Download Part A: Position Description – Marketing Coordinator

POSITION DESCRIPTION
MARKETING COORDINATOR
Corporate
Employee Name (print)
Employee Signature (sign)
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RetireAustralia Corporate – Marketing – Marketing Coordinator – Revised 150916
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Part A: Position Description – Marketing Coordinator
Position
Objectives
 To coordinate the development and implementation of
marketing campaigns for RetireAustralia.
 To coordinate the delivery of all marketing initiatives on time
and in line with approved budgets.
 To increase RetireAustralia and village brand awareness by
the visual use of the company and village logos, consistent
imagery and ensuring all marketing collateral is line with the
company branding.
 To assist the Marketing Manager with marketing strategy
development and analysis of marketing campaigns and
execution to inform ongoing improvement
 To establish and maintain effective working relationships with
all RetireAustralia employees.
 To assist the sales team in achieving set targets.
Reporting
And Team
Relationships
 This position reports directly to the Marketing Manager.
 The holder of the position collaborates with and delegates
work to other members of the marketing team.
 The holder of the position will also form working relationships
with the General Manager Sales and Marketing, individual
village managers, sales consultants and promotions staff to
understand their marketing requirements.
 Liaise with external service providers engaged by
RetireAustralia.
 All staff and management function as a team with an emphasis
on sharing the decision making responsibilities with the
General Manager Sales and Marketing. This is essential to the
overall success of the villages.
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Major Challenges
 Collaborate with, and delegate work to, other members of the
marketing team to generate creative and effective marketing
collateral to raise the company’s profile and generate
consistent enquiry and sales.
 Assist in the current ongoing evolution of the RetireAustralia
and village brands to ensure that we are regarded as the most
prominent brands in the industry.
 Review competitor marketing material and approaches to
ensure that RetireAustralia’s material remains market leading.
 Maintain a safe working environment by managing all safety
issues associated with the Company activities to the highest
standards and ensure that all HS&E policies and procedures
are adhered to.
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Part B: Position Description – Marketing Coordinator
Performance Standards
Key
Result
Areas
1. Marketing of individual villas for sale
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Maintain a knowledge of current available and future stock and coordinate
marketing campaigns to suit.
Price lists, web listings and floor plans – ensure all material is being supplied to
the Marketing Assistant weekly as required. Proof listings to ensure brand
consistency, correct information and pricing. Follow up to ensure that relevant
data has been entered into Navision.
Monitor the success of campaigns and events
Analyse and understand the outcomes of campaigns and events to constantly
improve future campaigns
2. Call to action marketing
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Coordinate marketing for sales events in line with the marketing calendar or as
requested by the Marketing Manager. This may include but is not limited to the
coordination of dates with village and sales staff, graphic design and
copywriting of printed and digital material, database communication including
letters, email blasts, ensuring all material has been proofed by relevant parties
for accuracy, production of printed material and distribution of printed and
digital material.
Ensure that electronic and hard copies of all collateral are filed.
Ensure all marketing is in line with marketing budgets.
3. Signage
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Identify signage to be updated through discussion with village and sales staff
and site visits.
Coordinate production of new signage which may include, but is not limited to
coordination of quotes and dimensions through sign companies, graphic design
and copywriting of artwork ensuring all material has been proofed be relevant
parties for accuracy, installation of signage.
4. Generic marketing collateral
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Discuss requirements with sales staff including re-prints and updates of existing
printed material.
Coordinate the production of new material. This may include but is not limited
to coordination of graphic design and copywriting, ensuring all material has
been proofed by relevant parties for accuracy, production of printed material
and distribution of printed material.
5. Media releases
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Ensure all material is being supplied to the Copywriter as required.
Review all material and ensure all material has been proofed by relevant
parties for accuracy.
6. Social media monitoring
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Review posts and comments on our social media pages.
Follow up with village staff to ensure weekly posts are occurring on all villages
pages.
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Performance Standards
8. Ongoing communication with sales and village staff
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Facilitate a one hour marketing meeting for each village monthly.
Update agendas/previous minutes with work to be completed and distribute
minutes.
Follow up to ensure that work has been done as per minutes.
9. General
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Ensure that electronic and hard copies of all collateral are filed.
Ensure all marketing is in line with marketing budgets.
Continually liaise with the marketing team to understand the priority and
timeframes of deadlines.
Share/present ideas and develop concepts in partnership with the marketing
team.
Maintain up to date knowledge of our portfolio and target market.
Be available to travel to all retirement villages within the portfolio to assist with
marketing initiatives.
Maintain up to date knowledge of competitor marketing material.
Maintain and efficiently manage company office and equipment.
Perform any other duties we may direct or advise from time to time.
10. Health, Safety and Environment
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Observe all safe working practices as outlined in RA Policies and Procedures
Manual
Demonstrate a responsible approach and attitude to the company’s HSE
activities
Participate in all HSE activities as required
Report any workplace hazard or incident
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Knowledge
and/or
Experience
 Demonstrated success in a similar role.
 Experience in working within the retirement industry an
advantage.
Qualifications
 Tertiary qualifications in Marketing or Communications
Technical and
Business Skills
and
Competencies
Personal
Competencies
 Highly developed visual, verbal and written communication
skills.
 Working knowledge of Microsoft Suite, along with Adobe
Creative Suite – InDesign, Illustrator and Photoshop.
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Attention to detail.
Superior communication and interpersonal skills.
Integrity and professionalism.
Articulate with good communication skills.
Ability to work under pressure and meet deadlines and
commitments.
An understanding of and empathy towards all people.
Integrity, discretion and tact with respect to confidential
information.
A commitment to quality, professionalism and attention to
detail in all tasks performed.
Organised and efficient.
Flexible and responsive to change.
Ability to work independently and with limited supervision.
Ability to contribute effectively within a team environment.
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