stability, and core values of the organization.
Responsibilities include (but are not limited to):
 Developing, creating, and managing promotional agenda for every Mainstage
and Youtheatre show, Concerts, and Special Events.
 Developing and executing strategies for single ticket and season ticket sales
 Working with the Executive Director and other staff to define design and
branding goals in house and executing relevant art or coordinating with outside
ad agency /graphic designer to create art for online ads, flyers, posters, banners,
and other printed materials, including season brochures and playbills.
 Managing all media relationships, scheduling and coordinating promotional
opportunities for upcoming productions and events.
 Updating website with current show and event information
 Developing a comprehensive marking strategy that includes social media, online
advertising, print, direct mail, and outdoor advertising.
 Gathering and analyzing information to track audience reaction to specific
productions, demographics, and other patron behavior.
 Managing all social media accounts, such as Facebook and Twitter, implementing
strategies to boost engagement and patron loyalty
 Creating and maintaining annual marketing budgets
 Staff liaison to the marketing and development committees or any board
committee in that role, also acting as agent for any on-going Special Events
 Management of marketing and social media interns
 Oversight of all Playbill creation and production
Skills Required:
A successful candidate will possess the following professional skills:
 A creative and collaborative thinking individual who is willing to take on tasks
necessary to achieve the organization’s objectives
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Knowledge of and experience with marketing principles, especially as they relate
to the non-profit arts market.
Ability to multi-task, adapt with ease to changing situations, and demonstrate
creative problem solving methods.
Must possess strong writing skills for multiple audiences – radio ad copy, press
releases, show descriptions, brochure copy, e-newsletter communication, social
networking updates
Experience with creating, managing, and adhering to yearly budgets
Creative thinking and a willingness to think outside of the box to create
compelling, engaging marketing strategies
Excellent oral and written communication skills with patrons, donors, press, and
community partners
Qualifications:
We are seeking candidates with the following qualifications:
 Bachelor’s degree (or higher) from an accredited university in Marketing,
Communications, or a related field.
 Knowledge of or interest in the arts is preferred
 Previous marketing experience, preferably in a non-profit environment
 Knowledge of Photoshop, Illustrator, Publisher, & Word Press
 Experience with social media and web-based analytics
 Prior work in grant writing for marketing is preferred, but not required
Salary commensurate with qualifications, paid health care, 401k packages, and paid vacation
are included. Interested candidates should submit a cover letter, professional resume or CV,
and at least two samples of previous work to Kate Neubert-Lechner at
[email protected] or mail to 13 W. 10th Street, Erie, PA 16501, attention Kate.
All submissions must be received by May 19, 2017 and the position will remain open until filled.
If contacted for an interview, candidate must provide copies of the following background
checks: State Police Criminal History Record (Act 34 Background Check), Department of public
Welfare Child Abuse Report (Act 151), and Federal Criminal History Record Information (FBI
Report).