Download E-Marketing Solution Provider Peer360º Announces Web2text

FOR IMMEDIATE RELEASE
Media Contact:
Monica Kozak
Vice President
Phone: 888-275-6202, Ext. 730
[email protected]
E-MARKETING SOLUTION PROVIDER PEER 360º ANNOUNCES WEB2TEXT
WEB2Text's Mobile Marketing Technology Enables Brand Marketers to Launch Creative,
Interactive Mobile Marketing Campaigns Instantaneously
Cromwell, Conn. (Monday, March 22, 2010)–Now that the mobile advertising industry is
estimated to be worth at least $1 billion*, the need to have access to a mobile messaging
platform that can quickly reach a targeted audience is a vital necessity. Peer360°™, an emarketing solution provider and creator of the Peer360° suite of email marketing tools,
introduces its latest product offering—WEB2Text™, a mobile marketing solution that
empowers brand marketers, agencies, media and entertainment companies to quickly and
effectively launch creative, interactive text (SMS), mobile web (WAP) and interactive voice
recognition campaigns (IVR).
The WEB2Text platform provides users with the ability to send text messages directly from a
web interface, send one-off messages to any mobile device, integrate text messaging with
their current website, and trigger automated broadcasts to lists remotely from a mobile
phone. WEB2Text also offers full tracking of all messages sent and their delivery status.
Additionally, WEB2Text can integrate with pre-established databases to provide unique
segmentation opportunities tied to specific actions desired. To see WEB2Text in action, send
a text message with the keyword “HMG” to number 44144.
-More-
A wide variety of marketing campaigns can be instantly created and executed by WEB2Text
customers. Examples of campaign features that are currently supported on the WEB2Text
platform include:

Mobile Subscriptions

Sweepstakes

SMS Polls

Trivia

Text-to-Screen

Email Capture

Interactive Menu-Driven SMS Responses

Mobile Coupons

Mobile Internet/WAP Call-to-Action

Dynamic Publishing via RSS/ATOM Feed

Interactive Voice Response (IVR)

Ringtones & Wallpapers

MMS (supported only on Verizon at this time)
WEB2Text's mobile Customer Relationship Management (CRM) and analytics platform
enables marketers to build direct-to-consumer relationships, segment audience lists, create
mobile media distribution channels for messaging, multimedia and analyze all reporting
results from an easy-to-use platform.
“WEB2Text provides marketers with all the necessary tools they need to engage hundreds of
millions of global customers in a quick, efficient and measurable manner," says Jeff Mard,
Director of Strategic Partnerships & Mobile Marketing. “It is truly revolutionizing the way
mobile marketing is being utilized and the way companies are doing business on a daily
basis.”
Peer360°'s WEB2Text product offers the following three primary options based on the users’
needs:

Web to Mobile: Sending text messages from a website form;

Mobile to Mobile: Sending keywords to short code and getting a text message
response;

Broadcast to Mobiles: Allows users to broadcast text messages to client opt-in
list(s).
-MorePeer360º solutions are currently used in 40 countries in 19 languages. Customers include
Harley Davidson, General Electric, Nokia, Heineken, Chegg, Dunkin’ Brands, Rimmel
London, and Wrigley, among others.
About Peer360°:
Peer360° is a leading e-marketing and communications company, delivering innovative
solutions to clients around the world. Based in Connecticut and Florida, Peer360° is part of
the Horizon Marketing Group family of companies. Horizon Marketing Group is a leading
interactive marketing and communications agency, delivering services to clients around the
world. HMG's network of branded companies provides advertising, email marketing,
corporate communications, strategic media planning and buying, technology solutions,
search marketing and public relations / ePR to clients in more than 40 countries. Horizon
Marketing Group's family of companies includes Horizon Interactive, Vanguard Financial
Consulting, Peer360°, Horizon Connect, School Dismissal Manager and Divide The Ride. To
learn more, please visit: www.horizonmarketing.com.
*Source: mocoNews.net (published January 6, 2010)
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